About Our Sweet Potato Project
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Transcript of About Our Sweet Potato Project
Project Sweet Potato
UGANDAProcessing plant for frozen Sweet
Potato fries and frozen vegetables.
Sweet Potato in European kitchenSweet Potato have during the past years made an entry into the European kitchen. Food shows on TV, and food magazines have focused on health advantages to using sweet potato instead of traditional potato.This has resulted in a strong increase in sales of the product also as a processed product, in different product variations as frozen goods. UK have so far the most developed market both in retail and foodservice. But a lot of countries report about increasing sales.
Competitors
New market in 2016, NorwayPopulation 5 mill.350 tons sold under private brand.
MarketFor all suppliers, the challenge is to be able to provide what the market wants of volumes. Retail chains prefer to also have their own Private Label, but main suppliers don’t want to make. They want to use their own brand.In Poland some companies offers repack of products from Vietnam, China, Portugal and Spain, to access the PL market. This is mainly low quality sweet potatoes.
Recommended Target Areas
-Norway, Sweden, Denmark, Finland-Estonia, Latvia, Lithuania-Russia, Belarus, Bulgaria, Bosnia,Croatia,Hungary
Estimated Volumes in Target Area.
10,000 tons for per year
for Sweet Potato Fries
Plant Project in Uganda
• Located in area with optimal conditions for cultivating sweet potatoes.
• Close to main roads for heavy transport/logistic.
• Factory have to be certified with BRC and HACCP, with certificates.
Production Plant
Processing and storage area need to be 3000 square meter.Individual and separate sections for sweet potatoes to be washed, sorted, peeled, cut, blanched, dried, coated, pre-fried in vegetable oil, quick frozen and packed.Parallel area for processing and packaging of vegetablesStorage areas for cold and frozen ready productsArea for office, wardrobe etc.
Equipment
Equipment for production needs will be made in Eur
and coldstore storage.
Sweet Potato
There are different kinds of Sweet Potatoes, for the European market
it is needed to be:
• Garnet• Deep
Orange
• Jewel
Sweet Potato Chips
The market for Sweet potato chips is not developed in Europe
But we will probably soon get sweet potato chips in the European market, at the same time it gives this project the opportunity to consider the possibility of also be able to produce this at the same plant. Here it will be possible to use the kind of sweet potato that is already grown in Uganda.
Picture Samples