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ABOUT US
Arts and Culture is at the heart of everything we do here
at Curzon PR.
We have an established track-record for securing top-
tier coverage in both arts and mainstream publications,
making us a leading Arts and Culture PR agency.
With our range extending from Biennales and gala
auctions to exhibitions and major international festivals,
we have the experience, innovation and creativity to
engage audiences through inspired campaigns.
Our focus is on building the relationship between brands
and audiences and as such we pride ourselves on being
a client-focused and results-driven agency.
We will ensure that your message is clearly
communicated to the right people through our strategic
communications campaigns and strong relationships
with key regional, national and international arts and
mainstream press.
MANAGING DIRECTOR l FARZANA BADUEL
Farzana Baduel is Founder and Managing
Director of Curzon PR and was previously Vice
Chair of Business Relations for the British
Conservative Party. She is currently Advisor to
Malaysia’s ruling party through Friends of
Barisan Nasional UK as well as being an Expert
Advisor to Sotheby’s Global Partnership. She
is the Editor-at-Large for Epicurean Life
magazine.
Baduel is currently on the board of CARE, a
charity committed to providing free education
for underprivileged children.
ADVISORY BOARD
RON CICCONE
Ron Ciccone was Managing Director of Turner Broadcasting Middle East/Africa for 25 years. He is a distinguished diplomat of
the media industry, introducing CNN to heads of government from Tunisia to Tehran. During the first Gulf War he assembled
a family of CNN affiliates throughout the region and the news channel effectively replaced state controlled media as the
channel of choice. He went on to develop the CNN Arabic service and CNN Turk. A master trouble shooter and negotiator,
he nurtured the fledging cable systems in Israel and was the first media representative to sign a broadcast agreement with
post-revolutionary Iran. Ron serves on the board of Translux Holdings and The Arabian Gulf Fund.
SK LINGAM
SK Lingam (SK) is the Chairman of the ASEAN UK Business Forum (AUBF), which was initiated 16 years ago by the then, their
Excellencies the Ambassadors and High Commissioners of the Association of South East Asian Nations (ASEAN) to the Court
of St James’s. SK remained elected Chairman of AUBF for a decade since its inception. He resigned voluntarily after 10 years’
service and was appointed the first Honorary President of AUBF, a position which he still holds. SK is also a founding and
former member of the Malaysia UK Association (MUKA) and The Focus Malaysia Group (FMG) in London. SK is currently the
founding member and first Chairman of Malaysian Link UK (MLUK).
ANTHONY FISHER
Anthony Fisher is the Founder of Global Strategy Limited, which provides strategic and communications advice to institutional
and private clients. He is also a Director of Scythian Limited, a boutique consultancy advising on structuring corporate
acquisitions in the FSU. Fisher is a director of several not-for-profit organisations including the British Ukrainian Society, the DF
Foundation, the Bonita Trust and Youth Music Theatre UK. Qualified as a barrister, Fisher was a tax partner at KPMG, and
served as a senior consultant to Lord Tim Bell, Chairman of the Bell Pottinger Group. He has advised multiple governments,
was seconded to the Government of Gibraltar as its first Finance Centre Development Director and has been an advisor to the
Maltese Government for over 15 years.
OUR TEAM
MANAGING DIRECTOR l FARZANA BADUEL
Founder and Managing Director of Curzon PR,
Farzana Baduel was Former Vice Chair of Business
Relations for the British Conservative Party.
She is also Editor-at-Large for Epicurean Life magazine
and a regular contributor to The Guardian and
Business Today.
She is a board member for CARE Pakistan, a charity
providing free education for underprivileged children
and YMT, Youth Music Theatre in London.
DIRECTOR | KATE WAKE-WALKER
Former PR Director at Bates Europe, where Kate
Wake-Walker delivered corporate communication
strategies for Bates Europe/Saatchi&Saatchi in 17
countries. Prior to this she was Head of International
communications and PR for VCCP and also worked
in-house UK Communications, Sponsorship and PR
Director for Eurosport TV and UK PR.
DIRECTOR | SEIG DE VATER
Founder of Debrecks Marketing, Seig De Vater also
founded the European Family Office Investment Forum
as well as a service to visit and meet with the family
offices of Australia and the Super Funds (Pension
Funds). He launched the first Leadership Summit and
Investment Summit in London and was appointed
Chairman of FMG Eurasia, which specialises in frontier
funds.
DIRECTOR | MARYANA GREENBERG
Maryana Greenberg graduated from the Fashion
Institute of Technology in New York and acts as the
liaison to Russia on fundraising for The Chagall
Project.
She is responsible for business development for
Mystetskyi Arsenal, Kiev, Ukraine and responsible for
business development for the Artist Pension Trust and
FDNA Accessible Genetics.
ASSOCIATE DIRECTOR | GARRETT MARQUI
Garrett Marqui is political and public affairs campaign
developer based in Washington, D.C. He has worked
on two Presidential campaigns and counselled three
U.S. Secretaries.
He has also advised for Bulgaria, the Czech Republic,
and worked in Oman on behalf of The White House.
ASSOCIATE DIRECTOR | BARBARA FIALA
Barbara Fiala is an International political strategist
based in the Czech Republic. A member of the
Israeli-Czech Chamber of Commerce Board of
Directors, she is also part of a research team for
Israel’s Institute for Counter-Terrorism.
OUR TEAM
MEDIA RELATIONS
DANIEL CINNA
MEDIA RELATIONS
MIRIAM NASRALLA
ACCOUNT MANAGEMENT
ANJALI CHRISTOPHER
OFFICE MANAGEMENT
SANDEEP KHANDOLTA
WEBSITE DEVELOPER
AGUSTIN MOURATOGLOU
EVENT MANAGEMENT
BORIS STANEVICH
BUSINESS DEVELOPMENT
ASHTA DOYLE
CONTENT MARKETING
MICHAEL OSIYALE
OUR SERVICES
STRATEGY AND BRANDING
The heart of successful communications
campaigns
PHOTO:
• Stephanie Kim of ISKAI Art with HE Ambassador od South Korea at Asia House
• Inaugural Biennale of Contemporary Art Ukraine Press Conference - Mystetskyi
Arsenal - Kiev
The single most important communications tool we offer is our
Strategy Report. It provides the foundation to any effective PR
campaign and allows us to streamline messaging and outline a
tactical plan.
We offer half-day strategy workshops through which our
experts work with your team to identify objectives and develop
key messages in order to create a bespoke Communications
Strategy Report.
This comprehensive report includes:
• A perception audit
• In-depth research of target audiences
• An analysis of the competitive landscape
MEDIA RELATIONS
Clear communication to your target
audience
With over a decade of experience working with leading media
and political organisations –Nationally and Internationally - our
expert Media Relations team will ensure that your message is
clearly communicated to the right audience.
We offer an unparalleled awareness and insight into media
relations and have excellent relationships with regional,
national and international press.
We build positive relationships between brands and audiences.
From broadsheets to broadcast, online to on-air, we have an
established track record of securing top-tier coverage in both
sector-specific and mainstream publications.
Our expert approach, strategic insight and global network
gives clients the confidence that we can deliver success,
PHOTO:
• Buranovskiye Babushki on London Eye, interviewed by Channel 4
• Securing Asia 2012 at Queen Elizabeth II Conference Centre
MEDIA TRAINING
PHOTO:
• Mohammad Jawad speaking to press whilst in Los Angeles for the Oscars 2012
ceremony
• Ali May of Euro News reporting in harsh conditions at the Maslenitsa Festival in
Trafalgar Square
Helping you to communicate effectively
Our Media Training experts know what journalists want and
can train you to communicate your point successfully.
We offer expert advice from people who have put politicians
and policy makers through their paces. They will prepare you
for difficult questions and dealing with the media by honing
your own communication skills in order to give you the ability
to know what to say and how to say it.
CONTENT MARKETING
A crucial part of every campaign
The Content Marketing team at Curzon PR uses a strategic
approach to build your online reputation and engage target
audiences.
We develop digital assets for brands through website copy,
blog posts, content creation and a multi-faceted social media
presence. We can maintain a constant and relevant digital
presence for your brand.
Working across several digital platforms we target social media
and digital content to online audiences in order to build
communities, increase engagement and influence perceptions.
SEO & DIGITAL MARKETING
Making your website count
With over six billion searches on Google each month, it is
important that your website meets the demands of the world’s
leading search engines.
We ensure that sites include the three main pillars of SEO:
• Accessibility
• Relevancy
• Credibility
Our Digital Marketing Team optimise your digital assets by
updating links and ensuring the data is relevant, up to date
and contains all the right keywords. We make sure that your
site can be indexed by search engines like Google and Yahoo.
WEBSITE PRODUCTION
Our Website Production Team can help you
communicate effectively by combining creativity with
best practice usability. We will construct a creative
website that brings your brand to life whilst keeping
the end user in mind through the entire design and
architecture process.
We can translate user requirements into compelling
design whilst using effective and engaging
copywriting with keyword rich content to ensure
visitors to your website. All our website production is
constructed using a friendly interface that is mobile
and tablet friendly.
Ensuring that the first impression is the
right one
EVENT MANAGEMENT
PHOTO:
• Opening of ART KYIV Contemporary 2011
The expertise to create unforgettably
successful events.
Our Events Management Team create, manage and organise
effective and inspiring events. Our Team pride themselves on
their attention to detail which allows them to host some of the
most diverse and engaging events across the world.
We provide a range of services, including:
• sourcing venues
• guest list management
• sponsorship
• supplier liaison
• charity partners.
We have the capacity, experience and network to secure high
profile guest speakers and an audience of policy makers and
thought leaders.
Past events include international conferences, trade shows,
exhibitions and auctions.
CASE STUDIES
FESTIVAL MASLENITSA:
RUSSIAN WEEK IN LONDON OBJECTIVE
Curzon worked with Ensemble Productions to support the annual
Festival Maslenitsa. Held under the auspices of the Mayor of
London, Boris Johnson, the Greater London Authority, the Ministry
of Foreign Affairs of the Russian Federation and the Embassy of the
Russian Federation in London, it featured a week of cultural events
culminating in a festival at Trafalgar Square. Curzon’s goal was to
establish Maslenitsa as the preeminent Russian cultural event in the
UK, promoting cultural exchange in the run up to the 2014 UK-
Russia Year of Culture and the Sochi Olympic Games. Curzon’s
services included strategy, media relations and digital media
strategy.
CAMPAIGN
Curzon conducted a comprehensive media campaign disseminating
unique messages to the individual niche sectors relevant to the
festival’s many satellite events. These included arts and culture,
literature, theatre, music, architecture, events listings, family-
oriented, religious, culinary, Russian Diaspora, London-focused as
well as national newspapers across print, media and broadcast.
RESULTS
Doubling the amount of coverage achieved the year before, Curzon
secured top-tier international exposure in print, digital and
broadcast media including The Times, The Telegraph, The Guardian,
and Condé Nast Traveller as well as exclusive coverage by Channel
4 News and Euronews.
PHOTOS, FROM TOP TO BOTTOM:
• The festival at Trafalgar Square attracted a huge crowd
• Supermodel and founder of the festival’s charity partner The Naked Heart
Foundation, Natalia Vodianova speaks to Ali May from Euronews
STRATEGY | MEDIA RELATIONS | DIGITAL RELATIONS
RUSSIA
OBJECTIVE
Celebrating 100 years of Bollywood, Curzon PR was hired to promote Conferro Auctions’
inaugural auction of Vintage Bollywood Memorabilia at the 5* Westbury Gallery in the
Westbury Hotel, Mayfair. The auction featured vintage collectables such as Bollywood
LPs, film banners and posters from some of the milestones of Indian film history.
Curzon’s objective was to establish Conferro Auctions as a leading auction house
specialising exclusively in Indian art and collectables in London.
CAMPAIGN
A comprehensive digital and media relations campaign, alongside extensive event
management, helped establish Conferro’s inaugural auction as the first major sale of
vintage Bollywood memorabilia in the UK. Targeting national and international press in
the UK, Russia and India, Curzon raised the profile and exposure of the Conferro
Auctions brand. Through event management Curzon arranged a preview of the auction
lots, as well as the inaugural auction, including sourcing an auctioneer, display cases and
other event logistics.
RESULTS
Media coverage was achieved in more than 60 national and international publications
including the Financial Times, Evening Standard, Daily Mail, The Guardian, Expansión,
The Times of India, Vogue India and The Indian Express, as well as radio stations
including Monocle and BBC Radio London. Conferro Auctions was successfully
established as the first major auctioneers of vintage Bollywood memorabilia in the UK
and a leading auction house in the Indian arts and collectables market in London. Over
85 per cent of auction lots were sold.
VINTAGE BOLLYWOOD MEMORABILIA
CONFERRO AUCTIONS
MEDIA RELATIONS | DIGITAL RELATIONS| EVENTS | BRANDING
PHOTOS, FROM TOP TO BOTTOM:
• Ashanti Omkar, Conferro Auctions Bollywood expert, being interviewed by BBC
Asian Network during the auction preview at the Westbury Hotel
• Picture taken during Conferro Auctions preview and chosen by the Guardian as
one of the pictures of the day
INDIA
KIEV INTERNATIONAL BIENNALE
OF CONTEMPORARY ART, UKRAINE OBJECTIVE
To re-brand the city of Kiev as an arts and culture destination in
Europe through strategic place branding. As Kiev was hosting two
international events in 2012, the UEFA cup and their inaugural
International Biennale of Contemporary art, they were keen to build
awareness of Ukrainian Contemporary art and Kiev as a cultural hub.
CAMPAIGN
An international media campaign targeting arts and travel
correspondents included social media platforms to build awareness
amongst the English speaking world, including translation of
Ukrainian art publications. Curzon created a place profile for Kiev
and its upcoming events and invited journalists from strategically
selected prominent international print publications on monthly 48
hour press trips in order to promote Kiev as a top cultural
destination for 2012.
RESULTS
International coverage was achieved in prestigious print publications
such as The Financial Times, The Art Newspaper, Frieze, The Sunday
Telegraph, New York Observer and Condé Nast Traveller. This
resulted in a great deal of exposure and interest in Kiev as a
noteworthy travel location in Europe, with Lonely Planet listing it as
the third most interesting must-visit destination.
PHOTOS, FROM TOP TO BOTTOM:
• Opening of Mystetskyi Arsenal Museum, Kiev Ukraine
• Director of Mystetskyi Arsenal, Natalia Zabolotna, with the Ukrainian Minister of
Culture, Mykhailo Kulyniak, Kiev Ukraine
MEDIA RELATIONS | PUBLIC AFFAIRS | COUNTRY BRANDING
UKRAINE
IN THE NAME OF HONOUR GALA AUCTION AND EXHIBITION
PHOTOS, FROM TOP TO BOTTOM:
• Mona Hatoum , ‘Over My Dead Body’, 1988
• Guests in attendance at the Sarah Charlton Charitable Foundation gala event
OBJECTIVE:
In order to maximise the exposure of ‘In The Name of Honour’, an exclusive gala auction
and exhibition organised by the Sara Charlton Charitable Foundation to raise funds for
victims of domestic violence, Curzon was brought on board to undertake a media
relations campaign, along with digital relations advisory, around the event. Held in
conjunction with top auction house Christie’s, the campaign sought to showcase both the
work of the foundation as well as the unique programme of the gala and exhibition.
CAMPAIGN:
A key challenge was to promote the work of the charity itself, without allowing for the gala
event to overshadow the reasons for which it was organised in the first place. In addition
to artworks for sale, a series of celebrity sketches were commissioned by top international
celebrities and figures, who were asked to draw either a women who is special to them, or
a picture related to domestic violence. These were then sold during a silent auction on the
night. Meanwhile, artists donating works were asked to also submit quotes about domestic
violence and their involvement in the project. An array of vertical press sectors were
approached, through a targeted media relations campaign, encompassing both the
charity aspects of the event as well as Contemporary arts, culture and society.
RESULTS:
The campaign generated interest in case studies and information on the Sara Charlton
Charitable Foundation’s work from a number of national broadsheets and also resulted in
comprehensive media coverage in a variety of consumer and trade media including
newspapers, magazines, TV and online. A live interview on BBC World News’ ‘Impact’
aired on the afternoon of the gala, while other coverage include The Independent, The Art
Newspaper, Louise Blouin Art Info, Evening Standard, Elle, The Sunday Times and The Sun.
MEDIA RELATIONS
UK
A SOLDIER’S TALE:
130 YEARS OF DIPLOMATIC RELATIONS
PHOTOS, FROM TOP TO BOTTOM:
• HE Ambassador of the Republic of Korea, Sungnam Lim
• Korean War veteran engaging with young Korean girl
OBJECTIVE
To promote A Soldier’s Tale: 60 Years of Memories, 130 Years of Friendship. Organised by
ISKAI Art, the Contemporary art exhibition, held at London’s Asia House, celebrated 130
years of diplomatic relations between the UK and Korea, and commemorated the Korean
War, or ‘The Forgotten War’. The exhibition was opened by BBC broadcaster Mishal
Husain in the presence of HE the Korean Ambassador.
CAMPAIGN
Ahead of a state visit by Korea to the UK, the exhibition was supported by a strategic
communications campaign. This targeted fine arts press as well as public affairs and
politics, with a focus on historical interest in order to promote both the Contemporary art
aspect of the exhibition as well as the important diplomatic relationships that it was
celebrating, in the presence of Korean dignitaries and Korean War Veterans.
RESULTS
The exhibition was covered extensively by Mishal Husain and the BBC, with publications
such as The Evening Standard and the Marylebone Journal featuring it. Arts coverage
included Blouin Artinfo, the premier global online destination for art, among others.
Curzon’s communications campaign also resulted in a special tour of the exhibition as part
of the Asia House Business & Policy Network, including officials from the UK Foreign &
Commonwealth Office, the Embassy of the Republic of Korea in London, the Korea Trade-
Investment Promotion Agency in London and company representatives from corporates
and SMEs working in Korea as well as UK Trade & Investment figures.
MEDIA RELATIONS
SOUTH KOREA
MOHAMMAD JAWAD
OBJECTIVE
Mohammad Jawad, a humanitarian plastic surgeon, was the subject of
the Oscar-winning documentary Saving Face. Curzon PR was brought
on board to promote Mr Jawad’s humanitarian work, using the
documentary as a vehicle for raising awareness of the case of acid
burn victims and to encourage funding for acid burn foundations.
CAMPAIGN
Curzon PR’s strategy included targeting key publications worldwide;
focusing on the Asian press as well as North America and Europe.
Curzon also targeted different angles within different publications in
order to widen the project’s remit and target the right correspondents,
including not just film and arts, but charity, health and South Asian
press in print media, broadcast and online. Multiple social media
platforms were created to disseminate key messages and engage with
audiences.
RESULTS
Top tier coverage was achieved in publications including The Times
(UK), The Washington Post, The New York Times, The Times of India, Al
Jazeera and the BBC. International awareness, brought in legislative
changes in Pakistan to prosecute the perpetrators of acid crimes.
Meanwhile, an increase in funding was reported by acid burn victim
foundations internationally. Mr Jawad became a Guest Lecturer at
Stanford University School of Medicine, along with receiving a number
of government and medical awards.
PHOTOS, FROM TOP TO BOTTOM:
• Still from Oscar Award winning documentary Saving Face (2012) which featured Mr
Mohammad Jawad
• Mr Mohammad Jawad holding the Saving Face (2012) Oscar. Director Daniel Junge is
seen in the background
MEDIA RELATIONS
PAKISTAN
CONTACT
ASHTA DOYLE | BUSINESS DEVELOPMENT
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Curzon PR
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