Academy Oost Congres - Steven van Belleghem
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Transcript of Academy Oost Congres - Steven van Belleghem
Time to change
@StevenVBE
It’s not about social media
@StevenVBE
It’s not about technology
@StevenVBE
Conversations build a reputation.
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………..……………………...
You have l oads o f
Unused Conversation
Potential !
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………………………………………….………..……………..…………………………………………
Open your eyes & earsStart looking for your Unused Conversation Potential.It’s everywhere.
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Conversation Company boosts your business through:
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
People
Culture
Social Media
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…………………………
Company Culture is the Conversation Guide
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Brand positioning is the long term effect of company culture
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Company Culture is the only long term strategy of the Conversation Company
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Conversation Company boosts your business through:
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………………………………………….………..……………..…………………………………………
Culture
Social MediaPeople…………………………
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In the Conversation age, PEOPLE are the media
…………………………………….
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28%
Unused Conversation Potential:
Customers………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
40%
Unused Conversation Potential:
Employees………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Conversations from external stakeholders
Con
vers
atio
ns f
rom
in
tern
al s
take
hold
ers
Proudcompany
Conversationcompany
Boringcompany
Adoredcompany
Conversations from external stakeholders
Con
vers
atio
ns f
rom
in
tern
al s
take
hold
ers
Customer experience
Proudcompany
Conversationcompany
Boringcompany
Adoredcompany
Conversations from external stakeholders
Con
vers
atio
ns f
rom
in
tern
al s
take
hold
ers
Proudcompany
Conversationcompany
Boringcompany
Adoredcompany
Cul
ture
& n
ews
cont
ent
The magic words:Train & facilitate
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Become anopen kitchen
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Conversation Company boosts your business through:
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
People
Culture
Social Media……………………………….……
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Social Media are NOT the goal………………………………………….………..……………..…………………………………………
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Social Media are the perfect partner of the Conversation Company
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Until now, we only used the first dimension of their power
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First dimension:people to build reach
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Seconddimension:Collaboration
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Str
uct
ura
l co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Str
uct
ura
l co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Current focus of most companies
Str
uct
ura
l co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
All four quadrants have value
Str
uct
ura
l co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Str
uct
ura
l co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Consumer consulting board
Conversations
Broad, open Collaboration
CustomerExperience
Content
OPEN AUTHENTIC POSITIVE
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………A true people centric Company Culture
Employees Customers
Collaboration
Content
Conversations
Customer Experience
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………A true people centric Company Culture
Employees Customers
Collaboration
Content
Conversations
Customer Experience
Customer Experience is about what you DO,Not whay you SAY.
Unused Conversation Potential:
Customer Experience………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Service schizophrenia
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………A true people centric Company Culture
Employees Customers
Conversation Management is about observing, facilitating & joining.
Conversations
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………………………………………….………..……………..…………………………………………A true people centric Company Culture
Employees Customers
Content should be the start of a good conversation
Content
Content does NOT equal campaign
Unused Conversation Potential:
Content………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Content
Specific update, project or campaign
………………………………………….………..……………..…………………………………………
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………………………………………….………..……………..…………………………………………A true people centric Company Culture
Employees Customers
Collaboration is an extreme form of customer centricity.
Collaboration
…………………………
They are employees
that are not on the payroll …………………………
Start now!………………………………………….………..……………..…………………………………………
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48
Thank you!………………………………………….………..……………..…………………………………………
linkedin.com/in/stevenvanbelleghem
@stevenVBe
Let’s connect on
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Erwin Nyhoff
