Accelerate Your Digital Marketing Strategy in 2015
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Transcript of Accelerate Your Digital Marketing Strategy in 2015
Accelerate Your Digital Marketing Strategy in 2015
January 21, 2015
Presented by: Julio Viskovich VP of Marketing rFactr Chris Raulf Founder & Digital Marketing Expert Boulder SEO Marketing
www.rfactr.com | www.boulderseomarke3ng.com
Agenda • Introduc*on to the Five Pillars of Search Engine
Op*miza*on (SEO) – Why Social Media is Important for SEO
• Social Media Isn’t Something You Should Take Lightly
• A Carefully Planned Strategy and Tac*cal Approach is Needed to Avoid Disasters and Achieve Success – How to plan an effec*ve social media strategy – How to minimize risk with a social media policy and triage process
– How to effec*vely empower your team to use social media
• Trends • Q&A
www.rfactr.com | www.boulderseomarke3ng.com
Disclaimer!
www.rfactr.com | www.boulderseomarke3ng.com
Quick Poll
www.rfactr.com | www.boulderseomarke3ng.com
www.rfactr.com | www.boulderseomarke3ng.com
How Did You Hear About This Webinar? 96 Registrants as of 8 am PST today:
• Email: 45 • From someone else: 10 • Online search: 7 • Press release: 1 • Other: 3 • Social media: 30
www.rfactr.com | www.boulderseomarke3ng.com
What Digital Marke3ng Efforts Have Worked Well For You In 2014?
• Marke*ng Automa*on: 1 • Webinars: 1 • Email Marke*ng: 11 • Social Media (in general): 14 • SEO: 7 • LinkedIn (in general): 4 • LinkedIn PPC: 1 • Facebook (in general): 3 • Facebook PPC: 9 • Twi[er (in general): 2 • Twi[er PPC: 5 • PPC (in general): 5 • Video (YouTube etc.): 4 • Content Marke*ng: 8
A Goal Without A Plan Is Just A Wish.
Antoine de Saint-‐Exupery (French writer; 1900 -‐ 1944)
www.rfactr.com | www.boulderseomarke3ng.com
Google’s Algorithm
Check out the en3re infographic at: hZp://www.entrepreneur.com/ar3cle/226884
www.rfactr.com | www.boulderseomarke3ng.com
The 5 Pillars of SEO
1. Technical Health of Website 2. Website Func*onality 3. On-‐Page Search Engine
Op*miza*on 4. Off-‐Page Search Engine
Op*miza*on 5. Social Media Marke*ng
www.rfactr.com | www.boulderseomarke3ng.com
Build Your SEO “FICO Credit Score”
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Help Google Understand Who You Are and What You Are About
www.rfactr.com | www.boulderseomarke3ng.com
Pay-‐Per-‐Click: Google AdWords
www.rfactr.com | www.boulderseomarke3ng.com
Google Analy3cs: 2014 BoulderSEOMarke3ng.com
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Campaign Based Content Marke3ng, SEO and Social Media Marke3ng
www.rfactr.com | www.boulderseomarke3ng.com
Case Study Scope of work: • Quarterly online events
– LinkedIn outbound lead gen strategy • Weekly blog posts (op*mized for search) • LinkedIn Long-‐form publishing • Bi-‐monthly press release (op*mized for search) • Daily LinkedIn status updates • Daily LinkedIn, Facebook, Google+ company page
status updates • Daily LinkedIn group pos*ngs • Daily twee*ng
www.rfactr.com | www.boulderseomarke3ng.com
Results Of A Campaign Based Content Marke3ng, SEO And Social Media Marke3ng Campaign
• 150% increase in organic search traffic from Google Y-‐o-‐Y • ~15-‐20% organic growth rate of social media followers per
month • 120-‐250 online event registrants • 30-‐40% new leads per event (LinkedIn lead gen campaign) • 4-‐5 new and op*mized pieces of content per campaign • Press release strategy • Increased brand recogni*on; industry thought leadership • Gated content (online event recordings) generates 30-‐40 new
requests per month
www.rfactr.com | www.boulderseomarke3ng.com
Quick Poll Do you have a formal social media strategy in place?
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Link to Julio’s Slides
Julio presented his por*on on Prezi; here’s the link to his slideshow: h[p://goo.gl/w6Psf8
www.rfactr.com | www.boulderseomarke3ng.com
Trends for 2015
• Buyer-‐Persona Targeted Content • Content Marke*ng • Thought Leadership • Execu*ve Buy-‐In • Contextual Search • PPC: Increase in cost-‐per-‐click • Less is More: Choose Your Ba[les • Exper*se: High Demand for Digital Marketers and Consultants
• Clients are gemng more digital marke*ng savvy
www.rfactr.com | www.boulderseomarke3ng.com
Upcoming Events
Jan 29, 2015 from 11:00 am – 4:00 pm EST: Social Selling Summit Free! Register at: www.socialsellingevent.com ----------------------------------------------------------------------------------------------------------
Feb 26, 2015 from 10:30 am – 1:30 pm MST: SEO 201 Online Workshop – Power Boost Your Visibility on Google Register by Jan 31 & get 50% off the $129.00 registration fee with code: 121 Learn more and register at: www.boulderseomarketing.com
www.rfactr.com | www.boulderseomarke3ng.com
THANK YOU Connect with Chris: LinkedIn: h[p://www.linkedin.com/in/chrisraulf TwiZer: h[ps://twi[er.com/swisschris Google+: h[ps://plus.google.com/+ChrisRaulf
Connect with Boulder SEO Marketing: LinkedIn: h[p://www.linkedin.com/company/boulder-‐seo-‐marke*ng TwiZer: h[ps://twi[er.com/Marke*ngSEOWiz Facebook: h[ps://www.facebook.com/BoulderSEOMarke*ng Google+: h[ps://plus.google.com/+Boulderseomarke*ng Connect with Julio: LinkedIn: h[p://www.linkedin.com/in/socialselling TwiZer: h[ps://twi[er.com/juliovisko Google+: h[ps://plus.google.com/+JulioViskovichJR
Connect with rFactr: LinkedIn: h[p://www.linkedin.com/company/rFactr
TwiZer: h[ps://twi[er.com/rFactr
www.rfactr.com | www.boulderseomarke3ng.com