About

• Doughnuts, Hot and Cold Beverages• Original Glazed ®• Revenue $403MM• 711 stores (477 international, 234 domestic)• 21 Countries • Traded under KKD on NYSE• Current Stock Price $7.86

History

1937 - Vernon Rudolph founded in Winston Salem, NC1976 - Sold to Beatrice Foods Company 1982 - Repurchased by a group of franchisees2000 - IPO2001 - First store outside of US opened in Toronto2003 - First stores to open outside of North America

Major Competitors

Stock Price Changes for 1 year period

SWOT Analysis

Strengths

• Brand Loyalty• Readily available product• Fundraising program• Unique brand and marketing• Fresh “hot” doughnuts

Opportunities

• Expansion in vacation destinations• more menu variety

Weaknesses

• 88% sales – doughnuts• Lack of menu variety• Lack of “healthy” product• Lack of online doughnut

purchases

Threats

• Diet trends• International market stability

Unique Marketing & Promotion

Works Cited• http://www.newraleigh.com/images/made/images/articles/free-krispy-kreme-donu

ts_602_500_80_s.jpg• http://krispykreme.com/home• http://krispykreme.com/about-us/history• http://investor.krispykreme.com/phoenix.zhtml?c=120929&p=proxy• http://potomaclocal.com/wp-content/uploads/2012/01/010211-krispy-kreme.jpg• http://upload.wikimedia.org/wikipedia/commons/5/50/Krispy_Kreme_Doughnuts.j

pg• http://money.msn.com/investment-advice/article-4.aspx?post=607628f4-0ed8-4bec

-852d-c289a9a72086• http://seekingalpha.com/article/811071-earnings-preview-krispy-kreme-doughnuts• http://www.investorplace.com/2012/08/dunkin-and-krispy-kreme-not-so-tempting/

print• http://www.dunkinbrands.com/• http://investor.dunkinbrands.com/financials.cfm• http://www.krispykremechallenge.com/• http://www.rexhealthblog.com/images/krispy-kreme-challenge.jpg• http://gotriangle.files.wordpress.com/2011/10/krispy-kreme-burger.jpg• http://www.krispykreme.com.tr/images/hakkimizda_2b.jpg