Volume 1

Genre: personality & Society Tags: behavioral economics and marketing , social psychology, п decision-making process, consumerism, philosophy , foresight. References: «Das Ich und das Es » S. Freid, «Man's Search for Meaning» V. Frankl , «Escape from Freedom » E. Fromm, «Buddha brain and neurophysiology of happiness» Younger Mingyur, «The Willpower Instinct» Kelly Mcgonigal, «'The Power of Habit» C Duhigg Card: The book is about main role of ability to run principle of pleasure in personality and social development . The first of two volumes. The second volume is “ The Ultimate of pleasure. “The Ego” and “the ID” of behavioral marketing” and it is all about marketing tools. Abstract: In the book authors said how to get rid of the yoke of pleasure, threatening not only the personal economic unfreedom, but also the degradation of the entire society. The book changes the perception of the pleasure as personal enjoyment and opens its dominant role in social development.

Credentials

About the Authors: (Credentials): Arsen Dallan - an expert in behavioral marketing, a top manager in the financial industry, with more thane 10 years experience , the former vice-president of insurance company MSK. The main achievement is conversion the average company into the leading brand according to the clients feedback. This has been achieved as a result of reorganization of all business processes under the client-oriented model adapting it under their motivation and behavior. Author 2 business books and 2 existentialistic fiction novels ; more than 50 articles in business magazines : Vedomosti, Kommersant and others . Authors of TV programs , workshops and presentations of national marketing conferences . Graduated State Oil University, economist in building of oil sector, PHD. Theme of dissertation is «Self-identification of culture » Video presentation and the best projects portfolio: http://www.arsdallan.ru/cv/ Karlen Dallakyan- Ph.D., professor, author of more than 150 science publications such as "Will as phenomenon of a environmental relation " 1999. “ The New civilizational paradigm " 2015 The first part introduces the new concept of willpower as a self-realization of an opportunity connecting the person with his highest Self. The willpower is demonstrated as a self-realization element of an environmental system. The second book demonstrates the need of change in dominating civilization paradigm. The willingness to lead utilizing the power and force has to yield to the integration of the willpower with the nature. This paradigm is being called as a politically correct environmentalism.

Teaser

Teaser

The literature on personality development is one of the most popular segments in the publishing

industry these days. The majority of it is represented by the motivational literature that promotes

self-control and development.

The popularity of social development books is also growing rapidly. Many leading writers and

philosophers have opposed the consumer capitalism, however their ideas either criticize the

current circumstances or offer noncompetitive ideologies and concepts. In other words, they

promote idealistic utopias that aren't interesting enough or supported by any economic and

political ideologies.

The major difference of our book from the others is that we suggest using the same force that has brought the society into consumerist stage in order to exit it. The hunger for the pleasure is observed to be the most powerful motivator caused by physiology of a human nature. Such an approach is not only innovative, yet the most pleasant and seductive. It’s meant to deliver the pleasure by definition. Therefore we have reasons to believe that the audience will develop the interest to the offered product. The simplicity of its structure and comprehensive format make it easy to follow and understand the perception of a book. The bilateral approach of the marketing specialist (Arsen) and the philosopher (Karlen) allows the reader to feel the relevance of the described problems as well as unveils the considerable horizon of planning. The reading will bring an intellectual pleasure together with an esthetic with the assistance of seductive illustrations. To conclude, the book "The Ultimatum of Pleasure" itself will be the transformation, which is being declared by its authors.

Readership Politicians, PR managers, public figures , cultural figures, creative elite , marketers, top managers . All interested in the social and personal development audience.

Slogan : run the pleasure Volume : 220 pages For request hole book : arsdallan@gmail.com

Passage: https://drive.google.com/open?id=1Ay_lGkdSRAvgSurLYCZOlW-42u6AIawgVqSYSb6gByk

Introduction

1. What is The Ultimatum of Pleasure

2. What is known about Pleasure:

2.1 Epicurean school of Pleasure

2.2 Stoicism and Pleasure

2.3 Kinks and Pleasure

2.4 Modern science of Pleasure

2.4.1 Psycho-physic mechanisms of Pleasure

3. On the road to Ultimatum of Pleasure

3.1 Primeval society, middle ages, capitalism

3.2 Mass- pleasure in the age of consumption

3.2.1 The Pleasure against boredom, entertainment as pleasure

3.2.2 The Pleasure in intercourse

3.2.3 The Pleasure in The Game

3.2.4 The Pleasure in the information, news

3.2.5 The confirmation’s Pleasure

3.2.6 Pleasure and utility

3.3 Ultimatum of Pleasure . Consumer capitalism VS Humanistic culture

4. Victory over Pleasure

4.1 Differentiate desire and pleasure

4.2 Differentiate gratification and pleasure

4.3 To not try to relinquish pleasure

4.4 Differentiate long and short-term pleasure

4.5 Train real will

4.6 To want only what you really want

4.7 To not deprive yourself of actual pleasure

4.8 Rethink Values

5. To not let yourself be caught in the trap of pleasure

5.1Pleasure and isolation

5.2 Pleasure and tyranny

5.3 Pleasure and suffering

5.4 Pleasure and jealousy

5.5 Pleasure and submission

5.6 Pleasure and power

5.7 Pleasure and guilt

5.8 Pleasure and suicide

6. What will happen when pleasure is won over

6.1 Human-God and God-Human

6.2 Go to meet with God-Human

Conclusion