ACROSSCHINA COMMUNICATION GROUPTHE COMPANYTHE DATATHE STORY SHARING

THE COMPANY

结果导向的传播顾问Direct Result-oriented Integrated Communication

信诺（ AcrossChina ）创立于 1992 年，是中国内陆首家专业市场传播顾问公司。如今，凭借 18 年的实践经验，信诺在品牌策略及概念、市场传播活动的创意和管理，公共关系方案及执行等方面都赢得了广泛的声誉，并协助客户获得更高效的品牌影响和更深厚的消费者、渠道及合作伙伴关系。

信诺传播顾问集团（ ACC International Group ）于 2005 年成立，标志着信诺成功地从一个以 EVENT 策划实施为核心的专业公关公司发展成为以整合传播为指导的，具备品牌策略与管理、企业传讯与公共传播管理、企业内部关系管理、活动策划与管理等深度服务能力的商业合作伙伴与供应商。

AcrossChina began operating in 1992 as one of the first professional event agencies in mainland China. Now, as a communication group with over 18 years of operational experience, AcrossChina has earned a well-known reputation for a range of services in integrated communication solutions including branding strategy and concept development, marketing program creation and management, PR counsel and campaigns and event concept creation and execution, etc. These help our clients build brand trust, credibility, and more profitable and effective stakeholder relationships.

ACC Beijing Head Office北京市朝阳区建国路 88 号 SOHO 现代城 C 座 19 层

Level 19, Tower C, SOHO New Town, 88 Jianguo Avenue, Chaoyang Dist. Beijing 100022, China

Tel: +86 10 85801199 Fax: +86 10 85801991

ACC Shanghai Branch Office上海市长宁区华山路 1568 号财瑞大厦 10 层

Level 10, Treasury Building,1568 Huashan Road,Changning Dist. Shanghai 200052,China

Tel: +86 21 52581199 Fax: +86 21 52588911

ACC Guangzhou Branch Office广州市天河区天河北路 251 号 荟雅苑 A 栋 1203 室 1203 Tower A, Huiyayuan, 251 Tianhe North Roa

d, Tianhe Dist. Guangzhou 510620, ChinaTel: +86 20 38850906 Fax: +86 20 38851272

16 年的活动传播创意及执行管理的经验积累 Event Communication Creation and Execution Expertise: delivering Special Event Communi

cation Solutions for more than 16 years for a total of more than 6,000 projects; today we manage some 550 projects annually.

对品牌整合传播传播理念的融会贯通 IMC Pioneer in China: more than 6 years of accumulated practice and experience in Integrated

Communication Solutions.

超过 200 名具备专业素质的中外员工组成的激情团队 Great Team: we are proud of the over 200 full-time, passionate and creative team members; mo

re than 30% of our employees have overseas education to master degree or higher level and more than 40% are fluent in English.

信诺优势ACC Strength

跨文化品牌传播及服务顾问 Cross-cultural Understanding & Application: we have worked with more than 120 international bra

nds and are currently working for 72 international brands.

十数年来积淀的强势政府关系和全球性资源网络 Strong Government Relations & Regional Resources accumulated in our 17 years of business op

eration.

立足本土而具备国际化视界 Local Focus with Global Vision: We were the first ISES Member from mainland China (Internationa

l Special Events Society)

信诺优势ACC Strength

专业服务的领域 Business Expertise

活动传播策划执行 Event Communication Strategy, Creation and Execution

Internal Communication

External Communication

Product Communication

公共关系策略管理 Public Relations Strategy, Planning & Management

Retainer

Project

CSR

Issue & Crisis Management

专业服务的领域 Business Expertise

数字与网络营销 E-marketing Solutions

线上线下数字会议解决方案 数字营销 网络营销 数据库传播 网络公关

整合传播 Integrated Communication Solutions Corporate Brand Relations Management Product Marketing/Promotion

体育营销 Sports Marketing Strategy, Creation & Execution

专注服务的行业 Business and Industry Segments Covered

快速消费品业 时尚娱乐及奢侈品业 医疗医药行业 IT 及电讯行业 能源行业 汽车及相关行业 金融及银行业 国际制造行业 体育产业 政府事务及城市品牌 　

Fast Moving Consumer Goods

Fashion, Entertaining & Luxury Industry

Pharmaceutical & Medical Industry

IT & Telecommunication

Energy Industry

Automobiles & Parts

Finance & Banking

Manufacturing

Sports Industry

Government Affairs & City Branding

信诺拥有覆盖全国的各级供应商资源和强势的战略合作伙伴关系网，并已逐渐实现全球化。通过长期合作，信诺与诸多国际商会组织 / 使馆、国际性金融机构、中国政府各机构、奥委会各级组织、各基金会、以及新闻机构建立了广泛的合作关系。

信诺拥有由多位具备政府事务、市场营销、金融投资等领域资深背景的专家组成的一流顾问团队，为信诺在企业服务、城市品牌、政府沟通等领域提供策略支持。

AcrossChina has accumulated a resource-rich network throughout Greater China and globally. AcrossChina has also built comprehensive relations with different levels of Chinese government bureau, a number of international chambers of commerce/embassies, international finance organizations, the Chinese National Olympic Committee, various Foundations, and news agencies.

AcrossChina advisory committee comprises a number of professionals with background and experiences in the field of government affairs, marketing, communication and finance etc and to give strategic guidance in the areas of enterprises services, city branding and government relations etc.

信诺资源 The Resources

资源概要

作为国家发展和改革委员会国际合作中心经公函确定的日常工作合作伙伴，信诺：• 提供包括宜昌市、洛阳市等城市在内的品牌推广及公关咨询服务• 与中国奥委会新闻委员会、北京市奥组委环境活动部、北京市奥运工程建设指挥部、中国建筑装饰协会合作举行中国绿色装饰产业与北京绿色

奥运建设合作论坛• 与国土资源部宣传教育中心、世界银行、国家信息中心合作2006中国投资环境论坛• 2004年4月在新东安市场举行的为期三天的科威特风情文化展，以及2004年6月在科威特使馆举行的150人规模的石油论坛

信诺在商业及金融交流方面具备实力和经验，和诸多政府公务组织、国际性商会及金融机构建立了良好关系：• 世界银行、汇丰银行、里昂证券、 Comity Colbert 法国经贸会、AustCham 澳大利亚商会、U.F.C 法国工商会• Embassy of Switzerland 、Embassy of Italian 、Embassy of French• 国土资源部宣传教育中心、国家信息中心• 中国奥委会及新闻委员会、北京市奥组委、北京市奥运工程建设指挥部• 中华人民共和国劳动和社会保障部、中华人民共和国商务部、北京市工商行政管理局、中华全国工商业联合会• 中国青少年发展基金会、中华全国妇女联合会、中国司法部法律援助基金会

信诺和国际性媒体及中国重点媒体保持着长期良好的合作关系，如中央电视台、新华社、 CNN、 BBC 、中国日报、南方报业、和讯、中国企业家、 21世纪商业评论、环球财经 、 中国经济周刊、环球企业家、 21世纪经济报道、金融时报、成功营销、中国经济时报等。

信诺受邀长期参与的公关 / 商业会议及活动• 美国《商业周刊》亚洲高层论坛，是以企业高管人士为目标受众的年度会议。美国《商业周刊》亚洲高层论坛注重主题的多样性，其内容涵盖财务、技术、营销、公司战略及领导力等多个领域，力求创造真正互动的交流环境，旨在全力鼓励对话、讨论和思辩，是企业高管和决策人士分享创见、剖析疑问、交换意见和结交同侪的理想选择。论坛邀请演讲嘉宾均为亚太地区国家前政坛高层领导人

• Special Event Conference & Show 2006, Dallas, US/ 2005， Miami, US 。该国际性会议是世界最重要的展览展示及会议活动的专业会议，每年举行一次。

• 阿拉伯迪拜商业论坛 Dubai Forum

资源概要

管理团队 Corporate Officers

Senior Advisor: Shelagh Lester-Smith, MBA- Senior Marketing and Branding Professional Formerly VP, Motorola for corporate communications

President/CEO: Hersey Cao, MBA - Senior communications professional and business leader with over 20 years of work experience

Deputy General Manager: Mr. Samuel Xu- Expertise in marketing management, training development and corporateaffairs. Owned comprehensive experiences in terms of strategy planning, marketing research & intelligence and event management.

Chairman: Mr. Charles Yan - More than 21 years in travel and hospitality industry, an expert in strategy development and entrepreneurship

Vice President:Mr. TC Li - 18 years in house and agency experience in event management, an expert in event production

Vice President:Mr. David Zhang- Over 20 years PR experience with both in house and agency of international brand. The absolute pioneer & expert of the PR industry in China

General Manager:Mr. Albert Cao- over 16 years professional experience in medical, human resources and communications industry

Deputy General Manager ： Mr. Li Wenlong - 11years experience in advertising and P.R. events industry.- Awarded including: London International adverting award, Asia-Pacific award, New York advertising award, Clio Award,China advertising award.

Deputy General Manager: Ms. Daphne Yang- over 8 years professional experience in advertising healthcare, and communications industry

凭借业界专家及客户代表对信诺的专业理念及优秀成绩的认可，信诺获得了多项行业荣誉。AcrossChina has earned a well-known reputation for its quality services and creativity.

2007 年首次参评 CIPRA榜即列年度中国 TOP20 公关公司 ( 包含国际及本土公司的综合排行）List in the top 20 communication agency in China including both international and local agencies.

(released by China International Public Relations Association (CIPRA) on April, 2007)

品牌中国总评榜 2006-2007 年度十佳杰出品牌机构金谱奖Awarded as the top 10 outstanding agency in China for year 06-07. (by Brand China on August, 2007)

2006-2007 年度中国创意产业年度企业奖 Awarded as the excellent creative enterprise in China. (by China Guanghua Foundation on Oct, 2007)

2007 上海市优秀公关案例评比大赛之最佳创意奖Awarded the excellent creativity award 2007. (by Shanghai Public Relations Association)

2008 年再次榜列 CIPRA 中国 TOP20 公关公司 ( 包含国际及本土公司的综合排行）List in the top 20 communication agency in China including both international and local agencies.

(will be released by China International Public Relations Association (CIPRA) on April 04, 2009)

行业荣誉 Industry Recognition

信诺一直非常注重自身品牌声誉，并积极推动公关行业发展，热心行业人才培养，踊跃参与社会公益事业，强调内部员工文化建设，重视并承担自身于社会和行业的责任。

企业社会责任与行业推动 Corporate Social Responsibility

2009 年 3月，曹秀华女士获邀担任中国公关行业行业公益事业推动小组组长 2009 年 1月，副总裁张心宏先生首获公关行业行业成就奖 2008 年 11月，曹秀华女士获选咨询服务业年度十大人物称号，副总裁张心宏先生获年度十大品牌专家称号 2008 年 9月，曹秀华女士被邀请为中国公关协会专业公司委员会副主任委员 2008 年 7月，曹秀华女士作为公关业代表接力奥运火炬 2008 年 3月，总裁曹秀华女士和副总裁张心宏先生受邀成为上海外国语大学国际工商管理学院客座教授 2007 年 11月，信诺和国际经济学商学学生联合会策划实施“红丝带 -艾滋病防治宣传周”公益活动 2007 年 11月，信诺作为公关行业知名企业参加首届中国公共关系人才战略论坛暨人才咨询会 2007 年 10月， 副总裁张心宏先生在 2007 Career Day大学生职业发展论坛发表主题演讲 2007 年 10月，总裁曹秀华女士受邀在第二届江苏品牌论坛发表《非常奥运 非常营销》主题演讲……（以上为部分项目节选）

作为中国公关传播业的一份子，信诺传播于近日和上海外国语大学，上海市公共关系协会三方共同成立了公共关系研究院，通过与国内外公共关系学术界等各领域的广泛联系，以学术研究活动为基础，以钻研与编辑《中国公共关系发展报告》等学术研究活动为主，通过系统的调研、论证、整理与推广，推动中国公共关系的研究与发展。

2008 年，信诺民族教育教学基金在西藏民族学院正式签署成立。该基金将由信诺传播顾问集团独力持续性年度性捐资，用于扶助西藏民族学院新闻传播学院优困藏族学生。信诺传播顾问集团与西藏民族学院新闻传播学院同时正式建立战略合作伙伴关系，并将作为西藏民族学院新闻传播学院实习基地为该院就读学生提供专业公关传媒实践机会。信诺民族教育教学基金的设立旨在激励更多有志学子投身到公关传播行业中来。信诺这一切实举措能够促进对公关教育的相关问题进行的积极探索和研究，以及在人才培养模式上的创新，弘扬本土企业公关精神，提升本土公关人才形象，以坚实的人才资源为中国，特别是西藏地区的公关行业自主创新切实助力

企业社会责任与行业推动 Corporate Social Responsibility

良好的专业信誉，令信诺及其领导团队获得了《中国经营报》、《二十一世纪人物》、《成功营销》、《国际公关》、《中国投资》、《公关世界》、《中国日企》、 Sina 、 Sohu 等众多媒体报道。AcrossChina has earned a great number of reports of various important media.

媒体聚焦 Press Release

Leading Brands that have put their Trust in AcrossChina

Leading Brands that have put their Trust in AcrossChina

Leading Brands that have put their Trust in AcrossChina

2004, Year of France in China, Opening Ceremony and JMJ Concert

2005, Year of France in China, Closing Ceremony

Government Affairs/Projects

Government Affairs/Projects

2006, the Ceremony of 20th anniversary of the friendship between Hamburg and Shanghai.

The Opening Ceremony of Sino-Japan Youngsters Friendship Intercourse Year 2008

2008, the opening ceremony of ‘Celebration China’ for Qingdao Government

The International Conference of Consultative Group on International Agricultural Research, 2007

Siemens Medical Solutions China 2007

Nokia NCT 2007 New Year Party, Beijing, China, 4000 Guests

Internal Communications Projects

PIAGET Sales Conference, Sanya, 2006

Johnson & Johnson launch of Olympic packaging for Offline medication and complimentary limited edition gift giving ceremony

Nokia 200 Millionth Handset Produced in China Celebration

Openings and Ceremonies

NOVARTIS ， 20 Anniversary Celebration, Beijing, 2007

Openings and Ceremonies

Nokia China Field Foundation Ceremony, Beijing, 2006

HP China 20 Years Anniversary

India – China Mineral Industries Summit, Beijing & Shanghai

New York Stock Exchange CEO Forum, Beijing & Shanghai, 200 VIPs

Seminars & Forums

CLSA China Forum, Qingdao, China

HSBC China Forum, China

APEC Conference, Suzhou China

The first HIERSUN international gemological summit and opening ceremony of HIERSUN new shop, Beijing, 200 VIPs, 2006

Seminars & Forums

2006 Autodesk Customer Day, Beijing, China

Channel & Partner Communications

Microsoft 2005 Great China Channel Conference

BEA Partner Conference, Beijing, China

GSK POA Conference, Beijing, China, 2007

Baidu China World Conference, Beijing, 2007

Volvo S40 Communication Conference, Beijing, 2007

Ch

ann

el & P

artner

Co

mm

un

ication

s

2007 China Management Communications, Guangzhou

Nestle New Powdered Milk Product Package launch

Unilever Foods China, New Product Launch , 2007

Siemens Medical New Product Launch, 2007

Product Launches

Volvo S40 MY08 Launch, Beijing, 2007

NVIDIA Geforce 7800 GTX New Product Launch

Chrysler 300C 7 Cities Media Travel Road Show, 2007, China

Trade shows/Road shows

Oracle 130 Cities Road Show 2008, China Toyota COROLLA New model 8 cities Road Show, 2007, China

HP Chairman Carly Fiorina China Visit

Microsoft Chairman Bill Gates China Visit

Autodesk CEO Carol Bartz China Visit

Siemens CEO VIPs China Visit

VIP Visits

Johnson Controls CEO visited China

Intel CEO Craig R. Barrett China Visit

EMC President & CEO Joe Tucci China Visit

Nokia Chairman & CEO Jorma Ollila China Visit

Orac

le-OD

D

，

P

ekin

g U

nive

rsity &

Fu

da

n

Un

ivers

ity

Siemens Campus Recruiting,Over 8 Cities

Motorola Campus Recruiting, 5 CitiesShanghai/Hangzhou/Nanjing/Dalian/Hefei

HP China President Tsinghua Speech

Campus Communications

THANK YOU！