About Latest Hair Magazine · such as online hair shows and social media hair reality programs....

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Transcript of About Latest Hair Magazine · such as online hair shows and social media hair reality programs....

Page 1: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

 

Page 2: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

About Latest Hair Magazine

Latest Hair Magazine Mobile App is the most innova ve and interac ve beauty publica on 

to date. We focus on all ethnici es pertaining to women and men’s hair care and design.  

Launched in 2014, Latest Hair Magazine is commi ed to providing a hair publica on in the 

palm of every mobile user. We focus on the ul mate hairstyling and barbering methods and 

designs, while sharing informa on about the best hair products to try and buy along with 

videos and an interac ve community. 

We offer our readers the best in entertainment associated with the hair and beauty industry 

such as online hair shows and social media hair reality programs.  

Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,  and 

hair products in the industry. Our editorial focus is inclusive as we present the professional 

salon experience and cater to consumers and those who pride themselves as being an at‐

home  or mobile hairstylist. 

LHM is the most beneficial to salons and barbershops as well as independent and mobile 

stylists. Our magazine offers an outstanding brand to mobile users across the country. We 

feature companies and adver sers in our five featured launch ci es: Atlanta, GA, Chicago, 

IL, Detroit, MI, New York, NY and Washington, D.C., with plans to introduce more ci es in 

the future. 

The Latest Hair Magazine is a cu ng edge concept and growing vastly. We at LHM along 

with our Marke ng Specialist and Adver sing Chief are honored to be a part of this global 

shi . 

Latest Hair Magazine is a na onally distributed  digital magazine  and directory publica on 

and is available in such App marketplaces as Google Play and the Apple Store with many 

more avenues to come. 

              Sincerely, 

Page 3: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

Who Does LHM Represent?

PROFESSIONAL HAIR SALONS & BARBERSHOPS

Hair Designers have the opportunity to promote their cosmetology business with

current photos of their styles. Consumers use our mobile app as guides to the

stylist for the looks they want to accomplish and where to go to obtain them.

INDEPENDENT STYLISTS & BARBERS

Great for independent home stylists, barbers and up and coming beginners,

LHM is used to create the looks iden cal to established, veteran salons. Stylists

with great exper se can u lize our entrepreneurial ac vi es to showcase their

skills and increase their client base. Our photos are also guides to the proce-

dures and products that can be used to keep the styles looking fresh. 

HAIR IDEAS & TIPS

LHM showcases styles for everyday, special occasions and makeovers; whether

it’s a day at the office, prom night, a wedding, or a makeover, Latest Hair Maga-

zine provides the inspira on and the best informa on to accomplish that new

special look.

HAIR CARE PRODUCTS

LHM sheds light on the different hair care and hair health care products.

We offer interviews, samples and product review sec ons to inform our

consumers. 

Page 4: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

Our Adver sers

Mobile App Adver sing

HAIR PRODUCTS

NATURAL ORGANIC TREATMENTS

CLOTHING/SHOES

ENTERTAINMENT

SKIN CARE

ELECTRICS

TATTOOS

NAILS

Page 5: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

 

60% of consumers do product or service research “several  mes a month” via a mobile device.  

9 out of 10 mobile searches lead to ac on. OVER HALF lead to purchase.  

There are 271 MILLION mobile subscribers in the U.S. alone.  

56% of American adults are now smartphone owners. (Source: Pew Internet & American Life 

Project, 2013) 

75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013) 

27% of companies worldwide planned to implement loca on‐based marke ng in 2013. 

(Source: Econsultancy, 2013) 

Retailers’ apps with store mode gather five  mes more engagement. (Source: Point Inside, 

2013) 

Mobile Marke ng Associa on study finds mobile ads should account for 7% of marke ng 

budgets. The space is currently seeing spends around 1%. (Source: Marke ng Evolu on, 2012) 

Mobile App Market Sta s cs

Page 6: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

Digital Files Submissions are subject to rejec on if they do not meet specifica ons   

All images must be 300 dpi with png. or .jpg formats Please take note  of the following important Type limita ons:  

Thin lines, fine serifs, and light weight or very small type are discouraged from use. Use fonts that will be clear and visible enough for a small screen. 

All Videos must have the follow specs: MPEG4 (HD), QuickTime (HD) or AVI (HD), size limit‐100mb,  me limit‐30 sec.   

Prints/Videos can be submi ed via by email, web uploader, or via CD through snail mail.

Web Upload Instruc ons Web Link: LatestHairMagazine.com/lhm‐photo‐uploader/  Please name your files in this manner: (stylist‐salon‐order.type)    

Example: Shannon‐Cu ngEdge‐1st.jpg, Shannon‐Cu ngEdge‐2nd.jpg  

Photos should be uploaded in the following formats: .jpg, .png File size limit: Shipping Instruc ons All art materials should be forwarded  in a CD format following the submission guidelines to:  

Latest Hair Magazine, LP Detroit, MI ~ 48226

TEL: 248.397.5119 l adver [email protected]

Packages (Rates Effec ve: August 10, 2015) Monthly Annual 

Cover Page (includes addi onal Page inside magazine)

$300 $200 N/A

Cover Page Story Line (must order Half Page, Full Page or Two Page Spread to be eligible for this order)

$100 $70 $1200 $420

Full Page Insert $165 $100 $1980 $600

Two Page Spread $290 $160 $3480 $960

Half Page $90 $70 $1080 $420

Loca on Lis ng (Basic) $50 $30 $600 $180

Video Inserts (up to 30 seconds- on Separate Page) $250 $140 $3000 $840

Salon Mobile Site $100 $75 $1200 $450

Loca on Lis ng (Pro) $60 $40 $720 $240

Adver sing Specifica ons & Dimensions

Cover & Full Page Live Area 8.5” X 11”

Two Page Spread

Live Area 17” X 11”

1/2 Page Horizontal Live Area 8.5” X 5”

Video Inserts Live Area

640px X 480px

Page 7: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

LatestHairMagazine.com is the web extension and companion of the Latest Hair Magazine Mobile App. While the magazine’s aim is to give insight on the latest hair designs and cuts, to provide new and current stylist informa on, and top notch entertainment and events, LatestHairMagazine.com’s connects the client to the professional—stylist, shop or salon—that can give the consumer the look he/she desires. LatestHairMagazine.com also offers stylists, shop and salon owners across the country the opportunity to directly connect with consumers in their area by 

Website & Social Media Adver sing

Website Adver sement Op ons:

Monthly ad rates:

Banner: $25 net Reg Price $35    Skyscraper: $35 net Reg Price $50 

LightBox: $70 Reg Price $125

Full sponsorship program (including front page banner, page takeover, 

lightbox, video, advertorial): $150 net Reg Price $225 

Page 8: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

Why the LHM Mobile App?

Page 9: About Latest Hair Magazine · such as online hair shows and social media hair reality programs. Latest Hair Magazine features exclusive hair stylists, barbers, salons, photographers,

Detailed App Feature Comparison vs In-

dustry Standard Digital Magazines