ABM’s 2020-21Australian Boatingmagazine Media Kit AB · alternative media. So AB’s 2020...

ABM’s 2020-21 Australian Boating magazine Media Kit

‘AB’ In 2020 - Celebrating 0ur 48th Year Working With Australian Boatowners

Australian Boating (AB) . . National monthly digital magazine.Looking out for boatowners, be they fishermen or sailors, inevery corner of Australia. Whether it’s in a small or largepowerboat, or sailing craft, a tinny or a ‘yak’ - or they stillhaven’t decided - doesn’t matter. We’re there for them.

ABAustralian Boating

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AB December 2019 #276 AUD $8.99 12x Subscription $69 / $5.75 ea

For copies, CLICK here: www.australianboatmags.com.au

l Cap Camarat 12.5 - Sensational New (Outboard) Coastal Cruiser

l How Giovanni Soldini Is Using Maserati’s ‘Fluid Dynamics’

2019: A Fabulous YearFor Tom Slingsby

The UK’s Fairline:Their Superb NewRange Is KeepingThe Euros On Their Toes . . .

l Boat Preview: Beneteau’s Impressive SWIFT TRAWLER 41

January 2020 #277 AUD $14.95 ONLINE

l Riviera Prepares For 2020 MiamiShowl 75th Rolex Sydney Hobart

Amid The SMOKE!l Australia’s Big Summer Of Sailing

For copies, CLICK here:www.australianboatmags.com.auSubscriptions: $48x 6 issues p.a.


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Kiwis Win The 29er Regatta . .

But Our Aussie Duo Retain The Title!


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AB June 2020 #281 AUD 11.99 12x Subscription $69 / $5.75 eaFor copies, CLICK here: www.australianboatmags.com.au

l Special BGA Technical Advisory : Buying & Installing A New Drum Winch

l GREAT READING To Help Plan Being Released From Iso !

First Pics Of The NewAussie Flagship:

Riviera’s 64 Sports Motor

Yacht

‘China Girl’ HeadsSouth To Tasmania

THE CRUISING

High-Tech COXCXO300 V8 DieselOutboard Goes IntoFull Production


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AB April 2020 #279 AUD $11.99 12x Subscription $69 / $5.75 ea


l Remembering Hans Tholstrup’s Incredible (Signature 540) Voyage to Japan

Check Out ThisNorwegian150hp ElectricOutboard & This

l A Whole Month’s GREAT READING Whilst In Isolation!DespiteCOVID-19,The Luna RossaSquad KeepsTraining!

�

�200hp OXE Diesel

Outboard

Dreamed It Would BecomeIllegal For A Family To Go Boating?

� Who’d Have

BOAAATO TTA OWWWO NER Bi-monthly trailer boating & fishing magazine

l QUINTREX Frontier 530: Apex Of New Standards!

l All About The New Flipper 650 DC Sportscruiser

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F&B Jan-Feb #20-1 $8.00

Still The Benchmark: Signature 543FRE-BOOT:

Oh Yeah! BetterGet Ready: It’s

WAHOOTIME!

Special F&B Bushfire Edition


/10 Australian Boating 2020 National Media Kit

Important Notice:

In mid-February 2020, Australian Boat Mags Pty Ltd, publisherof AB’s Fisherman & Boatowner (known everywhere as “F&B”)very reluctantly decided to suspend publication of F&B as aseparate, stand-alone magazine.

Unfortunately, the combined effects of the relentless drought,fundamental changes to the manufacturing sector, poor wages growth,the severity of the disastrous bushfires in the summer of 2019-20, andfinally, the financial impact of COVID-19, proved insurmountable.

However, whilst F&B is no longer commercially viable as a separatemagazine (even as a bi-monthly) it will continue as a major, permanentsection of Australian Boating (AB) magazine from AB March (#278)issue instead.

All of F&B’s popular features, such as its columnists andcontributors, regular sections and renowned ‘feet on ground’ editorialstance, will now be published in AB every month.

AB itself will increase in size from March issue, to be the biggest,all-embracing, national monthly power and sail boating magazine inAustralia, continuing a near 50 year history of serving Australianboatowners and the boating industry.

Basic Publishing Info:

l Monthly, PDF format,

delivered via the internet.

l Subs: $69 for 12 issues p.a.

l Released 2nd week of month.

l Display ad deadline: Hi-res PDF

just the week before the edition’s

national release.

l 275mm H. x 205mm W.

l AB has 140-160 (+) pages p.m.

l On demand, embedded hi-res

videos and ‘virtual’ tours.

Base Circulation / Openings

n 5.3K (+ av 2.0K frees p.m) made up of

n Australian Boating (paid)

subscribers, and

n 1.6K Trade readers (paid, promo &

FOC)

n 300-400 promo issues of the

latest edition of Australian Boating

from a re-cycling ‘pool’ of readers

harvested from the AB Sea

Library boat test and feature article

downloads.

Australian Boating (‘AB’) is carefully positioned to beevolutionary now, rather than revolutionary. It embraces thereaders and advertisers who now recognise the sweepingimpact of internet-delivered reading and publishing -especially a quality offline, PDF magazine like AB.The opportunity of registering and then receiving thisbeautiful PDF magazine through the internet for $69 for 12xmonthly issues, provides a very compelling reason topersuade even the toughest old salt to acknowledge thechange from printed mags in newsagents or via direct(postal) mail, to offline reading delivered so reliably, soquickly through the internet.

Australian Boating still addresses the common needs ofdifferent levels of boat ownership (electronics, seamanship,engines, etc) under one comprehensive title - but allows theeditorial team to really explore Australia’s complex boatownership aspirations and diversity in a much biggermagazine with extensive, on-demand streaming videoinvolvement.

Australian Boat Mags Pty LtdFor further information about Australian Boating,

visit our web sitewww.australianboatmags.com.au

l The Lost Breed: We Re-Visit One Of The Best Small Cuddies. Ever.

l ‘Cruising Skipper’ Returns: First Cruise To The Whitsundays

May 2020 #280 AUD$14.95For copies, click here:

www.australianboatmags.com.auABAustralian Boating

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Isn’t It TimeA Recovering

Industry Re-FocusedOn AFFORDABLEFamily Boating ?

ABABAustralian BoatingAustralian Boating


Peter Webster’sComment

AB’s Electronics Today

withPeter Webster

AB’s

4WDs Trailers & Towing

AB’s ENGINE ROOM

Ruth’sBoat Shed

www.boatgearaustralia.com.au

AB’s monthly editorial diversity, arising from ‘hands-on’ experience

AB-TV255

e-POWERSYSTEMS

e-The new � world of marine

power systems: hybrid, inboard,outboard, Z-drives & batteries.

Penrite 2020 SuperboatsRace Pics by Russ Puckeridge Race Coverage by Sean Henshelwood

AB’s

Ebb & FlowFlow

With

Neil Dunstan

271


AB’s Charter World

http://australianboatmags.com.au/media/streamingVideo/450R_Anthem_Video.mp4

https://youtu.be/j4NolJN2IQ8

In recent years, advertising hasundergone the same sort ofrevolution we’ve seen inmagazines, newspapers andbroadcast media.

Despite this, much advertising isstill buried in the past where printdominated the creative, design andproduction process. As everyoneknows, we now live in a world ofmoving pictures, where television and video arerecognised as the most effective mediums foradvertising and marketing.

In the boating industry, one of the major hangupspreventing a lot of companies from doing theadvertising they’d like, is that actually making theadvertising, frequently costs more than buying thespace - or the time.

Australian Boat Mags P/L has been makingadvertisements for the boating industry for nearly50 years, and has produced highly successful adcampaigns for many of the biggest companies inthe industry, and literally hundreds of ads for everysector working in the Australian boating industry.

We know this industry better than most, and wetotally understand that advertising of any kind,anywhere, with anybody has to make thephone ring!

Year 2019 was tough for everybody. It’s beenbloody hard to make that phone ring, so we’ve

been looking long and hard at whatAustralian Boating magazine cando, to get AB’s traditional “hit ratio”working again.

Standout ProblemsStanding out like the proverbial is

that costs have to come down. Waydown. The industry is really cash-poor, and real trading profits are

very hard to find.

The AB Ad Solution (1): We’ve re-jigged our adrates so that ANY serious marine trader (in anyfield) can afford to take a decent half page ad inAB - for the princely sum of $445 pm. As long aswe don’t leave the office, we can do it. YOU supplyus the words and pics - and we’ll make it for youto your complete approval.

The AB Ad Solution (2): Use videos instead ofstills and artwork. For two powerful examples,check the Motor Guide trolling motor (next P.6) andCumberland Charter Yachts vid (below) - Hey, howgood is an “advertisement” with MOVINGPICTURES that runs for several minutes and willbe watched by thousands of readers?? We can dothis for as little as $275 pm on a 6x contract - justsend us the vid link - and we’ll even tag the videoproduction with your comms info in the package. AB


Re-Thinking How “Advertisements” Are Made . . .

Name, address, email, web site, phone number of Distributor / Manufacturer tagging the Video

Click On Pic To StartCumberland Charter Yachts’

excellent video targetingboating families.

Pag

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10 A

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n B

oatin

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Kit

https://youtu.be/yiVKCqJJiFY

2020-21 Australian Boating ‘Advert’ Rates

Australian Boat Mags Pty Ltd ABN 26 154 713 943

35 Shannon Brook Grove, Oxenford Queensland 4210 Phone (07) 5502 8233 Email [email protected] Web Site www.australianboatmags.com.au

Size Invoice Rate

PDF Magazine Ads

1/4 Page Colour.............................................$234

1/3rd Page Colour (175mm W 80mm H).......$311

1/2 Page Colour ...(175mm W 120mm H).... $445

Full Page** Colour (FPC) .............................$849

Mixed FPC + Video................................. ($ POA)

Video Advertising Set In 175mm W x 120mm H - Half Page YouTube or Vimeo

Format (See example below)....................(from)(6x) $275pm

Remember: All ads include hyperlinks straight back to YOUR web site!

Rates Shown In Australian Dollars And Include GST

Click On Pic To Start Video

These advertising rates areunashamedly slashed for atleast the next 8 months (June –January 2020) in recognitionthat so many sections of theboating industry are finding itvery hard going.

However, as an industry, weneed to replace the traditionalBoat Show Season (which hasbeen cancelled because of theCOVID-19 pandemic) withalternative media.

So AB’s 2020 “Virtual BoatShow” special issues in Augustthru October, will be followed bya very timely ‘Get Out & GOBoating! promo in the specialNovember, December andJanuary SUMMER AB editions.

(Look out for the details comingto you shortly - the AB Team)


Name, address, email, web site, phone number of Distributor / Manufacturer tagging the Video

https://youtu.be/bEebg0XM3bY


AB’s State By State Distribution

( Current to AB June Issue #259, 2018 )

Aust Capital Territory 0.7% New South Wales 15.7% Northern Territory 1.5% Queensland 39.3% South Australia 2.5% Tasmania 2.7% Victoria 13.5% Western Australia 24.1%

Where the baseline, up to AB June #270 2019,is based on

Paid Subscriptions...........................5,290Free Trade Subscriptions.................1,350ABM’s Sea Library draw-downs.......300+ pm

FOC (Controlled) promo copies**.....1,100pm(Not counted in above data, as these direct

e-mail promos with various AB clients tend to be

irregular, and usually in the 2,000-4,000** mail range.

The State by State percentage breakdown shown is

based on the actual paid subs.

This figure (2019) has grown slowly but steadily, with

growth averaging 4-5% p.a in 2016-18, but slowed right

down in 2019, inspiring all the latest (2020) changes.

Paid subscribers are scattered right across Australia,

with a weighting towards country and regional areas.

In fact, about 20% of the paid subscribers live and work

in really far-flung corners of Australia, be it in the rural,

fishing, or mining sectors, or in the many government

instrumentalities based in outlying areas or regional

communities. We also have many ADF subscribers in

postings all over the world.

Despite our determined social media program in 2016-

17, and again in 2017-18, we observed only modest

growth in new subscriptions, and most of those were

original AB & F&B print readers ‘discovering’ us again via

Facebook, Linkedin, Instagram and Twitter. Through 2020,

our social media activities will feature the magazine’s top

personalities, promoting the strength of the AB editorial

team’s “hands-on” experience and credibility, in a bigger,

more diverse magazine now re-focussed on AB’s

traditional mixed power, sail and F&B’s fishing editorial.

** Working with our family of clients, we do three orfour large scale ‘give-away’ AB mail-outs p.a., totallingup to 20,000 direct mail, current listings.

For 2020-21, AB has returned to therecognition that 85% of all boats inAustralia are under 7.5m long, andfishing is still the key incentive forsmall power boat ownership. We’respearheading AB’s new directions inthe recently re-packaged “Fisherman& Boatowner” Section. This begananew in AB March 2020 (#278) and willremain a major, permanent feature. Offsetting the “Fisherman &

Boatowner” section (effective fromMarch 2020 too), is the newly revised

“AB Sailing” section, curated by ABEditor Peter Webster. He’s heading aspecialised team of yachtingcontributors covering an Australian-centric mix of international racing -mainly SAILGP, Olympics and worldchampionships - but only when ithappens (COVID-19 - wise) andAussie teams are competing. We alsocover relevant domestic sailingcompetitions - with a special focus onthe development and growth of youngpeople in sailing. AB, May 2020


** Deadlines can be changed at the last minute for many different reasons. If a release date is critical to acampaign, or involves an embargo, please check-in closer to the date to get the latest schedules. Everyeffort is made to keep to these schedules, but sometimes things happen that are beyond our control.

Deadlines & Themes for 2020

Australian Boating Major Themes + The Material & Release Schedule For 2020

Month Number Supplement Booking and/or Release Material Deadline** Date

New Year 2020 . . .

March AB #278 New, Incl. First Last Week February Released Fisherman & Boatowner monthly section

April AB #279 Last Week of March Released

May AB #280 Last week of April Released

June AB #281 Cruising Last week of May Released Multihulls*

July AB #282 AB’s 2020 SIBS Last week of June 2nd week July (VIRTUAL) Guide*

August AB #283 AB’s 2020 Last week of July 2nd week August Charter Guide*

September AB #284 Safety @ Sea* Last week of August 1st week September

October AB #285 Fishing Tackle* Last week of September 1st week October

November AB #286 Power Cats Last Week of October 1st week November

December AB #287 Getting Away Last Week of November 1st week December - Top TEN Destinations**

January AB #288 Summer Last Week December 2nd Week January Holidays Supplement



*URGENT Industry Notes:Due to the chaos created by the

COVID-19 pandemic, we arestruggling to hold anything likesensible production schedules,

but we are still producing ABevery month. However, the over-

arching Supplements andThemes shown below are being

handled on a month-by-monthbasis as the deadlines arise. In

most cases, we’ll run them, but itmight be a month or so later than

shown.

Popular Ad Sizes & Shapes

Art Director Notes: Australian Boating uses theoriginal “American Quarto” format. The so-called ‘Trimmed Page’ Size is 275 mm high x205 mm wide. The ‘type area’ on a full page is 248 mm x175 mm. We use 15 mm side margins, with 13 mmmargin on the top of the page, and 14 mm on thebottom. Where ‘super-size’ or bleed-off ads are beingdesigned, we strongly recommend designers still leavea 2-3mm margin inside the trimmed page area, and weSTILL recommend 1-2 mm ‘bleeds’ off the 3 edges (top,side, bottom) of the ‘trimmed’ page.

Graphics & Images: We still use the industrystandard 300 dpi screen ruling with photo images,ex-video pulls and complex graphics. Line work is morecommonly run at 144 dpi.

In other words, think of producing a high resolution ad

for a conventional, printed magazine - the rules don’tchange ‘coz we’re offine in the PDF format.

However, all sorts of creative options are nowavailable to agencies, especially those arising from theuse of video in AB advertising; making the advertising‘live’ is extremely effective and easy to do with just a littleadditional work in organising the vid link for the ad.

Text & Column Sizing: After much trial and error withour readers back in 2010-13 when we first went digitaland started targetting the inevitable growth of mobilephone readership, we settled on a 2 column per page (2 x 85mm cols with a 5mm centre gap layout, using12pt Helvetica or Times type) which reads beautifully onmobiles and tablets. However, if you have any specialideas, production concerns or issues, don’t hesitate tocall Peter at ABM on (07) 5502 8233

Popular advertisement sizes, where “w” = the width of the ad, and “h” = the height

Business card

Horizontal ‘ad’ 90 mm W x 55mm H

1/8th Page (“Strip”) ad Horizontal ad (only) 175 mm w x 30 mm h

1/6th Page ad Horizontal ad 85 mm w x 80 mm h

1/4 Page ad Horizontal ad 175 mm w x 60 mm h - Vertical ad 85 mm w x 120 mm h

1/3rd Page ad Horizontal ad 175 mm w x 80 mm h

1/2 Page ad Horizontal ad 175 mm w x 120 mm h - Vertical ad 85 mm w x 248 mm h

Full Page ad

Type Area 175 mm w x 248 mm h - Full Page Bleed (3 sides) 208 mm w x 281 mm h



Australian Boat Mags Pty LtdABN 34 167 221 114

35 Shannon Brook Grove Oxenford**, Queensland 4210 Australia

Phone (07) 5502 8233 From O/Seas: 61 - 7 - 5502 8233

Email [email protected] Web Site www.australianboatmags.com.au*We launched Australian Boating magazine in February, 1972 **Gold Coast, Queensland.


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AB November 2019 #275 AUD $8.99 12x Subscription $69 / $5.75 ea


l Norman Wright Builds A Superb 60’ Gameboat In Brisbane

l How The Euro Multi50 ‘Arkema 4’ Is Developed

The BOATWORKS Promises 10 Year Haul-Out Sponsorship ofthe Gold Coast’s Hard-WorkingAVCG RescueGroup, QF1 - As “Coast Guard 2”Undergoes AMajor Engine &Drive Refurbishment.

l The Lost Breed: We Re-Visit One Of The Best Small Cuddies. Ever.

l ‘Cruising Skipper’ Returns: First Cruise To The Whitsundays

May 2020 #280 AUD$14.95For copies, click here:

www.australianboatmags.com.auABAustralian Boating

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Isn’t It TimeA Recovering

Industry Re-FocusedOn AFFORDABLEFamily Boating ?


January 2019 #266 AUD$14.95ONLINE

For copies, click here: www.australianboatmags.com.au

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l The New Cruisers: Pursuit - Vista - Pajot - Merry Fisher - GT-50 & More!

l Australian Boating: ONLINE For Your Convenience

New!Riviera 39 SportsMotor Yacht

New!Wellcraft

242F CentreConsole

New!Oceanis 30.1

Released


February 2019 #267 AUD$14.95For copies, click here:

www.australianboatmags.com.au

l The New Hybrids: We Take A Closer Look At The ‘Silent Yachts’ Approach


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Wow - Check Out The New FLYER 10

High Performance Sportscruiser!

SpectacularSix NationSAILGPStarts On

Sydney Harbour

Can Tom Slingsby’s Aussie Team Win The Million Dollar Purse?

Jean-Luc Van Den Heede WINS Golden Globe Solo Race Around the World

ABAustralian BoatingAugust 2019 #272 AUD$14.95For copies, click here: www.australianboatmags.com.au

l The New Hybrids: We Take A Closer Look At The ‘Silent Yachts’ Approach

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Can Tom Slingsby’sAussie Team Win

The SAILGP’sMillion Dollar

Purse?

l First Aust Release: AQUILA’s 36 Sportscat & 44 Flybridge

l Seeing Is Believing!Ocean Alexander’s ‘DIVERGENCE 45’

l Boat Review: Rebooting The Cruise Craft 685 Explorer TEST

March 2020 #278AUD $14.95 ONLINE

l Another Aussie Cat Heads For Global Success

l NNeeiill DDuunnssttaann::“Secrets to fishing the islands off Sarina & Mackay, FNQ”

For copies, CLICK here:www.australianboatmags.com.au

Subscriptions: $39x 6 issues p.a.


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Results: Port Stephens WASZP Titles

Sir Ben’s BritsBlitz First 2020Round Of The SAILGP!


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AB December 2019 #276 AUD $8.99 12x Subscription $69 / $5.75 ea


l Cap Camarat 12.5 - Sensational New (Outboard) Coastal Cruiser

l How Giovanni Soldini Is Using Maserati’s ‘Fluid Dynamics’

2019: A Fabulous YearFor Tom Slingsby

The UK’s Fairline:Their Superb NewRange Is KeepingThe Euros On Their Toes . . .

l Boat Preview: Beneteau’s Impressive SWIFT TRAWLER 41

January 2020 #277 AUD $14.95 ONLINE

l Riviera Prepares For 2020 MiamiShowl 75th Rolex Sydney Hobart

Amid The SMOKE!l Australia’s Big Summer Of Sailing

For copies, CLICK here:www.australianboatmags.com.auSubscriptions: $48x 6 issues p.a.


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Kiwis Win The 29er Regatta . . but

Our Aussie Duo Retain The Title!



Very Sociable Media!

l Big Mulloway: Right In The Heart

Of The Port Of Brisbane . . . P.76

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March 2019 #268 AUD $14.95 ONLINE

The BIG Block Outboards:l Mercury’s New Verado400hp (For V. Big Boats!)

‘HOT’ Fishing Boat Test:l The ImposingBarracuda 8 Walkaround


l Technical: The Latest Info You Need To Know About Marine Batteries


Very Sociable Media!

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April 2019 #269 AUD $14.95For copies, CLICK here:

www.australianboatmags.com.au

l Global Release: Steyr Twin Diesel Focus 33 Sportscruiser

Fairline Targa 43 Open. . .

Here For Sanctuary Cove Show!

l AB SURVEY: The Cruising Multihull Lifestyle -

High, WIDE & Very Comfortable


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AB April 2020 #279 AUD $11.9912x Subscription $69 / $5.75 ea


l Remembering Hans Tholstrup’s Incredible (Signature 540) Voyage to Japan

Check Out ThisNorwegian150hp ElectricOutboard & This

l A Whole Month’s GREAT READING Whilst In Isolation!DespiteCOVID-19,The Luna RossaSquad KeepsTraining!

�

�200hp OXE Diesel

Outboard

Dreamed It Would BecomeIllegal For A Family To Go Boating?

� Who’d Have

l Australian Boating: ONLINE For Your ConvenienceJuly 2019 #271 AUD $14.95 ONLINE

Better Value FAMILY Cruiser: l Compact JeanneauNC33 Family Cruiser

l AWKR’s Three Days of Winter

Australian Women’s Keelboat RegattaDiv 1-2 Outcomes

See The Action Pics:l Tom Slingsby’s ResultsFrom Dramatic Round 3 SAILGP New York

For copies, CLICK here:www.australianboatmags.com.auAB

Australian Boating

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48 Years*later, we’re just as proud,independent and enthusiastic as ever.

/10 Australian Boating July-December 2020 National Media Kit

ABM’s 2020-21Australian Boatingmagazine Media Kit AB · alternative media. So AB’s 2020...

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