About the Konkan Fruit Fest 2015

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A bit about the Konkan Fruit Fest 2015 For more details please contact the Botanical Society of Goa at [email protected]

Transcript of About the Konkan Fruit Fest 2015

A bit about the Konkan Fruit Fest 2015For more details please contact the Botanical Society of Goa at [email protected]

WHY A FRUIT FESTIVAL?

Fruit biodiversity…

The of unusual Fruits…

Learning about growing…

Celebrating our food culture

© Jodi’s Art

WHAT IS THE KONKAN FRUIT FESTIVAL?

What is the Konkan Fruit Fest?

The Konkan Fruit Festival is a unique event that is held in Goa (usually on the Campal Promenade) every year. It’s organised by the Botanical Society of Goa.

This festival has become very popular with the community of Goa because it provides an opportunity to discover, learn about and taste some of the unique but fast disappearing fruits varieties that are a part of the food culture of the Konkan

What is the Konkan Fruit Fest?

The objective behind the 3-day Konkan Fruit Festival, is to preserve agricultural biodiversity and elements of our food culture that are linked to these fruit varieties – soursop, mangosteen, karaunda and many others –before they are lost.

The festival – first held in 2003 – enables about 20,000 visitors from Goa to learn about and even buy these fruits and allows farmers to get produce across to a market.

Where is it?At the Campal promenade, in the heart of Panjim, Goa

Is it popular?

Between 16,000 to 20,000 visitors over the 3-day festival, only via word of mouth…

You’ll find a lot of online coverage about the festival over the years here….

We’ve got some fan videos too...https://www.youtube.com/watch?v=J1CW82kVbMo

And its always in the news…

WHOSE FESTIVAL IS IT?

Yours. Mine. No ones.Its OURS.

The Konkan Fruit Fest is literally, of the community, by the community, and for the community. It is possible only

because of the support of government agencies, the city of panjim and people who visit from all over Goa.

And its organised and managed by volunteers.

That’s the (then) Governor of Goa

That’s the Commissioner of Panjim

And this is his ride at the festival

Urban gardeners

Farmers

Artists

Fitness types

Food lovers

Everyone?

WHAT IS THE KONKAN FRUIT FEST LIKE?

What visitors experience…

DISCOVER(displays in the stalls)

EXPERIENCE(Tasting opportunities)

LEARN(workshops and

information sources)

BUY(from the vendors)

PRESERVE(our support means that biodiversity is protected)

Lots of learning…

The fruit growers contest

Taste testers…

Prizewinners!

Workshops

Business as un-usual

Fruit carving

Entertainment

WHAT ABOUT VENDORS AND EXHIBITORS?

Home-made wines…

Fruit sellers

Juices…

Spirits…

WHAT’S THE PLAN FOR KFF 2015 AT PANJIM?

Biodiversity Pavilion WITH Health & Nutrition Stall

Mango Pavilion in partnership with the Agriculture department

Cashew Pavilion in partnership with RFRS, Vengurla

Partner and vendor stalls

Kokum Pavilion with Western Ghats Kokum Foundation

Traditional Foods of Goa Exhibit

Biodiversity Pavilion

Key partner

• Department of Science and Technology*

Goa Biodiversity Board KFF Fruit Display and Grower’s Contest 2015

Nursery with unusual fruit

saplings

Display on the lesser known fruits

of Goa (book)

Stalls offering fruits for tasting

(Peter)

Home made wines from Goa

Some other stall?

Mango Pavilion

Key partner

• Department of Agriculture

Department of Agriculture KFF Mango Fruit Display and Grower’s Contest 2015

Nursery with various varieties of

mango saplings

Display on the Mangoes of Goa –

book by Agriculture Department??

Mango fruit dish and juice stalls

Fruit processing techniques and

practicesSome other stall?

Kokum Pavilion

Key partner

• Western Ghats Kokum Foundation

DISCOVERY LOOK AND TOUCH BUY PLANTING MATERIAL

LEARN GROWING LEARN PROCESSING BUY EATABLE PRODCTS

Some other stall

Cashew Pavilion

Cashew Pavilion

• TBD*

DISCOVERY LOOK AND TOUCH BUY PLANTING MATERIAL

LEARN GROWING LEARN PROCESSING BUY EATABLE PRODCTS

Some other stall

Jackfruit Pavilion

Key Partner…

• TBD*

DISCOVERY LOOK AND TOUCH BUY PLANTING MATERIAL

LEARN GROWING LEARN PROCESSING BUY EATABLE PRODCTS

Some other stall

And there will be lots more…

WHY YOUR BUSINESS SHOULD PARTICIPATE?

The community cause…

• Protecting the biodiversity of our fruits, because of the direct consequence on our enjoyment and health

• Creating opportunities for farmers to connect with buyers, and achieve fair return for their produce

• Supporting an environment that allows adults and children alike to learn about their own food culture

The audience

• Totally between 18,000 to 22,000 visitors during the festival, provides an audience of considerable size

• This includes people from a wide range of economic segments – from lower-middle to upper-middle

• Representative of all ages – children, seniors, women, youth, middle aged

• A lot of our visitors are food lovers or support environment-related causes

The environment

• Located on one of the most beautiful streets in the country – the Campal promenade

• The festival offers a relaxed, environment which means most people spend longer periods of time there (at least an hour)

• High visibility location means that there are a considerable number of drop-ins

Its where NO ONE can ignore it…

Festival this way

Our partnerships

• The Corporation City of Panjim• Department of Agriculture, Department of

Horticulture, Indian Council for Agricultural Research, Regional Fruit Research Station (Vengurla), Food and Drug Administration, Department of Art and Culture

• Goa Consumer Action Network (GOACAN), Western Ghats Kokum Foundation

Can we help you?

• Reach an audience with a message?• Engage with the community?• Launch your brand in Goa?• Educate people?• Gain visibility and sell your products?• Associate with the flavour of Goa?

* We aim to arrange a customised presence to help achieve your specific participation objectives

For more details, contact…

Raj Paipanandiker 89757-66032 Or [email protected]

Karan Manral 99606-43250 or [email protected]

www.konkanfruitfest.com

https://www.facebook.com/konkanfruitfest

https://twitter.com/konkanfruitfest

Find us online…