Accelerate the Delivery of Your S+S Business Model
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Transcript of Accelerate the Delivery of Your S+S Business Model
Accelerate the Delivery of Your S+S Business
ModelRob KentHosting Partner Account ManagerMicrosoft Canada
The Changing Business Environment
IndustryCompetitive Pressures
Cheap Bandwidth &
StorageMultiple Devices
Web 2.0
Customer ChoiceFlexibility
Rich “Consumer Like” Experiences
Ease of acquisition & deployment
Delivery Model
Hybrid Model Prevailing
Scalability is Key
Best of Software + Services Worlds
+
Software Industry Transformation
• A few companies dominated the landscape
• Ecosystem managed on a relationship by relationship basis
• Predictable upgrade and release cycles
Erin TenWolde, “Reaching Critical Mass in the SaaS Ecosystem: Are We There Yet?”, IDC Doc #206699, May 2007
Simple Network
Old Software Ecosystems
Software Industry Transformation
• Many more companies are participating — not just ‘software’ companies
• Ecosystem must be managed as a system or network
Erin TenWolde, “Reaching Critical Mass in the SaaS Ecosystem: Are We There Yet?”, IDC Doc #206699, May 2007
Complex Network
Old Software Ecosystems
Market Opportunity for Hosted Services
32% CAGR for Worldwide SaaS forecasted, 2007-2011 (IDC)
32% Growth
25% of new business software will be delivered as a service by 2011 (Gartner)
25% Share
SaaS is forecasted to exceed $20 billion in revenue by 2011 (Yankee Group)
$20 Billion
Software + Services Strategy
Software + ServicesWeb 2.0 SOASaaS+ +
Monetization Composition FederationDeliveryExperience
PCBrowserMobileTV
SoftwareLicenseSubscription
ServiceTransactionAdvertising
On PremisePartner HostedMicrosoft Hosted
Aggregation of Services
Directory federationStorageComputer resources
S+S Resources for ISVs
S+S Training
& Informatio
n
Microsoft Partner S+S Whitepaper https://partner.microsoft.com/spluss
Innovate-On http://www.innovate-on.com
Case Studies http://search.microsoft.com/results.aspx
Licensing Service Provider License Agreement https://www.microsoft.com/serviceproviders/licensing/default.mspx
Microsoft Online Services Business Reference Guide
https://partner.microsoft.com/global/licensing/licensingprograms/40047805
Architecture
Guidance
MSDN S+S Architecture Center http://msdn.microsoft.com/en-us/architecture/aa699384.aspx
Windows Deployment Guidance http://learn.iis.net/page.aspx/31/shared-hosting-roadmap
Hosted CRM http://www.microsoft.com/downloads/details.aspx?FamilyID=6e211231-30fe-4df2-9b81-15cfb87adcf1&DisplayLang=en
Sales & Marketing
S+S Marketing Best Practices https://www.microsoft.com/serviceproviders/hosting/softwareplusservicesmarketing/index.aspx
Business Design Session
POC/ Launch
Development ADS
Catalogue
Infrastructure ADS
Helping ISVs get to market.
• Designed to guide ISVs through a structured series of business and architectural consulting sessions
• Ensure their business model and applications are ready for the challenges of service-based delivery
• Provide the expertise to rapidly deploy SaaS applications and maintain a secure and reliable hosting environment