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We work with business and technology leaders to develop customer-obsessed strategies that drive growth.

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About Forrester› Forrester Research (Nasdaq: FORR) is one of the most influential

research and advisory firms in the world.

› We work with business and technology leaders to develop customer-obsessed strategies that drive growth.

› Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients.

› Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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Fast Facts› CLIENTS: 2,471 worldwide

› CLIENT INQUIRIES: 35,000 client inquiries answered on business and tech issues

› EMPLOYEES: 1,345 employees, 499 of whom are research and consulting professionals

› DATA-DRIVEN GLOBAL RESEARCH

Over 1,800 reports published in 2015

500,000 consumer surveys conducted annually across 19 countries.

70,000 business-user surveys from business and IT executives across 10 countries

6,000 technology vendor briefings on new products, strategies, and market conditions

› GLOBAL INFLUENCE

50,000+ media citations worldwide

Over 300,000 Twitter followers

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Empowered customers have given rise to a new era

Age of manufacturingMass manufacturingmakes industrialpowerhousessuccessful

• Ford• Boeing• GE• RCA

Age of distributionGlobal connectionsand transportationsystems makedistribution key

• Wal-Mart• Toyota• P&G• UPS

Age of informationConnected PCs and supply chains meanthose that controlinformation flowdominate• Amazon• Google• Comcast• Capital One

Age of the customerEmpowered buyersdemand a new level ofcustomer obsession

• Macy’s• Salesforce.com• USAA• Amazon

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Drive business growth with privacy

Turn big data into business insights

Embrace the mobile mind shift

Accelerate your digital business

Transform the customer experience

Age of the customer

Five market imperatives

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Technology ManagementCIO AD&D EA I&O SRM SVM

Marketing & StrategyARCMO B2B B2C CX CI eBiz

Customers

BT Agenda

IT Agenda

Our approach

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Analyst engagement

Consulting

Events

Data

Research

Connect

ResearchOur clients want research that forces them to think outside the box on internal strategies and effectively plan, market, and sell their products.

DataOur clients want insights into changing buyer behavior, technology adoption and investments, and evolving market opportunities.

ConnectOur clients are looking to share best practices, experiences, and ideas that can help them improve their business.Analyst engagement

Our clients want thought leadership put into practice to drive market awareness and to build relationships with analysts who can improve their strategies.

ConsultingOur clients want to partner with experts to create custom content aligned to their buyer journeys and engagements that improve their marketing and technology strategies.

EventsOur clients are looking to hear from and meet with analysts, peers, and their target audience who will engage with them on their strategy and services.

Forrester’s value