About M-Brain

Informed LeadershipM-Brain Overview

M-Brain is a leading global provider of

world-class external business and market

intelligence

4/14/2015 Copyright © M-Brain 2015 2

About M-Brain

• Founded 1998

• 450 professionals

• Headquarters in Finland

• Offices in Brazil, Canada,

China, France, Germany,

Malaysia, Russia, Singapore,

Sweden, UK and USA

Our Mission


M-Brain is a global information, technology

and consulting services company.

We help our clients navigate the turbulent and

ever expanding business environment. We

offer them crucial external business

information, and advise in its efficient

management and utilization.

We turn information into actionable insights

for daily decision making and strategic

planning.

We call it Informed Leadership.


Managing with information has become critical in strategic planning

and creating value for a company. At M-Brain we want to be

• globally renowned for improving

our clients’ performance

• the preferred global partner for

organizations striving to succeed

in a world ruled by information

Our Vision

We Need More Relevant Information


TODAY THE FUTURE

AM

OU

NT

OF

DA

TA

Volume velocity,

variety veracity

Relevant information

Information overload

Five Main Challenges

1. Data overload

2. Closed-loop

3. Stuck-in-the-past

4. Data-in-silos

5. Too much information,

not enough knowledge



A gap between raw data and

analyzed information: Every year

stored data grows by 28 %, and

data analysis only by 5,7 %.

Source: Blueocean

Challenge 1:

Data overload

1995 20252005

Data

Analyst

Shortage


Only 8 % of decisions are based

on relevant external data,

because it is not available in the

company!

Source: Blueocean

Challenge 2:

Closed loop

Competitors, Customers,

Market developments, Growth

opportunities, Potential risks

Financial reporting, Sales reporting

Employee satisfaction, R&D progress reports

8% external

92% internal

58% historical information

Internal reports tell you what has

worked and what has not worked

but they do not tell you what you

should do right now, least of all

what you should do tomorrow.

Source: Guts & Gigabytes Report. PWC 2014

Challenge 3:

Stuck in the past

Information, experience,

knowledge, everything in a

modern company tends to be in

silos – hard to access,

hard to even know what

already exists.

Challenge 4:

Information in silos

58% of organizations struggle to

make sense of all the information

they have.

Source: Global Market Intelligence Survey 2013

Challenge 5:

Too much information,

not enough knowledge

How can we at

M-Brain help you?


We offer relevant, timely external intelligence that helps make the right

decisions, efficiently. We call it Informed Leadership.

We help you to…

…stay aware of all

developments in your

business environment

…understand what

these developments

mean for you

…decide on your

optimal strategy for

success

STAY AWARE OF DEVELOPMENTS

IN YOUR BUSINESS ENVIRONMENT


• Our sources cover 3 million social media platforms, 100 000 news outlets in 71languages in 236 regions

• We perform 21 billion automated relevance judgments of material per day, out of which we automatically judge 150 000 hits to be relevant. Our Content production then reduces this to 10 000 information units delivered to our 2000+ clients daily.

Our customers mainly use these reports for monitoring:

• Competitors

• Customers

• Market developments/disruptions

• Their own publicity

• Legal & regulatory issues

As a service

If you need access to our information

sources and want to do the work yourself,

use our online monitoring & engagement

tool M-Adaptive.

Module-based solution:

• Monitor

• Analyze

• React

• Engage

As a software

MAKE SENSE OF MARKET DEVELOPMENTS

AND WHAT THEY MEAN TO YOU

As a service• Awareness of what’s happening in the business environment is not always

enough. Organisations need to understand what the events and changes

mean for them, and share this insight with the right people.

• M-Brain helps you create this understanding with continuous research and

content production services delivered through our intelligence tool Intelligence

Plaza

• Our 400+ professionals ensure you will get a customised service that is like an

extension of your own team and resources

• Our clients receive e.g.

– Analytical executive reports

– On-demand briefings

– Regular market data & report updates

– The Intelligence Plaza tool for sharing the insights within their organisation


As a service


Global sourcesDedicated

analyst teamDashboard

Alerts and

mobile access

As a softwareWhen you have the capability to build understanding and awareness, but lack the

tools to make this accessible and deliver it to the relevant decision makers within your

organisation, M-Brain’s Intelligence Plaza is the right solution for you. – Combine our

content with your internal data!


DECIDE ON THE OPTIMAL

STRATEGY FOR SUCCESS


When you want to compete more effectively, identify new opportunities and grow into

new markets, our services provide clear market insights and strategy

recommendations.

Strategic Analysis & Advisory

Cross-industry

knowledge

Primary research

Secondary data

Operational

experience

Common sense

Client input

STRATEGIC

INSIGHTS

AND

ANALYSIS

Our typical projects range from creating market understanding to identifying new

opportunities.


Strategic Analysis & Advisory

• Competitive landscape

analysis

• Customer intelligence

• Market attractiveness

analysis

• Competitor deep dive

• Market sizing &

forecasting

• Scenario analysis

• M&A screening &

evaluation

• New market entry

strategy

• Strategic partner

identification

UNDERSTAND YOUR

MARKETS

COMPETE MORE

EFFECTIVELY

GROW INTO NEW

OPPORTUNITIES

When you want to enhance your intelligence activities to world class standards, M-

Brain’s suite of Best Practices help you move forward. Proven methodologies, unique

benchmarking databases, an internationally recognized framework based on six key

success factors.

Benchmarking Assessment

Training

Consulting

GIA Conferences

Open Courses

Intelligence Best

Practices Online

Set Up Workshop

Planning Project

Set up support

Benchmarking Circle

Intelligence Best Practices


INTELLIGENCESET UP CONSULTING

INTELLIGENCEDEVELOPMENT

EXCHANGE OFINTELLIGENCE

BEST PRACTICES

Our experience

spans across industries

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