Accelerating Cloud Services - Intel
-
Upload
amazon-web-services -
Category
Technology
-
view
337 -
download
1
Transcript of Accelerating Cloud Services - Intel
-
Accelerating Cloud Services
Kenny Sng Senor Solutions Architect, APJ - Intel
-
Accelerating Cloud Services Kenny Sng
-
Todays Challenges
-
4
Client Continuum
Internet of Things
Big Data
Cloud
Security
Energy
Retail
Smart Cities
Healthcare
Finance
Transport
>1 Zetabyte Internet Traffic3
>15 Bn Connected Devices2
>1 Bn More Netizens1
Infrastructure Enabling New Horizons
Tectonic Shifts
New Business +
Usage Models
by 2015
-
5
Infrastructure Enabling New Horizons
in 2015 3x more bits in digital universe than stars in the physical universe
7.9 ZB
of Data In the world was created in the last 2 years.
90%
Storage of a Smart City project in China
200PB
People calling, texting, tweeting & browsing on cell phones
>5 Billion
People calling, texting, tweeting & browsing on cell phones
966 Exabytes
On-demand video traffic per month 1 million minutes of video on global IP networks every second *
3B DVDs
The data deluge has arrived! *Cisco Visual networking index, Feb 13 http://arstechnica.com/business/2012/05/bandwidth-explosion-as-internet-use-soars-can-bottlenecks-be-averted
-
6
In Enterprise, some clear trends are shaping
Big Data
6% OF ENTERPRISES
MAKING DECISIONS WITH BIG DATA
ANALYTICS1
Cloud
9% OF ENTERPRISE
WORKLOADS RESIDE IN PUBLIC
CLOUD2
HPC
12% OF U.S.
MANUFACTURING FIRMS USE HPC
CLUSTERS3
-
7
Big Opportunity: Extract Value from Data = Big Challenge
Revenue Growth
Cost Savings
Margin Gain
x
THINGS
50 Billion
DATA
35 ZB
VALUE
=
-
8
Big Opportunity: For Enterprises
Learn or Perish! Source: Bain
Companies that use analytics best are
Have top-quartile financial results
Make decisions faster than others
Execute on decisions faster
Make data-driven decisions
2X 5X 3X
more likely to
2X
-
9
Cloud Growth Drivers: Digital Services Economy
Virtuous Cycle Driving 20%+ Cloud CAGR through 20171
1 Source: Intel internal analysis
Cloud: 75% of Growth from Consumer Services1
Consumer vs. Business Cloud
Hosting SMB SaaS
2011 2012 2013 2014 Forecast
Search
Social Media
Shopping
Gaming
Business Consumer
New Services Driving Explosion of Devices New Devices Driving Demand for Servers
CPU Volume
~400 DEVICES
SMARTPHONES
1 SERVER1 drives ~40 DEVICES
CONNECTED FACTORY TOOLS
1 SERVER2 drives
~100 DEVICES
MEDICAL WEARABLE DEVICES
1 SERVER2 drives ~20 DEVICES
DIGITAL SIGNS
1 SERVER2 drives
-
10
Devices
Catalyzed by a Virtuous Business/Computing Cycle
A new approach is needed
Other brands and names are the property of their respective owners.
Datacenter Devices
Services
-
11
Which has Seismic Effects on the CIO
Always on availability
Extreme Flexibility & Service Agility
Public Cloud Economics
Compliant to regulatory requirements
CEO/CFO EXPECTATIONS
Consumer-like expectations
Tech-savvy
Outside alternatives
Fastest services TTM
BUSINESS EXPECTATIONS
-
12
IT: Period of Transformation
Computer-Centric Network-Centric Human-Centric
Focused on Productivity
through automation Focused on Cost Reduction
through connectivity
Focused on Rapid Service Delivery through cloud & devices
-
13
Ongoing Stress on Datacenter Operations
Network 2-3 weeks to provision
new services1
Storage 40% data growth CAGR,
90% unstructured3
Server Average utilization
-
14
Resource Pool
Software Defined Infrastructure
Orchestration Software
Compute Storage Network
Automated, easy to create new apps and services
Intelligent provisioning and resource allocation
Scalable, highly efficient infrastructure
Power Performance Security Thermals Utilization Location Latency
Application A Application B Application C Application D
-
15
Re-architect the datacenter with cloud and software defined infrastructure (SDI)
SDI
Real-time enterprise with full datacenter orchestration
Open standards and API-based ecosystem
Optimized resource pooling, provisioning management, and service assurance
SDN/NFV
SDS / NVM Non-volatile memory tier
Composable infrastructure
U
ERP
On Premise Systems
Big Data
Hybrid Environment
Technology Trends
Infrastructure Deployment
DevOps IoT
Visual / Voice Analytics
IaaS
Traditional IT
PaaS
IaaS
ITSM
ITIL
PaaS
SaaS
Cloud delivery
Infrastructure telemetry
Silicon photonics
-
16
A world where applications define the system High degree of flexibility
Greater governance
Predictable / proven needs
High rate of change
Supply Chain
Social Enablement
Sales Automation
CRM
Mobile UI
Email
Payroll ERP
Human Resource
Finance Systems
Data Reporting
Application Development Environment
Big Data Insight
Regulatory Compliance
Decision Support
Enterprise Communication
Classify your workloads to support diverse application needs
Performance for core business Go fast and adapt quickly
Go fast and be secure Efficiency for back office
Systems of Record
Systems of Differentiation
Systems of Innovation
Systems of Differentiation
-
17
Journey to cloud is then inevitable A cloud strategy addresses real pressures IT organizations face
A Cloud Strategy addresses these pressures
Balance CAPEX/OPEX to enable invest for base, partner for spikes deployment model
Shorten time to value and secure deployments with a software defined architecture (SDI)
Deliver services on-demand; partner with business leaders on innovations that matter
Pressure to reduce cost Do more with less Deliver globally Deliver broader service types
Pressure to deliver faster Meet timelines at
business pace 24 x 7 x 365 availability
Pressure to secure and comply Enforce security and
maintain privacy Adhere to policies/
governance
-
18
Networking for the Cloud
2-3 Weeks1 to set up new network infrastructure
SOFTWARE DEFINED
NETWORKING
NETWORKING TODAY
1 hour to set up networking infrastructure!
1: Source: Intel IT internal es;mate
Agility
Opex/Capex
$
Days : To Install On-site Fixed Function Appliance
Days : Get an Appliance On-Line
Hours : Load Applications
10 min: Cloud Server Purchased
20 min: Cloud Server VMs Instantiated
10 min: 2 Applications Loaded
20 min: 3 NFV applications purchased (Virtual Firewall, Router,
ADC)
-
19
Cloud Economics
Workload Performance Metrics Amazons TCO Analysis
Performance / TCO is the key metric
Hadoop Queries
Storage Capacity
Web Transactions / Sec
VMs per System Servers
Networking
Power Distribution
& Cooling
Power
1: Source: James Hamilton, Amazon hBp://perspec;ves.mvdirona.com/2010/09/overall-data-center-costs/ Other names and brands may be claimed as the property of others
-
20
Amazon Web Services & Intel
-
21
Intel continuously investing in DC technologies
Source: IDC WW Server Tracker & Intel
Enterprise IT
8% CAGR
Cloud SPs
>25% CAGR
Comms SPs
>25% CAGR
High Performance Computing
>20% CAGR Servers
Network
Storage
Software
CPUs, Accelerators, Ethernet & Infiniband Switch Silicon
CPUs, Flash, Caching & RAID SW
Hadoop, Lustre File System, Datacenter Manager, Wind River OS
CPUs, Ethernet & Infiniband Controllers, Management SW
-
22
AWS keeping pace with Intels relentless pursuit of Moores Law
AWS EC2 C3
AWS EC2 C4
Intel Core Microarchitecture
Intel Microarchitecture Codename Nehalem
Intel Microarchitecture Codename Sandy Bridge
Intel Microarchitecture Codename Haswell
Merom
New Micro-
architecture
65nm
Penryn
New Process
Technology
45nm
Nehalem
New Micro-
architecture
45nm
Westmere
New Process
Technology
32nm
Sandy Bridge
New Micro-
architecture
32nm
Ivy Bridge
New Process
Technology
22nm
Haswell
New Micro-
architecture
22nm
Broadwell
New Process
Technology
14nm
22 22
TOCK TICK TOCK TICK TOCK TICK TOCK TICK
The number of transistors incorporated in a chip will approximately double every 24 months." Gordon Moore, Former CEO & Intel co-founder
-
23
Custom Intel Xeon processors for AWS C4 = highest performing EC2 instances
PERFORMANCE New EC2 Instances C4
-
24
Full table of Intel technologies available in EC2 Amazon EC2 provides a wide selection of instance types optimized to fit different use cases.
AWS publish Intel processor models and enabled technologies that deliver value and choice to end customers
The latest Intel Xeon processors are utilized, providing you with high performance and value, and the ability to choose Amazon EC2 instance types that best meet your performance needs for compute intensive, memory intensive, or IOPS intensive applications.
AWS Instance Type
Intel process
Technology
Intelprocess technology
Intel AVX
Intel AES-NI
Intel Turbo Boost
SSD Storage
Computer optimized c4
IntelXeon E5-2666 v3
22nm Haswell
AVX 2.0
EBS-OPT by default
I/O Optimized I2
IntelXeon E5-2670 v2
22nm
Ivy Bridge
I/O Optimized I2
IntelXeon E5-2670 v2
22nm
Ivy Bridge
General Purpose
Balanced M3
IntelXeon E5-2670 v2
22nm
Ivy Bridge
Burstable T2
IntelXeon Family
GPU G2
Intel Xeon E5-2670
32nm
Sandy Bridge
Storage Optimized HS1
IntelXeon
family
-
25
AWS end customers benefit Novartis reduced cost by choosing premium instances
1 NIBR, of Novartis Pharmaceuticals ran Next Gen Sequencing, Imaging & Modeling & Sim techniques (specifically Virtual Screening w/CPU bound, low mem, low IO, network, parallel Benchmarking SW ran same job many times (workload avg 32 secs on AWS cc2.8xlarge vs 1min 7 sec on AWS m1.large) revealed that best ROI was with cc2vspot instances Intel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
65% Cost reduction1
Up to
0
10
20
30
40
50
60
70
Lower Performing Premium
Job runtime in seconds1 (lower is better) Sec
52% Decrease in
run-time1
Up to
-
26
Intel & AWS big data case studies
More at http://aws.amazon.com/intel and http://aws.amazon.com/solutions/case-studies
Accelerating your adoption of Big Data solution
Learn what our customers are able to do in 60 minutes The opportunities exist for data to transform businesses in fields as diverse as travel, genomics, e-commerce and space exploration. They are created by the on-demand availability of the high performance Intel Xeon E5 processor family in the Amazon Web Services cloud.
More at https://www.cloudinsights.com/Big-Data/
-
27
Key Takeaways
Transformation to cloud is critical to speed business time to value,
deliver services on-demand, and turn IT from business support
to business partner.
Cloud infrastructure enables IT to seamlessly connect
multiple pools of resources, deliver insights with higher scalability
and secure access to centralized data
Intel and AWS are working jointly to help you
leverage the power of the Cloud
-
Thank You