About IMARC - · PDF fileAbout IMARC For more than 5 ... been a leading advisor on management...
Transcript of About IMARC - · PDF fileAbout IMARC For more than 5 ... been a leading advisor on management...
About IMARC
For more than 5 years, the International Market Analysis Research and Consulting Group has
been a leading advisor on management strategy and market research worldwide. We partner
with clients in all sectors and regions to identify their highest-value opportunities, address their
most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological
developments for business leaders in pharmaceutical, industrial, and high technology
organizations. Market forecasts and industry analysis for biotechnology, advanced materials,
pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing
methods are at the top of the company's expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and
markets with close cooperation at all levels of the client organization. This ensures that our
clients achieve unmatchable competitive advantage, build more proficient organizations, and
secure lasting results.
© IMARC® Page 3 of 148
About The Report
IMARC’s new report “Bangladesh Vitamins & Minerals Market Report & Forecasts” provides
an analytical and statistical insight into the Bangladesh vitamins and minerals market. The
report provides both current and future trends in the value and volume sales of vitamins in
Bangladesh. The study has segmented the Bangladesh vitamins and minerals market into
twenty three classes. For each of these classes, value and volume sales of the entire class,
key molecules, key brands and key players have been provided.
The research study serves as an exceptional tool to understand the drivers, restraints,
regulations, market trends, therapeutic structure, competitive structure and the outlook of
the vitamins and minerals market in Bangladesh till 2015. This report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists and all those
who are planning to foray into the Bangladesh vitamins and minerals market in some form or
the other.
Key Questions Answered in this Report:
What are the key drivers of the vitamins and minerals market?
What is the size and breakup of the vitamins and minerals market?
What is the size and breakup of various vitamin and mineral classes?
Who are the leading players in various vitamin and mineral classes?
What are the leading molecules in various vitamin and mineral classes?
What are the leading brands in various vitamin and mineral classes?
What are the key regulations in the Bangladesh vitamins and minerals market?
What are the portfolios of key players in the Bangladesh vitamins and minerals market?
Why should you buy this report?
Gain a deeper understanding about the size, structure and the competitive landscape of the
Bangladesh vitamins and minerals market.
Analyze the historical, current and future trends in the various vitamin and mineral classes to
identify potential classes, drugs, partners and competitors for market entry and expansion
plans.
Develop investment strategies by identifying companies that have been the biggest winners
and losers in the Bangladesh vitamins and minerals market.
© IMARC® Page 4 of 148
Classes Covered:
Vitamins
Multivitamins with Minerals
Multivitamins without Minerals
Vitamin A and D including the combination of the two
Vitamin B1 and Combinations
Vitamin B Complex
Plain Vitamin B12
Vitamin C including combination with minerals
Other Vitamins
Mineral Supplements
Calcium Products
Potassium Products
Other Mineral Supplements
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephonic interviews with
physicians and industry experts.
Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white
papers, Industry Portals, government sources and access to more than 4000 paid
databases.
Forecasting Methodology:
IMARC generates its product and market forecasts utilizing its extensive database of
macroeconomic and sector specific data. The initial baseline forecast is generated with the
most recent market data. After an initial baseline forecast, all future macroeconomic and
sector specific events and assumptions are taken into account to generate the final forecast.
© IMARC® Page 5 of 148
Table of Contents
1. Research Methodology & Market Definitions ................................................................................ 15
2. Executive Summary .......................................................................................................................... 18
3. Market Drivers: Why is the Vitamin Market so Lucrative in Bangladesh .................................... 21
3.1 Huge Consumer Base ................................................................................................................. 21
3.2 Increasing Affordability of Healthcare ......................................................................................... 21
3.3 Awareness of Preventive Medicine ............................................................................................. 23
3.4 High Prevalence of Lifestyle Diseases ........................................................................................ 23
4. The Market for Vitamins in Bangladesh.......................................................................................... 25
4.1 Market Trends ............................................................................................................................. 25
4.2 Sales Breakup by Class .............................................................................................................. 26
4.3 Competitive Landscape ............................................................................................................... 31
4.4 Market Forecasts ........................................................................................................................ 33
5. Vitamins: Market Breakup by Class ................................................................................................ 35
5.1 Multivitamins with Minerals ......................................................................................................... 35 5.1.1 Prenatal ............................................................................................................................... 35
5.1.1.1 Market Overview ............................................................................................................. 35 5.1.1.2 Market Segmentation by Molecule .................................................................................. 36 5.1.1.3 Competitive Landscape ................................................................................................... 36
5.1.2 Pediatric .............................................................................................................................. 39 5.1.2.1 Market Trends ................................................................................................................. 39 5.1.2.2 Market Segmentation by Molecule .................................................................................. 40 5.1.2.3 Competitive Landscape ................................................................................................... 40
5.1.3 Geriatric ............................................................................................................................... 42 5.1.3.1 Market Trends ................................................................................................................. 42 5.1.3.2 Market Segmentation by Molecule .................................................................................. 43 5.1.3.3 Competitive Landscape ................................................................................................... 43
5.1.4 Other Multivitamins with Minerals ....................................................................................... 45 5.1.4.1 Market Trends ................................................................................................................. 45 5.1.4.2 Market Segmentation by Molecule .................................................................................. 46 5.1.4.3 Competitive Landscape ................................................................................................... 46
5.2 Multivitamins without Minerals .................................................................................................... 50 5.2.1 Pediatric .............................................................................................................................. 50
5.2.1.1 Market Trends ................................................................................................................. 50 5.2.1.2 Market Segmentation by Molecule .................................................................................. 51 5.2.1.3 Competitive Landscape ................................................................................................... 52
5.2.2 Other Multivitamins without Minerals .................................................................................. 55 5.2.2.1 Market Trends ................................................................................................................. 55 5.2.2.2 Market Segmentation by Molecule .................................................................................. 55 5.2.2.3 Competitive Landscape ................................................................................................... 57
5.3 Vitamin A and D, Including Combinations of the Two ................................................................. 61 5.3.1 Vitamin A ............................................................................................................................. 61
5.3.1.1 Market Trends ................................................................................................................. 61 5.3.1.2 Market Segmentation by Molecule .................................................................................. 62 5.3.1.3 Competitive Landscape ................................................................................................... 62
5.3.2 Vitamin D ............................................................................................................................. 65 5.3.2.1 Market Trends ................................................................................................................. 65
© IMARC® Page 6 of 148
5.3.2.2 Market Segmentation by Molecule .................................................................................. 66 5.3.2.3 Competitive Landscape ................................................................................................... 68
5.3.3 Vitamin A & D Combinations ............................................................................................... 71 5.3.3.1 Market Trends ................................................................................................................. 71 5.3.3.2 Market Segmentation by Molecule .................................................................................. 71 5.3.3.3 Competitive Landscape ................................................................................................... 73
5.4 Vitamin B1 & Combinations ........................................................................................................ 76 5.4.1 Vitamin B1 Plain .................................................................................................................. 76
5.4.1.1 Market Trends ................................................................................................................. 76 5.4.1.2 Market Segmentation by Molecule .................................................................................. 77 5.4.1.3 Competitive Landscape ................................................................................................... 77
5.4.2 Vitamin B1 combinations with vitamin B6 and vitamin B12 ................................................ 80 5.4.2.1 Market Trends ................................................................................................................. 80 5.4.2.2 Market Segmentation by Molecule .................................................................................. 81 5.4.2.3 Competitive Landscape ................................................................................................... 81
5.4.3 Other vitamin B1 combinations ........................................................................................... 84 5.4.3.1 Market Trends ................................................................................................................. 84 5.4.3.2 Market Segmentation by Molecule .................................................................................. 85 5.4.3.3 Competitive Landscape ................................................................................................... 87
5.5 Vitamin B Complex ...................................................................................................................... 91 5.5.1 Plain Vitamin B Complex ..................................................................................................... 91
5.5.1.1 Market Trends ................................................................................................................. 91 5.5.1.2 Market Segmentation by Molecule .................................................................................. 92 5.5.1.3 Competitive Landscape ................................................................................................... 93
5.5.2 Vitamin B Complex with Vitamin C ...................................................................................... 96 5.5.2.1 Market Trends ................................................................................................................. 96 5.5.2.2 Market Segmentation by Molecule .................................................................................. 97 5.5.2.3 Competitive Landscape ................................................................................................... 98
5.5.3 Vitamin B Complex with Other Drugs................................................................................ 100 5.5.3.1 Market Trends ............................................................................................................... 100 5.5.3.2 Market Segmentation by Molecule ................................................................................ 101 5.5.3.3 Competitive Landscape ................................................................................................. 102
5.6 Plain Vitamin B12 ...................................................................................................................... 103 5.6.1 Market Trends ................................................................................................................... 103 5.6.2 Market Segmentation by Molecule .................................................................................... 104 5.6.3 Competitive Landscape ..................................................................................................... 105
5.7 Vitamin C, including Combinations with Minerals ..................................................................... 108 5.7.1 Plain vitamin C (including vitamin C salts) ........................................................................ 108
5.7.1.1 Market Trends ............................................................................................................... 108 5.7.1.2 Market Segmentation by Molecule ................................................................................ 109 5.7.1.3 Competitive Landscape ................................................................................................. 109
5.7.2 Vitamin C combinations .................................................................................................... 111 5.7.2.1 Market Trends ............................................................................................................... 111 5.7.2.2 Market Segmentation by Molecule ................................................................................ 112 5.7.2.3 Competitive Landscape ................................................................................................. 112
5.8 Other Vitamins........................................................................................................................... 113 5.8.1 Nicotinamide (vitamin B3), Plain ....................................................................................... 113
5.8.1.1 Market Trends ............................................................................................................... 113 5.8.1.2 Market Segmentation by Molecule ................................................................................ 114 5.8.1.3 Competitive Landscape ................................................................................................. 115
5.8.2 Vitamin B6 (Pyridoxine), Plain ........................................................................................... 116 5.8.2.1 Market Trends ............................................................................................................... 116 5.8.2.2 Market Segmentation by Molecule ................................................................................ 116 5.8.2.3 Competitive Landscape ................................................................................................. 117
5.8.3 Vitamin E, Plain ................................................................................................................. 119
© IMARC® Page 7 of 148
5.8.3.1 Market Trends ............................................................................................................... 119 5.8.3.2 Market Segmentation by Molecule ................................................................................ 119 5.8.3.3 Competitive Landscape ................................................................................................. 120
5.8.4 All Other Vitamins, Plain and in Combination ................................................................... 122 5.8.4.1 Market Trends ............................................................................................................... 122 5.8.4.2 Market Segmentation by Molecule ................................................................................ 122 5.8.4.3 Competitive Landscape ................................................................................................. 123
6. Minerals ............................................................................................................................................ 125
6.1 Market Trends ........................................................................................................................... 125
6.2 Market Segmentation by Molecule ............................................................................................ 126
6.3 Competitive Landscape ............................................................................................................. 127
6.4 Market Forecasts ...................................................................................................................... 129
7. Import Regulations ......................................................................................................................... 131
7.1 Import Requirements ................................................................................................................. 131
7.2 Duty Structure ........................................................................................................................... 132
8. Key Company Profiles .................................................................................................................... 133
8.1 Square Pharmaceuticals Ltd. .................................................................................................... 133
8.2 Drug international Ltd. ............................................................................................................... 135
8.3 Incepta Pharmaceuticals Ltd. .................................................................................................... 137
8.4 Beximco Pharmaceuticals Ltd. .................................................................................................. 140
8.5 Aristopharma Ltd. ...................................................................................................................... 144
© IMARC® Page 8 of 148
List of figures
Figure 3-1: Bangladesh: Population of Various Consumer Segments, (in Lakhs), 2010 .............................................. 21
Figure 3-2: Bangladesh – Per Capita Annual Disposable National Incomes (in INR), ................................................. 22
Figure 3-3: Bangladesh – Per Capita Expenditure on Healthcare (in INR), 2000-2010 ............................................... 22
Figure 3-4: Bangladesh – Annual Per Capita Expenditure on Vitamins (in INR), 2005-2009 ....................................... 23
Figure 3-5: Bangladesh: Patient Population Suffering from Various Chronic Diseases, (in Lakhs), 2010 .................... 24
Figure 4-1: Bangladesh: Vitamins Market, Sales Value (in Crore INR), 2005 to 2009 ................................................. 25
Figure 4-2: Bangladesh: Vitamins Market, Sales Volume (in Crore Doses), 2005 to 2009 .......................................... 25
Figure 4-3: Bangladesh: Vitamins Market, Value Share of Key Classes (in %), 2005 to 2009 ..................................... 26
Figure 4-4: Bangladesh: Vitamins Market, Volume Share of Key Classes (in %), 2005 to 2009 .................................. 28
Figure 4-5: Bangladesh: Vitamins Market, Sales Breakup of Plain and Combination Vitamins*, (in Lakh INR) 2005 &
2009 ............................................................................................................................................................................. 30
Figure 4-6: Bangladesh: Vitamins Market, Sales Breakup of Single and Combination Vitamins, ................................ 30
Figure 4-7: Bangladesh: Vitamins Market, Value Share of Key Players (in %), 2005 to 2009 ..................................... 32
Figure 4-8: Bangladesh: Vitamins Market, Volume Share of Key Players (in %), 2005 to 2009 .................................. 32
Figure 4-9: Bangladesh: Vitamins Market, Sales Value Forecast (in Lakh INR), 2010 to 2015 ................................... 33
Figure 4-10: Bangladesh: Vitamins Market, Sales Volume Forecast (in Lakh Doses), 2010 to 2015........................... 34
Figure 5-1: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Value (in Lakh INR), 2005 to 2009 ..... 36
Figure 5-2: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Volume (in Lakh Doses), 2005 to 2009
..................................................................................................................................................................................... 36
Figure 5-3: Bangladesh: Multivitamins with Minerals Market (Prenatal), Value Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 37
Figure 5-4: Bangladesh: Multivitamins with Minerals (Parental), Volume Share of Key Players (in %), 2005 to 2009 . 38
Figure 5-5: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Value (in Lakh INR), 2005 to 2009 .... 39
Figure 5-6: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Volume (in Lakh Doses), 2005 to 2009
..................................................................................................................................................................................... 39
Figure 5-7: Bangladesh: Multivitamins with Minerals Market (Pediatric), Value Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 40
Figure 5-8: Bangladesh: Multivitamins with Minerals Market (Pediatric), Volume Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 41
Figure 5-9: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Value .................................................. 42
Figure 5-10: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Volume ............................................. 42
Figure 5-11: Bangladesh: Multivitamins with Minerals Market (Geriatric), Value Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 43
Figure 5-12: Bangladesh: Multivitamins with Minerals Market (Geriatric), Volume Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 44
Figure 5-13: Bangladesh: Other Multivitamins with Minerals Market, Sales Value (in Lakh INR), ............................... 45
Figure 5-14: Bangladesh: Other Multivitamins with Minerals, Sales Volume (in Lakh Doses), .................................... 45
Figure 5-15: Bangladesh: Other Multivitamins with Minerals Market, Value Share of Key Players .............................. 48
Figure 5-16: Bangladesh: Other Multivitamins with Minerals Market, Volume Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 49
© IMARC® Page 9 of 148
Figure 5-17: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Value (in Lakh INR), 2005 to 2009
..................................................................................................................................................................................... 50
Figure 5-18: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Volume (in Lakh Doses), 2005 to
2009 ............................................................................................................................................................................. 50
Figure 5-19: Bangladesh: Multivitamins without Minerals Market (Pediatric), Value Share of Molecule (in %), 2005 to
2009 ............................................................................................................................................................................. 51
Figure 5-20: Bangladesh: Multivitamins without Minerals market (Pediatric), Volume Share of Molecules (in %), 2005
to 2009 ......................................................................................................................................................................... 52
Figure 5-21: Bangladesh: Multivitamins without Minerals Market (Pediatric), Value Share of Key Players (in %), 2005
to 2009 ......................................................................................................................................................................... 53
Figure 5-22: Bangladesh: Multivitamins without Minerals Market (Pediatric), Volume Share of Key Players (in %),
2005 to 2009 ................................................................................................................................................................ 54
Figure 5-23: Bangladesh: Other Multivitamins without Minerals Market, Sales Value (in Lakh INR), 2005 to 2009 ..... 55
Figure 5-24: Bangladesh: Other Multivitamins without Minerals Market, Sales Volume (in Lakh Doses), 2005 to 2009
..................................................................................................................................................................................... 55
Figure 5-25: Bangladesh: Other Multivitamins without Minerals Market, Value Share of Molecule .............................. 56
Figure 5-26: Bangladesh: Other Multivitamins without Minerals Market, Volume Share of Molecules (in %), 2005 to
2009 ............................................................................................................................................................................. 57
Figure 5-27: Bangladesh: Other Multivitamins without Minerals Market, Value Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 59
Figure 5-28: Bangladesh: Other Multivitamins without Minerals Market, Volume Share of Key Players (in %), 2005 to
2009 ............................................................................................................................................................................. 60
Figure 5-29: Bangladesh: Vitamin A Market, Sales Value (in Lakh INR), 2005 to 2009 ............................................... 62
Figure 5-30: Bangladesh: Vitamin A Market, Sales Volume (in Lakh Doses), 2005 to 2009 ........................................ 62
Figure 5-31: Bangladesh: Vitamin A Market, Value Share of Key Players (in %), 2005 to 2009 .................................. 63
Figure 5-32: Bangladesh: Vitamin A Market, Volume Share of Key Players (in Lakh Doses), 2005 to 2009 ............... 64
Figure 5-33: Bangladesh: Vitamin D Market, Sales Value (in Lakh INR), 2005 to 2009 ............................................... 65
Figure 5-34: Bangladesh: Vitamin D Market, Sales Volume (in Lakh Doses), 2005 to 2009 ........................................ 66
Figure 5-35: Bangladesh: Vitamin D Market, Value Share of Key Molecules (in %), 2005 to 2009 ............................. 67
Figure 5-36: Bangladesh: Vitamin D Market, Volume Share of Key Molecules (in Lakh Doses), ................................. 67
Figure 5-37: Bangladesh: Vitamin D Market, Value Share of Key Players (in %), 2005 to 2009 .................................. 69
Figure 5-38: Bangladesh: Vitamin D Market, Volume Share of Key Players (in Lakh Doses), ..................................... 69
Figure 5-39: Bangladesh: Vitamin A+D Market, Sales Value (in Lakh INR), 2005 to 2009 .......................................... 71
Figure 5-40: Bangladesh: Vitamin A+D Market, Sales Volume (in Lakh Doses), 2005 to 2009 ................................... 71
Figure 5-41: Bangladesh: Vitamin A+D Market, Value Share of Key Molecules (in %), 2005 to 2009 ......................... 72
Figure 5-42: Bangladesh: Vitamin A+D Market, Volume Share of Key Molecules (in Lakh Doses), 2005 to 2009 ...... 73
Figure 5-43: Bangladesh: Vitamin A+D Market, Value Share of Key Players (in %), 2005 to 2009 ............................. 74
Figure 5-44: Bangladesh: Vitamin A+D Market, Volume Share of Key Players (in Lakh Doses), ................................ 75
Figure 5-45: Bangladesh: Vitamin B1 Market, Sales Value (in Lakh INR), 2005 to 2009 ............................................. 76
Figure 5-46: Bangladesh: Vitamin B1 Market, Sales Volume (in Lakh Doses), 2005 to 2009 ...................................... 77
Figure 5-47: Bangladesh: Vitamin B1 Market, Value Share of Key Players (in %), 2005 to 2009 ................................ 78
Figure 5-48: Bangladesh: Vitamin B1 Market, Volume Share of Key Players (in %), 2005 to 2009 ............................. 78
Figure 5-49: Bangladesh: Vitamin B1+B6+B12 Market, Sales Value (in Lakh INR), 2005 to 2009 .............................. 80
© IMARC® Page 10 of 148
Figure 5-50: Bangladesh: Vitamin B1+B6+B12 Market, Sales Volume (in Lakh Doses), 2005 to 2009 ....................... 80
Figure 5-51: Bangladesh: Vitamin B1+B6+B12 Market, Value Share of Key Players, 2005 to 2009 ........................... 82
Figure 5-52: Bangladesh: Vitamin B1+B6+B12 Market, Volume Share of Key Players (in %), .................................... 82
Figure 5-53: Bangladesh: Other Vitamin B1 Combinations Market, Sales Value (in Lakh INR), .................................. 84
Figure 5-54: Bangladesh: Other Vitamin B1 Combinations Market, Sales Volume (in Lakh Doses), ........................... 84
Figure 5-55: Bangladesh: Other Vitamin B1 Combinations Market, Value Share of Molecules (in %), 2005 to 2009 .. 85
Figure 5-56: Bangladesh: Other Vitamin B1 Combinations Market, Volume Share of Molecules (in %), 2005 to 2009
..................................................................................................................................................................................... 86
Figure 5-57: Bangladesh: Other Vitamin B1 Combinations Market, Value Share of Key Players (in %) 2005 to 2009 89
Figure 5-58: Bangladesh: Other Vitamin B1 Combinations Market, Volume Share of Key Players ............................. 90
Figure 5-59: Bangladesh: Plain Vitamin B Complex Market, Sales Value (in Lakh INR), 2005 to 2009 ....................... 91
Figure 5-60: Bangladesh: Plain Vitamin B Complex Market, Sales Volume (in Lakh Doses), 2005 to 2009 ................ 91
Figure 5-61: Bangladesh: Plain Vitamin B Complex Market, Value Share of Molecules .............................................. 92
Figure 5-62: Bangladesh: Plain Vitamin B Complex Market, Volume Share of Molecules (in %), ................................ 93
Figure 5-63: Bangladesh: Plain Vitamin B Complex Market, Sales Volume of Molecules ............................................ 93
Figure 5-64: Bangladesh: Plain Vitamin B Complex Market, Value Share of Key Players (in %), 2005 to 2009 .......... 94
Figure 5-65: Bangladesh: Plain Vitamin B Complex Market, Volume Share of Key Players (in %), 2005 to 2009 ....... 95
Figure 5-66: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Value (in INR Lakh), 2008 to 2009 ........ 96
Figure 5-67: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Volume (in Lakh Doses), 2008 to 2009 . 96
Figure 5-68: Bangladesh: Vitamin B Complex with Vitamin C Market, Value Share of Molecule (in %), 2008 to 2009 97
Figure 5-69: Bangladesh: Vitamin B Complex with Vitamin C Market, Volume Share of Molecules (in %), 2008 to
2009 ............................................................................................................................................................................. 97
Figure 5-70: Bangladesh: Vitamin B Complex with Vitamin C Market, Value Share of Key Players (in %), 2008 to
2009 ............................................................................................................................................................................. 98
Figure 5-71: Bangladesh: Vitamin B Complex with Vitamin C Market, Volume Share of Key Players (in %), 2008 to
2009 ............................................................................................................................................................................. 99
Figure 5-72: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Value (in Lakh INR), 2005 to 2009 .. 100
Figure 5-73: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Volume ............................................ 100
Figure 5-74: Bangladesh: Vitamin B Complex with Other Drugs Market, Value Share of Molecule (in %), 2005 to 2009
................................................................................................................................................................................... 101
Figure 5-75: Bangladesh: Vitamin B Complex with Other Drugs Market, Volume Share of Molecules (in %), 2005 to
2009 ........................................................................................................................................................................... 102
Figure 5-76: Bangladesh: Plain Vitamin B12 Market, Sales Value (in Lakh INR), 2005 to 2009 ................................ 103
Figure 5-77: Bangladesh: Plain Vitamin B12 Market, Sales Volume (in Lakh Doses), 2005 to 2009 ......................... 103
Figure 5-78: Bangladesh: Plain Vitamin B12 Market, Value Share of Molecule (in %), 2005 to 2009 ........................ 104
Figure 5-79: Bangladesh: Plain Vitamin B12 Market, Volume Share of Molecules (in %), ......................................... 105
Figure 5-80: Bangladesh: Plain Vitamin B12 Market, Value Share of Key Players (in %), 2005 to 2009 ................... 106
Figure 5-81: Bangladesh: Plain Vitamin B12 Market, Volume Share of Key Players (in %), ...................................... 107
Figure 5-82: Bangladesh: Plain Vitamin C Market, Sales Value (in Lakh INR), 2005 to 2009 .................................... 108
Figure 5-83: Bangladesh: Plain Vitamin C Market, Sales Volume (in Lakh Doses), 2005 to 2009 ............................. 108
Figure 5-84: Bangladesh: Plain Vitamin C Market, Value Share of Key Players (in %), ............................................. 110
Figure 5-85: Bangladesh: Plain vitamin C, Volume Share of Key Players (in %), 2005 to 2009 ................................ 110
Figure 5-86: Bangladesh: Vitamin C Combinations Market, Sales Value (in Lakh INR), 2005 to 2009 ...................... 111
© IMARC® Page 11 of 148
Figure 5-87: Bangladesh: Vitamin C Combinations Market, Sales Volume (in Lakh Doses), 2005 to 2009 ............... 112
Figure 5-88: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Value (in Lakh INR), ................................ 113
Figure 5-89: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Volume (in Lakh Doses), 2005 to 2009 ... 113
Figure 5-90: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Value Share of Molecule (in %), 2005 to 2009 .. 114
Figure 5-91: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Volume Share of Molecules (in %), 2005 to 2009
................................................................................................................................................................................... 115
Figure 5-92: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Value (in Lakh INR), 2005 to 2009 .............. 116
Figure 5-93: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Volume (in Lakh Doses), 2005 to 2009 ....... 116
Figure 5-94: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Value Share of Key Players (in %), 2005 to 2009 . 117
Figure 5-95: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Volume Share of Key Players ............................... 118
Figure 5-96: Bangladesh: Vitamin E Plain Market, Sales Value (in Lakh INR), 2005 to 2009 .................................... 119
Figure 5-97: Bangladesh: Vitamin E Plain Market, Sales Volume (in Lakh Doses), 2005 to 2009 ............................. 119
Figure 5-98: Bangladesh: Vitamin E Plain Market, Value Share of Key Players (in %), 2005 to 2009 ....................... 120
Figure 5-99: Bangladesh: Vitamin E Plain Market, Volume Share of Key Players (in %), .......................................... 121
Figure 5-100: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Value (in Lakh INR), 2005 to
2009 ........................................................................................................................................................................... 122
Figure 5-101: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Volume (in Lakh Doses), 2005
to 2009 ....................................................................................................................................................................... 122
Figure 5-102: Bangladesh: All Other Vitamins, Plain and in Combination Market, Value Share of Molecule (in %),
2005 to 2009 .............................................................................................................................................................. 123
Figure 5-103: Bangladesh: All Other Vitamins, Plain and in Combination Market, Value Share of Key Players (in %),
2005 to 2009 .............................................................................................................................................................. 124
Figure 6-1: Bangladesh: Minerals Market, Sales Value (in Lakh INR), 2005 to 2009................................................. 125
Figure 6-2: Bangladesh: Minerals Market, Sales Volume (in Lakh Doses), 2005 to 2009 .......................................... 125
Figure 6-3: Bangladesh: Calcium Market, Value Share of Molecules (in %), 2005 to 2009 ....................................... 126
Figure 6-4: Bangladesh: Calcium Market, Volume Share of Molecules (in %), 2005 to 2009 .................................... 127
Figure 6-5: Bangladesh: Minerals Market, Value Share of Key Players (in %), 2005 to 2009 .................................... 128
Figure 6-6: Bangladesh: Minerals Market, Volume Share of Key Players (in %), 2005 to 2009 ................................. 128
Figure 6-7: Bangladesh: Minerals, Sales Value Forecast (in Lakh INR), 2010 to 2015.............................................. 129
Figure 6-8: Bangladesh: Minerals, Sales Volume Forecast (in Lakh Doses), 2010 to 2015 ....................................... 130
Figure 8-1: Square: Vitamin Sales Breakup by Class (in %), 2009 ............................................................................ 135
Figure 8-2: Drug International: Vitamin Sales Breakup by Class (in %), 2009 ........................................................... 137
Figure 8-3: Incepta Pharmaceuticals Ltd: Vitamin Sales Breakup By Class (in %), 2009 .......................................... 140
Figure 8-4: Beximco Pharmaceuticals: Vitamin Sales Breakup by Class (in %), 2009 ............................................... 143
Figure 8-5: Aristopharma Ltd.: Vitamin Sales Breakup by Class (in %), 2009 ........................................................... 146
© IMARC® Page 12 of 148
List of Tables
Table 1-1: Bangladesh: Vitamins Market Definition...................................................................................................... 15
Table 1-2: Bangladesh: Minerals Market Definition ...................................................................................................... 16
Table 2-1: Bangladesh: Vitamins Market, Sales Performance by Class, 2005 & 2009 ................................................ 19
Table 4-1: Bangladesh: Vitamins Market, Sales Value Breakup by Class (in INR Lakhs), 2005 to 2009 ..................... 27
Table 4-2: Bangladesh: Vitamins Market, Sales Volume Breakup by Class (in Lakh Doses), ..................................... 29
Table 4-3: Bangladesh: Vitamins Market, Sales Performance by Class, 2005 & 2009 ................................................ 31
Table 4-4: Bangladesh: Vitamins Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ........................... 32
Table 4-5: Bangladesh: Vitamins Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009..................... 33
Table 5-1: Bangladesh: Multivitamins with Minerals Market (Prenatal), List of Key Brands ......................................... 37
Table 5-2: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Value of Key Players (in Lakh INR),
2005 to 2009 ................................................................................................................................................................ 37
Table 5-3: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Volume of Key Players (in Lakh Doses),
2005 to 2009 ................................................................................................................................................................ 38
Table 5-4: Bangladesh: Multivitamins with Minerals Market (Pediatric), List of Key Brands ........................................ 40
Table 5-5: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Value of Key Players (in Lakh INR),
2005 to 2009 ................................................................................................................................................................ 41
Table 5-6: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Volume of Key Players (in Lakh Doses),
2005 to 2009 ................................................................................................................................................................ 41
Table 5-7: Bangladesh: Multivitamins with Minerals Market (Geriatric), List of Key Brands ......................................... 43
Table 5-8: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Value of Key Players (in Lakh INR),
2005 to 2009 ................................................................................................................................................................ 44
Table 5-9: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Volume of Key Players (in Lakh Doses),
2005 to 2009 ................................................................................................................................................................ 44
Table 5-10: Bangladesh: Other Multivitamins with Minerals Market, List of Key Brands .............................................. 47
Table 5-11: Bangladesh: Other Multivitamins with Minerals Market, Sales Value of Key Players ................................ 48
Table 5-12: Bangladesh: Other Multivitamins with Minerals Market, Sales Volume of Key Players (in Lakh Doses),
2005 to 2009 ................................................................................................................................................................ 49
Table 5-13: Bangladesh Multivitamins without Minerals (Pediatric), Sales Value of Molecules (in Lakh INR), 2005 to
2009 ............................................................................................................................................................................. 51
Table 5-14: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Volume of Molecules (in Lakh INR),
2005 to 2009 ................................................................................................................................................................ 52
Table 5-15: Bangladesh: Multivitamins without Minerals Market (Pediatric), List of Key Brands ................................. 53
Table 5-16: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Value of Key Players (in Lakh INR),
2005 to 2009 ................................................................................................................................................................ 54
Table 5-17: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Volume of Key Players (in Lakh
Doses), 2005 to 2009 ................................................................................................................................................... 54
Table 5-18: Bangladesh: Other Multivitamins without Minerals Market, Sales Value of Molecules (in Lakh INR), 2005
to 2009 ......................................................................................................................................................................... 56
Table 5-19: Bangladesh: Other Multivitamins without Minerals Market, Sales Volume of Molecules (in Lakh INR),
2005 to 2009 ................................................................................................................................................................ 57
Table 5-20: Bangladesh: Other Multivitamins without Minerals Market, List of Key Brands ......................................... 58
© IMARC® Page 13 of 148
Table 5-21: Bangladesh: Other Multivitamins without Minerals, Sales Value of Key Players (in Lakh INR), 2005 to
2009 ............................................................................................................................................................................. 59
Table 5-22: Bangladesh: Other Multivitamins without Minerals Market, Sales Volume of Key Players (in Lakh Doses),
2005 to 2009 ................................................................................................................................................................ 60
Table 5-23: Bangladesh: Vitamin A Market, List of Key Brands ................................................................................... 63
Table 5-24: Bangladesh: Vitamin A Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ........................ 63
Table 5-25: Bangladesh: Vitamin A Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 ................. 64
Table 5-26: Bangladesh: Vitamin D Market, Sales Value of Key Molecules (in INR Lakh), ......................................... 67
Table 5-27: Bangladesh: Vitamin D Market, Sales Volume of Key Molecules (in Lakh Doses), 2005 to 2009 ............. 68
Table 5-28: Bangladesh: Vitamin D Market, List of Key Brands ................................................................................... 68
Table 5-29: Bangladesh: Vitamin D Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ........................ 69
Table 5-30: Bangladesh: Vitamin D Market, Sales Volume of Key Players (in Lakh Doses), ....................................... 70
Table 5-31: Bangladesh: Vitamin A+D Market, Sales Value of Key Molecules (in INR Lakh), 2005 to 2009 ............... 72
Table 5-32: Bangladesh: Vitamin A+D Market, Sales Volume of Key Molecules (in Lakh Doses), .............................. 73
Table 5-33: Bangladesh: Vitamin A+D Market, List of Key Brands .............................................................................. 74
Table 5-34: Bangladesh: Vitamin A+D Market, Sales Value of Key Players (in Lakh INR), ......................................... 75
Table 5-35: Bangladesh: Vitamin A+D Market, Sales Volume of Key Players (in Lakh Doses), .................................. 75
Table 5-36: Bangladesh: Vitamin B1 Market, List of Key Brands ................................................................................. 77
Table 5-37: Bangladesh: Vitamin B1 plain Market, Sales Value of Key Players (in Lakh INR), ................................... 78
Table 5-38: Bangladesh: Vitamin B1 plain Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 ...... 79
Table 5-39: Bangladesh: Vitamin B1+B6+B12 Market, List of Brands, 2009 ............................................................... 81
Table 5-40: Bangladesh: Vitamin B1+B6+B12 Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ....... 82
Table 5-41: Bangladesh: Vitamin B1+B6+B12, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 ............ 83
Table 5-42: Bangladesh: Other Vitamin B1 Combinations Market, Sales Value of Molecules ..................................... 86
Table 5-43: Bangladesh: Other Vitamin B1 Combinations Market, Sales Volume of Molecules .................................. 87
Table 5-44: Bangladesh: Other Vitamin B1 Combinations Market, List of Brands, 2009 ............................................. 88
Table 5-45: Bangladesh: Other Vitamin B1 Combinations Market, Sales Value of Key Players .................................. 89
Table 5-46: Bangladesh: Other Vitamin B1 Combinations Market, Sales Volume of Key Players ............................... 90
Table 5-47: Bangladesh: Plain Vitamin B Complex Market, Sales Value of Molecules (in Lakh INR), 2005 to 2009 ... 92
Table 5-48: Bangladesh: Plain Vitamin B Complex Market, List of Brands, 2009 ........................................................ 94
Table 5-49: Bangladesh: Plain Vitamin B Complex Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 95
Table 5-50: Bangladesh: Plain Vitamin B Complex Market, Sales Volume of Key Players .......................................... 95
Table 5-51: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Value of Molecules ................................. 97
Table 5-52: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Volume of Molecules (in Lakh INR), 2008
to 2009 ......................................................................................................................................................................... 98
Table 5-53: Bangladesh: Vitamin B Complex with Vitamin C Market, List of Brands, 2009 ......................................... 98
Table 5-54: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Value of Key Players .............................. 99
Table 5-55: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Volume of Key Players (in Lakh Doses),
2008 to 2009 ................................................................................................................................................................ 99
Table 5-56: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Value of Molecules ........................... 101
Table 5-57: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Volume of Molecules (in Lakh INR),
2005 to 2009 .............................................................................................................................................................. 102
Table 5-58: Bangladesh: Vitamin B Complex with Other Drugs Market, List of Brands, 2009 ................................... 102
© IMARC® Page 14 of 148
Table 5-59: Bangladesh: Plain Vitamin B12 Market, Sales Value of Molecules (in Lakh INR), ................................. 104
Table 5-60: Bangladesh: Plain Vitamin B12 Market, Sales Volume of Molecules (in Lakh INR), ............................... 105
Table 5-61: Bangladesh: Plain Vitamin B12 Market, List of Key Brands .................................................................... 106
Table 5-62: Bangladesh: Plain Vitamin B12 Market, Sales Value of Key Players (in Lakh INR), ............................... 106
Table 5-63: Bangladesh: Plain Vitamin B12 Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 .. 107
Table 5-64: Bangladesh: Plain Vitamin C Market, List of Key Brands ........................................................................ 109
Table 5-65: Bangladesh: Plain Vitamin C Market, Sales Value of Key Players (in Lakh INR), ................................... 110
Table 5-66: Bangladesh: Plain Vitamin C Market, Sales Volume of Key Players (in Lakh Doses), ............................ 111
Table 5-67: Vitamin C Combinations Market, List of Key Brands. 2009 ..................................................................... 112
Table 5-68: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Value of Key Molecules (in Lakh INR), 2005
to 2009 ....................................................................................................................................................................... 114
Table 5-69: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Volume of Key Molecules (in Lakh Doses),
2005 to 2009 .............................................................................................................................................................. 115
Table 5-70: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, List of Key Brands .............................................. 115
Table 5-71: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, List of Key Brands .................................................. 117
Table 5-72: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Value of Key Players .................................... 117
Table 5-73: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Volume of Key Players ................................. 118
Table 5-74: Bangladesh: Vitamin E Plain Market, List of Key Brands ........................................................................ 120
Table 5-75: Bangladesh: Vitamin E Plain Market, Sales Value of Key Players (in Lakh INR), ................................... 121
Table 5-76: Bangladesh: Vitamin E Plain Market, Sales Volume of Key Players (in Lakh Doses), ............................ 121
Table 5-77: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Value of Molecules (in Lakh
INR), 2005 to 2009 ..................................................................................................................................................... 123
Table 5-78: Bangladesh: All Other Vitamins, Plain and in Combination Market, List of Key Brands, 2009 ................ 124
Table 5-79: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Value of Key Players (in Lakh
INR), 2005 to 2009 ..................................................................................................................................................... 124
Table 6-1: Bangladesh: Calcium Market, Sales Value of Molecules (in Lakh INR), 2005 to 2009 ............................. 126
Table 6-2: Bangladesh: Calcium Market, Sales Volume of Molecules (in Lakh INR), 2005 to 2009 .......................... 127
Table 6-3: Bangladesh: Minerals Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 .......................... 128
Table 6-4: Bangladesh: Minerals Market, Sales Volume of Key Players (in Lakh Doses), ......................................... 129
Table 7-1: Bangladesh: Import/Export Duty Structure for Vitamins ............................................................................ 132
Table 8-1: Square Pharmaceuticals: Vitamin Portfolio ............................................................................................... 134
Table 8-2: Drug International: Vitamin Portfolio......................................................................................................... 136
Table 8-3: Incepta Pharmaceuticals: Vitamin Portfolio ............................................................................................... 139
Table 8-4: Beximaco Pharmaceuticals: Vitamin Portfolio ........................................................................................... 142
Table 8-5: Aristopharma: Vitamin Portfolio ................................................................................................................. 145
© IMARC® Page 15 of 148
1. Research Methodology & Market Definitions
For the purpose of this report IMARC defines the Bangladesh Vitamins Market to comprise
those ATC classes as shown in the table below:
Table 1-1: Bangladesh: Vitamins Market Definition
ATC Level 2
ATC Level 3 ATC Level 4
A11 Vitamins
A11A Multivitamins with Minerals
A11A1 Prenatal
A11A2 Pediatric
A11A3 Geriatric
A11A4 Other Multivitamins without minerals
A11B Multivitamins without Minerals
A11B2 Pediatric
A11B4 Other multivitamins without minerals
A11C Vitamin A and D including the combination of the two
A11C1 Plain Vitamin A
A11C2Vitamin D
A11C3Combinations of vitamin A with vitamin D
A11D Vitamin B1 and Combinations
A11D3 Plain Vitamin B1
A11D4 Vitamin B1 combinations with Vitamin B6 and /or Vitamin B12
A11D9 Other Vitamin B1 Combinations
A11E Vitamin B Complex
A11E1 Plain vitamin B complex
A11E2 Vitamin B complex with vitamin C
A11E3 Vitamin B complex with other drugs
A11F Plain Vitamin B12
A11G Vitamin C including combination with minerals
A11G1 Plain vitamin C (including vitamin C salts)
A11G2 Vitamin C combinations
A11X Other Vitamins
A11X1 Plain Nicotinamide (Vitamin B3)
A11X2 Plain Vitamin B6 (Pyridoxine)
A11X3 Plain Vitamin E
A11X9 All other vitamins, plain and in combination
© IMARC® Page 16 of 148
For the purpose of this report IMARC defines the Bangladesh Minerals Market to comprise
those ATC classes as shown in the table below:
Table 1-2: Bangladesh: Minerals Market Definition
ATC Level 2 ATC Level 3
A12 Mineral Supplements
A12A Calcium Products
A12B Potassium Products
A12C Other Mineral Supplements
Molecule Name/Molecule: The term molecule used anywhere in this report designates the
pharmaceutical substances or active pharmaceutical ingredients. Molecule names identify the
composition of the drug.
Brand: The term Brand used in this report refers to products which have been given a trade
name and are associated with a specific company. Brand names are generally much simpler
than molecule names.
Nomenclature system used in this report:
Company Brand Molecule
Square Pharmaceuticals Ltd Filwel-Gold
[29] Ascorbic Acid + Biotin + Boron
+ 26 Others
Sales: All Sales figures have been taken in INR (Indian National Rupee).
Units: All Units in this report have been taken as standard doses.
Reflects the number of ingredients in the molecule
The three main ingredients have been listed for
each molecule. Remaining ingredients (26 in this case) have been
listed as others
© IMARC® Page 17 of 148
Numbering System: The Indian numbering system has been used in this report. According to
the Indian Numbering system:
1 Lakh=100000
1Crore=10000000
Rounding offs: Data has been rounded off in tables and charts as a result of which numbers
may not add upto totals.
Companies and brands taken: All the companies and brands which reported sales in their
respective vitamin classes in 2009 have been taken in this report.
Information Sources: Information has been sourced from paid databases and search engines.
These sources include company websites and reports, books, trade journals, magazines, white
papers, Industry Portals, government sources and access to more than 2000 paid databases.
Forecasting Methodology: IMARC uses its extensive database of macroeconomic and sector
specific data to generate its industry forecasts. The initial baseline forecast is generated
with the most recent market data. After an initial baseline forecast, all future
macroeconomic and sector specific events and assumptions are taken into account to
generate the final forecast.
© IMARC® Page 65 of 148
5.3.2 Vitamin D
Vitamin D is a fat-soluble vitamin that is naturally present in very few foods, added to others,
and available as a dietary supplement. It is also produced endogenously when ultraviolet rays
from sunlight strike the skin and trigger vitamin D synthesis.
Vitamin D is essential for promoting calcium absorption in the gut and maintaining adequate
serum calcium and phosphate concentrations to enable normal mineralization of bone and
prevent hypocalcemic tetany. It is also needed for bone growth and bone remodeling by
osteoblasts and osteoclasts. Without sufficient vitamin D, bones can become thin, brittle, or
misshapen. Vitamin D sufficiency prevents rickets in children and osteomalacia in adults.
Together with calcium, vitamin D also helps protect older adults from osteoporosis.
5.3.2.1 Market Trends
The Market for Vitamin D in Bangladesh was valued at INR 924 Lakhs in 2009. This market
exhibited a CAGR sales growth of 19% between 2005 and 2009. There was decline in the total
volumes in 2006 and 2008, the decline in volumes, however, was offset by an increase in the
average unit prices.
Figure 5-33: Bangladesh: Vitamin D Market, Sales Value (in Lakh INR), 2005 to 2009
464572 612
697
924
33%
14%7%23%
0
200
400
600
800
1,000
2005 2006 2007 2008 2009
Sale
s i
n L
akh
IN
R
0%
10%
20%
30%
40%
(Gro
wth
in
%)
Sales Year on Year Growth
Source: Syndicated Data
© IMARC® Page 66 of 148
Figure 5-34: Bangladesh: Vitamin D Market, Sales Volume (in Lakh Doses), 2005 to 2009
56 54 59 59
85
44%
-0.4%11%
-4%
0
20
40
60
80
100
2005 2006 2007 2008 2009
Sta
nd
ard
Un
its
in
La
kh
Do
ses
-10%
0%
10%
20%
30%
40%
50%
Gro
wth
(in
%)
Standard Units Year on Year Growth
Source: Syndicated Data
5.3.2.2 Market Segmentation by Molecule
Calcitriol was the leading Vitamin D molecule in Bangladesh accounting for 70% of the total
sales and 96% of the total Vitamin D volumes. Drug Internationals Dicaltrol and Roche’s
Rocaltrol were the leading Calcitriol brands accounting for more than 90% of the total sales in
2009.
Colecalciferol represented the second most popular molecule and accounted for a 29% sales
and 3% volume share. The drugs high sales despite its relatively ordinary volumes suggest that
it is more expensive than the other two Vitamin molecules. There are presently four
Colecalciferol brands available in the Bangladesh with Recordati’s Vitamin D3 Rcdt and
Incepta Pharma’s Osteo-D representing the leading brands.
Alfacalcidol accounted for around only 1% of the total Vitamin D sales and volume in 2009.
Leo Pharma’s One Alpha is the only brand currently available in this market.
© IMARC® Page 67 of 148
Figure 5-35: Bangladesh: Vitamin D Market, Value Share of Key Molecules (in %), 2005 to 2009
0%
10%
20%
30%
40%
50%
60%
70%
80%
2005 2006 2007 2008 2009
Valu
e S
hare
(in
%)
0
100
200
300
400
500
600
700
800
900
1,000
Sale
s in
Lakh
IN
R
Total Calcitriol Colecalciferol Alfacalcidol
Source: Syndicated Data
Table 5-26: Bangladesh: Vitamin D Market, Sales Value of Key Molecules (in INR Lakh), 2005 to 2009
Company 2005 2006 2007 2008 2009
Calcitriol 299.2 374.2 442.9 450.1 650.9
Colecalciferol 148.8 181.5 166.5 243.4 266.8
Alfacalcidol 15.8 16.1 3 3.2 5.8
Total Market 463.8 571.8 612.4 696.7 923.5
Source: Syndicated Data Figure 5-36: Bangladesh: Vitamin D Market, Volume Share of Key Molecules (in Lakh Doses),
2005 to 2009
0%
20%
40%
60%
80%
100%
120%
2005 2006 2007 2008 2009
Vo
lum
e S
ha
re (
in %
)
0
10
20
30
40
50
60
70
80
90
Sta
nd
ard
Un
its i
n L
akh
Do
ses
Total Calcitriol Colecalciferol Alfacalcidol
Source: Syndicated Data
© IMARC® Page 68 of 148
Table 5-27: Bangladesh: Vitamin D Market, Sales Volume of Key Molecules (in Lakh Doses), 2005 to 2009
Company 2005 2006 2007 2008 2009
Calcitriol 51.9 50.2 57.7 56.3 82.0
Colecalciferol 1.7 1.6 1.5 2.6 2.8
Alfacalcidol 2.4 1.9 0.4 0.4 0.7
Total Market 56.0 53.6 59.5 59.2 85.5
Source: Syndicated Data
5.3.2.3 Competitive Landscape
There are currently nine players operating in the Vitamin D market in Bangladesh. The
market, however, is essentially a duopoly with Drug International and Roche accounting for a
combined 66% of the total sales and 85% of the total volumes in the market.
Drug International was the segment’s biggest player with a sales share of 37% and a volume
share of 53% in 2009. Dicaltrol is the company’s leading brand accounting for most of the
company’s sales in this segment followed by Calcirol which the company launched in 2009.
Drug International was followed by Roche which accounted for 29% sales and 32% of the total
market volumes in 2009.
Table 5-28: Bangladesh: Vitamin D Market, List of Key Brands
Company Brand Molecule
Drug International Dicaltrol Calcitriol
Drug International Calcirol Colecalciferol
Roche Rocaltrol Calcitriol
Recordati Vitamin D3 Rcdt Colecalciferol
Incepta Pharma Osteo-D Colecalciferol
Chemist Debolin Colecalciferol
Beacon Pharma Liquical Calcitriol
Pacific Caltrol Calcitriol
A.C.I. Caloren Calcitriol
Leo Pharma One Alpha Alfacalcidol
Source: Syndicated Data
© IMARC® Page 69 of 148
Figure 5-37: Bangladesh: Vitamin D Market, Value Share of Key Players (in %), 2005 to 2009
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2005 2006 2007 2008 2009
Valu
e S
hare
(in
%)
0
100
200
300
400
500
600
700
800
900
1000
Sale
s i
n L
akh
IN
R
Total Drug International Roche Incepta Pharma Recordati Chemist Others
Source: Syndicated Data
Table 5-29: Bangladesh: Vitamin D Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009
Company 2005 2006 2007 2008 2009
Drug International 167.8 226.1 235.4 190.8 337.7
Roche 131.8 144 207.4 217.4 269.3
Incepta Pharma 0 0 0 69.1 82.1
Recordati 149 170.6 88.6 61.9 79.2
Chemist 0 11.5 77.8 96.5 54
Others 15.1 19.5 3.5 61.3 101.5
Total 463.7 571.7 612.7 697 923.8
Source: Syndicated Data
Figure 5-38: Bangladesh: Vitamin D Market, Volume Share of Key Players (in Lakh Doses), 2005 to 2009
0%
10%
20%
30%
40%
50%
60%
70%
2005 2006 2007 2008 2009
Vo
lum
e S
hare
(in
%)
0
10
20
30
40
50
60
70
80
90
Sta
nd
ard
Un
its in
Lakh
Do
ses
Vitamin A Drug International Roche Incepta Pharma Recordati Chemist Others
Source: Syndicated Data
© IMARC® Page 70 of 148
Table 5-30: Bangladesh: Vitamin D Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009
Company 2005 2006 2007 2008 2009
Drug International 34.1 35.3 36.7 29.8 45.1
Roche 17.8 14.9 20.8 21.3 27.1
Incepta Pharma 0.0 0.0 0.0 0.9 1.1
Recordati 1.7 1.5 0.8 0.5 0.7
Chemist 0.0 0.1 0.7 0.9 0.6
Others 2.4 1.9 0.5 5.8 10.9
Total 56.0 53.6 59.5 59.2 85.5
Source: Syndicated Data
© IMARC® Page 148 of 148
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