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    ContentsAbout Bungee ............................................................................................................................................... 2

    History of Bungee...................................................................................................................................... 2

    Highest in the world .................................................................................................................................. 2

    Some famous bungees .............................................................................................................................. 4

    Popular bungee taglines ........................................................................................................................... 5

    Analysis of The Last Resort ........................................................................................................................... 6

    Background ............................................................................................................................................... 6

    Rates of the bungee .................................................................................................................................. 6

    7ps followed by TLR ................................................................................................................................. 7

    Commission for agents ............................................................................................................................. 8

    Marketing channels .................................................................................................................................. 9

    Highground Bungee .................................................................................................................................... 10

    What we know so far? ............................................................................................................................ 10

    Pricing...................................................................................................................................................... 10

    Market as? Extreme or not? ................................................................................................................... 10

    Competition analysis ............................................................................................................................... 10

    Comparison with other similar 80m bungee .......................................................................................... 11

    Channels for marketing? ......................................................................................................................... 12

    SWOT of HGAN Bungee .......................................................................................................................... 12

    Strategies ................................................................................................................................................ 13

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    About Bungee

    History of Bungee

    Bungee jumping is a recreational sport in which a participant jumps from a high bridge,

    building, etc., secured only by a rubber cord attached to the ankles so that the body springs back

    just short of hitting the ground or water. Typically, bungee jumping involves leaping from jumping

    points that are several hundred feet or meters high. The elastic cord used in this activity is

    designed to stretch during the jumper's fall and snap back up repeatedly. This causes the

    jumper to bounce up and down over the length of the jumping area until the energy from the

    jump has been depleted.

    The first modern bungee jumps were made on 1 April 1979 from the 250-foot (76 m) Clifton

    Suspension Bridge in Bristol, by members of the Oxford University Dangerous Sports Club.

    Organized commercial bungee jumping began with the New Zealander, A J Hackett, who made

    his first jump from Aucklands Greenhithe Bridge in 1986.

    Highest in the world

    Royal Gorge Suspension Bridge, USA

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    The highest bungee in the world is the SkyCoaster located at Royal Gorge Suspension Bridge,

    USA. It has a vertical drop of 1053 ft (321m). One to three people can be harnessed in per ride.

    Riders can reach speeds of up to 50mph. It opened in 2003. However the bridge has been

    closed down for repairs and so the bungee is not operating at present.

    Macau Tower, China 764 ft (233 m)

    Macau Tower Convention & Entertainment, also known as Macau Tower, is a tower located in

    the Special Administrative Region of the Peoples Republic of China. The tower measures 338 m

    (1,109 ft) in height from ground level to the highest point. It offers the best view of Macau and

    in recent years has been used for a variety of adventurous activities. At 233 meters, the Macau

    Tower's tethered "skyjump" and Bungee jump by AJ Hackett from the tower's outer rim, is the

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    second highest commercial skyjump in the world, after Vegas' Stratosphere skyjump at 260

    meters.

    Some famous bungees

    1. Stratosphere Skyjump, Las Vegas -- 829 ft (253 m)SkyJump Las Vegas holds the Guinness World Record for highest commercial decelerator

    descent with an official height of 829 ft (253 m) and is located at Stratosphere Las

    Vegas. SkyJump Las Vegas is a controlled decelerator descent. Riders of SkyJump Las

    Vegas are given a short safety lesson and suited up in a Stratosphere custom jump suit.

    The rider is then connected to a patented high-speed descender machine and led to

    the edge of a small platform where they will leap out and descend the Stratosphere

    Tower. The effect is similar to bungee jumping. Guide wires keep riders from straying off

    course. Just prior to reaching the rapidly approaching ground, the machine slows the

    rider down, bringing them to a controlled landing.

    2. Golden Eye Bungee, Val Verzasca, Switzerland 721 ft (220 m)

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    It is also called the 007 jump. It was made famous after Pierce Brosnan did a jump from the

    Verzasca Dam as the opening scene in the James Bond 007 movie GoldenEye. The jump lasts 7.5

    seconds, as the height of the dam is 220m. The jumping station is in the middle of the dam wall.

    3. Bloukrans Bridge, South Africa - 710 ft (216 m)Bloukrans Bridge Bungee is located at 709 ft (216m) above the Bloukrans River. The

    Bloukrans Bungee is the worlds highest commercial bungee bridge. They have enjoyed a 100%

    safety record ever since their establishment in 1990. They have played host to the likes of

    Prince Harry, Jack Osbourne, Thabk Mbeki, The Zuma family, KellySlater, Andy Irons, The

    Amazing Race, and many more famous and not so famous visitors.

    Popular bungee taglines

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    Analysis of The Last Resort

    Background

    It was founded in 1999. The company built a 160-meter high suspension bridge as the entrance to the

    resort to link up a remote area with the Kathmandu-Lhasa road. The resort is a three hour ride from

    Kathmandu and is located on top of a gorge close to the Tibetan border. They offer bungee, canyon

    swing, high ropes, hidden canyons and a host of other activities.

    Rates of the bungee

    Nepali

    Bungy or swing day trip NPR 4200

    Bungy & swing day trip NPR 6800

    Bungy or swing only NPR 3500

    Relax & Bungy or swing (1 night) NPR 6500

    Foreigner

    Bungy or swing day trip 75 Euro s

    Bungy & swing day trip 95 Euros

    Bungy or swing only 30 Euros

    Relax & Bungy or swing (1 night) 95 Euros

    SAARC Countries

    Bungy or swing day trip NPR 6500

    Bungy & swing day trip NPR 8000Bungy or swing only NPR 5500

    Relax & Bungy or swing (1 night) NPR 8500

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    (All the rates mentioned are per person. The day trips include transport and lunch. Overnight

    packages include transport, accommodation and all meals.)

    Operational dates (Season/Off season) No of clients handled everyday

    7ps followed by TLR

    Product

    Bungy Nepal Canyon Swing High Ropes Hidden Canyons Provides tailor-made courses in professional development and team building. Organizes school programs, family activities, corporate programs, events and

    workshops.

    Price

    Nepali NPR 3500 (jump only)NPR 4200 (including transportation and lunch)

    Foreigner 75 euros

    Place

    The resort is a three hour ride from Kathmandu and is located on top of a gorge close to the

    Tibetan border.

    Promotion

    Maximum promotion through agencies Flyers/posters Advertisement in ECS magazines and other tourism related magazines

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    Facebook page Very attractive and user friendly website Posters in various restaurants around Kathmandu

    They have recently started taking part in the international travel marts They organize events throughout the year like the Sundance festival. They are aggressively marketing in the corporate sector for teambuilding.

    People

    More than 80 staffs including at Bhotekoshi and Thamel. They have used the local manpower in

    Bhotekoshi.

    Physical evidence

    Their sales office in Thamel. All the staff members of The Last Resort wear shirts branded with

    their company logo.

    The Last Resort itself is a very