Academic Year 2013-2014 Module 713
9
Academic Year 2013- 2014 Module 713 TIA presentation Added value from Swiss Tourism Organization from both Federal and State levels Class 703_E Johanne Neuffer, Seghen Zeremariam, Guillaume Prost, Jonathan Wicht and Mathias Schmidt
description
TIA presentation. Added value from Swiss Tourism Organization from both Federal and State levels. Class 703_E. Academic Year 2013-2014 Module 713. Johanne Neuffer, Seghen Zeremariam, Guillaume Prost, Jonathan Wicht and Mathias Schmidt. Table of contents. - PowerPoint PPT Presentation
Transcript of Academic Year 2013-2014 Module 713
Academic Year 2013-2014Module 713
TIA presentation
Added value from Swiss Tourism Organization from both Federal and State levels
Class 703_E
Johanne Neuffer, Seghen Zeremariam, Guillaume Prost, Jonathan Wicht and Mathias Schmidt
Table of contentsFederal SW tourism organizationsValais tourismRégion du LemanConclusion
Federal SW tourism organizationsSwitzerland tourism o STnet global platformo Travel snow mart Switzerland (TSMS)Innotour/Claire et Georgeso Medical assistance for seniorsHotellerie Suisseo Role of the institution
Federal SW tourism organizationsViastoriao Cultural Routes of SwitzerlandLingua Naturao Combination of nature and language in a
national park
Switzerland Natural parks / Lingua Natura
Lingua natura. (2011)
Valais tourism Key activities
◦ Coordination between touristic region◦ Coordination with national and international tourism organisation◦ Work with the state◦ Cantonal tourism politic◦ Data analysing
Objectives adding value◦ Increase adding value◦ Development of workplaces and valorisation of the culture◦ Develop awareness◦ Improvement of the offer◦ Danger management
« Région du Leman »
Key activities◦ Promote the state and its destinations in Switzerland and abroad in
collaboration with Swiss Tourism, local tourism offices and partners◦ Keep their strategies up-to-date◦ Support for a sustainable development
Objectives adding value
◦ Big investments in communication◦ Promotion based on the authenticity◦ New strategies put in place◦ Improvments in the structure of services◦ Many promotional campaigns◦ Strengthen their position with « BRIC » countries
Conclusion
The work of many organizations in Switzerland brings
added value to tourism
Their work is done whether at Federal or State levels
There are organizations whose main activities are to
promote their region such as Valais Tourism and Région
du Leman
Reference list Politique du tourisme. (n.d.). Retrieved November 2013, from Valaistourism.net:
http://www.valaistourism.net/Applications/Intranet.nsf/0/31d21f89a5b9d7b8c1256f550051b6b9
Politique touristique régionale. (n.d.). Retrieved November 2013, from Vs.ch: http://www.vs.ch/Navig/navig.asp?MenuID=2
Suisse Tourisme (2013). 1. Snow Travel Mart Switzerland 2014. Retrieved from http://www.stnet.ch/de.cfm/STM/
Swiss tourism heritage by Hotelarchiv Schweiz (2013). Fil Rouge et Mission. Retrieved from http://hotelarchiv.ch/leitgedanke-auftrag/?lang=fr
Innotour (2013). Fondation Claire & George. Retrieved from http://www.claireundgeorge.ch/?lang=fr
ViaStoria (2013). ViaStoria – The Organisation behind Cultural Routes of Switzerland. Retrieved from http://www.kulturwege-schweiz.ch/fr/qui-sommes-nous/viastoria.html
Lingua natura. (2011). Home page. Retrieved from http://www.lingua-natura.com/fr
Alparc. ( 2012). Lingua Natura. Retrieved from http://www.alparc.org/news/news-from-the-protected-areas/lingua-natura
Nos missions. (n.d.). Retrieved November 2013, from Région du Léman: Région du Léman Office du Tourisme du Canton de Vaud. (2012). Rapport Annuel 2012.
