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Accelerating eCommerce Experiences

2016 Holiday Case Study

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Problem: Website complexity increases load timePage complexity: custom java script

3rd party content (ads, social)

3rd party services: recommendation engines

Rich Images & graphics Personalization &

Animation

Live chat

Average load time is 5.3 to 8.2 seconds

Custom Fonts

Average page: 220 calls to 80 domains

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Implication: Revenue lost as load time increases

50+%WILL LEAVE

3SECONDS

YOU ONLY GET

$50M/yr Retailer7% Lift = $3.5M

*According to Industry Analyst and ecommerce leaders like Amazon and Walmart

7%CONVERSION

LIFT

EVERY SECONDof reduced load time

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INFR

ASTR

UC

TUE WEB CONTENT

START

TITLE FIRST CONTENT

ABOVE THE FOLD COMPLETE

CDN

Hypothesis: Acceleration will improve conversion rates

eCommerce Acceleration Platform• Optimize, sequence & prioritize content

• Take seconds off load times

• Increase conversion rate

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Technology Tested: Yottaa eCommerce Acceleration Platform

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Yottaa technology enables online retailers to significantly improve website performance across

all devices resulting in higher conversions

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Yottaa Acceleration Results: Performance Improvement

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eComm Platform Homepage Category Product DetailWebsite 1 Oracle Commerce +57% +50% +47%

Website 2 Oracle Commerce +46% +26% +35%

Website 3 Oracle Commerce +22% +51% +39%

Website 4 Oracle Commerce +32% +32% +45%

Website 5 Demandware +54% +54% +57%

Website 6 Demandware +42% +31% +49%

Website 7 Demandware +58% +39% +55%

Website 8 SAP Hybris +57% +58% +52%

Website 9 SAP Hybris +63% +43% +59%

Website 10 IBM +44% +49% +41%

Sampling of IR 500 site assessments testing Yottaa acceleration% improvement denotes reduction in time to display

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Focus: Acceleration and Conversion Correlation

• Subject: Retailer of home furnishings

• Technology Tested: Yottaa eCommerce Acceleration Platform

• Test Format: A/B test on live Website serving customers, broken into experimental group (directed to Yottaa accelerated version of website) and control group (directed to current website)

• Time Period: 8 days during 2016 Holiday shopping season

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Results: Acceleration Impacts Conversion Rates

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Conversion Rate

Control Group – Current Website 1.84%

Experimental Group - Accelerated Website 2.20%

Improvement (Absolute) +0.36%

Improvement (%) +19.6%

Statistical Significance Yes - 98% confidence

Conversion Rate = Orders / Visits

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Summary

• Yottaa increases Website performance 30-60%

• Strong correlation between speed & conversion rates

• Acceleration applicable to enterprise eCommerce platforms

• Significant conversion rate impact (+19% lift)

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How would acceleration impact your eCommerce business?

Contact Yottaa today for a free performance assessment

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