One Big Field

Evidence-driven design into brand, product and service user experiences.

RESEARCH

INSIGHTDESIGN

What’s it all about?

One Big Field

Everything will become digital, or be replicated digitally. This is not the future. It has already begun.

Our mantra…

One Big Field

This is OK. Its actually good. And can benefit your organisation hugely.

This is our layered landscape now

Source: Facebook (visualisation of a sample-set of 10 million friendship pairs from the Facebook database)

One Big Field

What we offer…

One Big Field

Position your need; if you can write down a problem correctly, you can see the solution.

We will help you make better decisions.

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One Big Field

Source: OBF workshop

Most attention

Most clicked

2nd most

Lots of designers don’t. Which we find weird. Do you want to just look pretty? Or smart & tailored…

We design with data

Source: OBF project – mouse-tracking heatmap of web users behaviour

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One Big Field

We often see our approach when applied early on during the strategy phase will reduce risk e.g. through early prototyping

We reduce risk

Prototype

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One Big Field

“Our job is to take responsibility for the complete user experience. And if it’s not up to the par, it’s our fault, plain and simple”*

Source: Quote from Steve Jobs. Image of Steve Jobs, taken completely out of context, but he looks good!

One Big Field

Working with One Big Field

Our clients

One Big Field

Bertie Bosredon, Asst. Director, Breast Cancer Care“Fergus showed great empathy with our users during the redesign of our website & community…throughout our time working together, I found Fergus to be an excellent strategic, digital thinker.”

Mark Dobson, Chief Executive at Tyneside Cinema “Working with One Big Field was great fun, also very productive and we have gained enormously in knowledge and I am sure will gain hugely in value for money and return on investment from the site we can now develop.”

Kristine Kirby, Ecommerce & Marketing Director at Monsoon“Working with him at both Speedo and Lipsy I found Fergus to be highly professional and truly enlightening…working with him you quickly find out how much business nouse he brings to any project he works on”

Lisa Smith, Campaign Manager for Visit Birmingham“Fergus and the team really impressed and surpassed my expectations of what a UX Audit of the website would provide. I am really pleased to have worked with One Big Field and would wholeheartedly recommend them to anyone.”

Recommendations for One Big Field

One Big Field

Ecommerce optimising

We prototyped a new checkout solution for Bumpto3.com, which is converting 17.5% more people from basket to confirmation page.

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One Big Field

Strategic objectives, consultancy, requirements gathering, work-shopping with stakeholders, wireframing and documenting the solution for Tyneside Cinema.

Social media and developing a cinema community online

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One Big Field

Marketing a city

How to make Visit Birmingham a more user-centered website. Our research & usability testing highlighted several key insights into user behaviour, which will set Birmingham apart from their competitors.

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Working across the variousAnd the services our practice can offer you…

RESEARCH STRATEGY DESIGN DELIVERY

Our approach

One Big Field

RESEARCH

We learn. We analyse customer behaviour and determine, what are they actually doing? What are their goals? How do they engage with our clients?

And we learn about your client’s offering from the inside out. Understanding the mechanics and goals of their offering.

Usability testing

Ethnographic studies

User research

Content auditing

Competitor analysis

Statistical analysis

Usability testing

Ethnographic studies

User research

Content auditing

Competitor analysis

Statistical analysis

One Big Field

STRATEGY

We consult. One Big Field provides strategic, business consultancy.

To define compelling experiences which build lasting relationships with customers. Creating and translating strategic vision into a set of workable, focused requirements.

Brand experience strategy

Ideation & innovation workshops

Biz requirements gathering

User requirements

Content requirements

Persona development

User journeys

Task analysis

Tender support

Brand experience strategy

Ideation & innovation workshops

Biz requirements gathering

User requirements

Content requirements

Persona development

User journeys

Task analysis

Tender support

One Big Field

DESIGN

We design. Our approach is to prototype quickly, iteratively, and early to limit your risk.

And then to test with users and stakeholders. Combined with our research insight and strategic direction, we can help you craft truly user-centred products and services.

Storyboarding

Co-design workshops

Prototypes & concepts

Information architecture

Interaction design

Visual design

Service design

Service blueprint

Functional specs

Storyboarding

Co-design workshops

Prototypes & concepts

Information architecture

Interaction design

Visual design

Service design

Service blueprint

Functional specs

One Big Field

DELIVERY

We care. Passionately about our work. We want to build meaningful, ongoing relationships with our clients. They are our customers.

We provide direction at critical milestones throughout a product or services life-cycle. During build, beta and live.

Experience management

UAT testing

Post-implementation reviews

Usability testing

Experience management

UAT testing

Post-implementation reviews

Usability testing

One Big Field

Rapid Prototyping

bespoke

Made up &

combos

We are approach-agnostic having worked across most project methodologies. Haven’t found a process that can’t accommodate UX.

We will fit like a glove

One Big Field

Who are we

One Big Field - a team of evidence-driven designers.

One Big Field

+44 (0)117 9544 004 hello@onebigfield.com