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Transcript of About Ozone Networks Pvt Limited (2)
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SUMMER TRAINING REPORT
on
Perception and Awareness of Wi-Fi
O-Zone Networks Pvt. Limited
Submitted in partial fulfillment of the requirements of
Post Graduate Programme
by
Imdad Ullah
2010-12
PG-20102130
IILM Institute for Higher Education
Gurgaon
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I hereby declare that the Project work entitled PERCEPTION AND AWARENESS OF Wi-Fi
submitted by me for the Summer Internship during the Post Graduate Program to IILM
Institute for Higher Education is my own original work and has not been submitted earlier
either to IILM or to any other Institution for the fulfillment of the requirement for any course of
study. I also declare that no chapter of this manuscript in whole or in part is lifted and
incorporated in this report from any earlier / other work done by me or others.
Signature of Student: _____________ Signature of Company Mentor: ___________
Name of Student: ________________ Name of Company Mentor: ______________
Designation: __________________________
Date: Date:
Place: Place:
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Acknowledgement
I wish to place my sincere gratitude for the co-operation extended to me for doing the project
to Mr. Tarun Gupta (Marketing Head).
I also wish to express my sincere thanks to Mr. Gaurav Gupta for his unforgettable co-operation
and guidance during my training.
I am also thankful to Prof. Shyamanuja Das who rendered his support and spared his valuable
time for completion of the project.
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About Ozone Networks Pvt Limited
O-Zone Networks was founded by Sanjeev (bobby) Sarin who is an international executive with 20 years
of experience in the telecommunications sector across Europe, North America and Asia.
Bobby's most recent role was the group operating officer of the cloud , the largest Wi-Fi broadband
mobile operator in Europe where he was responsible for Sales, Marketing, Products Strategy,
Operations
IT & Marketing. He was also a member of the board and managed the investors, journalists, fund raising
and external communications.
O-Zone Networks Pvt. Limited was founded with the Aim of providing wireless internet and mobility
solutions to the masses across India. O-Zone's business plan has been to build a public wireless
broadband network across premier retail ,commercial , leisure, hospitality, transportation, locations
nationwide. The objective was to provide a fully integrated and seamless mobile broadband experience
across all of the networks at affordable prices.
Aligning the core plan to be India's largest WI-FI Operator, O-Zone also provides its clients with value
added services and solutions which uses wireless broadband technology as a transport layer for high
bandwidth applications and services
With the long term goal of rolling out 50,000locations within the next four years. O-Zone expects its
customers and visitors roaming on its network to benefit from the reliable access to more than 2000
high speed wireless Internet points by December 2010
Also recently iPass Inc. (NASDAQ: IPAS) and Boingo Inc global providers of services that unify the
management of enterprise mobility and O-Zone Networks Pvt ltd. Have signed an agreement to to addO-Zone's growing number of hotspot locations to iPass and Boingo's Global Broadband Roaming
Footprint. O-Zone is working with India's largest listed real estate developer, DLF to bring Wi-Fi provider
internet access to popular venues across the country and also have signed up as an exclusive Wi-Fi
provider at all cafe coffee day locations across India as well as Other leading brands
Mission And values of the Company
At O-Zone Networks we realise we have a significant role to play as a wireless mobility solution provider
in India.
We strive to connect our customers in productive and meaningful ways. After all, O-Zone's business is
based on connectivity. We also believe that when people can connect with one another around the
world they develop as professionals and as people. O-Zone is an enterprise whose purpose is to be a
catalyst for positive change by engaging, inspiring and connecting people from all sectors of society
throughout India.
The greatest gift of wireless technology is the power, potential of communication which few
technologies let people realise more effectively. With local and global partners we bring wireless
technology to developing communities across India. And with wireless communication delivering
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everything from better information to improved knowledge and business opportunities, Wireless Reach
is finding innovative ways to improve the quality of life.
O-Zone's clients
Brand Partnerso Retail
Cafe Coffee Day McDonald's Subway Baskin Robbins Hard Rock Cafe
o Real Estate DLF The Forum Garuda Ansal Plaza
o Hospitality Radisson The Claridges Trident
o Hospitals Fortis
o Education University of Delhi
Technological Partnerso Hpo Wipro
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o Ciscoo 24Online
Domestic Roaming Partnerso Airtelo Aircelo Vodafone
International Roaming Partnerso iPasso Comfoneo boingo
Strategic Allianceso LGo Dello acero Samsung
O-Zone And its competitors
Tikona V/s O-Zone
Tikona Plays in the Residential space and O-Zone plays in Public Wi-Fi Space AP's/Basestationssitting on top of residential tower blocks and contain those as Public Hotspots
Blogs by are pointing towards poor service experience by users ,high churn and very lowrevenues Vs Investments
Tikona in competing against the main operators in the in the space of broadband to the home.Not a true hotspot business visa-vi O-Zone's model. O-Zone is concentrating on true publiclocations- coffee shops, airport, Railway stations, hotels ,restaurants etc
Not members of wireless Broadband AssociationSpectranet Vs O-Zone
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Focused more in the fixed line broadband to the home. Very few Wi-Fi locations about 40 in allVs 2500 of O-Zone;
O-Zone also builds IBS( Integrated building solutions ) and then open up a few AP's as public Wi-Fi. This is not tru Wi-Fi
Don't have a Public Wi-Fi strategy and do not understand it. Have no tie ups with internationaloperators and donot understand AAA to AAA integration of networks
Do not understand device complexity e.g. MTK chipset integration. Over 50 % of the Indianmarkets is running on grey markets wifi chipsets that cannot talk to standard wifi access points.
Only O-Zone has built Integrated Solutions
Tata Indicom Vs O-Zone
Limited number of hotspots around 500 against 2500 O-Zone Donot provide layer 2 security as compared to O-Zone who posseses a category A Licence holder They are not neutral host provider as compared to O-Zone who are a neutral host provider
Introduction to O-zone managed Wi-Fi services
Wi-Fi in Delhi and NCR Zone
Broadband is regularly growing in the Delhi & Ncr market. There are many players in the
broadband market which are providing broadband to corporate and direct to home. To increase
broadband connectivity Indian government issues Broadband policy. The broadband policy
includes the definition, the technology and other important aspect of broadband in it. In Delhi
& NCR there are a large number of people who are using internet but the number of people
who use broadband is much smaller than it. But now broadband is growing at a rapid rate in
Delhi & Ncr, the main reasons for the growth of broadband are: -
Broadband policy and other initiatives by the IT and Telecom Ministry encourageincreased adoption.
A monthly broadband subscription costs as little as 199 rupees A second factor is the IT Telecom Ministry initiative to make computers available for
purchase under 10,000 rupees
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How do Wi-Fi Access points or Hot Spots Work ?
Wireless Access Points or Hot spots are placed throughout the location. Any Wi-Fi Equipment
can communicate with them and access the network and the Internet. Now-a-days most of the
laptops come equipped with Wi-Fi technology and most of the smart phones also come
equipped with Wi-Fi technology, which can easily connect to the access points set up
Procedure of how to connect
The customer with the Wi-Fi enabled device searches for O-Zone Wi-Fi Once selected He/She enters the voucher number available at the back of the voucher
followed by His/Her mobile number
Once doing that a password is sent to the registered which He/She has to enter thepassword set to his mobile to log onto the session
He can use the the Internet anywhere in the range of 25-30 metersImpact of adding a Hotspot in Customer Premises
The Wi-Fi Hotspot is a new, rapidly growing market.
You will be breaking into a virtually untapped market, thereby offering a crucial valueadded service to your premises before most of the competition.
This first-to-market scenario means increased revenues and better customer loyalty. Free of cost Online marketing to 300 million customers and a chance to get yourself
listed among the biggest brands of the world
Proposition of O-Zone Wi-Fi
Additional Revenue and Customer retention
Generate additional sources of revenue for your establishment by offering your customers
wireless broadband internet services, which will encourage your customer to stay longer and
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spend more. This will help them to increase customer loyality and and also help them in
customer retention
Zero Investment and installation cost
O-Zone Managed Wifi wireless broadband internet services is designed and engineered to be
installed free of cost for premise owners. Each of our gateway devices is more than adequate to
cover a 25-30 m radius For bigger installations, our team of Wifi network specialists is available
to design and implement a customized O-Zone Wifi zone.
Free of cost after sales service
O-Zone takes the pride in providing its customers with free of cost after sales service service
from its exclusive technicians and Engineers. Ozone provides
Advanced Security & Personalize Services
O-Zone provides Layer 2 security to its customer. For every login O-Zone authenticates the user
by asking for its mobile phone to track the IMEI number and also tracks the log in session and
keeps the record for 5 years free of cost for security purposes
Rapid and Easy Deployment
Installing a O-Zone Managed Wifi solution is as easy as 1-2-3.Because of free of cost installation
of the O-zone Managed Wifi Gateway, on-site installation is a breeze. All necessary system
configurations are performed remotely at our exclusive engineers
Easy User Access
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Our O-Zone Managed Wi-Fi solution offers several easy and convenient ways for your
customers to purchase Internet access, through prepaid coupons . Users can choose many
usage options, including hourly, 30 minutes or 15 minutes subscription.
O-Zone Managed Wi-fi Services: Product & Services
Wi-fi Hospitality
O-Zone Managed Wifi provides the most advanced Wi-Fi solutions for high-speed Internet
access to Guests in Hotels & Guest Houses, Convention center exhibitors, Corporate, Special
event participants and other venues where Internet access is desired at a cost-effective price
with flexible payment options. Our ability to service customers across various hotels & guest
house makes Wifi Hospitality the right choice for you.
Campus Wireless
A School, College or University that is committed to offering a rich learning environment of
instruction, research and development. One of the ways to accomplish this is by providing
students, faculty, and staff with highly innovative technology services that help an Institution
maintain its competitive edge within the Halls of Higher Education. Why invest in an expensive,
cumbersome wired network with many points of failure, when you can save time, effort and
money by going wireless. By using O-Zone Managed Wi-Fi Services, you will be able to Wireless
Network for your entire Campus in a matter of days.
Future of Wireless Technology:
As the industrial requirements are increasing day by day there goals are also aiming the sky, so
to fulfill their goals and objectives they require reliable communication between their
departments. So future of wireless technology is bright because this is the new and
O-Zone WI-FI ADVANTAGE
Opportunity:
Association with O-Zone. Most superior technology
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Real Time Broadband High Speed (2 Mbps....) Dedicated Technical Support. Effective need based products to suit different profile. Easy Scalability.
Product Deliverables:
Always ON Internet. Shared Broadband with QoS. Mail Applications. Neutral host Video conference. Server Hosting. Security.
The main reasons to implement this technology are:
To provide customers a more reliable and secure network. To eliminate the role of wired technology in the connectivity which is far difficult to
implement in remote areas?
To be in contact with the customers directly and handle them according to thecompanys policy, i.e. customer satisfaction is the priority of marketing.
To grow up in the market with more numbers of customers with the help of technology.Benefits of Partnering with O-Zone
Flexible Pricing- Hourly, Daily, Weekly, online and Offline access cards
Rewarding revenue share: Automated billing reconciliation and monthly revenuesharing
Roaming in and out across locations. EPOS over same broadband
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Brandable guest login pages and vouchers- Promote your property and services boostingyour sales
Value addition leading to higher footfall and therefore sales
Integration across multiple deviceslaptops, Ipads ,smart phones, gaming devices, etcand across multiple platforms
Overview of the of The Industry
What is Wi-Fi?
Wi-Fi is a WLAN (wireless local area network) technology. It primarily provides high speed short
range ( upto 75 meters) wireless data connections between mobile data devices (such as
laptops ,PDA or phones ) and nearby Wi-Fi access points (special hardware connected to a
wired network known as
HOTSPOTS) Wi-Fi coverage is only provided in specific areas called hot spots. Other than
some corporate or educational campuses Public Wi-Fi is not widespread but is growing. Range
for a typical Wi-Fi base station (access point ) is typically around 10 to 300 feet indoors and
around 2000 feet outdoors.
Innovation in Wi-Fi:
Innovation is being driven by firms and academic institutions seized by the potential of Wi-Fi
stemming from its speeds, lower cost and use of unlicensed spectrum. Cost-effective point-to-
point and point-to-multipoint Wi-Fi solutions being developed and have begun to be deployed
in a number of large campuses and rural areas. Top technology schools are driving research and
prototype implementations on new MAC technologies that will use off-the-shelf Wi-Fi chip sets
for rural broadband over 10-30kms ranges.
Difference between Wi-Fi and 3G?
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Parameters 3G Wi-Fi
Functionality 3G is a popular wirelessnetwork technology used
mainly with mobile phones
for mobile connectivity
3G is a service that iscompletely provided by
service provider
For availing 3G you need toget in touch with yourservice provider
Wi-Fi is a broadbandtechnology used with Wi-Fi
enabled devices
Wi-Fi access can becontrolled by a router
located in a specific range
from the access point
For availing Wi-Fi youneed to visit a hotspotwhich which provides a Wi-
Fi zone
Range & Signal 3G scores well over Wi-Fiwith regards to range and
signal since it depends on
mobile service provider
You wil receive signalreception as long as you are
in network range
In case of Wi-Fi you will beable to receive good
uninterrupted signal as
long as you are within the
range of the router
Speed The maximum speed on a 3Gnetwork is considered to be
about 2.05 Mbps
Wi-Fi is faster as comparedto 3G
The maximum speed of theN standard of latest Wi-Fi
technology is reported to
be 600 Mbps
Cost 3G is costlier than Wi-Fi The cost of 3G access
depends on the plan you
Wi-Fi is cheaper than 3G The cost of Wi-Fi in some
places starts from Rs. 27
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have chosen from your
service provider
for one hour & onwards
About The Wi-Fi Alliance
The Wi-Fi Alliance is a global, non-profit industry association of more than 300 member
companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With
the aim of enhancing the user experience for mobile wireless devices, the Wi-Fi Alliances
testing and certification programs ensure the interoperability of WLAN products based on the
IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliances certification program in
March 2000, more than 3,000 products have been designated as Wi-Fi CERTIFIEDTM,
encouraging the expanded use of Wi-Fi products and services across the consumer and
enterprise markets. Wi-Fi, Wi-Fi Alliance, WMM, the Wi-Fi CERTIFIED logo, the Wi-Fi logo,
and the Wi-Fi ZONE logo are registered trademarks of the Wi-Fi Alliance; Wi-Fi CERTIFIEDTM,
Wi-Fi Protected SetupTM, Wi-Fi Protected Access (WPA)TM, Wi-Fi MultimediaTM, and the Wi-Fi
Alliance logo are trademarks of the Wi-Fi Alliance.
Indias Wi-Fi market
Indias Wi-Fi market has an interesting set of components many of which are small today but
have a huge promise of growth. A high level view of the market includes WLAN gear (this
includes the Access Points, routers, PCMCIA and PCI cards for Wi-Fi connectivity) and a fairly
large professional services component (this includes Wi-Fi pre-certification services, testing,
customization and design services, custom application licensing and systems integration
revenues from a variety of software services organizations).
The overall Wi-Fi market is growing at an bigger pace and promises to take off as a whole host
of professional and customization services are beginning to grow. In addition to existing Wi-Fi IP
products and services, testing and certification, custom IP build-out, licensing revenues from
specialized IP targeted at global verticals (such as the automobile industry, the retail segment,
transport and logistics) are all beginning to be built in India for the global market. This market is
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estimated to grow into a $744.017 million by 2011-12. The combined Wi-Fi superset market for
India promises to be much larger as the smart phone segment and PDA like devices are just
beginning to emerge. As the cellular market adds on an average 5 million new subscribers every
month, dual-mode Wi-Fi equipped handsets are beginning to emerge. They are currently
premium devices and are priced in excess of $400. According to one major chipset maker, the
Wi-Fi attach rate will likely touch 20% of the handsets sold by 2009-10.
Wi-Fi Access Points: Public domain Hotspots, Kiosks
Wi-Fi hotspots in India are being implemented by systems integrators, ISPs, and some telecom
operators. The hotspot market itself has evolved since the initial blitz of 2003-4 when there were
number of announcements by two major ISPs Chennai based Dishnet Wireless and Sify Corp. Sify had
later on called off rolling out Wi-Fi hotspots citing lack of viability as the reason. Sify is instead
continuing to offer its broadband offering to homes and businesses using a combination of fixed
wireless for back-haul and cable-Internet for the local loop. Dishnet Wireless (DW) has also confirmed to
have called off its original hotspot rollout plan and is deploying hotspots now where the demand is
certain. In specific terms, the growth for hotspots in India is primarily through deployments in hotels,
coffee chains, and airports.
Wi-Fi Public: GovernmentInitiatives
Wi-Fi networks are being looked upon as potential cost-efficient last mile connectivity solutions vis--vis
traditional wired connectivity. According to some industry estimates, about 85% of Indian villages, are
within a 25 -30 km distance from an Optic Fiber termination point. However, the villages themselves lack
well-penetrated and broadband-enabled telecom infrastructure. Several Indian state governments andcity municipalities have announced state- or city-wide wireless networks in an alliance with a private
partner. The central government has also emphasized on the importance of these programmes under
the centrally funded State Wide Area Networks (SWAN) initiative.
The Pune Municipal Corporation (PMC) announced the Unwire Pune project with Intel Technologies
Ltd. as the chief technology and program management consultant. This project is aimed at delivering
wireless connectivity to 400 sq. KMS of the city including adjacent areas of Pimpri and Chinchwad. The
main aim behind the project is to provide seamless connectivity to citizens, businesses and academic
institutions.
Intel would be deploying the Wi-Fi and WiMAX technologies that are extensible, have high performance
technical architecture and is suited to the PMC requirements. Intel would also be responsible for
informing and educating the PMC through workshops and training programs.
PMC has set apart an initial estimate of INR 70 Million ($1.6M) for the project. Apart from the push by
the PMC, Intel chose to work on a network for Pune, over a lot of cities like Hyderabad and Bangalore,
because of its small size. PMC is planning to build 10 WiMAX towers, 800 Wi-Fi hotspots in the city.
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According to specifications from PMC, the backbone wireless communication infrastructure network for
the whole area considered would result in ubiquitous connectivity. Within 100 sq. km of the metropolis
area the bandwidth available per user would be 128 KBPS. The PMC expects it to take about 12 months
for the project to materialise. The technology to be used for Wi-Fi would be IEEE 802.11g (2.4 GHz)
which provides a raw data rate of 54 Mb/s, with backward compatibility with 802.11b-only clients at 11
Mb/s. PMC plans for 99% uptime. Initially free access to low end users and charges to high end users
(with high bandwidth usage) is being planned. The ISP hasnt been decided yet. This major project
follows various other Wi-Fi pilot projects in the city.
Bangalore Unwired: The Government of Karnataka (GoK) is interested in a Bangalore (capital of state
Karnataka) wireless network, and appears to be taking a more cautious approach compared to other
initiatives in the country. For Bangalore Unwired, the GoK has decided not to invest in the network itself,
and the Department of Information Technology (DIT) is acting as facilitator. The government has more
or less decided on WiMAX for backhaul connections, and has left the choice of Wi-Fi for hotspots to the
implementers. But DIT officials say that their decision to go forward and approve the projects
implementation will be based on whether they are convinced about the business models beingproposed by applicants. These deliberations took place on Dec 11, with 5 solution providers who had
been short-listed earlier this year. The DIT says that one or two solution providers will be selected by Jan
10, and they will be the lead implementers of the network. A technical committee chaired by Dr
Sadagopan of the Indian Institute of Information Technology, Bangalore (IIITB), is proving guidance to
the DIT for its facilitation.
The Madhya Pradesh state government has signed an ambitious memorandum in November 2006 with
Motorola and Teledata Informatics as private partners for a wireless network that will likely include Wi-
Fi components. This project will provide broadband connectivity to rural areas. The villages will be
connected to district headquarters and Bhopal. The revenue from the contract is expected to fh INR 600Million ($13.3M) annually. The initial contract is set for a period of five years. Teledata Informatics has
proposed to set up a continuum of telecom infrastructure, IT applications and a distributive system for
providing an effective solution and improve socio-economic conditions in rural areas of the state. A sum
of INR 1.5 Billion ($33.3M) will be invested by Teledata Informatics for the same. In the first phase (for
six months) a specific project venture will be established with an operating hub at Bhopal. Connectivity
will be provided at specific points in Bhopal and 200 points in rural areas. IT applications, services and
logistics will be provided for.
The Uttaranchalgovernment has reportedly developed an alliance with Intel for a WiMAX based
backhaul connectivity, and a model for the state is currently being developed. One WiMAX tower with
four antennas in each direction covering a range of 20 KMS each is being proposed. The tower will four
antennas one for each direction, and each providing for 128 KBPS Internet connections (reportedly free).
The first phase would cover Dehradun and Champawat. Tehri and Chamoli would be covered in the
second phase. The government is not pushing towards Wi-Fi hotspots at the local level and is leaving
that to private organisations, though these hotspots would connect to the main WiMAX backhaul
network. While it is reported in the press that Uttaranchal is working with Intel, no MoU has been
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signed. The state government does however want to set up a wireless backbone network within two
years time.
The Rajasthan government has signed a memorandum with Motorola in February 2006 for statewide
deployment of wireless broadband infrastructure. The MOTOWi4 canopy network will provide for a
wireless backbone grid system. The state IT department has refused to reveal any information on thisproject, saying that only after substantial work is done the details will be made public.
Billing and Administration Of Wi-Fi Hotspots
One of the major issues Indias hotspots are facing particularly at airports and coffee chains -
is billing. In most cases pre-paid usage cards are being used to charge customers use of hotspots, but
these solutions pose administrative difficulties, are not seamless, and sometimes do not work at all.
A second problem is roaming accounts for travelers. Travelers are often reluctant to buy fixed
slots of time from hotspot providers if they cannot use leftover in another airport elsewhere. At
the time of writing of this report, national roaming accounts are yet to come on offer from
hotspot providers at the airports.
As I write this report, billing and roaming at Indias Wi-Fi hotspots remain in need of seamless
solutions. This presents an opportunity to Wi-Fi solution providers.
Quality of Service and Multimedia support
Since the original emergence of Wi-Fi on notebook computers and access points as a network
interface technology, its utility has been so powerful that it has expanded presence worldwide
into consumer electronics devices as well as phones. For low latency multimedia applications such as
voice (VoWi-Fi calls), video streaming and interactive gaming, QoS support in Wi-Fi
equipment becomes critical, especially if access point congestion is likely. This is especially
when Internet service providers and telecom carriers start providing the premium multimedia as well as
voice services to consumers over Wi-Fi based last mile networks.
IEEEs 802.11e is the standards-based protocol for QoS over Wireless networks. The Wi-Fi
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Alliances WMM (Wi-Fi Multimedia) program is derived from 802.11e and is based on prioritizing
different data streams with support at the 802.11 MAC layer. WMM allows a network owner to setup
different priorities on Wi-Fi equipment for four predominant types of network traffic.
The highest priority is typically given to voice The second highest to video The third priority is for browsing, email and other best effort applications The lowest priority may be used for background applications like printing.
The WFA launched WMM in 2004. The Indian Wi-Fi marketplace is currently in an early stage of
growth and has not yet witnessed significant demand for QoS features on Wi-Fi gear. Currently
most enterprise and hotspot Wi-Fi networks are running in best effort mode. Wi-Fi networks
operating in 802.11 b/g already provide throughputs of 5-22 Mbps.
Some equipment vendors believe that QoS on Wi-Fi will become a necessity and will also drive
up acceptance of Wi-Fi devices and networking gear. Change may be forthcoming in two areas.
As video applications such as conferencing and streaming gain ground, it is possible thatWi-Fi access points in themselves will be congested to the point of requiring QoS to
protect latency sensitive applications.
A second area is VoWi-Fi, i.e. VoIP over Wi-Fi. VoIP phone makers are also deployingIP phones in enterprise Wi-Fi networks. Mobile handset makers have already started
putting VoWi-Fi on select handsets and as such phones come into play in enterprise
networks, WMM configurations may become necessary.
Wipros pre-certification lab will be testing Wi-Fi subsystems and equipment, for compliance with
WMM.
Combining With Other Technologies
Wi-Fi is the only standards-based wireless communication technology that is in the unlicensed
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spectrum that can offer speeds at tens of megabits per second (and soon in excess of 100 Mbps) for
local networking, and is sophisticated enough to support a broad range of
applications. Being in the unlicensed space allows Wi-Fi solutions to be autonomously deployed
and this makes Wi-Fi inherently disruptive over current wire-line solutions.
In the personal area network scenario, for interconnectivity between equipment such as mobile
phones, computers, headsets, and audio systems over very short-ranges, Bluetooth continues to be a
prominent technology.
WiMAX, GPRS, and 3G technologies continue to dominate the discussions of ISPs, operators,
policy regulators and common public. However, none of these will be available for easy
deployment for the mass users, as much as Wi-Fi, from the standpoints of cost, ease-of -
deployment and adoption rates. WiMAX is a new standard and is in the licensed spectrum. Economies of
scale for WiMAX are still further away and its adoption rate at the consumer level
in India is going to be low over the near term. A typical scenario involving the combined
technologies of Wi-Fi and WiMAX is shown below.
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Figure: Co-existence of WiMAX and Wi-Fi networks
Wi-Fi is the technology of choice for WLANs in homes, offices and campuses because it ismature, available, low-cost, easy to deploy, and involves autonomous setup (does not need a
carrier).
WiMAX is not competitive to Wi-Fi for the LAN market. WiMAX CPEs and end-point deviceslikely to remain expensive for a few years.
WiMAX likely to work as carrier/backhaul broadband technology for the next 3-5 years; it willalso be used to interconnect connect to Wi-Fi hotspots. In the longer term, mobile WiMAX will
bring additional connectivity options to India, and Wi-Fi will continue to complement the
technology.
Metro Wi-Fi solutions are moving towards a Wi-Fi / WiMAX hybrid solution topology. Wi-Fi and WiMAX will work in tandem; WiMAX deployments in the backhaul (in rural networks
where it helps connect the nearest OFC termination) will actually trigger the proliferation of Wi-Fi devices. In the metros, WiMAX could help decongest the broadband network or provide
redundancy to existing E1 lines. In both cases, WiMAX will have a positive impact on
connectivity and proliferation of Wi-Fi devices.
Innovative long-range outdoor Wi-Fi solutions will outpace WiMAX until WiMAX cost comesdown.
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Observation
These mentioned below are observation made by me during the project .The project included
interacting with people as well as Shop owners
People as a whole were not aware of the security aspect of Public Wi-Fi. They were not at allaware of what could be the consequences of letting people use their Wi-Fi Services
People were not aware of the hotspots available in the public places. This was main because ofthe lack of marketing
Peoples in general were not aware of the advantages of the which had to explained to them theadded advantages which brings to them
Though people felt the need of public Wi-Fi Zone they were sensitive to the price. As majority ofthem used the internet only for short duration of time they wanted
Reccomendations
O-Zonehas not marketed itself so there is not much people who know about O-Zone.One thing that O-Zone can do is to market itself
O-Zone can venture into Tier II cities, as there has been a rapid growth of IT in thesecities also
Conclusion
The Indian hotspot market is on the cusp of a period of sustained growth. As the report has
suggested that the Wi-Fi will be in the near future be one of the most sought after services.
Most of the people are aware of the benefits of Wi-Fi and with production of Wi-Fi enabled
devices increasing day by day the demand for Wi-Fi will only increase
The perception that they have is that Wi-Fi in public places are would be great help though
alternative mode like 3G and GPRS available .Though majority of the people said that they were
not sure about switching to Wi-Fi. But they said that they would certainly consider if offered
at a cheap price and at faster speed than 3G. People perceived that hotspots at public places
would be of great help specially for using internet for short duration of time .
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