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Accelerating Digital

Business Transformation

Joe Baguley, VP & CTO EMEANovember 2017

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Digital transformation is all

about creating new possibilities

for your business.

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Nimble innovation.

Better ways of working.

Inventive business models.

New customer experiences.

2017 Digital Transformation Agenda

Business Agility

and Innovation

Exceptional Mobile

Experiences

Protection of Brand

and Customer Trust

Empower

Digital

Workspaces

Transform

Security

Modernize

Data

Centers

Integrate

Public

Clouds

B U S I N E S S O U T C O M E S

S T R AT E G I C I T P R I O R I T I E S

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VMware Vision

Any Application

Any Device

Any Cloud

Telco Networks

Public Clouds

EdgeComputing

Private Clouds

Traditional SaaSCloud-Native

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All Cloud Architecture Choices Have Their Place

Provider-native Platform Services

Public/Private PaaS Or CaaS

Public/Private IaaS

Speedy! …but sticky!

Application Agility …potential for operational drift

Operational Consistency …layer on CaaS or PaaS for

app agility

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RAID Controller

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RAID Controller

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RAID Controller

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SDDC (Operating System for DataCenters)

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SDDC (Operating System for DataCenters)

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SDDC (Operating System for DataCenters)

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VMware Multi-Cloud (Operating System for Clouds)

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Modernize

Data

Centers

70% 57% 47%

Increased business agility and responsiveness to change

Greater cost efficiencies Faster time to innovation for new applications

Business and IT Leaders See the Benefits of Data Center and Cloud Transformation1

1. BPI Network, “Accelerating Transformation Through IT Innovation,” August 2015

Business Agility and Innovation Require IT Modernization

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Modernize

Data

Centers

Slow and manual

provisioning of

network and

security services

Complex processes

and architectures

that slow DevOps

An environment

that prevents the

speedy delivery of

modern apps

Automate

IT

Modernize

Infrastructure

Run

Modern Apps

How VMware Helps

What limits data center capabilities and utility?

The Fully Software-Defined Data Center

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Modernize

Data

Centers

How VMware and FUJITSU can help

FUJITSU Integrated System PRIMEFLEX for VMware Cloud Foundation

FUJITSU Integrated System PRIMEFLEX for VMware vSAN

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Integrate

Public

Clouds

of VMware enterprise customers say they foresee an ideal end state where they rely on multiple clouds1

1. VMware Inner Circle Survey, May 2016

Public Clouds Are a Key Enabler of Digital Transformation

67%

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Customers want to

take the maximum

advantage of any

cloud.

Organizations want

cloud freedom and

control, with no

vendor lock-in.Leverage VMware

Hybrid Clouds

Manage

Multiple Clouds

How VMware Helps

Integrate

Public

Clouds

What makes it difficult to integrate public clouds?

A Common Operating Environment Across Clouds

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Integrate

Public

Clouds

Fujitsu and VMware announced to extend our

Global Partnership to empower Organizations'

Digital Transformations

• Fujitsu cloud solutions powered with VMware cloud

solutions to accelerate the enterprise customer's journey to

the hybrid cloud

• Fujitsu plans to partner with VMware to deliver VMware cloud

solutions as a service on the Fujitsu Cloud Service, K5.

• Fujitsu and VMware plan to expand solutions coverage to

VMware Cloud Foundation™ as well.

Announced at Vmworld Las Vegas in August 28th

How VMware and FUJITSU can help

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Empower

Digital

Workspaces

Consumer Experiences The Way We Work

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IT Service Delivery

Graphics created by VMware based on industry research:1. Statista, “Global mobile retail commerce revenue from 2012 to 2018,” January 2017 2. Gartner, Mikako Kitagawa, “User Survey Analysis: Mobile Device Adoption at the Workplace Is Not Yet Mature,” October 2016 3. Gartner, “The Things People Buy: CIOs Need to Know the Smartphone User Preferences That Impact Mobile Policies” January 22, 2016

Mobility Is Redefining Our Experiences—and Expectations

Global mobile commerce is projected to almost double by 2017.1

employees, as of 2016 in a Gartner survey, use a personally owned device or devices for work.2

Number of respondents = 5,862Base: Works a full-time job or part-time job

By 2018, 95% of global enterprises will have both a choose-your-own-device (CYOD) and a formal bring-your-own-device (BYOD) plan in place.3

$315

$549(US Billions)

2015 2017

95%BYODand

CYOD

2 out of 3

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How VMware Helps

Empower

Digital

Workspaces

A wide variety of

apps results in

inconsistent user

experiences,

security postures,

and support

requirements.

Device proliferation

and multiple device

ownership use-

cases complicate

endpoint

management.

Legacy PC lifecycle

management and

Windows OS

management are

complex, costly,

and restrictive.

Transform

Windows

Delivery

What prevents exceptional mobile experiences?

Consumer-Simple, Enterprise-Secure Mobility

Simplify App

Access and

Management

Unify Endpoint

Management

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How VMware and FUJITSU can help

Empower

Digital

Workspaces • Vmware and Fujitsu partnering to provide Next

generation Workplace Anywhere offering from Fujitsu

• Leverages VMware Workspace One (WS1) and

Horizon DaaS (DaaS) technology

• DaaS hosted in Fujitsu Data Centres

• WS1 hosted in VMware Data Centres

• Fujitsu offering differentiated by innovation created

through process of co-creation between Fujitsu,

VMware and Fujitsu partners

Fujitsu Digital Workplace Transformation

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Transform

Security

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Data breaches are on the rise.1

Of organizations report a data breach due to employees using mobile devices.2

67%

1. Verizon Data Breach Investigations Report (2011, 2012, 2013, 2014, 2015, 2016)

2. Ponemon Institute, “The Economic Risk of Confidential Data on Mobile Devices in the Workplace,” February 2016

Cybersecurity Remains a Top Priority

The more digital the business, the more critical cybersecurity.

761 855621

1367

21222260

2010 2011 2012 2013 2014 2015

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New apps and

delivery models

can’t be easily

protected with

perimeter-centric

network security.

Proliferating and

diverse endpoints

access a range of

apps and IT

services.

Increasingly

complex regulatory

compliance

requires more of

organizations.

How VMware Helps

Transform

Security Secure Application

Infrastructure

Secure Identity

and Endpoints

What makes cybersecurity so challenging?

Intrinsic Security from Data Center to Device

Streamline

Compliance

Any Cloud

Any DeviceVMware Workspace ONE™ Desktop Mobile Identity

Any ApplicationTraditional Apps Cloud-Native Apps SaaS Apps

Modernize

Data

Centers

Transform

Security

Empower

Digital

Workspaces

Integrate

Public

Clouds

Software-Defined Data Center

VMware Cross-Cloud Architecture™

Private Cloud Hybrid Cloud Public Cloud

VMware Cloud Foundation™

VMware vRealize® Cloud Management

VMware vCloud®

Air™ Network

Enabled with VMware’s Integrated Architecture

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F

VMware Cross-Cloud Services™

The information in this presentation is intended to outline our general product direction. It is for informational purposes only.

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Industry-SpecificSolutions

Global and Local Presence

Compatibility and Open Source Integration

Industry and Domain Expertise

Strategy andPlanning Expertise

AdvancedTechnology Capabilities

1,000+VMware Service

Professionals

100+Consulting

Partners

75,000Solution

Partners

1,100Technology

Partners

4,000VMware vCloud Air

Network Partners

A Trusted Partner for Your Digital Business Journey

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Our Commitments

Transformative

Products

Thriving

Planet

Empowered

PeopleVMware virtualization

technologies prevented

340 million metric tons of

CO2e from entering our

atmosphere.1

We’re committed to a

science-based target for our

global emissions reduction

and 100% renewable energy

for our global operations

by 2020.

We are proud to report that

22% of our global workforce

is made up of women, and

42% are U.S. minorities.2

We can and will do better.

1. IDC, “Green IT: Virtualization Delivers Energy and Carbon Emissions Reductions,” October 20162. VMware, “VMware Global Impact Report 2015: Force for Good,” October 2016,

Accelerate Digital Transformation to Realize What’s Possible

Take the next step.Visit www.vmware.com

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Business Agility

and Innovation

Exceptional Mobile

Experiences

Protection of Brand

and Customer Trust

Empower

Digital

Workspaces

Transform

Security

Modernize

Data

Centers

Integrate

Public

Clouds

Thank you.