About the Author Dan Roam Founder and president of Digital Roam Clients such as Goggle, Wells...
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About the AuthorAbout the AuthorDan Roam
Founder and president of Digital RoamClients such as Goggle, Wells Fargo,
WalMart, GE, HBO, Boeing, and US. Senate
His lecture has been featured on CNN, MSNBC, Fox News, and ABC News.
Business Week selected his visual explanation of American health care as the world best presentation of 2009
Dan RoamFounder and president of Digital RoamClients such as Goggle, Wells Fargo,
WalMart, GE, HBO, Boeing, and US. Senate
His lecture has been featured on CNN, MSNBC, Fox News, and ABC News.
Business Week selected his visual explanation of American health care as the world best presentation of 2009
![Page 3: About the Author Dan Roam Founder and president of Digital Roam Clients such as Goggle, Wells Fargo, WalMart, GE, HBO, Boeing, and US. Senate](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5769550346dd1a8b6267/html5/thumbnails/3.jpg)
Book OrganizationBook Organization
IntroductionDiscovering IdeasDeveloping IdeasSelling Ideas
IntroductionDiscovering IdeasDeveloping IdeasSelling Ideas
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Part 1: IntroductionPart 1: Introduction
Visual images are easy to be understood and sometimes worth a thousand words.
Visual images are not necessarily art forms
Visual images are easy to be understood and sometimes worth a thousand words.
Visual images are not necessarily art forms
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Part 1 (cont)Part 1 (cont)
1. Visual images can solve many problems, but differ in accordance to the problem,
type of images, and the target audience.
2. Hand sketched images are usually easier, faster, and less complicated than the
perfect computer programming.
Three types of visual thinker: people who cannot wait to start drawing, people hesitate, but want to try, and people who hesitate and questioning the liabil ity
1. Visual images can solve many problems, but differ in accordance to the problem,
type of images, and the target audience.
2. Hand sketched images are usually easier, faster, and less complicated than the
perfect computer programming.
Three types of visual thinker: people who cannot wait to start drawing, people hesitate, but want to try, and people who hesitate and questioning the liabil ity
![Page 6: About the Author Dan Roam Founder and president of Digital Roam Clients such as Goggle, Wells Fargo, WalMart, GE, HBO, Boeing, and US. Senate](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5769550346dd1a8b6267/html5/thumbnails/6.jpg)
Part 1 (Cont)Part 1 (Cont)
Four steps on visual thinking: look, see, imagine, and show.
Look: collecting input and making initial rough assessment.
See: selecting input with more detailed inspection
Imagine: manipulating the data into something that isn’t
there
Show: framework that visually representing our ideas.
Four steps on visual thinking: look, see, imagine, and show.
Look: collecting input and making initial rough assessment.
See: selecting input with more detailed inspection
Imagine: manipulating the data into something that isn’t
there
Show: framework that visually representing our ideas.
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Part 2: Discovering IdeasPart 2: Discovering Ideas
Four steps of looking:
Orientation: figure out which way to look
Position: look for measure to define our position
Identification: locating the competition with the same
data
Direction: result information to decide the next step
Four steps of looking:
Orientation: figure out which way to look
Position: look for measure to define our position
Identification: locating the competition with the same
data
Direction: result information to decide the next step
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Part 2 (cont)Part 2 (cont)Six Ways of Seeing.
We saw objects: the who and the whatWe saw quantities: the how many and how
muchWe saw position in space: the whereWe saw position in time: the whenWe saw the influence the cause and effect:
the howWe saw all this come together and knew
something about our scene: the why
Six Ways of Seeing.We saw objects: the who and the whatWe saw quantities: the how many and how
muchWe saw position in space: the whereWe saw position in time: the whenWe saw the influence the cause and effect:
the howWe saw all this come together and knew
something about our scene: the why
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Part 2 (cont)Part 2 (cont)
Imagination.
1. Simple vs. elaborate
2. Quali ty vs. quantity
3. Vision vs. execution
4. Individual attributes vs. comparison
• Change v .s status quo
Imagination.
1. Simple vs. elaborate
2. Quali ty vs. quantity
3. Vision vs. execution
4. Individual attributes vs. comparison
• Change v .s status quo
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Part 2 (cont)Part 2 (cont)
Three steps of Showing
Select the right framework
Use the framework to create our picture
Present and Explain our picture
Three steps of Showing
Select the right framework
Use the framework to create our picture
Present and Explain our picture
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Part 3Part 3Who are Our Customers? - Pictures that Solve a Who / What
Problem.
How Many are Buying? - Pictures that Solve a How Much Problem.
Where is Our Business? - Pictures that Solve a Where Problem.
When Can We Fix Things? - Pictures that Solve a When Problem.
How Can We Improve Our Business? - Pictures that Solve a How Problem.
Why Should We Even Bother? - Pictures that Solve a why Problem.
Who are Our Customers? - Pictures that Solve a Who / What Problem.
How Many are Buying? - Pictures that Solve a How Much Problem.
Where is Our Business? - Pictures that Solve a Where Problem.
When Can We Fix Things? - Pictures that Solve a When Problem.
How Can We Improve Our Business? - Pictures that Solve a How Problem.
Why Should We Even Bother? - Pictures that Solve a why Problem.
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Part 4Part 4
Four steps of selling ideas with pictures:Start looking aroundKeep seeing aloudContinue by imagining aloudClose by Showing aloud
Four steps of selling ideas with pictures:Start looking aroundKeep seeing aloudContinue by imagining aloudClose by Showing aloud
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ProsPros
Stating the obvious that the majority of us don’t even realize that it exist
Clear step by step method
Easy to be understood
Stating the obvious that the majority of us don’t even realize that it exist
Clear step by step method
Easy to be understood
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ConsCons
Stating the obvious, many of the materials are too basic
Doesn’t really understand how the corporate environment works
Some of his examples sound too exaggerated and fake.
Stating the obvious, many of the materials are too basic
Doesn’t really understand how the corporate environment works
Some of his examples sound too exaggerated and fake.