Absolute Final PowerPoint Comm Research

8/13/2019 Absolute Final PowerPoint Comm Research

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F R A M I N G A N A L Y S I S A L O N G W I T H A G E N D A

S E T T I N G : E F F E C T S O F S A T I R I C A L T A L KS H O W S O N V I E W E R S P E R C E C P T I O N S

B Y

A N N A K I R W A N , D I A N D R A T R E T I U &

V A L E R I E H A T C H E R

Title


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Introduction

Their public persona and actions are frequentlyframed using Television talk Shows

The focus of this study was to measure the impact ofsatirical talk shows and how they frame a politician


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Introduction

According to Harold Lasswell as stated in Graber(1993), the media performs three major functions

a fourth function should be included: deliberatemanipulation of politics

TV talk shows use several forms of manipulation:framing, agenda setting, and priming as an extensionof agenda setting


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Purpose of the study

The purpose of our research was to measure theeffects of satirical talk shows on viewers perceptionsof political figures/ political issues.


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F A T H E R O F F R A M I N G A N A L Y S I S

E R V I N G G O F F M A N

T H E I N T E L L E C T U A L F A T H E R O F

A G E N D A S E T T I N G & P R I M I N G

W A L T E R L I P P M A N N

Theoretical Framework


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R E S E A R C H D O N E B Y S H A W , W A T T S , D O M K E

A N D F R A N

S H O W S T H A T M E D I A C O V E R A G E C A N C A U S ET H E P U B L I C T O F O C U S T H E I R A T T E N T I O N

O N P A R T I C U L A R T O P I C S A N D P E O P L E S

O P I N I O N S A R E S U B S T A N T I A L L Y S H A P E D B Y

F R A M E S A N D C U E S P R O V I D E D B Y T H EM E D I A

Literature Review 1


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Literature Review 2

Research done by Dahmen & Shutz

In Bagdikians(1997) assertation, Dahmen statesthat the media are the authority at any given

moment for what is true and what is false, what isreality and what is fantasy (Dahmen, 2010, p. 115).

According to Schutz (1997) most viewers will base

their opinions on a politician in accordance withwhat they hear or see on talk shows


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Literature Review 2

Becker, Xenos, and Waisanen Study (2010)

Investigated Satirical talk shows

Larger audience of younger viewers

Provided valuable insights about the role ofpolitician humor in influencing political behavior


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Literature 3

Research done by Ersalew and Young

Palins campaign: six parodies aired onSNL

The impact of entertainment-based television has ledto an extensive area of research, allowing scholars to

better recognize and clarify the processes responsiblefor these effects (Ersalew & Young 2010).


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Research Question

Do viewers prefer to hear soft news concerningpolitical issues on satirical comedy talk shows, toHard News (ie. CNN or Fox News)?

Independent Variable: hard news or soft news

Dependent Variable: viewers preference


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Independent Variable: hard news or soft news

Conceptual Definition

Hard News = CNN and FOX news

Soft News= SNL, The Daily Show, The Colbert Report

Operational Definition

Contrasting hard news against soft news


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Dependent Variable: viewers preference

Conceptual Definition

How the viewer chooses to receive their politicalinformation.

Operational Definition

The researchers ask the participants to use the likertscale and rank which source of news they prefer.


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Hypothesis 1

Hypothesis 1: There is a correlation betweensatirical talk shows framing of a politician, and theway the audience perceives the politician.


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Independent & Dependent Variable of H1

The independent variable for hypothesis one is theframing of a politician on satirical talk shows.

Conceptual & Operational Definition of the Ind. Var.

Dependent variable is the viewers perceptions of a

politician

Conceptual & Operational Definition of the Dep. Var.


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T H E R E I S A C O R R E L A T I O N B E T W E E N T H E U S E S O F

C O M E D Y A N D T H E I N C R E A S E O F I N T E R E S T I NP O L I T I C A L I S S U E S

Hypothesis 2


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I V = U S E O F C O M E D Y

T H E C O N C E P T U A L D E F I N I T I O N O F T H E U S EO F C O M E D Y

O P E R A T I O N A L D E F I N I T I O N O N T H E U S E O FC O M E D Y

Independent Variable of H2


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D V = I S I N C R E A S E D I N T E R E S T O F P O L I T I C A L

I S S U E SC O N C E P T U A L D E F I N I T I O N O N I N T E R E S T O FP O L I T I C A L I S S U E S

O P E R A T I O N A L D E F I N I T I O N O N I N T E R E S T O F

Dependent Variable


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N O N P R O B A B I L I T Y S A M P L E S

F A C E T O F A C E S U R V E Y S

A D M I N I S T E R E D T O 1 0 0 Q U

Methodology


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Findings

The majority of the students surveyed were betweenthe ages of 19 & 20


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Graph of Ages


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Respondents

Males29%

Females

71%

0% 0%


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A D M I N I S T E R E D T O 6 Q U E E N S U N I V E R S I T YO F Q U E E N S C O L L E G E S T U D E N T S

E X P L A N A T I O N O F A S A T I R I C A L T A L K S H O W

H E L P E D I N Q U A L I F Y I N G P A R T I C I P A N T S

Pilot Study


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Results for H1

Paired Differences t df Sig. (2-tailed)ean Std.

DeviationStd. Error

Mean95 ConfidenceInterval of theDifference

Lower Upper

Pair 1

ObamaCareDailyShow -SatiricalChangedViewObamaCare

.39000 1.46263 .14626 .09978 .68022 2.666 99 .009

Pair 2ObamaCareColbetReport -SatiricalChangedViewObamaCare

.36000 1.48065 .14806 .06621 .65379 2.431 99 .017

Pair 3ObamaCareSNL-SatiricalChangedViewObamaCare

.60000 1.61433 .16143 .27968 .92032 3.717 99 .000


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Results for H2

Paired Samples Test

Paired Differences t df Sig. (2-tailed)Mean Std.

Deviati

on

Std.

Error

Mean

95% Confidence

Interval of the

Difference

Lower Upper

Pair 1

SatiricalShowsEntertaining -SatiricalTalkkGivesAccurateInfoOnPol

.57000 1.1481

6

.11482 .34218 .79782 4.964 99 .000


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Results for RQ 1

Paired Samples Test

Paired Differences t df Sig. (2-

tailed)Mean Std.

Deviat

ion

Std.

Error

Mean

95%

Confidence

Interval of the

DifferenceLower Upper

Pair 1PreferCNNForPolUpdates -

PreferSatiricalTalkForPolUpdates

-

.42000

1.4437

6

.14438 -

.70647

-

.13353

-

2.90

9

99 .004


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RQ1


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I N L I G H T O F T H E T H E O R I E S F R A M I N G A N A L Y S I S , A G E N D AS E T T I N G A N D / O R P R I M I N G U S E D T O C O N D U C T

T H E R E S E A R C H D O V I E W E R S P R E F E R T O H E A R S O F T N E W SC O N C E R N I N G P O L I T I C A L I S S U E S W A S S U P P O R T E D

Implications


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-A S K M O R E Q U E S T I O N S M E A S U R I N G

P E R C E P T I O N S O F A P O L I T I C A L F I G U R E A SO P P O S E D T O W H A T S U R V E Y O R S H A D H E A R D O NS A T I R I C A L T A L K S H O W S

- A D D I N G M O R E D E M O G R A P H I C A L Q U E S T I O N S

- S E P A R A T E D T H E S A T I R I C A L T A L K S H O W S I N T OC A T E G O R I E S

Limitatations


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-- M O R E D E M O G R A P H I C A L T Y P E Q U E S T I O N S

I N C L U D E D I N T H E S U R V E Y- - M O R E Q U E S T I O N S A S K E D R E G A R D I N GP E R C E P T I O N S ( I . E . D O Y O U L I K E T H I SP O L I T I C I A N ? H O W D O Y O U F E E L A B O U TC E R T A I N I S S U E S T H I S P O L I T I C I A N I S T R Y I N GT O P A S S ? ) .

Recomendations


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S A T I R I C A L T A L K S H O W S S E E M S T O H A V E A

L A R G E I M P A C T O N Y O U N G A D U L T S

F U T U R E P O L I T I C I A N S

Conclusion


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B E C K E R , A . , B . , X E N O S , M . , A . , & WA I S A N E N , D . , J . ( 2 0 1 0 ) . S I Z I N G U P

T H E D A I LY S H O W : A U D I E N C E

P E R C E P T I O N S O F P O L I T I C A L C O M E D Y P R O G R A M I N G , A T L A N T I C

J O U RN A L O F C O M M U N I C A T I O N , V O L .

1 8 , 1 4 4 - 1 5 7

S H A H , D . V. , WA T T S , M . D . , D O M K E , D . , & F A N , D . P . ( 2 0 0 2 ) . N E W S

F A M I N G A N D C U I N G O F I S S U E

R E G I M E S E X P L A I N I N G C L I N T O N S P U B L I C A P P R O VA L I N S P I T E O F

S A N D A L . P U B L I C O P I N I O N

Q U A R T E R L Y , 6 6 ( 3 ) , 3 3 9 - 3 7 .

S C H U T Z , A . ( 1 9 9 7 ) . S E L F - P R E S E N T AT I O N A L TA C T I C O F T A L K - S H O W

G U E S T : A C O M P A R I S O N O F P O L I T I C I A N S ,

E X P E R T S , A N D E N T E R T A I N E R S . J O U RN A L O F A P P L I E D S OC I A L

P S Y C H O L O G Y, 2 7 ( 2 1 ) , 1 9 4 1 - 1 9 5 2

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