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about usExplore Croatian architecture and design!

Publishing and distributing activities of UPI2M BOOKS try to make Croatian architecture closer toall of its readers, but what is also very important, the current projec

. Croatianarchitecture is inevitable in understanding the architectural evolution in this region. Lately, manyCroatian projects have been awarded at the international contests, which proves that the internationalization of Croatia has just started.

When talking about contemporary design, Croatia does not immediately spring into ones mind, yet it is evident from many projects that it has developed a wideranging and interesting design culture in recent years. UPI2M BOOKS proudly presents Croatian design culture through a variety of projects (corporate identity, packaging, web design, charity projects, posters...).

We invite you to explore Croatian architecture and design at its best!

UPI2M BOOKS

about usCroatian architecture has a long history and its heritage is extremely important to our cultural identitiy. At the same time, this inheritance also tends to be of great interest to the students, scholars, architects, designers and historians in other countries.

UPI2M BOOKS is a publishing and distribution company from Zagreb, Croatia, dedicated to publishing and distribution of books and periodicals in the fields of architecture, civil engineering and design.

For almost ten years, we have been a vital resource for architecture, civil engineering and design books, and reached more than 6000 customers, on what basic we aspire to be the regional leader in these fields.

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Vision Creating a regional leadership in publishing and sales of the architectural, civil engineering and design publications.

Mission Being a source of creativity and informations in architecture and design, with a special emphasis on promoting the Croatian architecture and design. How do we do it? Our employees are our strenght. Our products are our passion.

Promotion UPI2M BOOKS is a branded name due to our constant promotional activities: advertising in the target magazines, exhibiting at more than 30 fairs throughout a year, completely covering the publication of new editions through press relises, direct marketing and field sales.

Explore Croatian architecture and design!

Croatian architecture has a long history and its heritage is extremely important to our cultural identitiy. At the same time, this inheritance also tends to be of great interest to the students, scholars, architects, designers and historians in other countries.

UPI2M BOOKS is aiming to bring Croatian architecture closer to all of our readers, as well as anhance the understanding of contemporary architectural production and make it more accessible to wider audiences.

Croatian architecture is inevitable in understanding the architectural evolution in this region. Lately, many Croatian projects have been awarded at the international contests wich proves that the internationalization of Croatia has just started.

Croatia might not immediately spring into ones mind when talking about contemporary design. Yet, late projects showed that Croatia has developed a wide ranging and interesting design production in recent years. UPI2M BOOKS proudly presents Croatian design culture through a variety of projects (corporate identity, packaging, web design, charity projects, posters...).

We invite you to explore Croatian architecture and design at its best!

UPI2M BOOKS

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paperback:language:year:ISBN:price:

hardcover:language:year:ISBN:price:

293 pagesenglish, croatian 2012977184874100430 €

Yearbook of Faculty of Architecture in Zagreb 2011/12Group of Authors

“This academic year - 2011/12 - the faculty of Ar-chitecture, University of Zagreb celebrates 93 years since its foundation. Established as the Department of Architecture at the Tehnical School of Higer Educa-tion in 1919, in the years that followed, it underwent a variety of changes as an educational institution within the field of architecture. (...) This yearbook presents results achived which are certainly not final, but should serve as a motivating force and guideline for the future.”

- from the preface by Dean assoc. prof. Boris Koružnjak


Expanding the Horizon: Croatian Urbanism (1991-2001)Group of Authors

At this moment in time, we can say that the territory of Croatia, her urban, rural and natural landscapes, have been dismally neglected. There are myriad ex-cuses for this situation, but not a single valid reason.This volume is an original testimony to the profession-al savoir faire, talent and two decades of continuous labour aiming at adequate and correct approaches to territory. It is also a story of successfully implement-ed projects, which, although few and far between, still represent evidence of a systematic thought.This volume is the product of exceptional collective efforts, from the authors of some six hundred sub-mitted works to the members of the Exhibition and Awards Board of the Urbanist's Season. The Board has invested nine months of dedicated work in this pioneering effort of classification and evaluation of Croatian urbanism for the moment of national inde-pendence.

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480 pagesenglish2012978953664624139 €

Unfinished Modernisations: Between Utopia and PragmatismGroup of Authors

“Unfinished Modernisations: Between Utopia and Pragmatism” analyzes and compares the production of built environment in two opposed economic and po-litical systems: those of socialist Yugoslavia and the market-based democracies that emerged out of its collapse. The region is especially conducive to such comparative analysis because its successor states share the same heritage of a common socialist proj-ect of modernisation, but are at the same time highly divergent in terms of their social and economic devel-opment. The project identifies and interprets how the spatial politics of the two systems conditioned archi-tectural and urban solutions and their social, ecologi-cal, and cultural impact.

200 pagesenglish 2012978953664623425 €

Urbanist�s Season - International Scientific Conference: Rethinking UrbanismZ. Karač

This volume is a product of international scientific conference entitled “Rethinking urbanism”, that was held as a part of the Urbanists Season. Primary ob-jective of the conference was to raise questions and exploratory rethink the future of urban planning. “Rethinking urbanism is a contribution to proposing activities for improving spatial conditions, especially revitalizing and reinforcing the position of urban plan-ning in better use and shape of city space, preserving the continuity of spatial and material values, restor-ing social awareness, regulating conditions of urban planning etc.”


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204 pagesenglish 2009978908506696529,5 €

440 pagesenglish 2011978953060921150 €

Landscapes of Transition - An Optimistic Decade of Croatian Architectural CultureH. Ibeling / K. Ivanišić

Twenty most outstanding contemporary Croatian projects, each within its own specific conditions, illus-trate the way architecture can deal with moments of substantial social change that happens in not the most favorable circumstances, and are brought together by Croatian architect Krunoslav Ivanišin and A10 new European architecture editor-in-chief Hans Ibelings. The manifold transitional state is the key condition. Twenty projects are not selected for illustrating some particular ‘style’ or specific ‘school’ of architecture, but because they work not only as paradigms of the current state of ‘Croatian architectural culture’ but also as indicators of a wider social situation.

Award Winning Croatian Architecture 90-09 Group of Authors

This book, titled “Award Winning Croatian Archi-tecture 1990-2009” is a part of a larger project also encompassing an exhibition with the same theme, shows main tendencies in Croatian architectural scene in the past twenty years, viewed through the prism of the most important national architecture awards: the annual UHA (Croatian Architect’s Asso-ciation) awards, and the Croatian Ministry of Culture’s Vladimir Nazor award. The publication is primarily a chronicle of panorama of architectural evaluations, explained by the protagonists and chosen by the ar-chitectural community. The combination of local, spe-cific circumstances and international architectural and social changes made a strong impact on local architectural practice. Therefore the period between 1990 and 2009 is indeed complex and rich with differ-ent attitudes and different approaches. .


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Architecture in Croatia: 1945-1985Group of Authors

At the moment of its publishing in 1986, the quadruple edition of Arhitektura entitled Architecture in Croatia: 1945-1985 represented the most extensive endeavour of its editorial staff, whose primary task was to create the first systematic overview of architectural produc-tion in Croatia after the World War II. The catalogue basis, followed by articles and studies of the impor-tant actors on the architectural stage of that period, makes a selection and presentation of the production which, often through direct determination, in continu-ation of a rich historical built heritage, created a spa-tial-visual identity of contemporary Croatia.The editorial staff comprised active creators whose works shaped the expression of those times in this region, as well as established art historians. In creat-ing this important publication, they sought to make a convincing, authentic and informative catalogue-type edition that speaks about architecture of one specific time in history. Nowadays, this presentation of the main factors of architectural standards in Croatia, represents a valuable contribution to the profession and an essential part of the education of new archi-tects.


286 pagesenglish 2011978953622982635 €

Lexicon of Architects - Atlas of 20th Century Croatian ArchitectureA. Uchytil / Z. Barišić Marenić / E. Kahrović

The Lexicon of Architects, a part of the “Atlas of 20th Century Croatian Architecture”, is an open book: a project gradually expanding, growing, being supple-mented, re-edited, translated, as well as involv-ing a wider scope of media in its presentation. This Lexicon is a sort of gist of established methodologi-cal approach of the “Atlas of 20th Century Croatian Architecture”, in which the phenomenon of Croatian architecture is being registered in its basic stage and viewed through the prism of authorial architectural approach. In this regard, this book is perceived not only as a resume of past times but also as an initial reference of development of Croatian cultural space. This edition portrays sixty one architects presented in standard alphabetical order. They have been selected from the generation of architects active during the 20th century.


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44th Zagreb Salon: Architecture 06-09Group of Authors

Zagreb Salon - Architecture is a yearly exhibition of contemporary Croatian architecture. This is the most important event where Croatian architects have the chance to present their projects, which were designed or built in Croatia. This catalogue shows the best proj-ects incurred in the period between 2006 and 2009, presented with pictures, descriptions and elevations, and thus gives us great insight into contemporary Croatian architecture. The catalogue is extremely comprehensive which makes it receptive to archi-tects, as well as the wider interested audience.



Dubrovnik - Centre Behind the City: Urban Transformation StudyK. Šmit / B. Bobovec / N. Ivanišević

The book Dubrovnik – Centre Behind the City: Urban Transformation Study presents the results of four research projects which explored the posibility of urban transformation of the area called Behind the City, located outside the city walls – along the central, northern section of the historical centre of Dubrovnik.The research conducted within the urban planning workshop was aimed at investigating the opinions of professionals and the general public about the ways in which public interest can be ensured by the activa-tion of the Behind the City area and its transforma-tion into the Centre Behind the City. The international competition included applicants from various parts of Europe who proposed innovative urban and architec-tural solutions for a new model of the urban area of this challenging location.A synthesis of the results of the conducted research gave an integral but layered view on the transforma-tion characteristics of Dubrovnik and its Centre be-hind the City, and was consequently turned into guide-lines and conclusions on the suitable forms uf urban transformation of the city.


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Katarina 06: Opening of Pula's CoastGroup of Authors

Although all the materials gathered in this book originate from a narrow local framework (the bay of Pula, a town in Istria region), we regard it as valu-able and usable in many other cases. The problems to which the whole discussion refers are overgrowing the boundaries of Pula, and even Croatia, because the whole Mediterranean coast is exposed to the same problems. The actions of revitalization of the former military area, presented in this book, are an attempt of establishing an effective social network. The proj-ect, named “Katarina 06”, originated with the idea of organizing an architectural workshop, which has de-veloped into a platform for ex military zone uses and discussions.



Historic Core of Split: Studies - Programmes - Realized ProjectsD. Marasović

Publication entitled Rehabilitation of the Historic Core of Split 5 has initially been conceived as review of the work conducted by the Agency fot the Historic Core since 1995, the year of its founding. However, review of this relatively short period of Agency's activity would not be sufficient for the understanding of present con-dition of the historic core and other circumstances over a longer period of time, nor would the review of that period alone show grounds for planned strategy of its rehabilitation, defined in various programs and projects. The books is conceived in three main chap-ters: the first one brings a short overeview of historic events, spatial development of the city and charac-teristics of the architectural structure from the city's beginnings to the end of the 18th century. The sec-ond chapter summarizes activities in the historic core from beginning of the 19th century to the late 20th century, while the third one describes activities from 1995 until present day.


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Split - 20th Century Architecture: A GuidebookGroup of Authors

This Guide gives a concise survey of the 20th century architecture of the City of Split. Similar editions have been recently published for a number of European cit-ies, indicating not only an increased public interest in modern architecture, but also a recognized need for its protection and restoration.The central place in the Guide is occupied by the Cata-logue which shows hundred buildings constructed in Split between 1901 and 2000; the buildings which, in opinion of the editors, in the best way represent the centenary of modern architecture in Split.The list covers over 300 buildings considered within the framework of the scientific project entitled The 20th Century Split Architecture, which has been re-alised at the Faculty of Civil Engineering and Archi-tecture in Split.



Hotel “Lone”Group of Authors

This book presents Hotel Lone, the first design hotel in Croatia, situated in a unique and protected region of Monte Mulini forest in Rovinj. It was created by a team of architects, artists, product, fashion and graphic designers. The hotel’s identity is defined by façades dominant horizontal lines – terraces evoking the im-age of slanted boat decks.The conceptual assumptions used in the design of the hotel and its interior show evidence of a deep re-spect towards the achievements of modernist hotel architecture on the Adriatic Coast from the previous century, combining it with a strong contemporarity expressed in materials, functions, typologies and in architectural forms.


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Kazimir Ostrogović, ArchitectureGroup of Authors

Kazimir Ostrogović was a second-generation mod-ernist, and a politically and socially engaged archi-tect. Ostrogović is known as the author of the most important buildings in Zagreb (Ruđer Bošković Insti-tute, Zagreb City Hall, Zagrebačka banka building, the Faculty of Mechanical Engineering and Shipbuilding) and also his participating in a series of pompous post-war competitions (building of the Central Committee of the Communist Party, the Belgrade opera house, the Federal Government building). This issue of highly acclaimed Croatian magazine “Arhitektura” brings modern architecture closer to its readers while pre-senting Ostrogović as an architect with distinctive projects.



Ivan Vitić, ArchitectureGroup of Authors

By publishing this monographic issue of the “Arhitek-tura” magazine, the Croatian Architects’ Association has not only fullfilled its cultural obligation, but it has also answered to the demands for Vitić’s projects publications. This issue presents some of the most important and influental Vitić’s projects, such as: residential complex Laginjina-Vojnovićeva Street (Za-greb), the Military Centres (Šibenik, Komiža), Pavil-lion 40 at the Zagreb Fair. It is important to emphasize that these projects could and should find their place in every relevant survey of the European architecture of the 1950s and 1960s. Due to this, we must point out that Vitić’s projects are intensive and consistent, au-toreferential and innovative.

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Architect Viktor Kovačić: Life and WorkM. Begović

Viktor Kovačić (1874–1924) was a Croatian architect. His projects are marked with subtle purity of reduced elements of historicism, like in monumental Stock Exchange Palace (Croatian: Palača Burze, today the Croatian National Bank headquarters) in Zagreb, 1924. The modern Croatian architecture appeared with Viktor Kovačić who was the first to speak against historicism and represented the idea that architec-ture must be individual and modern, but also practi-cal and comfortable. From the thirties the works of “Zagreb school of architecture” can stand alongside with the best world architecture. They are especially interesting because of merging of two opposite direc-tions in architecture of those days – functionalist and organic.


184 pagesenglish, croatian 20020350-366625 €

Neven Šegvić, ArchitectureGroup of Authors

This monograph issue of “Arhitektura” tries to affirm as many aspects of fifty-year work of the architect Neven Šegvić, following his activity from teaching to polemic reviews. The authors writing in this issue, al-most all of them Šegvić’s students, have approached their meny-sided topic from different angles, return-ing a part of what they had got from their teacher. This issue represents Šegvić as „driving force“ of Croatian architecture in 20th century. It comprises his schol-arly work, which must be included into any serious at-tempt at writing a history of Croatian architecture, his teachings, still vivid in the memory of his students, and above all his architecture, whose „modernism has emanated from a genuine architectural tradition“.

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403 pagesenglish2011978953610687555 €

The Academic Church of St Catherine in ZagrebK. Horvat-Levaj / D. Baričević / M. Repanić-Braun

This book about the Academic Church of St Catherine in Zagreb resulted from a research program of the Institute of Art History. It is a monograph about the best-known Croatian Baroque church (1620–1632), built as part of the former Jesuit complex in Zagreb’s Upper Town. In-depth studies show the historical de-velopment of the church and its rich inventory, which is explored and assessed in the context of related Cro-atian and Central-European architecture. The study is illustrated by photographs and new architectural surveys (ground plans, sections and reconstruction of the original façade). The main text is followed by a catalogue, construction chronology, bibliography and references, and an index. Due to the importance of this church, as the first Baroque structure in Croa-tia, and because of its “advanced style” with respect to similar buildings in the region (Austria, south Ger-many, Hungary, Slovakia and Slovenia), the book has been translated into English.



323 pagesenglish2012978953761543739 €

Socialism and Modernity: Art, Culture, Politics 1950 - 1974Lj. Kolešnik / T. Jakovina / S. Križić Roban / D. Kršić / D. Duda

The book Socialism and Modernity: Art, Culture, Poli-tics 1950 – 1974, published on the occasion of the ex-hibition which was under the same name held at the Museum of Contemporary Art in Zagreb (Dec 2, 2011 - Feb 5, 2012), has been conceived as an extension of a perennial research project. This is why this volu-minous edition offers comprehensive theoretical ex-planations and systematic research overviews on the post-war modernist culture. The edition also contains an extensive bibliography, photo documentation of the exhibition, and other supplementary materials. The authorial team analyse the period of modernism in a broader context of Yugoslavian post-war artistic and cultural environment, providing thus the evidence of a dense network of interrelated events, and offering a platform for future discussions about the problems of historization, periodization and contextualization of the modernist heritage.

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Heritage in Focus - 50 Years of the Institute of Art History (1961 - 2011)M. Pelc and others

Fifty years have passed since the foundation of the Institute of Art History in Zagreb, an institution that has played a significant role in the development of art-historical research in Croatia during its half century of existence and continuous activity. The Institute's contribution is particulary important in regard to the research and presentation of the national art heri-tage. This book is dedicated to those activities of the Institute's researchers and associates, and it serves as a constant reminder of the past and a pledge to the Institute's future.

270 pagesgerman, croatian 2011978953770301139 €

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Lou Scheper, Ilustrirano pismo 13

Lou Scheper, Bilderbrief 13

96

Lou Scheper, Ilustrirano pismo 14, 1932.

Lou Scheper, Bilderbrief 14, 1932

166 167

Sl.8 Marie-Luise Betlheim, Rukopis jednog pisma

Abb.8 Marie-Luise Betlheim, Handschrift eines Briefes

Sl.7 arie-Luise Morgenroth u svojoj sobi, Laxenburg, 1926.

Abb.7 Marie-Luise Morgenroth in ihrem Zimmer, Laxenburg, 1926

Bauhaus persönlichŽ. Koščević

This book for the first time exhibits a collection of valuable archival materials found in Zagreb, and draws an intriguing, different, intimate portrait of the Bauhaus, revealing less known aspects of life at the famous German school.The influence that the Bauhaus had on Croatian art and cultural scene is a permanently intrigu-ing and inspiring theme. Every new discovery that confirms the ties between these two cultural mi-lieus is therefore highly valuable and significant. Precisely such is the Marie-Luise Betlheim Col-lection, a private archive kept and discovered in Zagreb, which sheds a novel light on those bonds. This ample collection is now thoroughly presented in “Bauhaus osobno I Bauhaus persönlich”, a book that offers a new platform for research on the Bauhaus, particularly during its Weimar period.


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270 pagesenglish2011978953764114639 €

Art Déco and Art in Croatia Between the Two WarsGroup of Authors

A representative catalog of the exhibition “Art Déco and Art in Croatia Between the Two Wars” on the 270 pages presents over 600 exhibits and eight ar-ticles by eminent Croatian experts (Art Déco in his-torical context, the applied arts and design, fashion and lifestyle, architecture and urbanism, sculpture, painting, theater, photography and film in the time of Art Déco). Catalog provides an overview of almost every part of applied and fine art, architecture and industrial design, which were especially rising and developing in this period, and thus in a strong way this production represent the culture of living in Cro-atia in the 20s and 30s of the 20th century..

160 pagesgerman, croatian 2008978953610672129 €

Die Akademie der Bildenden Künste in München und die kroatische MalereiI. Kraševec / P. Prelog / Lj. Kolešnik

Bicentennial of Academy of Visual Arts in Munich was the cause of many scientific conferences to discuss its significance in the formation of artistic tendencies 19th and early 20th century in Europe as well as the phenomenon of Munich as a cultural and artistic cen-ter that attracted a large number of artists from dif-ferent European countries, including Croatia. This book is a reminder of the very association be-tween Munich and Croatian art, expressed through memories of Munich Academy students. This bilin-gual edition should reach the German-speaking audi-ence and reassert the former dynamic cultural ties between Munich and Zagreb, which have long been forgotten.


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At Second Glance - The Positions of Contemporary Croatian PhotographyS. Križić Roban

What is photography? Something elusive, writing with light, or “just” an image separated from its world? Where does our gaze lead, can we decide to take a single approach only, a single reading, or is this a de-ception of the eye, as Baudrillard calls it, part of that unreal play with visual techniques that facilitate the crumbling of reality, playing with motionlessness, stillness, reduction? Although two-dimensional, in incredible, sometimes exciting ways photography reminds us of the multi-dimensionality of the world. Barthes tought that he could “only sweep it with his glance”, by placing it into a general context that lacks intimacy, visible to everyone. However, photography remains “yet more inaccessible and mysterious than the thought, (...) unrevealed yet manifest”, absence-as-presence.”


Autopsia ApocryphaV. Mattioni

“Autopsia“ is the name of pseudo group of artistic pair Milinković-Djordjević who were engaged in ex-perimental electronic music for many years both on the European and global music scene. The book con-tains a poetic prose, essays and articles written for interviews that Autopsia produced as a special dia-log projects. In addition to texts written in the period since 1985. till today, the book also includes a plen-tiful graphical material that illustrates the different chapters of the book.


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016 017

mu srodne pojmove koji su u lokalnom kontekstu, u javnoj sferi, egzistirali prije, još od kraja devetnaestog stoljeća u formi pojma “umjetnički obrt”, od tridese-tih godina pojma “primijenjena umjetnost” i tijekom pedesetih godina pojma “industrijsko oblikovanje”. Raspravno polje tih pojmova također referira na upo-rabnu, svrhovito iskoristivu, dimenziju objekta, ali u semantičkom dosegu koji je bitno drukčiji od pojma “dizajn”. I dok je “umjetnički obrt” pojmovno i disci-plinski stvarao dodanu kulturalnu vrijednost uporab-nom objektu, pojam “primijenjena umjetnost” je imao namjeru proširiti semantičko polje, posebice u okol-nostima neposredno nakon drugog svjetskog rata, kada ga se javno elaboriralo u cilju poboljšanja kvali-tete industrijskih proizvoda. Tek od manifesta umjet-ničke skupine EXAT 51 pa dalje obavljena je kritička redefinicija “primijenjene umjetnosti” kroz konstruk-ciju pojma “industrijsko oblikovanje” kojim se teorij-ski i metodički htjelo upozoriti na interdisciplinarnost prakse.Ta pojmovna mijena ima svoju historiografsku dimen-ziju koja uvodi u pojavu dizajna kao discipline i kao kulturalnog fenomena u Hrvatskoj.

Nakon Drugoga svjetskog rata, naime, u Hrvatskoj se posve promijenilo društveno i političko okruže-nje, posebice stoga jer je ukinuto privatno vlasništvo, većina imovine je nacionalizirana, a gospodarstvo je

THE IDEA OF DESIGN IN CROATIAFedja Vukić

The history of forming the con-cept and practice

Argumenting and narra-tive presentation of the discipline and cultural phenomena, which has in the contemporary Croatian language be-come standardized with the term of design, de-finitely cannot get star-ted without few initial remarks regarding the

semantic field of the term, and these remarks not only refer to the meaning, but also give the elements for the historiographic reconstruction of the discipline in general, and the single implementations in particular. First of all, these remarks refer to the construction and changing of the meaning of ‘’design’’ in the lo-cal context, and the relation of the term to the simi-lar ones. The term ‘’design’’, as a linguistic sign and a discipline practice, exists in Croatia from the be-ginning of the 1960s, and it has come into existence by being closely attached to the industrial modernizing efforts of the social élite, and in the attempt to con-sider, on an interdiscliplinary basis, the connection of art’s creative potentials together with the technology of mass industrial production while taking into consi-deration an indication of the market laws.

In the context in which ‘’design’’ has been elaborated and practiced, and especially since the economic re-form in 1964, this discipline has been, in the first place on the theoretical and critical level, promoted from the domain of culture by art historians, architects and ar-tists, and rarely or never from the domain of the indu-strial production itself. The fact that design has been considered as a primarily cultural phenomena is re-lated to similar terms which have, in the local context and public sphere, existed since the end of the 19th century in the concept of ‘’arts and crafts’’, since the

IDEJA O DIZAJNU U HRVATSKOJFedja Vukić

Povijesta formiranja pojma i prakse

Historiografsko tematiziranje i pripovijesno pred-stavljanje discipline i kulturalnog fenomena koji se u suvremenom hrvatskom jeziku standardno označava pojmom dizajn svakako nije moguće započeti bez ne-koliko inicijalnih primjedbi koje se tiču semantičkog polja pojma, a koje ne samo da upućuju na značenje nego i daju elemenata za historiografsku rekonstruk-ciju discipline općenito i pojedinačnih ostvarenja po-sebno. Te se primjedbe prije svega tiču konstrukcije i mijenjanja značenja pojma dizajn u lokalnom kontek-stu i relacije pojma prema srodnim pojmovima. Nai-me, pojam dizajn kao jezička oznaka i kao disciplin-ska praksa u Hrvatskoj postoji od početka šezdesetih godina dvadesetog stoljeća, a nastao je u uskoj vezi s industrijskim modernizacijskim naporima društve-ne elite, u pokušaju da se interdisciplinarno promisli veza kreativnih potencijala umjetnosti u sprezi s teh-nologijom masovne industrijske proizvodnje, a s uva-žavanjem naznake tržišnih zakonitosti.

U kontekstu unutar kakvoga se elaboriralo i praktici-ralo “dizajn”, a posebno od uvođenja privredne refor-me 1964. godine, ta je discipilna, ponajprije na teorij-sko kritičkoj razini bila promovirana iz domene kultu-re, od strane po-vjesničara umjet-nosti, arhitekata i umjetnika, rijetko ili nikako iz do-mene same indu-strijske proizvod-nje. Činjenica da je dizajn mišljen kao primarno kul-turalni fenomen vezana je i uz nje-

1930s there was an ‘’applied arts’’ concept and during the 1950s the concept of ‘’industrial design’’. The field of discourse of these terms also refers to an applied and purposefully usable dimension of object, but in a semantic reach, which is significantly different from the term ‘’design’’. While the term ‘’arts and crafts’’ conceptually and disciplinary pointted to creation of an extra cultural value for the functional object, the concept of ‘’applied arts’’ had the intention to widen the semantic field, especially in the circumstances immediately after the Second World War, when it was publically elaborated with a purpose of improving in-dustrial objects’ quality. Only since the appearence of a manifesto of EXAT 51, an art group, a critical rede-finiton of ‘’applied arts’’ was published through the construction of the ‘’industrial design’’ concept, which was meant to point to interdiosciplibnary approach, both on theoretical and methodological level.Term’s metamorphosis has its historiographic di-mension, which introduces us into the appearance of design as a discipline and a cultural phenomena in Croatia.

After the Second World War, in Croatia there was a complete social and political change of the envi-ronment, especially because the private ownership was abolished, most of the property was nationalized, and the economy was organized in accordance with the Soviet model, where the government was the only corporation. Context - which was meant to carry out the industrial modernization through the system of five-years plan, and through the idea that it was po-ssible to entirely plan to whom and when something should be produced - still created the idea not only of quantity, but also of quality. Therefore, by the end of 1940s, by the order of the Federal Government in all the republics of the then Socialist Federal Republic of Yugoslavia, the high schools for the applied arts were introduced, and in Zagreb in 1949 even the Academy of Applied Arts was founded. It was an attempt to act upon the economy from the culture sphere on the wave of modernization efforts of the political élite, but the long-termness of obviously incompletely designed social project and its contradictions, is witnessed by the fact that only one generation managed to finish the Academy, because it was dissolved in 1954. Sti-ll, high schools existed in different forms, and in this

012 - Front cover of the catalogue for the Second Zagreb Triennale, Vjenceslav Richter, 1959 | Naslovnica kataloga Drugog zagrebačkog trienala, Vjenceslav Ri-chter, 1959.

013 - - Front cover of Svijet magazine, Aleksandar Srnec, 1956 | Naslovnica ma-gazina Svijet, Aleksandar Srnec, 1956.

014 - Brochure of Plisulfan medicine, Pliva Zagreb, Milan Vulpe, 1960 r 0015 - Bogdan Budimirov, Berislav Jurinjak, chair with an elastic seat, 1958 | Prospekt za lijek Plisulfan, Pliva Zagreb, Milan Vulpe, 1960

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title/naziv | Next, Office Chairs Design System/Next, dizajn sistema uredskih stolicastudio | Redesignauthor/autor | Neven Kovačićcollaborator/suradnik | Sanja Kovačićclient/klijent | Tapoyear of production/godina realizacije | 2008

Based on the rich tradition of bent plywood chair design whi-

ch offers warm seating experience Next project tend to step aside from contemporary high-tech approach which treats office chair like a seating machine.Design of “Next” chairs is based on innovative bent plywood shell design which is shaped in a way to fit all ergonomic features for maximum comfort. “Next” chair can be configured with three backrest heights, with or without backrest and three types of bases according to the typology: task, meeting or lounge. By combining dif-

ferent surface finishes and materials the design can fit well into a wide range office interior projects.

Oslanjajući se na bogatu tradiciju dizajna stolica od savije-nog drva koji zove na sjedenje svojom toplinom nastojao se postići odmak od aktualnog high-tech pristupa koji uredsku stolicu robotiziranog izgleda tretira kao stroj za sjedenje.Dizajn serije stolica “Next” temelji se na inovativnom dizajnu školjke od savijenog drva koja je oblikovana tako da pruža

sve potrebne ergonomske funkcije za maksimalnu udobnost. Seriju čini mogućnost odabira tri visine naslona, opcija sa i bez rukonaslona i tri vrste postolja s obzirom na funkciju: radna stolica, stolica za sastanke i fotelja. Različite povr-šinske obrade, teksture drva, boje tekstila i postolja pružaju paletu odabira s obzirom na potrebe projekta uređenja inte-rijera.

CROATIAN HRVATSKI DESIGN DIZAJN NOW SAD

Victor Margolin / Fedja Vukić

Croatian Design NowV. Margolin / F. Vukić

Croatia might not immediately spring into ones mind when talking about contemporary design, yet it is evident from this publication that the country has developed a wide-ranging and interesting design culture in recent years. Introduced by essays from Fedja Vukić and American based Victor Margolin, this sizeable survey collects together works made over recent years by Croatian designers such as Proxim-ity Zagreb, Boris Ljubičić and many more. Twelve full-colour, illustrated chapters examine everything from designs for corporate identity, packaging and products to posters, web-pages, industrial and char-ity based designs.


Annual Review 2011/2012 of Faculty of Architecture - School of DesignGroup of Authors

This release represents the achievement of students of School of Design at the University of Zagreb, in its twenty third academic year. The presentation, compri-sig both Industrial Design and the Visual Communica-tion Design courses, shows students’ works realised within the curriculum, projects carried out as results of extra-academic cooperation of the School and oth-er entities, participation in professional events, exhi-bitions and other extra-curricular activities.In their work, students demonstrate a remarkable awareness of civilisation problems pertinent to the contemporary society. They plead in favour of criti-cal-analytical standpoint with regard to large-scale economies’ practice, they are responsive to values of the culture and new technologies, and stand up for the social and ecological responsibility of designer.

343 pagesenglish, croatian20131848-782330 €

design design

32 33

paperback:language:issues per year:price:

approx. 280 pagesenglish, croatian

620 €

ORIS - Magazine for Architecture and Culture of Living

Promotion of both regional and inter-national practices within particular thematic framework is the main goal of “Oris” magazine. Along with the analyses and reviews of architectural artifacts, “Oris” covers a broad scope of issues including visual arts, design and critical theory. Each issue of this magazine tries to advocate cultural sig-nificance of architecture, and it also up-holds critical standpoint both in terms of architectural quality and its social engagement.

CONTENTS (No. 84):• Emergence and Synecdoche, written by Krešimir Rogina• I Try to Define the Shape of the Programme, architect Kazuyo Sejima• Disappearing Architecture, architect Suo Fujimoto• Bright Oasis, architect Ryue Nishizawa• The Hidden Geometry of Objects, architects Mount Fuji Architects Studio• Summer House at the End of the Village, architect Zoran Bodrožić• Invention and Coexistence / About some of Jesús Cas-tillo Oli’s projects, architect Jesús Castillo Oli• To Live in the Space, Not in Rooms, architects Pezo von Ellrichshausen• Magic Mountain, architects Pedro Brígida arquitectos• An Atmosphere of Pleasant Harmony, architect Francisco Mangado• Tough Frame for Fragile Objects, architect Maša Foretić Doležal• What Makes a Product Attractive Is its Character, author Filip Gordon Frank• Do it Yourself: the Birth of a Chair, from Workshop to Market, autor Luka Ločičnik• Ideal for Large Choirs, architects Delugan Meissl Associ-ated Architects• The Conflict, architects Benthem Crouwel Architects• Buildings in Motion, architects Dražen Juračić, Jelena Skorup• The (Un)Conscious Childhood Puzzle, architect Davor Mateković• Architecture Between Light and Shadow, architects Styria Arhitektura• About Prejudice, or Bernardi in Kumrovec, 1955, archi-tect Bernardo Bernardi• Art is the Art of Life, author Dženisa Pecotić• Lucifer’s Shame, author Zlatko Kopljar• Outsiders in Venice / About Educators of a Limited Scopewritten by Željko Kipke• San Sebastián, a Miracle to Enjoy, written by Velimir Cindrić• The Unknown Author Travelling from Point A to Point B, author Marko Mihaljević

magazines magazines

34 35


approx. 150 pagesenglish, croatian 415 €

PRESJEK - Magazine for Details in Architecture

Presjek is a magazine for architecture conceived as a thematic quarterly publication which deals predomi-nantly with Croatian architecture and architecture in the region.

There are already existent magazines on the mar-ket profiling Croatian and foreign architecture, and representing the professional public’s interest. Such magazines cover contemporary works from a strong theoretical-based point of view. In addition to archi-tecture such magazines also feature various contem-porary art phenomena.

Although it is set to cover much the same topics, Presjek magazine has a completely different take on things: it display detailed construction layouts, plans and photographs while accentuating executions and technical solutions, while taking care to emphasize architectural quality in the process.

The target audience are architects and engineers of construction-related professions (civil engineering, mechanical engineering, electrical engineering, etc.), and all those interested in concrete examples and topics. It is a magazine intended for architects, devel-opers, investors, professionals and manufacturers of construction-related products, a magazine that pro-vides them with the chance to read up and touch base.

01: Steel (sold out) / 02: Concrete / 03: Brick

04: Wood / 05: Shopping Centers

06: Facades / 07: Stone / 08: Old to New

09: Green Building

magazines magazines

36 37

approx. 200 pagesenglish, croatian

224 €

PROSTOR - A Scholary Journal of Architecture and Urban Planning

The journal PROSTOR publishes scientific papers from all branches of architecture and urban planning as well as texts from other fields of science (art his-tory, archaeology, ethnology, sociology, geography, civil engineering, geodesy, forestry, design...) if their content relates to architectural issues. Since 2007. the magazine indexes one of the three bases WoS - Database Arts & Humanities Citation Index (A & HCI), which is equivalent to the SCI-based natural and ap-plied sciences and SSCI database for social sciences.Year of publication of the first issue: 1993Scientific areas: Technical sciences; Architecture and urban planning.


magazines magazines

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hardcover:language(s):year:ISBN:price:


Archeology and Tourism in CroatiaGroup of Authors

An ambitious exhibition-project called Archaeology and Tourism was created and, with large number of associates, implemented by Sanjin Mihelić, a curator at the Prehistory department of the Archaeological museum in Zagreb. The exhibition and accompany-ing catalogue are a results of his continuous interest in, as we are used to call them “marginal” areas of modern archaeological practice, in this case the as-sociation of archaeology with tourism, an extremely important aspect of Croatian economy.Beside the general overview of Croatian archaeologi-cal heritage, with special emphasis on the sites placed onto the World heritage list, there’s a special chapter devoted to the association of underwatwer archaeol-ogy and tourism, wich was for a long time a subject that drew huge attention and represents an important potential in tourist valorization of the Adriatic.

paperback:language(s):year:ISBN:price:


BespokeV. Mattioni

The book contains studies, essays and reviews in the field of architecture and art written by Vladimir Mattioni and published in professional journals after the year 2005. Besides studies and essays, the pub-lication also includes interviews with the author as well as the biographical and bibliographical notes. In addition to articles about his own works, the author presents the texts of eminent architects and artists, including: Helena Paver Njirić, Nikola Basic, Bogdan Budimirov, Vladimir Turina, Ranko Novak, Zlatko Ko-pljar and Miljenko Domijan. The book is bilingual, with a special “Adventure”, spoof inspired by contempo-rary media.

othersothers

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301 pagesenglishJune 2014978953770309725 €

Zagreb Architecture: An Anthology and Guide - 100 Selected BuildingsA. Žunić / Z. Karač

”Zagreb Architecture: An Anthology and Guide - 100 Selected Buildings” for the first time in one place brings all the important points of architecture of Za-greb through the review of the most important build-ings from the Middle Ages to the present. It is the first complete overview of the Croatian capital, based on the concept of a general guide that provides a com-prehensive picture of Zagreb’s architecture with all the necessary information. In creating this publica-tions, authors were guided by the the idea of a bal-anced representation of architecture of different pe-riods, starting from the early Romanesque cathedral of the late 11th century to the Bishops’ Conference building from 2011. In addition to hundred most significant buildings in Zagreb, the guide also shows five hundred famous city houses and brings plenty useful informations. With it’s innovative approach this guide combines fac-tography, scientific approach and service information, which makes it an indispensable manual for students of architecture and art history, scientists focused on the study of the history of architecture and urbanism of Zagreb, as well as tourists interested in exploring the rich heritage of the city.

ABOUT US

ARCHITECTUREYearbook of Faculty of Architecture in Zagreb 2011/12 04Expanding the Horizon: Croatian Urbanism (1991-2001) 05Unfinished Modernisations: Between Utopia and Pragmatism 06Urbanist�s Season - International Scientific Conference: Rethinking Urbanism 07Award Winning Croatian Architecture 90-09 08Landscapes of Transition - An Optimistic Decade of Croatian Architectural Culture 09Lexicon of Architects - Atlas of 20th Century Croatian Architecture 10Architecture in Croatia 1945 - 1985 11Dubrovnik - Centre Behind the City: Urban Transformation Study 1244th Zagreb Salon: Architecture 06-09 13Historic Core of Split: Studies - Programmes - Realized Projects 14Katarina 06: Opening of Pula's Coast 15Hotel “Lone” 16Split - 20th Century Architecture 17

MONOGRAPHSIvan Vitić, Architecture 18Kazimir Ostrogović, Architecture 19Neven Šegvić, Architecture 20Architect Viktor Kovačić: Life and Work 21

ARTSocialism and Modernity: Art, Culture, Politics 1950 - 1974 22The Academic Church of St Catherine in Zagreb 23Bauhaus Persönlich 24Heritage in Focus - 50 Years of the Institute of Art History (1961 - 2011) 25Die Akademie der Bildenden Künste in München und die Kroatische Malerei 26Art Deco and Art in Croatia Between Two Wars 27Autopsia Apocrypha 28

PHOTOGRAPHYAt Second Glance - The Positions of Contemporary Croatian Photography 29

DESIGNAnnual Review 2011/2012 of Faculty of Architecture - School of Design 30Croatian Design Now 31

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MAGAZINESOris - Magazine for Architecture and Culture of Living 32Presjek - Magazine for Details in Architecture 34Prostor - A Scholary Journal of Architecture and Urban Planning 36

OTHERSArcheology and Tourism in Croatia 38Bespoke 39

SOONAnthological Architectural Guide of Zagreb - 100 Selected Buildings 40

CONTENTS 41

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