Bob Nieme – Adversitement - @BNieme

The wwworld needs Digital Transparency

twitter: {#nogtebepalen}

2

Adversitement – Deloitte Fast 50 BeNeLux

3

Adversitement is connected with

4

Agenda

1 Introduction

2 Today’s Challenges

3 Digital Data

4 Privacy

5 Transparency

5

Introduction - @BNieme

Founder Adversitement, O2mc, Digital Power

10 years in financial sector - transparency

Digital active since 2000

CEO, CVO

Married with children (4)

Hockey – 12 different KNHB levels

Golf

Non reader – scanner

Passion keydriver to get results

6

Introduction - Hyper Connected Economy

7

Digital connected – 1100+

Introduction – 2011 TMT prediction #Privacy

8

Today’s Challenges

9

Today’s challenges - summary

!   Dominant Internet leaders

!   Cookie and Privacy legislation

! Create buzzwords – BIG DATA

!   You can’t buy innovation, you need passionate talents!

!   Data is new oil – since when do we waste with oil?

!   European Commission and lawmakers, do they understand the internet ball game?

!   Self regulation is the biggest bullshit in today’s greedy and democratic world!

!   Regional investors climate is too differentiated, Dutchie’s wake UP!

!   Investments are exit driven controversy towards innovation.

10

Today’s challenges – Digital Data

Coping with “big data” is the number one challenge CMOs face – while being underprepared…

source: IBM

11

Today’s Challenges - Digital data is KEY

Data is your KEY in today’s hyper connected digital economy

12

Digital data – product driven eco system

13

A fool with a tool

Digital data – Tools, Value, Knowledge

14

Data is our instrument and as Adversitement we bring you innovative knowledge.

Digital data - Quote

15

Why we define succes metrics if data has an tremendous organisational value

Digital Data - Metrics

Shift from succes metrics to true value insights

16

Digital data - Value

17

Value Insights – marketing contribution models.

Digital data – New Oil of Digital Economy

18

Digital data

19

If data is the new oil …

Digital data

20

… and is generated by users …

Digital data

21

… so what will happen if we spoil with the new oil?

Digital data

22

It will effect your reputation …

Digital data

23

… and its slick effect: more data.

Innovation

24

Innovation starts with passionate talents …

Innovation

25

… and is a difficult ball game!

Innovation - MySpace versus Facebook

26

Innovation – one small difference for succes!

“On MySpace, the default setting was that you could see anybody’s profile. On Thefacebook, the default allowed you only to see profiles of others at your school, or those that had explicitly accepted you as a friend. A degree of privacy was built in.”

27

Innovation

28

If this is innovation …

Innovation

29

… and this is the internet …

Innovation

30

… and Maslow is still right …

Innovation

31

… we all want an excellent digital business.

Innovation – need of transparency

32

It is a necessity to be transparent.

Privacy - a real choice

33

Users want to be in control… nothing new!

Privacy – data proliferation

34

Data economics.

The US Federal Trade Commission calls on companies to “act now to make privacy the ‘default setting’ for commercial data practices and give consumers greater control over the collection and use of their personal data through simplified choices and increased transparency.”

Privacy – Quotes related to data

Brad Smith (Microsoft's General Counsel and Executive Vice-President of Legal and Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy and technology that “We can not have privacy if there is no transparency.”

Price Discrimination Among Buyers: Robinson-Patman violations

A seller charging competing buyers different prices for the same "commodity" or discriminating in the provision of "allowances" — compensation for advertising and other services — may be violating the Robinson-Patman Act.

The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade Commission claiming that Google's move to consolidate its dozens of privacy policies violates an agreement the company reached with the FTC to settle privacy complaints about the now defunct Google Buzz.

35

Privacy - example

36

Privacy - example

37

Privacy - example

38

Transparency – business framework

39

http://data//innovation

http://data//governance

http://data//quality

Transparency – eco system

40

Co create within a

A co-created innovative eco system

!   STW – Context Aware Predictive Analytics

!   www2013 congress in Brazil

!   Web science bachelor

!   Data Scientists

!   4 PhD programs – extend

!   3-4 faculties involved – connected science

41

Thanks for your attention ……

Bob Nieme

CVO - founder

Tel: +31 (0) 20 7600 700 Mobile: +31 (0) 6 51403605 bob.nieme@adversitement.com Twitter: @BNieme LinkedIn: Bob Nieme

42