About Advanced Resource Managers
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Transcript of About Advanced Resource Managers
About Advanced Resource Managers
Established in 1996 by Paul Huntingdon
Now one of the UK’s major recruitment and talent management consultancies
We help businesses to save time, money, and hassle
Offer full human capital services (training, Management Consultancy, Recruitment Process Outsourcing)
Many awards: National Online Recruitment Award, RecruitRank awards. Also an Investor In People.
Social Media @ ARM: why?
ARM truly believes in Social Media as a platform that can help the organisation to grow
Recognise that our audience is moving towards social networking websites
Realise the opportunities that social media present
How did we implement change?
Change agent to manage Social Media
Secured top management buy-in (vital)
Set Social Media culture (ARM’s Social Media Month)
Plan, plan, and plan some more
Align strategy with company’s medium-long term goals
Step 1 – Set Objectives
1. Improve ARM’s online exposure
2. Improve access to candidates and clients
3.To support marketing events, support services & partnerships
4.To improve ARM’s internal recruitment process
FourSquare
FaceBookPages
Digg
FlickrPhoto
Gallery
Twitter NewsFeed
Blog
Central Hub for ARM’s
information
Obj.1 Improve ARM’s online exposure
Obj.1 Improve ARM’s online exposure
How we use blogs Identified blog writers within the
companyPublish market intelligencePublish industry newsPromote business winsSyndicate news across various
platforms (including twitter account, LinkedIn group, facebook page, etc)
Obj.2 Improve access to clients & candidates
Identified where they are LinkedIN – Candidates & ClientsTwitter – Candidates & ClientsFacebook – Graduate Candidates
Obj.2 Improve access to clients & candidates
How we use Twitter Publish jobs to potential candidates
through twitter job feedsTo connect with candidates on a
social level, responding to any queries and questions they may have
ARMWebsite JobFeed
IT Division ENG Division
ARM_ENGjobsCON
ARM_ENGjobsPERM
ARM_ITjobsCON
ARM_ITjobsPERM
Twitter Feed
Obj.2 Improve access to clients & candidates
How we use
Initially train employees on LinkedInSearching for potential clients/candidatesNetworking & Building RelationshipsCreate ARM groups for discussionsJoining in discussions
Obj.2 Improve access to clients & candidates
ARM_Cares (Twitter Account)
Allows instant response to customer feedback (positive or negative)
Positive interaction with stakeholders
Transparent interaction promotes positive publicity
Obj.3 To support ARM’s ‘support services’
Obj.4 To improve ARM’s internal recruitment process
Optimise jobs for sharing on social media websites
Promote our referral bonus scheme
Generate YouTube videos promoting ARM’s culture and our values
Identified employees who can contribute to social media content (for the website blog)
Empowered staff to take responsibility for their contributions
Empower Staff – Create Twitter Champions
ARM Social Media Risk Analysis
Brand Hijacking (Damage to brand reputation)
Lack of control over content (internal & external)
Unrealistic expectations of customer service
Appreciating the Personal/Professional social networking divide
Creating Google Alerts
Searching Online (Google, Also Twitter/LinkedIN Search)
Company Terms & Conditions for using social media (Social Media Policy)
How ARM Monitors & Controls Social Media
Multiple Account Management Tools
- Ping: Post content to various Social Media accounts with ease
- TweetDeck: Monitor what others are saying about our brand in real-time
How ARM Monitors & Controls Social Media
How ARM Monitors & Controls Social Media
Guidebook for novices
- How to use social media websites
Hints tips & tricks for improving productivity & effectiveness when using social media
How ARM Measures Social Media
Quantitative Measurements
- Leads, placements, new candidates, website hits, referrals
Qualitative Measurements
- Increased sharing of information, increased loyalty & trust, increased customer satisfaction.
How ARM Measure Social Media
Google Analytics (free service)
1st Month, monitored statistics
2nd Month, set realistic targets
Analyse the results
Social Media is a new concept for marketing
Expert advice is limited, therefore a lot may be trial and error
We expect some things to go wrong!
Think back to the Social Media framework
Learn & Grow
Measure
Monitor & Control Execute
Design
Plan
Continuous Improvement
Learn & Improve
Results so far:Proven Placements (sales) through
Social Media networks generating revenue
Increase average monthly website hits
Increased hits from Social Media platforms
Increased Google rankings (SEO)
Moving Forward:Keeping aware of changes & new
platforms
Continued commitment to Social Media at all levels
Consistently measuring and promoting Social Media successes to employees
Thanks for listening.
Sam HilleMarketing ExecutiveAdvanced Resource Managers02392 415271Langstone Technology Business ParkHavant, PO91SAwww.arm.co.uk