Academic Earth Metrics
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Transcript of Academic Earth Metrics
![Page 1: Academic Earth Metrics](https://reader036.fdocuments.net/reader036/viewer/2022070323/559aad021a28abf2688b45f9/html5/thumbnails/1.jpg)
Metrics from Soft LaunchJanuary 18 - February 28
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Company Intro
• Academic Earth is a platform for premium educational online videos
• Recently-completed beta site features videos of full courses and guest lectures from Yale, Harvard, MIT, Princeton, Stanford, and Berkeley
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Description of Soft Launch Activities
• Opened public beta on January 18
• Emailed ~500 friends with link
• Publicized site to authors of 23 education blogs
• Spent $512 on Google AdWords
• No press release or outreach to large blogs or mainstream media
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Traffic
0
125,000
250,000
375,000
500,000
Jan 18-24 Jan 25-31 Feb 1-7 Feb 8-14 Feb 15-21 Feb 22-28
Weekly Visits Cumulative
218,552 409,050Unique Visitors in February Total Visits in First Six Weeks
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Traffic Sources
31%
21%
33%
8%7%
First-Time Visitors
Promotion & Paid SearchPaid search trafficSolicited blog coverage
Unsolicited CoverageMediaBlogsForumsDirectories
Direct Traffic
Viral growth, unsolicited PR, and organic search drove 13 visitors for every 1 visitor obtained through promotion.
Unpaid Search
Social Media & Email
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16:51
Average stay per visit, all visits
27:04
Average stay per visit, excluding visits less than 10 seconds
Engagement
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5,001Tags on Delicious
1,452Fans on Facebook
777Blogs linking to academicearth.org, according to Technorati
17,727Total incoming links, according to Yahoo
Social Media and Links
1,000+Tweets on twitter referencing academicearth.org
All figures as of March 1, 2009
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Official Launch Coming Late MarchDrop us a line at [email protected]
“Academic Earth is unexpectedly irresistible. It's like Hulu, but for nerds.”
- Slate.com