Accelerate Digital Transformation with Enterprise DAM

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    16-Apr-2017
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Transcript of Accelerate Digital Transformation with Enterprise DAM

  • 1

    Accelerate Digital Transformation with Enterprise DAM

    Welcome

  • 2

    Dom Nicastro Staff Reporter at CMSWire

    Speakers

    Moderator

    Presenter Melinda Cormier Senior Director of Digital Marketing & Brand Strategy at Nuxeo

    Presenter Brian OConnor Chief Technology Officer at Universal Mind

  • AccelerateDigitalTransforma2onwithEnterpriseDAM

  • Digital Asset Management

    CRM

    DRM

    Index Catalog Secure

    Brand Governance SEO

    Integration REST API Snippets

    Translation Transcoding

    Sync Media

    Render Review Deliver

    Search Taxonomy Tagging

    Workflow Events

    Triggers

    Replication Collaboration Annotation

    Assets Metadata Versioning Renditions

    Editing

    Digital Asset

    Management

  • Digital Transformation Digital Transformation is some type of realignment or investment in either technology, process or business models to more effectively engage customers.

    Time To

    Market

    Contextual Personalized Experiences

    Collaboration

    Time To

    Value Accelerated Digital

    Delivery

    Governance

    Use Cases: (1) Enterprise Asset Visibility

    Where are my assets? (2) Contextual Content Delivery

    Patient Engagement Health Library

  • Enterprise Asset Visibility & Management (Where are my assets?)

    Without a DAM:

    CREATE DISTRIBUTE IDENTIFY MODIFY SEARCH REPLACE

    Healthcare Enterprise (Based on a True Story)

    Create a new logo that contains a

    Red Cross

    Distribute to websites, campaigns,

    documents, social, print

    Another organization initiates legal activity

    for copyright infringement

    Modify logo and remove Red

    Cross

    Search every website, campaign,

    document, email templates, social channel, etc

    Replace logo in every experience.

    With a DAM:

  • Enterprise Asset Visibility & Management (Where are my assets?)

    Adobe AEM Example

    Reality: Thisisavaluablefeature,butlimitedinscope AEMAssetsknownothingaboutthe

    referencedexperiences EachAssetcanonlybereferencedbyAEM TheReferencedBylistisliterallyasearch

    acrossAEMsites,campaigns,etcSo,letsbuildsomethingbeFerSomethingthatgivesusvisibilityacrossanyexperience,anyapplicaGon,anywhereanassetisbeinguGlizedacrosstheenterprise.

  • Enterprise Asset Visibility & Management (Where are my assets?) Assets stored in the Nuxeo DAM

    (1) Create a custom schema to store asset references (2) Create a new document type for our assets, extending File (3) Associate custom schema with new document type for assets (4) Add new schema element to document type Edit View (5) Update Nuxeo Studio Package in Update Center (6) Use Nuxeo API Playground to validate JSON structure for asset (7) Leverage AWS CloudSearch to gather asset instance references (8) Update asset references in Nuxeo via RESTful API

    Demo

    Asset Reference List Asset Delivery

    AWSCloudSearchConfiguredtoTargetSpecificExperiencesNotlimitedtooneplaNorm!

    Digital Experiences

    Asset Search

    Asset References

  • Contextual/Personalized Content Delivery (Patient Engagement / Health Library / SEO)

    A.D.A.M.HealthLibraryContent:PersonalizedforthePaGentExperienceNUXEOContentSnippets:AddiGonalMetadataDigitalRightsManagementHealthLibraryProviderAbstracGonSchemaAppJSON-LDEnGtyAPI:MappedtoSchema.orgIntegratedwithGoogleTagManagerImprovesSEODemo

    HealthLibraryContentDescriptors(JSON)

    Dynamicschema.orgEnGtyJSON-LDAPI

    DynamicHealthLibrary

    ContentDelivery

    StructuredDataEditor

    DynamicSEOOpGmizaGonuGlizingschema.orgenGGesdefinedinSchemaApp

  • Producer of award-winning health information, courseware and interactive tools for the pharmaceutical industry, hospitals, education institutions, consumer websites, and other healthcare organizations.

  • SchemaAppisaneasy-to-usesuiteofpowerful,simple,intelligentschema.org-markuptoolstohelpwebsitestalktosearchenginesfortoporganicsearchresults. Mostcomprehensiveandspecializedtoolsinthemarket-allvocabularies CapabiliGesthatscaleacrossanEnterprise-dynamiccontentopGmizaGon BeFerBusinessIntelligencewithSemanGcAnalyGcs WorkswithAnyWebPlaNorm

    AreyoureadytotakecontrolofhowSearchEnginesReadyourcontent?

    www.schemaapp.com@schemaapptool1855-44-HUNCH

    SchemaAppWeEat,SleepandBreatheStructuredData-soyoucanstayaheadoftheSEOcurve

  • NUXEO PLATFORM

    SOLUTION

    Nuxeos Cloud-Native Content Management Platform enables organizations to manage complex digital content at massive scale. Enterprise Search: Intuitive, full-text search provides an enhanced

    user experience at incredible scale

    Advanced Workflows: Integrated workflow engine with graphical UI for complex workflows and processes

    Digital Asset Processing: Bulk import, conversions, video transcoding, renditions, annotations, automated video storyboarding, thumbnails, and more

    Integrations: REST API and CMIS. Native integrations with Adobe CC, Cloud File-Sharing Services, SFDC, Google Cloud Vision, and cloud infrastructures (AWS, Azure, etc.) and more

    MEDIA & DIGITAL ASSET MANAGEMENT

  • CASE STUDY

    I N D U S T R Y :

    ADVERTISING

    CHALLENGE

    Worldwide leader in outdoor advertising (street furniture, transport advertising, and billboards)

    Provide clients with dynamic advertising opportunities for increased exposure to target audiences

    SOLUTION Core management and distribution platform for digital ads (images and videos) Collaborate, approve, and manage digital ad assets to be distributed Custom front-end and many integration points with other applications Transformed the business by offering dynamic ad placement based on client

    defined variables

    Example: Prior to digital signage, highway billboards were static. Now clients have the option to show their advertisements on highway billboards only during peek traffic hours vs other time slots.

  • CASE STUDY

    I N D U S T R Y :

    ADVERTISING

    CHALLENGE

    Americas No. 1 video network at the pump, delivering an industry-leading experience to more than 70 million monthly viewers nationwide

    Display video ads/offers for quick-service restaurants (QSRs), consumer goods, etc. available at that location

    SOLUTION The Nuxeo Platform manages all GSTV digital video programming assets Videos can be dynamically selected based on location/weather using

    Elasticsearch

    Example: If the temperature at a gas station is below 50 degrees, show an ad for a hot cup of coffee, available inside the gas station

  • MELINDA CORMIER Sr. Director, Digital Marketing & Brand Strategy at Nuxeo

    BRIAN OCONNOR CTO at Universal Mind

    For more information, please visit: nuxeo.com

    THANK YOU