Accelerate Your Digital Transformation with Dell EMC ECS · Dell EMC ECS. 50 %+ 48 % 45 % 92 % of...

Unstructured Data Marketing

Accelerate Your Digital Transformation with Dell EMC ECS

50%+ 48% 45% 92%of global GDP will be

digitized by 20211are unsure what their industry

will look like in 3 yearsfear they will be

obsolete in 3-5 years2see digital business initiatives as critical2

RETAIL MANUFACTURING SCIENCES FINANCE AND MORE…AUTOMOTIVE

1 IDC FutureScape: Worldwide IT Industry 2018 Predictions Oct 2017 - - Doc # US43171317 2 Dell Digital Transformation Index

Digital Transformation Is Disrupting Every Industry

© Copyright 2018 Dell Inc.3

Key Digital Transformation Initiatives

D I G I T A L E X P E R I E N C E S

I N T E R N E T O F T H I N G S M L / A IB I G

D A T A

D AT A P O W E R S T H E M AL L

N O W

Unstructured Exponential Growth

Distributed Real-time

T R A D I T I O N A L

Structured Linear Growth

Contained Batch

Evolving Data Landscape


Managing Unstructured Data is Challenging

Inability to scaleSilos Lack of AgilityCost Issues

Struggling with Application and

Workloads Transformation

Slower Time to Market

Hard to Find New Revenue Models


Public Cloud Does Not Address the Problems

50%+

Organizations have data security and compliance

issues1

64%

Organizations have higher total cost of service(s) than

anticipated1

1: ESG Hybrid Cloud Tipping Point, June 20182: IDC: Cloud Repatriation Accelerates in a Multi-cloud World, 2018

80%

Customers report cloud repatriation activities2

50%

Public applications expected to repatriate over the next two

years (average)2


Accelerate Digital Transformation

How ECS Can Help

M O D E R N I Z EExisting Applications

F R E E U PPrimary Storage

A C C E L E R A T ECloud Native Apps

ECS


Why Object Storage

O B J E C T

O N E S Y S T E M , M A N Y A P P S

A N Y D E V I C E , I N S T A N T A C C E S S

M U L T I - S I T E C L O U D S C A L E E C O N O M I C S

L I M I T L E S S S C A L E


Modernize Your Infrastructure

Secure Your Data Capital

Accelerate App Development

Foundation for Data-driven Businesses #1

Scale-Out ObjectMarket Leader

Accelerate digital transformation by bridging your traditional and modern apps using ECS object storage.

Dell EMC ECS

ECS


Consume ECS on Your Terms

T U R N K E Y A P P L I A N C E S O F T W A R EC L O U D S E R V I C E

P R O V I D E R S


ECS Gen3 EX-Series Overview

E X 3 0 0 0• 8.6 PB per rack – 48% increase in capacity

• Higher density object platform – pushing the boundaries of cloud economics

• Hot swappable disk

• Platform for deep archive

• Multi-workload support

E X 3 0 0• Now starting at 60TB – 85% lower

entry point than Gen2 U-series

• Small footprint object platform

• No-touch migration from Centera

• Ideal cloud native sandbox


Key Benefits of ECS EX-Series

G R E A T E R F L E X I B I L I T Y• Start smaller and scale higher

to support more customers’ configuration needs

• Higher nodes/disk ratio

P U S H I N G T H E B O U N D A R I E S O N C L O U D E C O N O M I C S• Lower $/TB • Lower starting point

C E N T E R A M O D E R N I Z A T I O N• Start small from 60TB• No-touch migration from Centera• Honors governance, compliance

and retention features of Centera

S T O R A G E F O R P I V O T A L C L O U D F O U N D R Y ( P C F )• Enable developers to provision

storage on ECS• Backup service DB• Bosh BLOB store for PCF apps

F U T U R E - P R O O F• Open standard based switches• Customer connectivity up to

100GbE I/O per port• The ability to tune performance

requirements


Cloud Native Applications

ECS Supports a Wide Variety of Workloads

Tiered Archive Video/Audio Cloud GatewayCloud Native Apps

(web/mobile) AnalyticsIoTCloud Backup

Traditional Workloads

Consolidate Archive Modernize Existing Applications

Accelerate Cloud Native Apps

ECS


Consolidate Archive


Traditional Archive Challenges

Numerous file systems / volumes

Storage islandsMany systems /

points of management

Performance issues across

systems

Primary storage overload


How ECS Tiering WorksK E Y F E AT U R E S• Geo-replication

• Ability to send encrypted data to the cloud

• Compression for efficient transport

• Simple policy based management

B E N E F I T S• Free up valuable primary storage

• Global access

• Automatic disaster recovery

• Simplified implementation with automated data tiering

• Lower storage cost

ISILON

CloudPools

DATA DOMAIN

Cloud Tier

CLOUD PROTECTION SUITE

CloudBoost

Avamar Networker

ECS


Isilon CloudPoolsSmart Tiering to Object Store

Clients

SMB | NFS | REST | HDFS | SWIFT

K E Y F E AT U R E S• Stub to ECS

• Ability to send encrypted data to the cloud

• Compression for efficient transport

• Simple policy based management

• One accessible namespace

B E N E F I T S• Combine file & object store

benefits

• Use stubs to optimize local storage space, with offsite archive protection

• Seamless placement and availability of data per policy

• Limitless capacity

OneFS


Data Domain Cloud Tier with ECS

Long-term Retention tier

DesktopsLaptops

Files NAS/NDMP

VMware & Hyper-V

Databases

Email Applications

ROBO LAN/WAN LAN

Backup Software

https://accesspoint.company.com

Primary

K E Y F E AT U R E S• Deduplication at both active tier

and cloud tiers

• Built-in policy engine for data movement with DD Management Center

• Cloud-scale capacity of 3x Data Domain system capacity

B E N E F I T S• Lower TCO when compared to

public cloud storage providers

• Comparable TCO to tape

• Unlimited Capacity

• Efficient Recoverability

• Multiple unstructured configuration options to suit your storage needs

VM


Centera Modernization With ECSL o w - t o u c h M i g r a t i o n• Low downtime. Low disruption.• No migration services required

A u t o m a t i c i n t e g r a t i o n• Direct support of Centera CAS• No change to existing applications• Connect archive to new applications

and services• Single namespace

F u l l f u n c t i o n a l i t y • Content authenticity• Governance and compliance• High availability• Efficient operation• CAS integration• Broad partner ecosystem• Modern S3 infrastructure for everything

object

Easy-Migration and Automatic Integration.

Centera ECS

60TBstarting clusters


Modernize the storage for 95% of Fortune 1000 companies Offer “near-infinite” scalability with ECS.

R E S U LT S• Lower TCO

• A predictable cost model

• Modern storage management services

• Quick, easy, reliable and secure access to data

“Our customers trust that we know where the data is by having those cloud-based solutions in our datacenters. It gives them a peace of mind where they know where their data is at rest.”

— Eileen SweeneySVP Data Management

C H A L L E N G E S• Storage inefficiencies

• Regulations and data retention challenges

• Not able to scale cost-effectively


Up to 96% reduction in storage costsCloud Storage-as-a-Service with ECS

R E S U LT S• 80% savings on migration prep

• 55% effort reduction

• 20% less configuration incidents

• 25% cost reduction ATOS tiered storage offering

“ECS gives us great flexibility in delivering a variety of services across our multitenant environment. And whether the customer needs gigabytes or petabytes, we now can respond very quickly.”

— Bjoern NitscheProduct and Portfolio Manager, ATOS

C H A L L E N G E S• Achieving managed serviced SLAs

• Upselling capabilities

• Separate storage for databases


Tier data from On-premise equipment to the cloud.

R E S U LT S• Maximized cost savings

• Simplified storage management

• Decreased resource consumption

• Offering unlimited data at 1 or 10 Gbps speeds

Offering unlimited data storage “Through Markley Cloud Services’ offering of the ECS platform – and our positioning as one of the first to offer customers these solutions on-demand – we can continue to stay true to our commitment of providing the industry’s best data storage solutions at the best prices.”

— Patrick W. GilmoreChief Technology Officer

C H A L L E N G E S• Huge cost of transferring data

• Storage inefficiencies

• Data residency and security risks


Modernize Existing Apps


Challenges with Traditional Storage Platforms

M o d e r n i z a t i o n M i t i g a t e s T h e s e C h a l l e n g e s

• Reclaims expensive existing primary storage

• Less on-going primary storage acquisition costs

• Gets static data out of the recurring backup process

• Less backup storage acquisition costs

• Less management and operating costs

• Short provisioning time

1Giving each application its own file system leads to under-utilized storage capacity

2Handling large amounts of data creates costly complexity for developers

3Backup and disaster recovery consume physical and human resources

4Accessing data over the internet is hard

5Development teams must wait for storage admins to allocate new file systems

1

3

2

4

5

Traditional storage systems have high costs, especially for applications that work with lots of data.


How ECS Works K E Y F E AT U R E S

• Multi-tenant service

• Geo-replication of data across multiple nodes

• Metadata search and management

• Multi-protocol support

• Direct internet access to data via HTTP

B E N E F I T S• Efficient shared object store

• Simple global namespace for massive amounts of data

• Built-in backup and disaster recovery

• Quick and easy data access

• Faster time to insights

• A shared object store uses storage more efficiently

1

2

3

• Applications see even massive amounts of data through a single namespace

• Geo-replication eliminates the need for backup and disaster recovery

• RESTful interfaces allow direct internet access to data 4


Accelerate Cloud-native Apps


Why Cloud-Native App Architectures?

Webservers

DBservers

The picture can't be displayed.

Webservers

DBservers

Traditionalappliances

The picture can't be displayed.

S p e e d

Businesses that are able to innovate, experiment, and deliver software-based solutions quickly are outcompeting those that follow more traditional delivery models.

S a f e t y

Cloud-native app architectures balance the need to move rapidly with the needs of stability, availability, and durability.

S c a l e

We must scale our capacity to keep up with the data growth.


How ECS Works S T E P 1

The application generates the signature and sends it to the web browser.

S T E P 2

Start with a monolithic application running on vSphere

S T E P 3

Replace file storage by object storage to be PaaS ready

S T E P 4

Extract some features and run them as micro services on a PaaS.

S T E P 5

Follow this process until all the features are micro services

North America Europe

ApplicationServer

Distributed Database

Distributed Database

ApplicationServer

The web browser uploads the picture directly to ECS

ECS ECS


ECS and PCF – Better Together!Four Integration Points Between PCF and ECS.

E C S i s a b l e t o p r o v i d e t h e f o l l o w i n g f e a t u r e s d i r e c t l y f r o m P C F S e r v i c e B r o k e r :• Create, modify and delete object storage

buckets & namespaces

• Manage service quotas

• Bind one or more Cloud Foundry apps to buckets, with unique credentials for each app

• Ability to customize permissions for bindings

• Manage volume services via NFS with multi-protocol access

• Customize Cloud Foundry Marketplace bucket plans

• Upgrade or downgrade bucket plans

• Specify an ECS namespace and replication group for services

U S E R A P P D A T A

S E R V I C E B A C K U P S

B O S H B A C K U P R E S T O R E

B O S H B L O B - S T O R E

Applications/APIs/Microservices

PCF Elastic Runtime

BOSH Managed Services

Infrastructure Automation (BOSH)


AnalyticsAnalyzing big data with global Hadoop.

S3

K E Y F E AT U R E S

• Active-Active geo-distributed Hadoop with strong consistency

• Single global namespace

• Supports billions of objects both large and small

• Multi-protocol support

• 4.5 times better efficiency than HDFS with 3 sites

B E N E F I T S• 48% lower TCO than public cloud

providers

• Faster time to insights

• Simplified architecture

• Limitless scale


Simplify your workflow, do more with your data

Analyze Act

Surface

IoT – One Storage for All Things

I N G E S T S T O R E

K E Y F E AT U R E S

• One object storage that can handle very large files and billions and trillions of small files

• Internet-based global access

• Single global namespace with direct HTTP access to IoT data

• Natively supports RESTful object protocols such as OpenStack Swift, S3, Atmos and CAS

• In-place analytics with systems like Hadoop

B E N E F I T S• Faster time to market

• Analytics-ready

• Limitless scale

• Efficient multi-site data protection


Digital Transformation Through Storage

Video TestimonialC H A L L E N G E S• Huge inefficiencies

• Ensure data sovereignty

• Build data lake

“Siemens leverage ECS for mobile fine sync and share, expanding to over 330 thousand users for IoT and Hadoop on the same infrastructure in days.”

— Frederick JansenVP Global InfrastructureR E S U LT S

Modernizing storage environment

Storage consolidation

50% lower TCO than public cloud

Control of data

https://www.youtube.com/watch?v=KmxuViIewPE


Over 90% reduction in time to roll out new appsChartered with developing platform 3 next generation applications for mobile users.

R E S U LT S• More business service offerings

• New and emerging businesses

• Drive down costs

• Better performance

“ECS provides a really good solution for object storage and provides the level of performance that we needed for our applications.”

— Larry RauDirector of Architecture and Infrastructure, Verizon

C H A L L E N G E S• 1PB per month growth

• Architect on Core OS

• New app rollout

• Wireless, wireline, IP and cloud innovation


Faster time to market

R E S U LT S• Single, consolidated storage

• Faster time to market

• Better balance between performance and costs

Leverage multi-protocol support with customers.“ECS is a great product for FNTS. It brought a lot of great protocols that we were able to leverage with our clients. As we grow it, the platform will be a storage platform for applications – that’s the goal, but also help us balance the performance vs costs too.”

— James OneillVice President and Chief Technology Officer

C H A L L E N G E S• Expensive add-on gateways to

support multiple protocols

• Storage silos

• Slow time to market


ECS Momentum R E C O G N I Z E D B Y T O P A N A L Y S T S

O V E R 1 0 0 0 C U S T O M E R S A R E U S I N G E C S

E C S I S C O M P A T I B L E W I T H T H E T O P I S V S

“With the new ECS EX-Series, I believe Dell EMC will help organizations overcome these challenges with an affordable, flexible, and scalable unstructured storage solution.” – Scott Sinclair

“ECS has the one of the best Object Storage architectures suited for 3rd Platform applications.” – Ashish Nadkarni

“ECS has a well-designed architecture, built by engineers who were responsible, in part, for building early parts of Microsoft Azure. The distributed, pragmatic designs used by public cloud IaaS providers are also found in ECS.”

“Today, we complete our daily backups in just 6 hours with ECS, instead of the 12 or more it took before.”

“Our customers trust that we know where the data is by having those cloud-based solutions in our datacenters. It gives them a peace of mind where they know where their data is at rest.”

“We were always looking for in-house cloud-based storage – reason being data credibility is the highest concern for us. Now, we will be putting all of our archival data on ECS which will reduce our storage management costs by 80%.”


The Recognized Leader in Gartner MQ2nd Straight Year

• Reflects on both product capabilities (“Completeness of vision”) and company (“Ability to Execute”)

• Based on both Isilon and ECS

• ECS: specifically for next-generation apps that demand massive capacity, global access and cloud-scale economics

“ECS has a well-designed architecture, built by engineers who were responsible, in part, for building early parts of Microsoft Azure. The distributed, pragmatic designs used by public cloud IaaS providers are also found in ECS.”

— Gartner Magic Quadrant Report 2017


48% Lower TCO than Public Cloud“An ESG audit of a Dell EMC total cost of ownership model has confirmed that on-premises object storage in a customer-owned or hosted colocation facility is a more cost-effective solution for existing and emerging workloads at scale”

1.75 C/GB/M

Stor

age

TCO

(Cen

ts p

er G

B p

er M

onth

)

1.57 C/GB/M 1.38 C/GB/M

Storage

Public Cloud-Active

2.59C/GB/M

Public Cloud-Archive

Public Cloud-Cold Archive

EMC ECS

Public Cloud-Active3.31C/GB/M

Operations Maintenance Data Access/Requests


Forrester Total Economic Impact™ Study for ECS

DELL EMC ECS REQUIRES LESS DISK SPACE

WITHOUT ECS: 1.5 PB

WITH ECS: 750 TB$357K COST AVOIDED

DELL EMC ECS SAVES MODERNIZATION COSTS

WITHOUT ECS: 2.5 FTE

WITH ECS: 1 FTE$600K COST SAVINGS

82%ROI

$1.5MBENEFITS

7MOSPAYBACK


3-year satisfaction guarantee

Never-worry data migrations

Hardware investment protection

All-inclusive software

Clear price

L O Y A L T Y P R O G R A M

ECS

ECS Use Cases

Security, Audio, Video Archiving

Modern Apps/Cloud Apps

IOT

In Place Analytics – HDFS/S3a

Isilon CloudPools (S3)

CloudBoost Virtual Appliance

TSM, Commvault (S3)

NetWorker, Avamar, NetBackup

Centera Migration

Backup - Tape Replacement

Compliance, Enterprise Content Manager,

GDPR/SEC

Archive Gateway (NFS/CIFS to S3 Object)

Pivotal Cloud Foundry (PCF)

Log

Data Domain Cloud Tier

Sync & Share, SharePoint Blobs

ECS

Data mobility across file and object storageDataFrameworks ClarityNow!

“Single pane of glass” view across

heterogeneous file and cloud storage, on-prem

and in the cloud

Content owners can quickly move data from

high-performance file storage to the cloud and

back

Fast discovery of shared data and integrated data

movement within business workflows

Move beyond storage management to data management

EliminateSilos

Empower the End User

Data-Enablethe Business


Complete Off-the-shelf Solution for Storage-as-a-Service

https://accesspoint.yourdomain.com

Backup LTR

Back-up and Archiving

CloudPools CloudBoost

IoT Data Repository Cloud Gateway In-place Analytics on Geo-distributed Data

O B J E C T A S A S E R V I C E

C L O U D T I E R I N G T A R G E T

E CS


Benefits of ECS vs. Public Cloud

• Up to 48% lower TCO over public cloud*

• No cost/TB to tier data to ECS

T C ONo data residency risk –deployed in customer’s own data center

D A T A R E S I D E N C Y R I S K

Single vendor simplicity with EMC, no multi-vendor complexity

C U S T O M E R E X P E R I E N C E

Co-located Isilon and ECS can eliminate up to 300 –400 ms of potential network latency with AWS

P E R F O R M A N C E/ L A T E N C Y

*ESG

SMB | NFS | REST | HDFS | SWIFT

Clients


Delivers high speed ingest of real-time streaming data with high performance and strong consistency with Project “Nautilus”.

Project “Nautilus”

Project NautilusStreaming Storage and Real-Time Analytics

Persistent Storage Dell EMC Isilon or ECS

S I M P L I C I T Y AT S C AL E

A unified platform for streaming analytics that removes the need to depend on do it yourself architecture

E X T R AC T VAL U E F R O M D ATA

Real-time ingest, analytics and storage of streaming data

U N I F I E D D ATA L AK E

Feed streaming data into your persistent data tier (Isilon and ECS)

Accelerate Your Digital Transformation with Dell EMC ECS · Dell EMC ECS. 50 %+ 48 % 45 % 92 % of...

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