Abp ananda research snapshot wk 33 12

ABP ANANDAWeek 33’2012

New TG – CS ABC 15+Market – West Bengal

Reach – CS 4+ & CS 15+ Yrs

65365916

5330

2113 1961

5800

6814

4816 45915138

1441610

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CS 4+ YRS CS 15+ YRS

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h'0

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24 GHANTA ABP Ananda News Time BanglaKolkata TV RPLUS Mahuaa Khobor

TAM Peoplemeter System Market: WB

SEC Wise Share

Channel SEC A SEC B SEC C SEC DEUniverse 16% 23% 23% 38%24 GHANTA 35% 32% 24% 27%ABP Ananda 40% 37% 42% 23%Kolkata TV 12% 9% 18% 18%Mahuaa Khobor 0% 0% 0% 1%News Time Bangla 11% 11% 15% 17%RPLUS 2% 11% 2% 14%

Share of Bangla News channels in different Socio Economic Groups

*Age 15+ Yrs


Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+Universe 23% 23% 18% 16% 20%24 GHANTA 26% 34% 28% 25% 34%ABP Ananda 40% 36% 38% 35% 34%Kolkata TV 14% 13% 12% 17% 12%Mahuaa Khobor 0% 0% 0% 0% 0%News Time Bangla 16% 10% 17% 14% 11%RPLUS 4% 6% 4% 9% 9%

Age group Wise

Share of Bangla News channels in different Age Groups


Channel CS 15 + M ABC CS 15+ F ABCUniverse 54% 46%24 GHANTA 32% 28%ABP Ananda 39% 39%Kolkata TV 13% 13%Mahuaa Khobor 0% 0%News Time Bangla 12% 12%RPLUS 4% 8%

Gender Wise

Share of Bangla News channels in Genders


Share of Bangla News Channels in TV Universe- TG ABC 15+

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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda

Channel Share Trend

TAM Peoplemeter System TG- ABC 15+ Market: WB

Share of Bangla News Channels in Bangla News Genre- TG ABC 15+

0%

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Market Share Trend


Reach (000’s) of Bangla News channels- TG ABC 15+

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Reach’000 Trend


Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+

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Time Spend Per Viewer Trend


Market wise share

Channel Calcutta WB .1 to 1 Mn WB 1 Mn+24 GHANTA 28% 39% 27%ABP Ananda 39% 39% 43%Kolkata TV 14% 9% 17%Mahuaa Khobor 0% 0% 0%News Time Bangla 13% 11% 13%RPLUS 6% 3% 1%


GRP Bangla Channels- TG Wise

SOURCE: TAM Peoplemeter System

Microsoft Office Excel Worksheet

FCT Bangla Channels

SOURCE ADEX

Microsoft Office Excel Worksheet

Program Health – ABP Ananda

S.No. ABP Ananda TVR

1 PROTI POKHE 2.622 ABP ANANDA KHABAR 2.003 NOJORE 9 TA 1.704 AKHUN KOLKATA 1.425 XTRA TIME 1.246 RUNNER 1.167 EK DOZEN GALPO 1.128 KAR CHAPE ABHIJOG 1.019 MAHAKASH THEKE SHUBHECHHA 0.9910 LOVE STORY 0.91


Top program split – Among top 50

21

1213

18

23

18 18

2221

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1113

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3 34

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1 1

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77

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ABP Ananda 24 GHANTA News Time Bangla


Top 20 programs of the week –Genre

Channel Program Start Time TVRABP Ananda PROTI POKHE 22:58 2.62ABP Ananda ABP ANANDA KHABAR 23:17 2ABP Ananda NOJORE 9 TA 21:50 1.7ABP Ananda AKHUN KOLKATA 18:18 1.42ABP Ananda XTRA TIME 22:28 1.24ABP Ananda RUNNER 21:28 1.1624 GHANTA BANGLAR 24 GHANTA 21:58 1.13ABP Ananda EK DOZEN GALPO 21:58 1.1224 GHANTA SHERA 11 22:58 1.05ABP Ananda KAR CHAPE ABHIJOG 19:29 1.01ABP Ananda MAHAKASH THEKE SHUBHECHHA 22:58 0.99ABP Ananda LOVE STORY 23:26 0.9124 GHANTA 24 GHANTA NEWS 23:28 0.88News Time Bangla SANGBAD SAFAR 14:03 0.87ABP Ananda JIBONER JALSHAGHARE 14:29 0.85News Time Bangla KUTKACHALI 22:53 0.79ABP Ananda SARASORI SAURAV 17:24 0.78Kolkata TV SERA 10 20:46 0.78Kolkata TV KHABAR SERIOUS 12:56 0.72ABP Ananda PHER SHAHRE GONODHORSAN 20:28 0.71


THE TVR TREND

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Thanks

Abp ananda research snapshot wk 33 12

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Transcript of Abp ananda research snapshot wk 33 12