ABOUT NEW BALANCEvisualcommerce.olapic.com/rs/358-ZXR-813/images/Case-Study-New … · CASE STUDY...
2
CASE STUDY New Balance’s large and engaged following enables them to generate a lot of social buzz – but looked to Olapic to help them bring that engagement and traffic back to newbalance.com, and into their e-commerce experience. THE CHALLENGE New Balance’s UGC campaign “Excellence in Action” is live on their homepage and gallery wall page and they’ve collected thousands of consumer-generated photos across their product line by using six hashtags: #NEWBALANCE, #RUNNOVATION, #NBWOMEN, #LACEUP365, #MADEINUSA, and #NBTENNIS. THE SOLUTION THE LOOK ABOUT NEW BALANCE New Balance is the only major sports footwear manufacturer with manufacturing operations in the United States and United Kingdom, producing sportswear that delivers, “The performance technology you need and the style you want.” New Balance uses Olapic for various galleries including #MADEINUSA
Transcript of ABOUT NEW BALANCEvisualcommerce.olapic.com/rs/358-ZXR-813/images/Case-Study-New … · CASE STUDY...
CASE STUDY
New Balance’s large and engaged following enables them to generate a lot of social buzz – but looked to Olapic to help them bring that engagement and traffic back to newbalance.com, and into their e-commerce experience.
THE CHALLENGE
New Balance’s UGC campaign “Excellence in Action” is live on their homepage and gallery wall page and they’ve collected thousands of
consumer-generated photos across their product line by using six hashtags: #NEWBALANCE, #RUNNOVATION, #NBWOMEN,
#LACEUP365, #MADEINUSA, and #NBTENNIS.
THE SOLUTION
THE LOOK
ABOUTNEW BALANCE
New Balance is the only major sports footwear manufacturer with manufacturing operations
in the United States and United Kingdom, producing sportswear that delivers, “The
performance technology you need and the style you want.”
New Balance uses Olapic for various galleries including #MADEINUSA
CASE STUDY
New Balance has now seen over 1M impressions and 300,000
interactions with UGC content on their site, with the average site visitor
engaging with over 9 photos per visit. The Olapic-powered UGC galleries
contribution to sales is validated by another data point — return visitors to
newbalance.com engage with the UGC photos at 3X the rate of first-time
visitors — a demonstration of how they influence consumer purchasing
decisions.
63% 32% 4.6% 9.6%of US consumers and 66% of UK consumers trust customer photos more than they trust brand or retailer
photos.
average conversion rate for shoppers who see customer photos.
average conversion rate for shoppers who interact with customer photos.
of US consumers and 33% of UK consumers have returned a product because it didn’t look like the photos
they saw online while shopping.
+1 888 [email protected]
THE RESULTS
