About Omaxe Group - Beyond Squarefeet · PDF fileAbout Omaxe Group - 21 Group Housing ......

www.beyondsquarefeet.com 1

About Omaxe Group

- 21 Group Housing projects

- 21 Integrated Townships

- 3 Hi-Tech Cities

- 9 shopping malls and commercial complexes

- 2 Hotel projects

Omaxe has completed and delivered 13 projects across India and 2 in progress

Development covers a sprawling 10.68 million sq ft of total area

53 additional projects under execution and planning

Landmark IPO - over-subscribed by 68 times in 2007

Omaxe has emerged as a diversified Infrastructure conglomerate with presence in Real Estate and Infrastructure Development

Presence in 12 States across 40 cities in India.

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Recreating a landmark destination

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Description : Shopping Mall, Hotel & Office

Location : Sector Beta 2, Greater Noida.

Mall GLA : 1.2 million sq.ft

Levels : LG+GF+UG+FF+SF

Handover : 2nd Quarter 2013

Trading : 4th Quarter 2013

The Address that makes Greater Noida truly greater!

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A destination catering to the Delhi-ite who is a Foodie, is Fun Loving, Fashionable, Aspirational, yet is Value-Conscious . OCP offers an indulgence in Entertainment ,Leisure, Food, Shopping by providing a

Never Seen Beforechoice. 5

View of West Circus

View of East Circus

360 Stores Easyday

Hypermarket 86,453 sf

Palika Bazaar 110 stores

5 screen multiplex

Entertainment-

100,000 sf

15+ Anchors / Mini Anchors

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About Greater Noida

One of the BEST PLANNED CITY in INDIA

Located adjacent to the capital city of Delhi and to one of the Asia’s largest Corporate hubs of NOIDA

Due to its location in close proximity to NCT-Delhi, Greater NOIDA falls within the NCR

Estimated population for year 2013 is 700,000.

Roads are structured in a hierarchical manner with widths varying between 60 m to 105 m.

A future that is made brighter because of Greater NOIDA’s Infrastructure:


Majorly uses its land for residential, commercial, industrial, institutional and special zones. It is home to a number of Indian and foreign MNCs.

Is also becoming a manufacturing hub.

Attracts a significant number of Private & International educational institutions; is emerging knowledge hub with over 100 institutes in technical, management, vocational, educational arena already operational.

Attracts companies for planned shopping arcades which are equipped with modern facilities.

Formula One Racing Track, Night Safari (planned), World Class Gautam Budh University, Noida University and Railway Station is operational in Greater NOIDA.

Various Recreation Facilities like the Stellar Gymkhana, Golf Course, and YMCA (Young Men's Christian Association) are fully functional.

Taj Expressway has improved the connectivity of the city with Western Uttar Pradesh and other areas of the region.

Apart from the above, there are some special projects proposed to be developed in the near future.


An integrated transportation hub, spread across approx. 600 acres is being planned in Greater NOIDA.

Delhi Metro connecting Greater Noida (locations identified for stations & work to start soon)

International Airport hub has been planned near Greater NOIDA to facilitate tourism, cargo, aviation and non-aviation facilities

The country's first dedicated facility for toy manufacturers is being developed in Greater NOIDA and is spread over 125 acres.

World’s largest gas based 3500 MW power plant is to be set up by Reliance at Dadri. This mega project is located over 2,500 acres of land at a distance 40 kms from Delhi. It will produce clean green power using environment friendly natural gas.

Proposed SEZs, IT City, Biotech City

Planned Infrastructure Initiatives in Greater NOIDA


Located at about an hours drive from Delhi Airport, Greater Noida has the potential to tap into the tourist inflow in Delhi, which stands at a whooping

1.3 million domestic tourists & 1.8 million foreign tourists annually

Moreover, Since Greater Noida forms part of the NCR, it has the potential to draw tourists from the Golden Triangle which it sit ons; tapping an additional

4.18 million domestic & 6.5 Lac foreign tourists at Agra &

7.5 Lac domestic & 6.5 Lac foreign tourists at Jaipur each year.

Tourism Opportunity

14

16

33

43

7

1

0 5

10 15 20 25 30 35 40 45 50

Once a

week

Once a

fortnight

Once a

month

Once in

2-3

months

Once in a

six

month

Age wise

Break up 18-25

Years

26-35

Years

36-55

Years

Base 104 193 109

Once a week 32 14 5

Once a

fortnight 35 29 38

Once a month 34 47 43

Once in 2-3

months 0 9 14

Once in a six

month 0 1 1

92%

Shopping habits of the current residents of Greater Noida

Healthy frequency of visits to Malls/Shopping Centers

* As per Market Research conducted for OCP 15

16

100 99 93

0 20 40 60 80

100

Go shopping Go out to restaurants Go out to watch movies

17

63

8 8

3

0

10

20

30

40

50

60

70

5

40

27 25

3

0

5

10

15

20

25

30

35

40

45

50

Once a

week

Once in

a

fortnight

Once in

3-4

weeks

Once a

month

Once in

2-3

months

5

27

20

36

11

0

5

10

15

20

25

30

35

40

45

50

Once a

week

Once in a

fortnight

Once in

3-4 weeks

Once a

month

Once in

2-3

months

Base: 406

All figures are in %

Consumers frequently indulge in these each month More than healthy social habits & lifestyle

* As per Market Research conducted for OCP

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60

40

Male Female

65

35

Sec-A Sec-B

28

50

22

0

10

20

30

40

50

60

18- 25 years 26- 35 years 36- 55 years

Gender wise Break up

SEC wise Break up

Mostly consumers belong to a younger age

group and higher socio economic class

Profile of most frequent visitors to Malls in Greater Noida

* As per Market Research conducted for OCP

Catchment Analysis

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Primary : 0 – 25 mins

Secondary : 25 – 45 mins

Tertiary : 45 – 65 mins

Catchment Mapping

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Our Target Customer

A 30 year young couple, has a flat & a car, Craves for togetherness & loves to hang-out in a Mall


USP Roller Coaster


Roller Coaster


USP Water Surfing (OD)


www.beyondsquarefeet.com

USP

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Indoor Skydiving / Zero Gravity Zone +

Space world

USP

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Outdoor Activity Place


And many

MORE……

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Positioning

Excite-tainment

FOOD

FUN

SHOP

LEISURE OUTDOOR

RIDES

INDOOR

FEC

MOVIES

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Unique Category Mix

28 www.beyondsquarefeet.com

Shopping 75.6%

(521,447 sq.ft)

F & B 11.6%

(80,115 sq.ft)

Entertainment 8.1%

(55,529 sq.ft)

Leisure/ Cinema 4.1%

(28,400 sq.ft)

Services/ Others 0.6%

(4,058 sq.ft)

Shopping Trade Mix


Mixed Fashion 4.4%

Womens Fashion 2.4% Mens Fashion

2.2% Footwear

2.5%

Sports Brands 2.7%

Kids 1.2%

Department Store 39.0% Books/ Music

4.2%

Bags & Leather 2.0%

Jewellery & Accessories

2.8%

Health & Beauty 2.9%

Gifts 1.4%

Furniture & Home

3.4%

Electronics 4.1%

Hypermarket 18.9%

General Impulse 5.9%

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Lower Ground Floor

HYPER MARKET

Palika Bazaar

Departmental Store

Home Improvement & Electronics

With Health & Beauty, Household & gifts, QSRs, Café’s etc.


Palika Bazaar

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Trade Categorization – Lower Ground Floor


Hypermarket 39.27%

Department Store 26.23%

General Impulse 10.5%

Furniture & Home Improvement

7%

Electronics 8.2%

F & B 3.2%

Books & Music 3.5%


Gifts 0.3%

Forex/ Travel 0.1%

Pharmacy/ Florist 0.6%

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Departmental Stores

Mixed Fashion, Lifestyle stores & Sports stores

Footwear, Jewellery & Accessories, Bags & Leather,

Health & Beauty, Men’s Fashion, Women’s Fashion,

QSRs, cafes, etc.

Ground Floor


Trade Categorization – Ground Floor



Womens Fashion 3.7%

Mens Fashion 2.9%

Footwear 8.3%

Sports 8.4%

Mixed Fashion 6.4%

F & B 9.2%


Bags & Leather 2.1%


5%

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Predominantly Departmental Stores, Men’s Fashion,

Women’s Fashion, Mixed Fashion & Kids

with Jewellery & Accessories, Bags & Leather, Health & Beauty, QSRs, Cafes etc.

Upper Ground Floor


Trade Categorization – Upper Ground Floor


Mixed Fashion 9.9%

Womens Fashion 5.6%

Mens Fashion 6.1%

Kids 4.8%


Bags & Leather 4%

Gifts 1.8%


3%

F & B 11.4%


Atm's/Services 0.2%

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First Floor

Predominantly Department Store, Books & Music

With

General Impulse, Gifts, Pharmacy, Services, Bags &

Leathers, Jewellery & accessories, QSRs, Cafes

etc.


Trade Categorization – First Floor


Mixed Fashion

1.4% Sports

0.9% Kids

0.8%

Books/Music

13.7%

Jewellery &

Accessories

3.9%

F & B

16.2%

Health & Beauty

3.1%

Electronics

0.7% Gifts

4.6% Bags & Leather

2.9% Pharmacy 1.8%

ATM's/Services

0.3%

Entertainment

45.5%

General Impulse

4.2%

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Second Floor

Predominantly Multiplex, FEC, Rides , Games , 32 kitchen Food Court, Fine-dine Restaurants etc.

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Food Court View


Trade Categorization – Second Floor


F & B 42%

Cinema 42%

Entertainment 16%

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Mall Mechanics by – Beyond Squarefeet

BSAPL has over 2 decades of operational experience in Malls & Retail

Providing expert advise on Mall re-orientation from Conceptualisation to implementation.

Associated with some of India’s most successful Retail and Mall developers including Hiranandani group, UB Group, Prestige group, Emaar MGF, K Raheja Corp. etc.

Have managed over 40 million sq. ft of Malls.

Currently onboard as the In-house advisory Team to Omaxe group


Our current projects

Omaxe Connaught Place

1.9 mil sq.ft. Project, Greater Noida

LULU International Shopping Mall,

1.6 mil sq.ft Shopping Mall, Cochin

K10 Mall,

2,50,000 sq.ft. Mall, Jalna

CG Retail Venture

Kathmandu, Nepal

Lonavala Square

A tourist Destination Mall,

Lonavala

Malabar Mall

6,00,000 sq.ft. Mall, Thrissur,

Kerala

RP Mall

2,04,000 sq.ft Mall, Kollam, Kerala

CG Malls in Kathmandu, Pokhara,

Butwal, Bharatpur & Itahari

Gokulam Galleria,

3,00,000 sq.ft. Mall, Calicut, Kerala

Mumbai

Head office Beyond Squarefeet Advisory Pvt. Ltd.

203, The Brick Mall, El-Tara, Off Orchard Avenue,

Hiranandani Gardens, Powai,

Mumbai – 400076 E: [email protected] www.beyondsquarefeet.com

Delhi

B-1001, Shree Radha Krishan

Apartment,

Plot No.23, Sec.7, Dwarka,

New Delhi - 110 075.

Doha, Qatar

P.O Box 32158, Doha, State of Qatar.

Cochin

C/O Lulu International Shopping Mall, 50/2392 N.H. 17, Edapally, Cochin – 682024

Kerala, India

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mailto:[email protected]

http://www.beyondsquarefeet.com/

About Omaxe Group - Beyond Squarefeet · PDF fileAbout Omaxe Group - 21 Group Housing ......

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