ABOUT BROADWAY AT THE BEACH...ABOUT BROADWAY AT THE BEACH Broadway at the Beach is South...
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Transcript of ABOUT BROADWAY AT THE BEACH...ABOUT BROADWAY AT THE BEACH Broadway at the Beach is South...
ABOUT BROADWAY AT THE BEACHBroadway at the Beach is South Carolina’s number one tourist destination, attracting more than 13 million visitors annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world-class shopping, dining, attractions and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway.
Day or night, Broadway at the Beach is a must-see shopping, dining and entertainment destination for visitors of all ages. The center is one of Myrtle Beach’s most energized experiences, joining together a distinguished collection of specialty shops featuring national and local brands, more than 20 restaurants and eateries, the area’s most popular attractions, world-class entertainment and hotels.
On the heels of celebrating its 20th anniversary in 2015, Broadway at the Beach embarked on its largest, most comprehensive reinvestment plan to date, ensuring it continues to be a vibrant destination for residents and visitors to shop, dine, and be entertained for years to come.
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13 MILLIONAnnual Visitors
780,000Square Feet
THE MOST VISITED TOURIST ATTRACTION
in South Carolina
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S O U T HC A R O L I N A Myrtle Beach, SC
WITHIN A DAY’S DRIVE OF MOSTEASTERN U.S. CITIES
ATLANTA
CHICAGO
BOSTON
CINCINNATI
CHARLOTTE
COLUMBIA
DETROIT
364 miles
943 miles
888 miles
642 miles
171 miles
138 miles
838 miles
INDIANAPOLIS
PHILADELPHIA
NASHVILLE
RALEIGH
NEW YORK
ST. LOUIS
WASHINGTON
749 miles
596 miles
593 miles
193 miles
685 miles
898 miles
450 miles
Myrtle Beach’s ease of access, 100,000 rental units, temperate climate and 60 miles of beachfront
attracts a growing number of residents and tourists.
Source: Myrtle Beach Chamber
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MARKET HIGHLIGHTS
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REASONS TO VISIT THE GRAND STRANDANNUAL VISITORS ( IN MILLIONS)
Source: Myrtle Beach Chamber
2010 2011 2012 2013 2014 2015 2016 2017
20
15
10
5
0
14.014.5
15.216.1 17.2
17.9 18 18.6
TOP 10 FASTEST-GROWING METROPOLITAN AREAS2016 – 2017
METROPOLITAN AREA 2016POPULATION
2017 % CHANGE2016
RANK2017
RANK
Myrtle Beach is the 2nd fastest growing metro area in the U.S. according to the U.S. Census Bureau
St. George, UTMyrtle Beach-Conway-North Myrtle Beach, SCGreeley, COBend-Redmond, ORCouer d’Alene, IDLakeland-Winter Haven, FLBoise City, IDProvo-Orem, UTAustin-Round Rock, TXThe Villages, FL
165,662474,165
304,633186,875157,637
686,483709,845617,675
2,115,827125,165
159,237447,793294,243180,675153,144667,018690,810601,478
2,060,558122,121
4.0%3.7%3.5%3.4%2.9%2.9%2.8%2.7%2.7%2.5%
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ONE OF THE MOST POPULAR FAMILYBEACH DESTINATIONS ON THE EAST COAST
TripAdvisor TOP 25 Travel Destination and TOP 10 Beach in the World
US News & World Report TOP 10 Best Family Beach Vacations
Travel Channel TOP 10 Vacation Spots
WORLD-CLASS GOLF90 golf courses host more than 3 million golf rounds per yea
SPORTS TOURISMNumerous outdoor sports complexes
100,000 Sq. Ft. indoor sports facility
The Ripken Experience
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Located on US Highway 17 Bypass, which is the major corridor through the Myrtle Beach area. Connecting Myrtle Beach to Wilmington, NC to the north and Charleston, SC to the south.
Robust traffic counts: - Hwy 17 44,300 AADT - Grissom Pkwy 18,200 AADT - 21st Ave 17,200 AADT - 29th Ave 7,400 AADT
HIGH VISIBILITY
Located within 2 miles of other major shopping centers.
Close proximity to the largest concentration of hotels along the Grand Strand.
DYNAMIC TRADE AREA
A+ LOCATION
ATLANTIC INTRACOASTAL WATERWAY
ATLANTIC OCEAN
HWY 17
HWY 17HW
Y 501
HWY 501
HWY 17
BUSIN
ESS
HWY 17
BUSINESS
HWY 17
PROPOSED POWER CENTER250,000 SF
HWY 501 POWER CENTER625,000 SF
SEABOARD COMMONS420,000 SF
GRISSOM PKWY
HOTEL DISTRICT6,000+ ROOMS
COASTAL GRAND MALL1,093,200 SF
19,700 AADT69,100 AADT
23,462 AADT
13,156 AADT
61,540 AADT
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MERCHANDISING MIXMerchandising Mix by Category (a)
Specialty Stores
29%
Attractions43%
Food, Beverage and
Nightlife28%
Broadway at the Beach appeals to a broad demographic, produces attractive shopping behaviors and generates strong sales per square foot.
(a) Percentage of total square footage
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CONSUMER BEHAVIOR
200
150
100
50
0ICSC Average
84
196
Broadway at the Beach
Average Duration of Visit(in minutes)
10.0
7.5
5.0
2.5
0.0
Average Numberof Stores Entered
ICSC Average
2.3
7.7
Broadway at the Beach
Average Expenditure
$150.0
$100.0
$50.0
$0.0ICSC Average
105.0132.0
Broadway at the Beach
CUSTOMERS ARE STAYING LONGER
VISITINGMORE STORES
& SPENDING MORETHAN ICSC AVERAGES
“Maintaining high traffic using a variety of visit motivations ultimately assures strong retail sales performance because patrons exposed to retail goods tend to make purchases regardless of the motivation that initially brought them to the site.”
H. Blount Hunter I Retail & Real Estate Research
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2017-2019 LEASING MOMENTUM
DAVE & BUSTER’S
WAHLBURGERS
HARD ROCK CAFE
THE SIMPSONS IN 4D
TOPGOLF
MOMENTUM OF NATIONAL BRANDS
PAULA DEEN’S FAMILY KITCHENOnly 1 of 2 locations under brand
UNIQUE OFFERINGS
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PROPERTYSITE PLAN
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CONTACT
PATRICK [email protected](843) 848-4455
Leasing
Leasing JASON [email protected](843) 848-4454
Specialty Leasing SHERRY [email protected](843) 913-9323
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