ABOUT US

WE ARE A STRATEGIC INNOVATION,

SOCIAL TECHNOLOGY &

EXPERIENCE DESIGN FIRM.

TORONTO WASHINGTON DC SHANGHAI

Since its inception, Idea Couture has helped Fortune 500

companies bring user focus to the digital realm and invent

entirely new experiences.

WE SPECIALIZE IN TRANSLATING

UNMET HUMAN NEEDS INTO RICH

CUSTOMER EXPERIENCES.

B-SCHOOL + D-SCHOOL.TM

Our design thinking approach to business and

innovation strategy requires multi-disciplinary

collaboration to solve complex problems.

SERVICE DESIGNERS

INTERACTVE DESIGNERS

EXPERIENCE ARCHITECTS

BRAND STRATEGISTS

DIGITAL STRATEGISTS

SOCIAL MEDIA STRATEGISTS

ANALYTICS CONSULTANTS

TECHNOLOGISTS

DEVELOPERS

PROJECT MANAGERS

ANTHROPOLOGISTS

HUMAN FACTORS SPECIALISTS

MARKET RESEARCHERS

INDUSTRIAL DESIGNERS

FUTURISTS

EMPATHY + ECONOMICS

Our approach to value creation balances the

need for customer empathy and the delivery

economics of products and services.

IDEAS

INSIGHTS

SCENARIOS

INTERFACE

PRODUCTS

PLATFORMS

SERVICES

SYSTEMS

INDUSTRY

CUSTOMER NEEDS

ECONOMIC VALUE

SOCIAL VALUE

© Confidential and Proprietary 2008 Idea Couture Inc.

We are living in a new global economy

where it is becoming harder to uncover the

next disruptive idea that can drive

competitive differentiation and profitability.

The interesting ideas today are being

discovered at the intersections of worlds

that have never previously been combined.

These compelling intersections are where

the big opportunities of tomorrow lie.

EXPLORING INTERSECTIONS

© Confidential and Proprietary 2008 Idea Couture Inc.

EXECUTIVE BIOS

© Confidential and Proprietary 2008 Idea Couture Inc.

LEADERSHIP TEAM

An authority and expert in strategy and

brand marketing, Idris operates at the

intersection of business strategy,

experience design and emerging

technologies. Idris provides C-level

executive and board-level counsel,

innovation and strategic guidance for

multiple industries that often involve leading

growth initiatives and innovation

management. Previously he was Senior VP,

Chief Strategist with Blast Radius (a WPP

company), where he was responsible for

global strategy outputs for clients such as

Nike, Nintendo, Intrawest, BMW and AOL.

Prior to that he was global head of strategy

with Organic (an OMG company) with

clients such as HP, Bell and Daimler

Chrysler. His other experiences included

President, Chief Strategy Officer with Live

Lowe and Partners (an IPG company) with

clients such as HSBC and MasterCard,

consultant with McKinsey and Chief

Strategist N.A. with CBIZ e-solutions

(CBIZ).

He received extensive business training

and advanced management degrees from

the London Business School, Harvard

Business School and London Brunel

Graduate School.

Idris

Mootee,

CEO

Scott is a creative business artist who

connects big ideas with brands, products

and campaigns. A dynamic thinker who

operates at the intersection of business

model innovation, social media and service

design, he is responsible for leading a multi-

disciplinary team to develop innovative

ideas for Idea Couture’s clients. Scott has

worked for clients including Crate & Barrel,

Better Homes & Gardens, Starbucks,

Newell Rubbermaid and Kitchen Aid. Scott

has helped uncover business changing

ideas for many Fortune 500 clients in

industries such as food, health & hospitality,

from Kraft Foods to Four Seasons. Scott cut

his teeth on the brand side of life as head of

marketing of a new age beverage company

and played a pivotal role at Canyon Ranch

Health Resorts as their head of interactive

marketing. He began his consulting career

at Bain & Company. Scott holds a HBA

degree from the University of Western

Ontario and a Masters in Management of

Hospitality from Cornell University. He

moonlights as a food performance artist and

cooking instructor. Scott also sits on the

Board of Directors of Better The World, a

social fundraising startup.

Scott

Friedmann,

EVP

Innovation

& Service

Design