Abstraction of Design Motifs

Association

In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing

Viewer associate the product form with other objects By the form By the use By the name

Imitation

Little or no abstractionHighly decorativeDeform the product to fit the motif rather

than abstract the motif to fit the product

Abstraction

Abstraction is the process of reducing the information content of a concept, typically in order to retain only information which is relevant for a particular purpose

For example, abstracting a leather soccer ball to a ball retains only the information on general ball attributes and behaviour

Reduce Entire Form

Reduce Entire Form

Recombine Features

Recombine Features

Organic and Iconic Forms in Post-Modern

Billy B by Sweet Dreams Security

Post-modern Hong Kong

Candle by G.O.D.