Academic Resume

Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 1

Tuhin Chattopadhyay

Architect Decision Science, ValueLabs

Ph.D., M.B.A., M.Sc., FDP (IIM-A),

CBA (ISB Hyderabad)


Address: 101, Sahitya, Website: http://www.tuhinchattopadhyay.com

Vasantha Valley, Ring: +91 9250674214 Whitefields, Mail: [email protected]

Hyderabad, India 500 084. Date of Birth: 30th August, 1980

Profile Highlights

1. More than a decade of accomplished academic and corporate experience in the area of data

science, statistical modelling and business analytics.

2. Successfully delivered a large number of business analytics projects as decision scientist

and delighted clients across the globe.

3. Regularly conduct training programmes, Management Development Programs (MDP) and

Workshops on Business Analytics for different analytics training organizations.

4. Visiting Professor in a number of reputed B-Schools like Institute of Management

Technology (IMT), Ghaziabad and BIMTECH, Greater Noida.

5. Published in internationally reputed refereed journals with more than 30 publications

including conference proceedings and book and presented several research papers in

international conferences.

6. Studied Business Analytics from ISB Hyderabad and an IBM Certified Specialist in SPSS

Statistics.

7. Academically, a Ph.D. in Management and double Masters in Science (M.Sc.) and

Business Administration (M.B.A.) along with UGC-NET in Management.

8. Taken management and data analysis courses from top-notch institutes like IIM

Ahmedabad, IIM Kozhikode, IIT Kharagpur etc.

9. Editor-in-Chief of International Journal of Business Analytics and Intelligence and

editorial board member of a number of international journals.

10. Fellow of The Royal Statistical Society at London, Life Member of Analytics Society of

India at IIM Bangalore and Member of the American Statistical Association at Alexandria,

Decision Sciences Institute at University of Houston and Society for Industrial and

Applied Mathematics (SIAM) at Philadelphia.


Technical Skills

1. Statistical Skills

Optimization Techniques Conjoint Analysis Correspondence Analysis

MANOVA\ MANCOVA Factor Analysis Discriminant Analysis

Multiple Regression Cluster Analysis Multidimensional Scaling

Logistic Regression Decision Trees Neural Networking Models

Structural Equation Modeling Panel Data Analysis Time Series Analysis

2. Analytics Skills

Big Data Analytics Text Analytics Social Network Analytics

Data Visualization Data Mining Marketing Analytics

Customer Analytics Simulation Predictive & Prescriptive

Analytics

3. Software and Programming Skills

IBM SPSS Statistics R Minitab

AMOS Stata TIBCO Spotfire

XLMiner NodeXL MySQL

Hadoop Python SAS Enterprise Miner

Tableau IBM SPSS Text Analytics for Surveys

Professional Certifications

SAS Certified Modeler

IBM Certified Specialist in SPSS Statistics


Certified Management Consultant

[Certified by Consultancy Development Centre, an

Autonomous Institution of Department of Scientific

and Industrial Research (DSIR), Ministry of Science

& Technology, Govt. of India]

Continuous Learning

Teachers Recommendation

Certificate in Business

Analytics

School:

Indian School of Business, Hyderabad

2015

(Mix of classroom and

online classes)

Ph.D.

Subject: Management

Thesis on:

Advertisement and Consumer Behaviour:

An Information Processing Perspective

2012

(Pursued while on job)

M.Sc. Subject: Total Quality Management 2009

(Pursued while on job)

M.B.A. Specialization: Marketing 2004

(Full time)


Scholastic Achievement

Qualified UGCNET in

Management in June, 2013.

Selected Trainings from IIMs, IIT & JNU

1. Participated in the Faculty Development

Programme on Basic Econometrics for

Management Research organized by the

Indian Institute of Management (IIM),

Kozhikode during October 01st 05th,

2012.

2. Participated in Author Workshop on 20th

September, 2012 conducted by Wiley in

collaboration with Jawaharlal Nehru University

(JNU), New Delhi.


3. Participated in the 33rd Faculty Development

Programme in Management at the Indian

Institute of Management (IIM), Ahmedabad

from 6th

June, 2011 to 24th

September, 2011.

A. Core Courses: i. Strategy Formulation and Implementation

ii. Legal Environment

iii. Information Technology for Management

iv. Communication for Management Teachers

v. Academic Writing for Management

Teachers

vi. Economic Environment & Policy

vii. Management Accounting and

Financial Management

viii. Marketing

ix. Understanding Organizational

Behaviour

x. Human Resource Management

xi. Statistics for Data Analysis

xii. Operations Management

xiii. Qualitative Research Methods

xiv. Applications for Data Analysis

xv. Research Methods

xvi. Project Management

xvii. Foundations of Management

xviii. Introduction to Case Method

B. Elective Courses:

i. Revenue Management

ii. Marketing Research

iii. Knowledge Management

iv. International Business

4. Participated in the workshop on Data Analysis

for Management Research organized by the


Kozhikode during 04th

08th April, 2011.


5. Participated in short-term course on Research

Methodologies in Management and Social

Sciences offered by Indian Institute of

Technology (IIT), Kharagpur during 12th

15th

December, 2010.

6. Participated in AICTE sponsored workshop on

Methodology for Management Research at


Kozhikode from 24th

29th November, 2008.

7. Participated in AICTE sponsored workshop on Data Analysis for Management Research

at Indian Institute of Management (IIM),

Kozhikode from 21st 26th May, 2007.

Book Publications

1. Chattopadhyay, T. (2012). Research for

Advertising Decision (ISBN 978-3-8454-

1015-9). [Available in Amazon]

2. Chattopadhyay, T. & Natrajan, N. (2014). How

to be a Successful Software Project Manager?

Journal Publications

1. Chattopadhyay, T. & Natrajan, N. (2014). Make Your Plan and Stick to It:

The importance of Adherence to Planning and Process Efficiency in the

Success Story of a Software Project. International Journal of System and Software

Engineering. ISSN: 2321-6017. [Indexed In Ulrich's Web, Cabell's Directory & Proquest]


2. Chattopadhyay, T. & Tripathi, M. (October, 2013). Study of behavioural dimensions of

perceived risk of investment of financial experts and laymen in equity mutual funds in India.

Journal of Commerce and Accounting Research. ISSN No. 2277-2146. 2(4), 10-27.

[Abstract]

3. Chattopadhyay, T. & Saurabh, S. (July, 2013). Auditing Communication Satisfaction Among

Banking Professionals: An Approach to Managing Workplace Communication. International

Journal of Marketing and Business Communication. ISSN No. 2277-484X. 2(2), 1-9.

[Abstract]

4. Chattopadhyay, T. & Natrajan, N. (June, 2013). Mapping the Success of Software Projects

through Employee Engagement and Employee Empowerment. International Journal of

Information Technology and Computer Sciences Perspectives. ISSN No. 2319-9024. 2(2),

452-458. [Full Text]

5. Chattopadhyay, T. & Natrajan, N. (June, 2013). The Role of Functional Requirements,

Operational Quality and Usability in the Success Story of Software Projects. International

Journal of Engineering Science Invention. ISSN No. 2319-6726. 2(6), 36-41. [Full Text]

[Indexed in ANED (American National Engineering Database) and ANED-DDL (Digital

Data link) number is 26.6718/0262036041 which is verifiable through www.aned.us]

6. Chattopadhyay, T. & Natrajan, N. (April, 2013). Is Job Satisfaction the Mystic Potion in the Success Story of Software Projects? Cyber Times International Journal of Technology &

Management. ISSN No. 2278-7518 6(1). 486 492. [Abstract]

7. Chattopadhyay, T. (January, 2011). The impact of advertising stimulus on the information

processing of middle-aged men of India: An experimental research. Management Insights.

ISSN 0975-7694. 2(2), 17-30.

8. Chattopadhyay, T. (November, 2010). Talent Development: A Strategy for Improving

Employee Engagement. AIMA Journal of Management and Research. 5(4), 203. [Full Text]

9. Chattopadhyay, T. (August, 2010). The information processing of print advertisements by

middle-aged women. Decision. ISSN 0304-0941. 37(2), 79-99. Indian Institute of

Management (IIM), Calcutta. [Full Text]

10. Chattopadhyay, T. (2010). The information processing of advertisements by urban young men of India. Global Business Review. ISSN 0972-1509. 11(3), 449-462. International

Management Institute (IMI), New Delhi. [Full Text] [Citation]

11. Chattopadhyay, T. (2010). The effects of message strategy and execution framework on male teenagers processing of print advertisements in India. International Journal of Business Science and Applied Management. ISSN No. 1753-0296. [Published from U.K. & Indexed

by EBSCO and Scopus], 5(2), 17-28. [Full Text] [Downloads: More than 6000] [Citation]

12. Chattopadhyay, T. (2009). Information processing of print advertisement by young urban

women of India. Management & Change. ISSN 0972-2149. 13(1), 147-168. [Full Text]


13. Chattopadhyay, T. (2008). The effects of message strategy and execution framework on girl

childs processing of print advertisements. Prabandhiki. ISSN No. 0974-2549. 2(1), 80-95.

14. Chattopadhyay, T. (2008). A multivariate analysis of information processing of print

advertisements by senior women. Chintan. ISSN No. 0974-2778. 1(2), 66-76.

15. Chattopadhyay, T. (2006). The metamorphosis of Indian MNCs into transnational

corporations. Synergy. ISSN No. 0972-7361. 4(2), 23-29.

Conference Presentations

1. Chattopadhyay, T. (2015). Modelling Purchase Intentions of Food and Beverage Brands Influenced by Social Media. 6

th IIMA Conference on Marketing in Emerging

Economies. Conference Proceedings ISBN No. 978-81-

920800-3-1. Venue: Indian Institute of Management

(IIM), Ahmedabad, January 7-9, 2015. Pg. 398-402

2. Chattopadhyay, T. (2013). Modelling Sales of Automobiles with Customer Engagement in Facebook. 3rd IIMA International Conference on Advanced Data

Analysis, Business Analytics and Intelligence

(ICADABAI). Conference Proceedings ISBN No. 978-81-

909529-2-7. Venue: Indian Institute of Management (IIM), Ahmedabad, 13

th & 14

th April, 2013. Pg. 37

[Abstract]

3. Chattopadhyay, T. (2012). "Leveraging Social Media Analytics in Developing Competitive Intelligence". 2

nd

International Marketing Conference MARCON 2012 held at Indian Institute of Management (IIM),

Calcutta, 28th

30th December, 2012.

4. Chattopadhyay, T. (2012). "Calibrating Business Education to Boost Employability". 7th National

Research Conference on Entrepreneurship,

Employability and Business Education, organized by

AIMA-CME at India International Centre, New Delhi,

scheduled on 27th

& 28th

November, 2012.


5. Chattopadhyay, T. (2011). Presented doctoral dissertation at 4

th Indian Institute of Management

(IIM), Ahmedabad Doctoral Colloquium on 3rd

&

4th

January, 2011.

6. Chattopadhyay, T. (2011). Advertisements and Consumer Behaviour: An Information Processing

Perspective 8th AIMS International Conference on Management(AIMS-8) jointly organized by Indian Institute of Management (IIM), Ahmedabad and AIMS International-The

Association of Indian Management Scholars [Abstract]

7. Chattopadhyay, T. (2009). Measuring Advertising Effectiveness by applying Factorial Multivariate Analysis of Variance (MANOVA) was presented at VII AIB-India International Conference on Global Economic Crisis: Challenges & Opportunities which

was organized by United Nations Conference on Trade and Development (UNCTAD)

from 17th

19th December 2009 at New Delhi.

8. Chattopadhyay, T. (2007). Ten commandments for effective retailing in India in the National Conference conducted by HIMCS-SGI held on 16

th & 17

th February, 2007.

9. Chattopadhyay, T. (2006). The Art and Science of Media Decision at the 7th International Conference on Operations and Quantitative Management organized by Association of

Indian Management Scholars (AIMS) during 3rd

5th August, 2006.

10. Chattopadhyay, T. (2006). A New Vision of Management in the 21st Century organized by I.T.S. Ghaziabad at India Habitat Centre, Lodhi Road, New Delhi on 17

th & 18

th March,

2006.

11. Chattopadhyay, T. (2006). The dynamics of Professionals in Marketing Technical Educational Service: A Paradigm from Peoples Perspective in the 3rd National Conference conducted by HIMCS-SGI held on 17

th & 18

th February, 2006.

Book Chapters

1. Chattopadhyay, T. (2012). How much should your car cost? Designing the Pricing Model for the Indian Automobile Industry. In

B. Pattanayak, K.S. Ray, P. Niranjana & U. Das (Eds.) of ASBM,

Bhubaneswar, Envisioning the Future Business ISBN No. 978-93-

5062-003-8 (pp. 348-357) Excel Books.

2. Chattopadhyay, T. (2009). Managing Creativity in Formulating Advertising Strategy: An empirical study with male child. In B. Gupta

& S.K. Singh (Eds.), Building blocks of organizational Creativity

ISBN 023-063-731-0 (pp.99-122). Macmillan Publishers India Ltd.

Case Publication

Chattopadhyay, T., Dash, D., & Rawat L. (September, 2011). Jayhind Sweets Cases in

Management (pp. 43-50) Indian Institute of Management (IIM), Ahmedabad.


Monograph

Chattopadhyay, T. (September, 2011). Andragogy, Heutagogy and Management Education

of IIM-A Anthology (pp. 60-61) Indian Institute of Management (IIM), Ahmedabad.

Book Review

Chattopadhyay, T. (July-September, 2012). Book review: Total Customer Value

Management: Transforming Business Thinking by Gautam Mahajan. Vikalpa The Journal

for Decision Makers ISSN 0256-0909 37(3). (pp. 158-159) Indian Institute of

Management (IIM), Ahmedabad.

Training Programmes Conducted

1. Conducted workshop on "Marketing Analytics"

organized by PHD Chamber and Konrad-Adenauer-

Stiftung, Germany on 18th December 2013 at PHD

House, New Delhi.

2. Multivariate Data Analysis for Management

Researchers on 16th & 17th August, 2013 at Fortune

Institute of International Business, New Delhi.

3. Research Methodology with SPSS from 14th to 16th

May, 2012 at Galgotias Business School, Greater

Noida.

4. Multivariate Data Analysis with SPSS on 12th & 13th

May, 2011 at Galgotias Business School, Greater

Noida.

5. Multivariate Data Analysis with SPSS for Management Research on 17th & 18th September, 2010 at Galgotias

Business School, Greater Noida.

6. Multivariate Data Analysis (using SPSS & AMOS) from

3rd

to 5th

June, 2010 at College of Management Studies,

IILM.

7. Research Methodology (Using SPSS) from 22nd to 23rd

April, 2010 at College of Management Studies, IILM


Awards

1. Adjudged 1st at the doctoral dissertation competition at VII AIB-India International

Conference on Global Economic Crisis: Challenges

& Opportunities which was organized by United

Nations Conference on Trade and Development

(UNCTAD) from 17th

- 19th

December, 2009 at New

Delhi.

2. Adjudged 1st at the research paper presentation competition at National Conference on Retailing The New Economic Mantra, organized by Hindustan Institute of Management & Computer

Studies (HIMCS) on 16th

& 17th

February, 2007 at

Agra.

Editorial Responsibilities

1. Editor-in-Chief of International Journal of Business

Analytics and Intelligence (ISSN: 2321-1857 and indexed

with Proquest) [Link]

2. Editorial board member of Journal of Business and

Economics (ISSN: 2155-7950)

3. Editorial board member of International Journal of

Advanced Research in Management and Social Sciences

(ISSN: 2278-6236)


Advanced Research in IT and Engineering (ISSN:

2278-6244)


Advanced Research in Engineering and Applied

Sciences (ISSN: 2278-6252)


Core Engineering & Management [Link]

7. Ad-hoc reviewer of FIIB Business Review


Professional Associations

Member of Alumni Association

Indian Institute of Management, Ahmedabad

Alumni Code: 2011591026


Current Employment

Organization: ValueLabs

Job: Data Scientist/ Decision Scientist

Designation: Architect Decision Science

Duration: July, 2014 Current

Key Roles/Job Descriptions:

1. Business development by meeting clients and prospects to understand their business problems and

convert it to an analytics problem.

2. Design creative and unique analytics solutions through predictive and prescriptive modelling.

3. Build team capability by guiding, mentoring and training in applied statistics and analytics.

4. Develop a framework for the analytics projects.

5. Collaborate with premier academic institutes in view of a strong industry-academia liaison.

6. Select data scientists with the right talent and experience to enrich the analytics team of ValueLabs.

7. Present end results to clients in solving the business problem and ensure client satisfaction.

8. Responsible for the delivery of Integrated Marketing Communication (IMC) for Analytics Centre of

Excellence (ACE) of ValueLabs.

Key Skills Leveraged:

1. Thought Leadership for the development of the Analytics Centre of Excellence.

2. Advanced expertise in statistical analysis and modeling through R, SAS, SPSS and Tableau

3. Strong domain knowledge of consumer behaviour and marketing management.

4. Excellent verbal and written communication skills.

5. Business networking and marketing skills.

Project Portfolio:

1. Mapping the Path of Conversion for Online Purchase

2. Marketing Mix Model

3. Diminishing Return Analytics

4. Occupancy Prediction & Route Optimization


5. Mining Data from On Board Device (OBD) of Connected Cars

6. Pattern Recognition for Churn Analytics

7. Web Analytics for E-commerce Site

Model 1: Word Cloud & Sentiment Analytics on Reviews of Product Categories

Model 2: Recency, Frequency & Monetary Analysis

Model 3: Repurchase Likelihood Model

Model 4: Campaign Analytics (Uplift Modeling)

Model 5: Conversion Analytics Cart & Mobile App

Model 6: Refund Analysis

Model 7: Customer Satisfaction Model

8. Health Care Analytics

Model 1: Market Segmentation

Model 2: Fraud Predictions in Health Claim

Model 3: Disease Prediction (Heart Attack)

Model 4: Hospital Days Prediction

Model 5: Claim Segmentation

Model 6: Hospital Readmission Prediction

Model 7: Risk Analytics

Model 8: Sentiment Analysis of Drug Reviews and Insurance Policy Reviews

Model 9: Claim Prediction

Model 10: Churn Analytics

9. Media Optimization


Client Appreciation:

Work History 1

Institute: Fortune Institute of International Business, New Delhi.

Designation: Associate Professor

Duration: June, 2013 June, 2014

Performed:

1. Faculty Development Programme (FDP),

2. Management Development Programme (MDP),

3. Workshops,

4. Research (Journal Publications and Conference Presentations)

5. Consultancy,

6. Teaching to Post-Graduate Management Students,

7. Organizing National and International Conferences,

8. Launching New Courses,

9. Collaborations with Industry and

10. Brand Building


Subjects Taught:

1. Business Intelligence and Analytics (Hadoop, Hive, Pig, XLMiner, NodeXL & R)

2. Business Research Methods (IBM SPSS Statistics)

3. Advanced Marketing Research (IBM SPSS Statistics & IBM SPSS AMOS)

4. Business Data Analysis (MS Excel)

5. Marketing Metrics (MS Excel)

6. Marketing Models (IBM SPSS Modeler & R)

Conference Organized:

Organized Marketing Analytics Conference

in the capacity of Conference Director with

Professors of IIM Ahmedabad and senior vice

presidents from leading analytics industry

like Fractal Analytics at Le Meridien, New

Delhi on 19th

October, 2013. [Details]

Courses Introduced:

Launched the course of Marketing Models and Marketing Metrics.

Head of Departments Recommendation:


Work History 2

Institute: Galgotias Business School, Greater Noida.

Designation: Associate Professor

Duration: July, 2010 May, 2013

Performed:

Teaching to post-graduate management students.

Research on Success of Software Projects.

Train and assist colleagues in Conducting Research

Conduct Faculty Development Programmes (FDP) and Workshops.

Supervised research projects of post graduate management students.

Launching new courses.

Academic Administration as a member of Library and PGDM committee.

Subjects Taught:

Marketing Metrics

Business Research Methods

Advanced Marketing Research

Business Analytics

Course Introduced:

Launched the course of Marketing Metrics, well, presumably the first in India.

Peer Recommendation:


Work History 3

Institute: IILM, Greater Noida

Designation: Assistant Professor

Duration: July, 2008 June, 2010

Performed:


Research on Advertisement and Consumer Behaviour.

Academic Administration as a member of PGDM Committee.


Conducted Faculty Development Programmes (FDP) and Workshops.

Subjects Taught:

Business Research Methods

Marketing Research

Business Analytics

Significant Achievement:

Pioneered the culture of conducting FDPs and MDPs at College of Management

Studies, IILM and conducted them with grand success.



Work History 4

Institute: Asia Pacific Institute of Management, New Delhi.

Designation: Programme Director

Duration: September, 2007 June, 2008

Performed:

Academic Administration in the capacity of Programme Director of Post Graduate

Programme in Retail Management (PGPRM).



Research on Advertisement and Consumer Behaviour.

Subjects Taught:

Retail Analytics

Business Statistics

Marketing Research

Merchandising Mathematics

Significant Achievement:

Successfully managed Post Graduate Programme in Retail Management in the capacity of

Programme Director and placed all the students in retail industry.

Directors Recommendation:


Work History 5

Institute: HIMCS [A Sharda Group Institute]

Designation: Faculty Member

Duration: May, 2004 August, 2007

Performed:



Research on advertisement and consumer behaviour.

Academic Administration as a member of Library Committee.

Subjects Taught:

Research Methodology

Marketing Research

Consumer Behaviour

Advertising Management

Conference Organized:

Organized National Conference on Retailing on 16th

& 17th February, 2007 at Holiday Inn, Agra.

Visiting Professorship

1. Institute: Institute of Management Technology (IMT), Ghaziabad

Duration: January, 2013 to March, 2013



2. Institute: BIMTECH, Greater Noida

Duration: October, 2011 to December, 2011


Referees

1. Name: Prof. Vijaya Sherry Chand

Institute: Indian Institute of Management, Ahmedabad IIMA

Designation: Professor

Ring: +919824051845

E-mail: [email protected]

Relationship: My teacher at IIM Ahmedabad

2. Name: Mr. Kiran Jangeti

Organization: ValueLabs

Designation: Director Engineering

Ring: +91 9666639669

E-mail: [email protected]

Relationship: My current reporting manager at ValueLabs

For further recommendations,

I certify that the above details are authentic and are true to the best of my knowledge and belief.

Date: 18

th January, 2015 (Signature)

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