About DND

• DaNiang Dumpling （ DND ） is a Chinese style fast food chain absorbing the concept of western style fast food.

• The Company features dumplings products---traditional Chinese food and commits itself to competitive price, up-to-standard quality, modern management and international brand.

About DND

• DND was founded in Changzhou, Jiangsu in April 1996.

• With the development of DND, the company established more and more multiple shops in different cities in China.

The vision of DND: dumpling belongs to China, DND belongs to the world.

• On Nov.16, 2002, DND Jakarta Restaurant in Indonesia was opened for business.

• On the first day of Year 2003, the ground-breaking ceremony was performed for the deep-frozen plant.

• On Dec.8, 2004, a grand opening ceremony was performed for a DND chain restaurant in Sydney, Australia, and another batch of franchising restaurants were successfully established.

About DND

• Up to May 2006, DND has developed more than 200 chain restaurants in the past ten years with a floor space of 52,000-plus m2 and a staff of 5,000-odd. 23,000 customers can be seated at the same time in DND and it ranks among “Top Ten Brands of Fast Food in China”.

cuisine

The product to be exported is dumpling, including dumplings, steamed bread, crab succus bread, noodles, conjee and quick-freeze food.

cuisine There are many kin

ds of taste, for example: greengrocery,

leek, cabbage, mushroom ，

seafood and so on.

cuisine

The dumpling is the quintessence of China, a kind of savageness

brand food.

About Australia

• The country we wish to trade with is Australia.

History

• 200 year agos, a great deal of European white man emigration, are the second time mankind immigrate an Australia.

• Along with the be over of World War II, the Australia gets into prosperity period, the yield of the primary commodity,such as wheat and wool, has a growth.

History

• And go to the beginning of 20 centuries, the Australia has already developed to become the nation that the city turns.

• The Australia of today for the democracy government system, population about is 18,000,000.The emigrant regards Europe and Asia as principle, making the Australia become special multicultural special features.

location

• Locate south Pacific Ocean and of Indian Ocean, from Australia big six and second island etc. group of islands of the tower 斯 horse 尼 and oversea territory constitute.

Climate

• In addition to Antarctica, the Australia is the most dry big in the world six. The Australia is 1/3 near big six locate tropical zone region, the temperate zone region of the locating of rest.

Climate

• Season and China of Australia are exactly the opposite, every year of from December to February is summer, from March to May is autumn, from June to August is winter, from September to November is spring.

Climate

• The north belongs to a tropical zone, greatly part of belong to temperate zone.

• The year is average 27 in air temperature ℃

the north, 14 in the ℃south, dry and little rain of the inland region.

Topography

• The characteristics of its geography is the thou is old but again flat.

• Whole country's ising divided into eastern mountainous country, central part plain and western plateau is 3 regions.

Family

• The family structure of the Australia is similar to western society.

• The family structure is very various.

Family• Typical model of the

Australia family has already changed into two or three people ,which is different from the traditional model.

Education

• The citizens’ education of Australia is all free.

Education

• Australia's education system lasts 13 years.

• Children begin their study in kindergarten preparatory classes at the age of 5, following 12 years in the primary school curriculum.

• The majority of secondary schools begin at the seventh year.

Education

Literacy rate: 100% (1980 est.)

Religion

• Australia is a multicultural country, with "primitive civilization coexist with modern civilization” and

"marriage between East and West cultural characteristic”.

Religion

• Religious beliefs :

• the original book totem worship and magic

• overseas migration of various religions. The majority of residents is the Christian.

Religion

• Roman Catholic 26%, Anglican 21%, other Christian 21%, Buddhist 2%, Islam 2%, other 1%, none 15% (2001)

Art

• Australia's art is a very unique and various.

• All forms of performing arts, including music, drama and dance in Australia have enthusiastic followers.

• Aboriginal art has also drawn international attention!

Aboriginal art

澳大利亚土著艺术品 《四个弓箭手和伽类玛拉 澳土著艺术家朱利亚 .道林

Living conditions

1. Diet

2. Housing

3. Clothing

4. Recreation, sports and other leisure activities

Diet

• Australia dominated mainly in Western food, such as: spaghetti, steak, butter, potatoes and so on.

Diet

• They also love to eat noodle and Chinese-style dumplings.

• Otherwise, chicken, ducks, doves, fish, seafood, beef and eggs are their favorite food.

Diet

• Australians do not eat peppery foods, and some people do not like to eat sour foods.

• They ordered the emphasis on quality, stress dishes colors.

Diet

• The fried and other cooking methods produced dishes are popular with the Australians.

• Bean Sprouts, tomato, cucumber, lettuce, cauliflower and other vegetables, monosodium glutamate, sauce, ginger and pepper condiment is commonly used goods.

Housing

• Australian housing is a notable characteristic of the high private housing rate.

• About 70% of the population own their houses, or are buying their current home to the house.

Clothing

• The greatest characteristic of Australian is leisure.

• However, the dress of Australia is all an in western dress : suits and leather shoes in formal situation .

Clothing

• The aborigines' dress is similar to person in Western Europe.

• The difference is their clothes seldom washed, seem to be very dirty.

• And some aborigines the red body is naked, or tied a piece of cloth on waist.

Recreation and sports• The Australia love their lives, and enjoy

outdoor activities. They do not only like a beautiful wine good dinner, but also music, sports, sea beach and bake.

Sports

• In Australia, the most popular sports including running, swimming, tennis and golf.

Health care

• There is a perfect national health care system in Australia.

• As long as you become permanent residents or citizen, then you can possess this welfare. The expenses you go for a doctor each time, the health care will help you 85% to 100%.It depends on which doctor you seen.

Language

• The official language of Australia is English.

• The Australian government encourage different race or nation Australians, including aborigines, using their mother languages as well as English in their homes or public places.

• As of July 2007, Australia's population is

• about 21 million people. The most populous states are New South Wales and Victoria, with their respective capitals, Sydney and Melbourne, the largest cities in Australia.Australia's population is concentrated along the coastal region of Australia from Adelaide to Cairns, with a small concentration around Perth, Western Australia. The centre of Australia is sparsely populated.

population

• Age structure:0-14 years: 19.6% 15-64 years: 67.3% 65 years and over: 13.1% Sex ratio:at birth: 1.05 male(s)/female under 15 years: 1.05 male(s)/female 15-64 years: 1.02 male(s)/female 65 years and over: 0.79 male(s)/female total population: 0.99 male(s)/female (2006 est.)

• Population growth rate:0.85% (2006 est.)Birth rate:1.12% (2006 est.)Death rate:0.75% (2006 est.

• power is conferred on the Parliament • executive power, to assent to and administer laws,

and to carry out the business of government, is conferred on the Governor-General, Ministers of State, departments, other government agencies, and the defense forces

• judicial power is vested in the High Court of Australia and other courts established by the Parliament.

The structure of government

• 自由党 (Liberal Party)： )

• 国家党 (National Party)

• 澳大利亚工党(Australian Labour Party)

Political parties

Company tax reform

The Government cut the company tax rate from 36 per cent to 30 per cent over two years from 2000. This has made the headline rate of corporate tax internationally competitive both in the Asia-Pacific region and relative

Stability of government

Investigations revealed that the Australian government's policy of transparency ranking fourth in the world, ahead of the United States, Britain, Germany, France and Canada. Australia sound, open, efficient and transparent regulatory system so that it can become the world's lowest risk of political instability in one of the countries.

Legal system

• Australia has an open, efficient and transparent legal system. The low level of corruption, and better than the United States, Britain, Canada and the overwhelming majority of countries in the region

Organization of the judiciary system

• Australia's federal court system is divided into two systems and district courtsThe court system at the federal level is divided into: Federal Court of Appeal, the Federal Court, the Federal Marriage and Family Court, and other courts. State-level court system is divided into: the state Supreme Court; state District Court; state District Court.

The product• Relative advantage:(1) Broad social base and stable consumer class

(2) We comply with the fast, delicious traditional fast food business ethics

(3) Manual dumplings in China is a large number of artificial inputs win

Compatibility:

• Use of standardized production and management

• Implemented "Q.S.C.V" namely Quality ( 品质 ), Service ( 服务 ), Cleanliness ( 清洁 ), Value ( 价格 ) management model

• Implementing a one-stop water production operations, maintaining clean, non-polluting, high efficiency, fast, satisfying the people today have to be done quickly, and quality requirements of the meal.

•They also love to eat noodle and Chinese-style dumplings.

Complexity:

• The greatest bottleneck chain operations is the difficulty of the standard replication

• A large number of Chinese food quality control point is not easy to quantify

Problems and resistances

• cost accounting• KFC and McDonald has occupied its half of the fast

food industry. the other Japanese and Korean fast food chain which enter Australia earlier, we still have a very big gap between them.

• There are quite a number of Australians accustomed to eat vegetables British West mainly partial tastes sweet.

Trialability:

1.Recent food retail sector

developments include

greater demand for healthy

foods, wider diversification

and internationalization of

consumer tastes, and strong

demand for increased convenience

2.Cheaper prices

3.Have some ornamental.

a DND chain restaurant in Sydney

city of sydney :Perhaps more Chinese people's

understanding of the Sydney Olympic

Games from Sydney began. The health

of the earth, sun city not only a large

number of unique natural harbor and the

world's plant species, from all over the

world have different flavor diet: What

Italian meal, Greece meal, Lebanon meal,

Indonesia meal, Thailand meal,

Korea meals, etc.

MARKET

• We will be following in a region in a separate business area of 200 - 600 square meters of chain stores in the second phase in supermarkets, hypermarkets selling bagged frozen daniang dumplings.

MARKET

• In Australia, the relative concentration of the local Chinese have three, one is Sydney, Melbourne is one, there is a Brisbane. The official map in Australia, the Sydney Chinese largest, called on the local Chinatown, the other two have said China Town, but the majority of Chinese or customary called Chinatown.

MARKET

• Sydney's Chinatown • The station two daniang dumplings chain

• Melbourne Chinatown• The station two daniang dumplings chain

• Brisbane's Chinatown

The station two daniang dumplings chain

唐人街

a DND chain restaurant in Melbourne

• Melbourne is Australia's second largest city

• In Australia, Melbourne

is the largest city students,

much higher than Sydney.

Forms of transportation

• Australia is very convenient traffic, aircraft, trains and automobiles are the major tourist transport.

• Bagged dumplings can be frozen train or ship transport

• Store the position convenience to patrons who meals, bus, parking spaces, and so on

Product-use patterns

• The weekly Friday or Saturday,restaurants, bars, department stores are particularly good business days.

Product feature preferences

Australians do not eat peppery foods, and

some people do not like to eat sour foods.

• They ordered the emphasis on quality,

stress dishes colors.

• Taste: general do not like salty,

sweet love sourness.

• Pay attention to food and nutrition

• Convenient

Shopping habits

If consumers are not satisfied with the product, or even not of justification for the policy Exchange policy or a refund.

Feasibility Analysis

• Chinese food has become a mainstream Australia an important component part of the diet.

• Eating out in the population, Chinese and Italian meals however, most people are preference restaurants.

• Dumplings and other Asian noodle restaurants more and more people of all ages.

• 1, The limited number of uneven distribution.

• 2, Monotonous cuisine, authentic Chinese cuisine handful.

• 3, “Small" store most of branded catering enterprises less.

Overseas operations Status

In 2002 Indonesia Orchid multiple shop In 2002 Jakarta Arts Kitchenet multiple shop o

pened

In 2004 opened multiple shop in Sydney, Australia.

Sydney Chinatown shop customers ratio: foreigners accounted for 40

percent of the upward trend比例

华人顾客老外

Overall Strategy

Maturity: Joined operators \

Open up shop Quick-freezing plant

Strategic Alliance

Growth: Melbourne branch \

Brisbane outlets Central Kitchen \

terminal retail sales

Enter the period: Sydney branch

Products and culture• Products and culture

Chinese food has become a mainstream Australia an important component part of diet cultural pluralism led the Australian diversified diet, dumplings and other Asian noodle restaurants increasingly favored by the locals

Product adjustment

Enter Phase Growth Maturity

Add new SKUs: Sweet butter dumplings New soups: Sweet soup

Adjusting the ratio of

different products

Quick-frozen dumplings

packaging design

Services

• Service adjustments Feeding provides two forms - with personality points dinners in a way that the point is that admission

Services

• 4 square meter kiosk selling dumplings: that the point is that from the sale of glass dumplings

Services

• Buzzer

Hall style

• Restaurant decor: crisper, the combination of Chinese and Western decoration characteristics, characteristics of their own style

International sales and marketing channels

• Chain

• Hypermarkets, supermarkets, convenience stores

• A franchisee model

Public Relations

• Celebrity politicians • Australia Investment Agency• Franchisee

Export and logistics

• Comprehensive consider local vegetables, meat, flour and other raw materials prices, such as freight and accounting analysis, pricing strategies, and in the local procurement of raw materials or export of raw materials

Production management and logistics

• Central Kitchen (Distribution Center)

Integrated Marketing

On the international market promotions• 1 Encourage members of a channel • 2 holiday gift customers small gifts • 3 accordingly gourmet restaurant type of

activity or program sponsors • 4 participate in the Food Festival, Food

Festival, etc.

Branding

Information Transmission

Food Yearbook \ diet magazine

TV food columns \ restaurants on the TV \ Radio

Subway \ bus stations \ Station Lightbox advertising \ TV commercials

Product packaging \ participate in the Food Culture Festival \ Food Festival

Site Chinese enterprises (Overseas Edition) using the Internet to disseminate information

Bus, Bus Stop Advertising

Food Festival

Site Chinese enterprises (Overseas Edition)

Product packaging

Subway \ bus stations \ Station Lightbox advertising \

TV commercials

TV food columns \ restaurants on the TV \

Radio

Food Yearbook \ diet magazine

DND: delicious, healthy

and convenient

Human Resources Management

• Selection of outstanding employees• assigned to work overseas • Staff management • Labor cost analysis (table)

Pricing

• International market pricing Based on the market

0%

20%

40%

60%

80%

中国餐饮业 澳大利亚餐饮业

毛利率

国家

餐饮业毛利率

毛利率

Strategic Alliance

• As white and Oriental, build DND city dining lounge bar