About Shares Investment

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reaching the local investors.

description

Shares Investment is a equities investment magazine that was established since 1995 in Singapore. It has since grown to include digital platforms (web, social media), as well as an investment event organizer -- with its annual anchor show the Shares Investment Conference running for the third year already. It remains the only such publication that is available in English and Mandarin, and is right now localized for the Malaysian market as well.

Transcript of About Shares Investment

Page 1: About Shares Investment

reaching  the  local  investors.

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On  The  Cover…Shares  Investment  Magazine  (Singapore)•  39,447  readership•  Most  read  financial  magazine  for  frequent  traders  (source:  Investment  Trends  2011)•  Sold  at  7-­‐Eleven,  Popular,  Kinokuniya,  MPH  and  newsstands•  &  through  broking  firms:  Phillip  Securities,  UOB  Kay  Hian,  Kim  Eng,  DBS  Vickers,  etc

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…And  InsideShares  Investment  Magazine•  Available  in  English  and  Chinese  editions•  Covers  all  companies  listed  on  SGX•  Insights  and  perspectives  from  regional  experts

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On  The  Cover…Shares  Investment  Magazine  (Malaysia)•  11,447  circulation,  targeted  at  investors.•  Most  read  financial  magazine  in  Singapore  for  frequent  traders  (source:  Investment  Trends  2011)•  Sold  at  MyNews.com,  Popular,  Kinokuniya,  MPH,  Times  and  newsstands•  Top  3  most  read  business/financial  magazine  @  MyNews.com  (source:  MyNews.com,  March  2012)•  Only  financial  investment  magazine  that  comes  in  both  English  and  Chinese  editions.

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…And  InsideShares  Investment  Magazine•  Available  in  English  and  Chinese  editions•  Covers  more  than  200  listed  companies  of  Bursa  Malaysia•  Insights  and  perspectives  from  regional  experts

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On  The  NetSharesInv.com•51,564  unique  monthly  visitors•  68.47%  Singapore;  15.47%  Malaysia;  7.03%  China•Median  Age  Group:  35  to  55  years  old•Income:  53%  earns  above  S$50,000  p.a.,  28%  earns  above  S$80,000  p.a.•Investment  Portfolio:  10%  above  S$500,000

•672,836  pageviews

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On  The  NetPremium  Ad  Boxes•  Location:

Home  Page•  Top  Landing  Page•300  x  250  pixels•  Top  and/or  Middle

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On  The  NetAd  Boxes•  Location:

Corporate  Factsheets,  Articles,  Price  Page

•  300  x  250  pixels•  Top  and/or  Middle

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On  The  NetTwin  Towers•  Location:  Entire  website•  200  x  1220  pixels

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…Where  We  Interact…Shares  Investment  Facebook  Page•6,078•  2,203,344  friends  of  fans•  5,975  weekly  total  reach

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…  Get  Our  Mail

Shares  Investment  e-­‐mail  database•  38,179  investors’  e-­‐mail  address•  2nd  most  read  investment  newsletter  by  frequent  traders  in  Singapore  (source:  Investment  Trends  2011)•  Delivers  directly  into  investors’  inbox

Premier  list  -­‐  personalized.•  3,511  investors’  e-­‐mail  address•  For  EDMs  that  allows  personalization,  to  increase  likelihood  engagement.

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…  Get  Our  Mail

Electronic  Direct  Mailers•  Post-­‐send  report  provided.•  Will  ensure  that  email  avoids  most  SPAM  filters.•  Maximum  width:  600  pixels

Performance over time Chart List

Industry Stats:

Filter search sends

Trading Global Market Futures On:9/28/2012 9:31:31 AMsent to:'All Emails (English & Chinese)'

Sent 32380 Delivered 30922 Opened 4510 Clicked 0

Thankyou_English EDM V4.3 On:9/27/2012 3:06:39 PMsent to:'English'

Sent 24160 Delivered 23403 Opened 3546 Clicked 188

Sent

32466Delivered

31636 97.44% of sent

Opened

4311 13.28% of sent

31636 97.44%Delivered 4311 13.28%Opened 14 0.04%Unsubscribed

830 2.56%Bounced 27325 84.16%Not opened 312 0.96%Clicked

0 0%Logs pending 1 0%Complaints

0 0%Social shares

On Send

GFT 17Sep2012 EDM

Subject:Get GFT's Guide: Using 8 Common Indicato... On:9/17/2012 11:42:42 AM

Sent to:'All Emails (English & Chinese)' From:(Shares Investment) subsc...

Text only:No

Recent Sends

Opened

Not opened

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Delivery Opens Clicks Opened Not opened Bounced

17 Sep12:00 PM

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Opened4311

Advertising and Marketing

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…And  Face  to  FaceShares  Investment  Seminars  and  Conferences•  SIC2010  -­‐  Suntec  City  Theatre  (Full  house,  600pax)•  SIC2011  -­‐  Raffles  City  Convention  Center  (Full  house,  2000pax)•SIC2012  (English  +  Mandarin)  -­‐  the  Rock  Auditorium,  Suntec  City  (Full  House,  2400pax)•  Other  smaller  events  partnering  with  SIAS,  Phillip  Capital,  CMC  Markets,  Macquarie,  amongst  many  others.

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Awards  in  Singapore.

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1Copyright 2011 Investment Trends Pty Ltd. Excerpts from the 2011 Singapore Broking Report. Confidential. P&L Group internal use only. Reproduction strictly prohibited.

Survey conducted: August - September 2011Report released: December 2011

Confidential. P&L Group internal use onlyReproduction prohibited

Excerpts from the

Sept 2011 Singapore Broking Report

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18Copyright 2011 Investment Trends Pty Ltd. Excerpts from the 2011 Singapore Broking Report. Confidential. P&L Group internal use only. Reproduction strictly prohibited.

The most popular magazines among share traders are:Shares Investment (18% reading it at least monthly), Bloomberg

Businessweek (17%), The Economist (16%)

Q133 Which of the following magazines, if any, do you read at least monthly? (Multiple responses permitted)

0% 10% 20% 30% 40% 50% 60%

Shares Investment

Bloomberg Businessweek

The Economist

Smart Investor

The Forex Journal

Asian Banking & Finance

Trader's Journal

Your Trading Edge

Other

None

All traders [n=6012] Frequent traders [n=1329] Mainstream traders [n=4683]

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Awards  in  Malaysia.

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BAHASA MELAYU ENGLISH MANDARIN

1 USAHAWAN SUKSES ISSUE : VOL 0069

PERSONAL MONEY ISSUE : VOL 0127

SHANG HAI ISSUE : MARCH 商海

2 MEDIA SUKSES ISSUE : VOL 0004

MALAYSIAN BUSINESS ISSUE : 16 FEB – 29 FEB

MONEY COMPASS ISSUE : FEBRUARY 精明理财

3 REZEKI ISSUE : VOL 0006

PROPERTY BUYER ISSUE : VOL 0038

SHARES INVESTMENT ISSUE : VOL 0058 股市资讯

March 2012

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REZEKI

ISSUE : VOL 0008

MEDIA SUKSES ISSUE : VOL 0006

-

PERSONAL MONEY

ISSUE : VOL 0131

PROPERTY BUYER

ISSUE : VOL 0042

MONEY COMPASS

ISSUE : JUNE-JULY

MANAGER TODAY ISSUE : APRIL 经理人

SHANG HAI ISSUE : JULY 商海 SHARES INVESTMENT ISSUE : VOL 0062 股市资讯

July 2012