Academic Review

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    Group No. 4

    Sheshadri RamachandranVishal Singh

    Ranjith PM

    Sanjeev KumarShruti AnandShreya Sengupta

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    Broadcast- Overview, trends and technologyMr. Pranjal

    History of television broadcast

    Evolution of Television programming Creative evolution in television over the period

    Shift from generalization to segmentation of audience-Advent of niche programming

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    Mr. Ravi Gupta

    Content regulation for Broadcast

    Regulatory framework- Cinematography act, C&S Actand Copyright Act 1972

    Article 19- Fundamental right of Freedom ofexpression

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    Mr. Umesh Gupta Key objectives of making films and serials

    Role of editing,

    Process of editing Editing promos, and trailers

    Principles and process of a good trailer

    Elements of a Brand

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    Mr. Chaitanya Chinchilekar Technology pipeline

    Post production process

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    Mr. Rajeev Jhaveri Importance of a script

    What is a screenplay

    Elements of screenplay Steps to write a screenplay

    What is a plot and story

    Define- plot synopsis, treatment, step outline,expanded script breakdown

    Specificity of television- Structure, Character,Multiplicity,

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    Mr. Dominic D Souza Different aspects of media- Electronic, Print and

    Digital

    3 Cs of media- Content, Carriage and ControlWays of Revenue generation- Distribution,

    Exploitation of rights, Licensing and merchandising,Tie ups, internet and mobile gaming

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    Subject 2: Broadcast Business planning by

    Mr. Ravi Menon Studying the decline of Imagine TV

    Designing a FPC, Production flowchart

    GEC and Boutique channels

    Profiling for a channel

    Revenue streams for a broadcast channel- Contentsales, distribution

    AFPs and advantages of AFPs, slot sales, syndication,creating an AFP

    Playout system, Distribution theory

    Evolution of technology in distribution

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    Subject 3: TV Production and programming

    by Mr. Pranjal

    Creativity in television productionI. Creating personality of the channel

    II. Sectioning of Target group TV Content- Scripted (Fiction)/ Non scripted(Nonfiction)

    1. Building block theory2. Content creation, out of box thinking and syndicated

    content Basics of fiction and Non- fiction show development-

    case study Kyunki Saans Bhi Kabhi Bahu Thi Concept pitch Channel Packaging

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    Planning and production of a Fiction show- Case study

    Balika Vadhu1. Narrative styles

    2. Pre production stages: Scripting, Budgeting, Casting,Staffing,

    3. Production stages: Scheduling, designing, arrangingand selecting

    4. Post production stage: Editing, switching

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    Non- fiction show: Case study Dance India dance

    Pre production- Scripting, Casting and gratification, Structure,format, schedule. Planning, show flow, technical run sheet.

    Production stage: Run order, situational reality, back stories,profile building stories, in show integration, integration tie ups

    Regional programming- why regional programming, big

    content makers for regional programming1. Popularity

    2. Growth prospects

    3. Content drivers

    4. Regional channel genre

    5. Regional channel competition

    6. Regional channel universe

    7. Expansion plans

    Sound arrangement for a show

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    Subject 4: Mobile

    by Mr. Rahul Puri Ecosystem of mobiles

    Manufacturer, carrier, content creator, consumer

    Mobile technology Mobile phone Standards, networks and services

    LTE v Wimax

    Mobile content development and distribution

    channels