Accelerated

Flipping

Profits

By: Jonathan Heusman

www.acceleratedflippingprofits.com

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Table Of Contents:

Chapter 1: Introduction to site flipping

Chapter 2: Site Flip Case Studies (From Flippa)

Chapter 3: What to flip?

Chapter 4: How to make a flip successful?

Chapter 5: Conclusion

Chapter 1: Introduction to Site-Flipping

What is it?

Site-flipping has been around for a quite a long time now. Ever since the general public

was able to register their own domains and build their own websites, there has likely

been site-flipping happening. Because it has been around so long, it has evolved and

turned into an industry of its own with thousands of people making their living online

by flipping sites.

In case you are not familiar, I will give a brief description of exactly what site-flipping is.

Site-flipping is the act of selling a website that you have created or acquired at an earlier

time. The biggest factor in determining the market value of a website that you are

flipping is its monthly income. Industry standard is to pay 12 to 18 times the monthly

income for a website, but this rule is not hard and fast. Using what you learn later in this

guide, you will often be able to flip a site for 24 to 36 times the monthly income.

There are several different site flipping techniques being used. Some site-flippers will try

to acquire what they believe are underperforming websites, work on them for a month

or two to increase the traffic and income, possibly give them a nicer design and then flip

them for much more than they paid for them. Kind of like those house flipping shows.

Other site-flippers will try to purchase websites that are making an income for lower

than 12 times its monthly income and turn around and flip them immediately for a

larger amount for an instant profit.

Another very common way that site-flippers operate is to build their own niche sites, get

them ranking and getting traffic and flip them within 3 to 6 months or even sometimes

even a year later. This may be my favorite method, but it is obviously not the fastest if

you are looking for quick cash. However, it is the cheapest if you don’t have money

starting out to invest in already established sites.

Why It Is A Great Business Model

The great thing about site-flipping is that you can take a site that is making $50 per

month and flip it for up to $1500 or more of instant cash. Making $50 of income per

month on auto pilot is great, but what if you could take that $1500 from a one-time sale

and re-invest it in building 5 more sites making $50 per month?

Then you take those 5 new sites making $50 per month and you flip each of them for

$1500, making you $7500. Now you can take that $7500 and invest it to make 25 sites

making $50 per month and flip all of them for $1500 each… and well you get the

picture. That is just to give you an idea of how you can systemize your site-flipping to

quickly ramp it up to making some very good cash.

However, maybe you would prefer to go the “flip this site” method and purchase

underperforming websites to work on for a month or two and flip them for way more

than you bought them for.

Or maybe you want to just try to purchase websites that are making income for cheap

and then flip them immediately for a quick payday.

The choice of how you decide to go about site-flipping is completely up to you and which

way you think you could have the most success with. I will go into a little bit more detail

for each method and what I have found to be most successful for each in Chapter 3.

Site-Flip Successes

Before moving on to the meat of this guide, I just wanted to quickly share with you one

of the success I have had to show you that this is for real and if you follow what I am

teaching you, you can easily get similar results.

Howtopickle.com: I flipped this niche site over 2 years ago, but the methods I used still

work just as well today. This particular site made about $100/month in Adsense and

also had a guide on Clickbank that brought in about $100/month. So the income for this

site was roughly $200/month. If you were to go by the 12 to 18 times monthly income

to value this site, you would figure it would sell for $2400-$3600. However, as you can

see from the screeshot below, it actually sold for $6200 which was about 32 times

monthly income.

$200/month income is just $6.67 per day. Do you think you could build a site that

makes that much in Adsense or by selling a guide or some other information? I bet you

can.

This is just one of the successes to show you that regular people just like you are

achieving phenomenal results just by knowing and doing a few things differently than

most other people do.

I hope you enjoy what you are about to learn. Now we will move on to some more recent

case studies and see some examples of what other sellers are doing wrong and could be

doing better.

Chapter 2: Site Flip Case Studies

To continue a little bit with where we left off at in Chapter 1, I think it is a good idea to

look at some other successful site-flips on the popular site-flipping website Flippa. We

can learn a lot by seeing what other site-flippers are doing to bring attention and higher

bids to their auctions. We can see what kind of niches have the best-selling sites, what

their listings look like and see what we can take away to use in our own site-flipping

sites and auctions to improve our chances of a successful sale.

Case Study 1: mentalismsecretsrevealed.com - https://flippa.com/2726892-123-month-aged-

domain-80-se-traffic-3-200-subscribers-no-reserve

This auction was for a site selling an e-book on Clickbank. If you look at it, the first thing

you want to look at is the income number vs what it sold for.

The average monthly income listed is $123 and the site ended up selling for $2400. This

is not bad, but could have done much better in my opinion with some tweaks to his

listing. This user sold their auction for nearly 20 times monthly income which is very

respectable.

The first quick tweak I would have made is to highlight the best features of the site in the

auction description. This would be things such as the average monthly income, monthly

traffic, if the content is 100% unique, information about the e-book that may be

pertinent, how old the site is, etc…

Detailing these things at the very beginning will catch potential buyers attention and get

more people looking at your auction.

One thing they did very well is to have headlines for different sections of their listing to

break things up. This just makes it easier for potential buyers to digest the information

and get the facts they want. The seller also clearly listed everything that is included in

the auction so that visitors would not have to be bothered with asking or trying to guess.

Overall, this is a decent listing which is why he got a decent price. But what I will teach

you later is how to post an outstanding listing so that you can get an outstanding price.

Case Study 2: classicartpaintings.com - https://flippa.com/2691266-1-in-google-established-

pr3-art-paintings-gallery-huge-potential

This auction was for a site showcasing classic art paintings. It had some very good #1

rankings but not very much income.

The average monthly income is listed at $73, but the auction sold for $2600. That is 35

times the monthly income of the site. Pretty good! A big part of the reason this seller

was able to get such a good price is because it is easy to see the potential to make more

money due to the #1 rankings and how little the seller has monetized the site. His listing

however does leave a bit to be desired and he most likely could have gotten quite a bit

more out of this auction.

The first thing he could have done differently is his auction title. In the title he says

“Huge Potential”. While that sounds good in your head, any flipper that has been around

a bit usually reads that and thinks that it is most likely just one of the worthless turnkey

sites people try to sell by saying how much potential it has. But what is even a bigger

mistake is he did not highlight that it has number one rankings or what amount of

traffic the site is getting. You want to use the headline to highlight the absolute best

things about the site that people will want to know. Aka, traffic and income.

Now inside his listing, he really should have ordered it differently. The financial and

traffic details should be at or near the top, not at the bottom. People are really not that

concerned with WHY you are selling a site. Sure, it is worth talking about if you feel it

will add value to the listing, but near the bottom is a better place.

I think this particular auction would have also greatly benefited from a site walkthrough

video highlighting some of the cool things about it as well as an analytics video showing

the kind of traffic it gets and from what keywords. This really just adds that extra layer

of proof and credibility. In a video of traffic details you can show yourself actually

Googling some of your high ranking terms and really show off how well the site is doing.

Yes, you usually will upload a verified Google Analytics report already, but a video

walkthrough allows you to gain that extra credibility. In this particular auctions case, he

states that he only had 2 weeks of analytics to show, so something extra would have

really helped. It should also be noted that the further back you can show data for Google

Analytics or earned income, the better.

One last thing, he only has 1 bid on the auction which likely means he started the

auction at $2600. This is not a good idea because it scares people off. What you want is

as many people as possible bidding on your site, so that when it gets close to ending,

emotions start to take over and hopefully a bidding war will start.

I always start my sites at $1.00 with no reserve. If your site is making income and has

traffic, trust me you don’t have to worry about your site selling for $1.00. Bidders will

see the value and start bidding it up rapidly. This will especially happpen as it gets close

to the end of the auction.

Case Study 3:

Howtopickle.com - https://flippa.com/103154-192-per-month-0-00-hours-work-well-established-

authority-site-pr3-1-no-res

This is one of my sites that I flipped and mentioned earlier. I built it originally without

the intent of flipping, but as I learned how to effectively flip sites, I decided it would be a

good idea to do. So this site is obviously all about pickling. It is an evergreen niche which

is a very good niche to flip sites in. People like to know that if they are buying a site, it

will not be something that loses popularity.

This site averaged $192/month income and the auction sold for $6,200. That means it

sold for about 32 times the average monthly income. It actually should have sold for

more, but after the auction ended, a bidder messaged me and told me he fell asleep. He

was prepared to bid up to $7,500. This is a good lesson to take in. Pay attention to when

you list your auction and when it will end.

You don’t want an auction listing to end at 2:00 am because there won’t be any bidders

on to stay up and get in a bidding war over your site. I would recommend trying to have

your site end around Noon, PST. This gives plenty of time for a bidding war. However,

during the last 4 hours of an auction, any bid that you accept will reset the time to 4

hours, so there is still a chance your auction will not end till the wee hours of the

morning, but, you will have provided a good amount of time for a bidding war.

One thing I would change about how my listing was formatted is I did not have good

spacing between sections. It makes it a little difficult to read. However, this overall

template was very successful for me, so I would recommend looking at how the

information is ordered and what information I included.

Feel free to use it as a template of sorts as it is proven to do well. Notice the types of

things I highlight in the headline as well as throughout the listing.

One thing I could have done better is highlight some of the keywords that the site was

ranking well for. However, I did cover some of that in the traffic video. Unfortunately it

looks like the buyer has removed the videos, so you can’t watch them as an example.

However, all they really did was do some Google searches with the high ranking

keywords to show how well the site was ranking.

If you look at the comments on this auction, one thing you might notice is that I did not

post the Analytics proof within the first 24 hours. This was in the hope that someone

would comment asking for them, then I could reply saying I posted them. This helps get

the auction more active so more people will take a look. Small tricks like this will go a

long way.

I will talk more about some of the effective things you can do once your listing is posted

to help increase its exposure and bids.

Case Study Takeaways

Looking at each of these case study’s, you can see that they all post similar information,

but what can really make a big difference is how the information is displayed.

For example, if the first case study site would have put more emphasis on their income

and traffic early on in the auction, they may have grabbed more people’s attention.

It could have also talked more about its rankings and search stats to emphasize where

traffic was coming from. That is something that my site listing could have done better as

well.

Lastly, the first and second listings could have each added video proof of their traffic and

income to add credibility to their listings. They also could have both added personal

contact information within the listing so that people would have peace of mind that you

were not trying to hide anything.

Overall, these are all pretty good listings. Take a look at all 3, take the comments I have

for each and develop your own listing template that you believe will do well. If you

prefer to just copy what has already worked, you can use my listing (case study 3) as as

an example to create your own listing. Take note of the improvements you could make to

it as well for a most epic site listing.

I hope this gives you some good ideas and good perspective on the importance of a good

listing to get the most money for your flip. If all it takes is an extra 30-60 minutes

creating your listing in order to make twice as much off your flip, that is time very well

spent.

Chapter 3: What to Flip?

There are typically three ways that you can acquire (or create) sites to flip. You can focus

on just one of the methods, two of them or all three. You may even start off by using one

of the methods and then eventually change to a different method. But if you can master

just one of these methods, you will do very well. There is no right or wrong way to go

about it as long as you are taking action on at least one of these 3.

The best thing that you can do is assess your own skill set to determine which method

makes the most sense to use first, and then go from there.

So what are the three methods that you can use to acquire sites to flip?

1) Build your own niche sites

2) Purchase already built sites

3) Outsource the creation of your own niche sites.

You may be able to think of other ways to acquire sites to flip, but these are the core

three and the methods that the most people have success with. I will go into a little more

detail of how to use each of these methods so that you can decide which would work best

for you.

Build your own niche sites

Building your own niche site is the most time consuming but also the most cost effective

method of acquiring sites to flip. There are a few main keys to make this really

successful.

The first main key is to do your niche research and choose a niche that has a decent

amount of traffic with low to medium competition. If you aren’t sure how to go about

this, you may want to do a little searching on how to do niche research. However, the

basis of niche research is to use a keyword tool such as the Google Keyword Tool to

brainstorm keywords and check what kind of traffic they get. Once you pick a couple of

keywords that you think would be good to build a site around, do a Google search and

see what kind of sites you would be competing with on the first page.

If all of the sites are high Pagerank, well established sites, you would do best to keep

looking, however if there are lower Pagerank sites and some that have very few

backlinks and are not very old, then you are likely looking at a viable niche to build a site

in.

As a rule of thumb, if you take the average of the Pagerank for the top 10 results for a

keyword and it is 3 or less, then you should be able to rank a site without months and

months of effort.

Once you have chosen your niche, you will want to research some longer tail keywords

within the niche that you can write articles around. Again, to be thorough, use the same

research as above to determine keywords that you can rank pages for. If you choose

keywords this way, you will have a better chance of having more pages ranked on page 1

for different keywords.

For building your site, I recommend using Wordpress because it is very widely used and

really easy to setup and use once you have done it once or twice. If you are not familiar

with Wordpress, there are a ton of tutorials out there to help you get up and going with

it.

Your domain name does not have to be exact match for your main niche keyword, just

something that CONTAINS your main niche keyword. So if your main niche is

fishtanks, then you can have something like fishtankscenter.com or fishtanktips.com or

something similar. As always, it is best if you can get a .com domain name.

So once you have your domain and have setup Wordpress, you need to get some

content. Use the research you did earlier to find related keywords to your niche that

would be rankable and write an article around each of them. If you don’t like writing,

then you can outsource this part too. Post one article right away, most likely your main

niche keyword article, then every 2 or 3 days, post another of your articles.

In between posting articles you will want to perform some SEO such as blog

commenting, social bookmarking and social media sites linking back to not only your

main page, but also your other article pages as you get them posted.

Consistent and varied SEO will do wonders to get your content ranked.

Now, as of right now you should not have placed any Adsense ads or anything of that

nature on your site. Wait a couple weeks until your site is starting to show up in the

search results, then add some Adsense to your pages. Make sure you have some above

the fold.

Following this basic blueprint, you should be able to rank a site for low to medium

competition keywords on the first page of Google with relative ease. And within a month

or two hopefully you will be making anywhere from $2 to $10 in Adsense per day or

more if you do a good job!

$10 per day would be a $300 per month site which you could flip for $7,000 to $10,000.

Not too shabby eh? This method is all about getting a system down and optimizing each

step. Some people build 5 or 10 of these sites each month and outsource all of the

content and SEO, meaning they do very little work.

This goes to show, this method lends itself quite well to outsourcing. Once you have a

system down building sites like this, you can train an outsourcer to do the majority of

the work while you focus on the tracking and flipping.

Ok, let’s move on to method 2.

Purchase Already Built Sites

This is probably the fastest method to get into site flipping but it is also the riskiest.

There are many people out there trying to sell sites that will claim they are making a

certain amount of money or getting a certain amount of traffic but they really are not

even close.

The number one rule to follow when purchasing websites is to verify everything that the

seller says with stats. Ask them to send you screenshots of their analytics, their Adsense

numbers or any other forms of income that their site makes. Ask them what keywords

they rank for so that you can do a search in Google and see. Even ask if they will show

you a live video of their screen as they access their stats. It is just very important to

verify these things. If you are talking to a seller about buying their site and something

just doesn’t seem right, then trust your gut and move on. It is not worth losing $500 on

a site that seems too good to be true only to find out that it is.

Now as far as where and how to acquire already built sites that are making money or

have decent traffic, there are a couple of different places I would recommend looking.

1) Digitalpoint Forums

Digital Point forums has a buy and sell section dedicated to buying and selling sites.

Most of the sites you see here are not the highest quality, but you will find some

diamonds in the rough if you have a little patience and are willing to weed wade

through the muck. I would recommend being the most on your guard when

purchasing a site from anyone here.

One thing I would recommend is to post a thread that is a WTB thread, or Want To

Buy. Then you can specify that you are looking for sites that are making some income

and getting traffic and users will contact you that you would not have known have

sites for sale otherwise.

I actually just purchased an established site there the other day that was hit by

penguin. I will be doing SEO to recover it’s rankings and within a month or two,

should be able to flip it for a hefty profit. If you can recover sites that were hit by the

latest Google algorithm update, then there is some good money to be made in

buying, recovering and flipping these sites.

2) Flippa

Flippa is one of the biggest site flipping marketplaces online. It is actually where I

recommend selling your sites. However, that does not mean it is a bad place to

purchase underperforming sites. It takes a little experience, but at Flippa you can

look for auctions that are poorly listed or sites that look like they could be improved

a lot with just a little bit of work. What do I mean by that?

Well, if a site that is for sale currently ranks on page 2 for a really good keyword and

the page 1 competition does not look that strong, then it probably wouldn’t be that

hard to do a little bit of SEO and backlinking to get the site to page 1. This would

increase traffic and income and allow you to turn around and sell the site for a nice

little profit.

Also, some people do a horrible job of creating their Flippa listings, posting no

analytics and no proof and just in general having a bad description of their site. If

you can privately message these people and get them to send you their stats and they

are what they say, then you can probably purchase the site at a decent price. When

most buyers on Flippa see a site with a poor listing and no Analytics or income

posted they will just keep moving along. So your bidding competition becomes very

small.

3) Contacting webmasters directly

This method can be pretty hit or miss, but if you hit, you can often times hit big. A lot

of times, people built sites years and years ago just for fun and have never monetized

it or maybe monetized it very poorly. Meanwhile, they are raking in the traffic for

some very high traffic search terms because their site is so well established and has

good content.

What you can do is search for sites like this, find the webmaster contact and shoot

them an e-mail expressing interest in their site. Most webmasters will not want to

part with their “pride and joy” but occasionally one will need money or have

forgotten they even had the site. These are the ones that are likely to sell and will

usually give you a really good deal because they have no idea what their site is worth.

This method can take a bit of work and patience, but when you hit the jackpot and

are able to buy a really nice site for way less than it is worth… it’s sweet!

There are a few other ways to purchase sites, but I won’t get into them much here.

Believe it or not, E-bay can be a place to purchase a site sometimes, but I have never

done it myself at E-bay. Also, any internet marketing forums you may be a member

of may have an area for people to sell their sites.

If you want to get on the fast track and have some money to invest, this can definitely

be a lucrative way to go, but you have to be very careful that you know exactly what

you are buying. If you end up buying a dud because you did not check that

everything was kosher, then that will not only hurt the ol’ bank account but it will

seriously hurt your motivation to keep going in this profitable business.

Outsource Your Site Building

The last method that I recommend is to outsource your site building so that you can

focus more on the niche research and flipping of your sites. This is more of an

advanced method so if you are new I would not recommend doing it right away. But

if you have built sites before and know the process, then this might be a really good

way for you to go.

In order to outsource your Site Building, the most important thing is that your

outsource worker knows exactly what you want and how you want it. Many people

will create screencast videos of themselves doing the work and sending that to their

worker as training. I think this works very well.

Doing this will also make sure that YOU know how you want it.

This method takes a bit of up-front money to get going, so I would recommend doing

a couple of flips by building your own sites first and then start reinvesting that

money into streamlining the process by outsourcing. There are a lot of good

outsourcing guides out there and I would recommend checking out Rachel Rofe’s

guide, Happy Outsourcing. She has outsourced a ton and knows how to deal with it.

I hope that gives you a good idea of what to flip. As you can see there are several

options in how you acquire your “properties” to flip. The choice of which one you use

is up to you. Just be smart about it and don’t go chasing one method without

knowing how to go about it. Do a little Googling if you feel you need more

information and you will find a lot of great information.

But the key is to pick a method and go with it, take action and kick some butt. Don’t

just THINK about what you would or should do, actually do it and make something

happen.

Now we are going to get into one of the more underrated aspects of site flipping, but

possibly one of the most important and that is your listing. Screw this part up and

you may only get half of what you could have.

Chapter 4: The Successful Flip

The site listing is one of the most important parts of a site-flip. Industry standard is

to get anywhere from 12 to 18 times the monthly income for a site. However, in my

experience you can get a lot more than that if you do this part right.

The number one most important thing that you have to be able to show and prove is

the income of your site. The number two most important thing is the traffic and

ideally it will be mostly organic traffic from a number of keywords. If the site you are

flipping has been built correctly and had some decent SEO done to it, then you

should be able to provide both of these things.

If you build your own niche sites and you just can’t get them making money, then

you need to look at what you are doing and possibly consider using a different

method such as acquiring sites that are already making money and flipping them for

a higher price after you have done some maintenance to improve them.

So once you have a site that you are ready to flip and it is making a consistent income

and getting some decent traffic, you can get ready to do your flip.

To get ready, you need to gather all of the pertinent information to include in your

site listing on Flippa. Here is a list of the most important things to gather.

1) Income and tracking stats. Screenshots for proof and video walkthroughs

showing the proof as well if you decide to include that in your listing.

2) Any and all logins associated with your site. Wordpress logins, Google account

login (sidenote: when creating a site to flip, always create a new Google account

for it to use for analytics and anything else associated with the site), etc…

3) Backlinking report or just a short list of some of the highest authority backlinks

coming to your site. Use http://www.backlinkwatch.com/ or another backlink

checking tool to see what backlinks you can mention.

4) Domain and hosting information for when you transfer the site to the new owner

Those are the most important things to gather before creating your listing. Once you

have these gathered, you can use the tips and formats from the listings in the Case

Study section of chapter 2 to help you put your listing together.

Be mindful of what time you do your posting as well as what day of the week your

auction will end on. Start your auction at $1 with no reserve and do not post your

Google Analytics proof until it is either requested or has been 24 hours as I

mentioned above.

Make sure that you use a descriptive Title for your auction that gives the strongest

features of your site, whether that be a large amount of traffic, awesome income, and

old domain, high Pagerank, low maintenance, low cost to run, etc… Also, it is

important to add relevant tags to your auction listing in the tags field. I recommend

looking at other auctions for ideas of what kinds of tags to use.

As soon as you have posted your auction, your goal is now to bring as much attention

to it as possible, so you will want to monitor comments, reply to all of them and

generally just be as up front and helpful as possible so that potential buyers know

that you are a legitimate seller.

There are a few “ninja” tricks you can use to get more attention to your auction, but I

will save those for the next chapter.

Chapter 2 really is a good supplement to this chapter for how your listing should

look, so make sure you look at those past auctions and take the ideas from them to

make your listing as attractive and successful as possible.

Chapter 5: Take it up a notch!

Ok, so I promised you that I had a couple of ninja tricks for you to help get more

attention and traffic to your listings, so let me share those with you first thing.

1) As soon as your auction is listed, if you have ever sold a website before, then

contact any and all of your past buyers letting them know that you have another

great site up for auction. Chances are that if they were happy with their previous

purchase, they would love to buy from you again.

2) Post that you have a site for sale in any forums you are a member of. Make sure

that you do it in the appropriate section of the forum and that it is allowed to do.

But most forums will not mind.

3) If you don’t already know who the competing sites to yours are, search them out

and contact the site owners letting them know your site is for sale. Your

competitors will often jump at the chance to corner another piece of their market,

especially if your site was beating theirs.

4) Mention that you are selling a site on your Facebook/Twitter/Google+ accounts.

Maybe most of your friends are not interested in online marketing, but there just

might be a couple and that is all you might need to help get some more attention

and more bids to your auction.

I hope you like these little tips to help get more exposure for your site flipping

auctions. The one about contacting your competitors is a powerful one, so if nothing

else at least try using that tip.

Final Words

Now that you have read this quick education on site flipping and how easily you can

do it yourself, there is only one thing left to do. Go out and DO IT.

You might be thinking to yourself, I suck at Wordpress, or I don’t know any SEO or I

don’t have any money to invest in site flipping. These are all just crap excuses and if

you keep using them, you will never have any success.

Just take a look at the number of sites being sold every day on Flippa. Do you really

believe that all of those other people selling sites are better than you at this? That

they are one of a chosen few that know some secret that allows them to make

thousands of dollars for a simple website?

That couldn’t be further from the truth. You now know as much if not more than

95% of the people selling sites on Flippa. If you look through all of the listings on

Flippa, you will see all kinds of shoddy listings. No proof of income, crappy sites,

etc… Take this knowledge and get out there and make it happen.

I know that you can do this successfully, because I have seen even the greenest

internet marketer do it.

I look forward to hearing of your success and as always, feel free to contact me at any

time if you ever have any questions about anything covered in this guide.

Thank you,

Jonathan Heusman