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    .

    AKNOWLEDGEMENT

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    ACKNOWLEDGEMENT

    As I submit this project I must acknowledge many of those who haveencouraged and facilitated the successful of the project.

    My deepest thanks to all the people who directly or indirectly supported me in

    making this project very object oriented and useful for others.

    I express my gratitude to Dr.Agraval, Principal of college of computer &

    management studies, Vadu. And my project guide Mr.Harshad Patel for their support and a heart

    felt thanks to all my faculty members. Special thanks to Mr.Ashok Chaudhary, Director ofvishwas bio-genetics pvt.ltd who give me supported, guided and helpful for practical knowledge

    of project report.

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    PREFACE

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    PREFACE

    In the partial fulfillment of the course of BBA, while is three-year full time

    course conducted by the North Gujarat University in the College of computer & management

    studies, Vadu. The students are required to prepare a project in the final year, that is undertaken

    in the subject in which the student specializes.

    It suffices to the practice training and fieldwork, which students are required to

    undergo as the part of BBA. This project is thus composed as a part of the academic requirement

    under the course curriculum.

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    INDEX

    SR.NO TOPIC PAGE NO

    CHAPTER:-1 GNERAL INFORMATION

    INTRODUCTION

    HISTORY OF INDUSTRY

    NAME & ADDRESS OF THEORGANIZATION

    BOARD OF DIRECTORS

    HISTORY OF COMPANY

    PRODUCT PROFILE

    CHAPTER:-2 DISTRIBUTION CHANNEL

    INTRODUCTION

    NATURE OF DISTRIBUTION

    FUNCTION OF DISTRIBUTIONCHANNEL

    DISTRIBUTION CHANNEL LEVEL

    CHAPTER:-3 RESEARCH METHODOLOGY

    FORMULATING THE RESEARCHPROBLEM

    RESEARCH DESIGN

    SOURCE OF DATA

    SURVEY METHOD

    SAMPLE DESIGN AND SAMPLE SIZE

    CHAPTER:-4 FINDINGS & ANALYSIS

    CHAPTER:-5 MODEL QUESTIONNAIRE

    CHAPTER:-6 CONCLUSION

    CHAPTER:-7 BIBLIOGRAPHY

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    GENERAL

    INFORMATION

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    INTRODUCTION

    Agriculture is the lynchpin of Indian economy. Ensuring food security for more than 1 bn Indian

    population with diminishing cultivable land resource is a herculean task. This necessitates use ofhigh yielding variety of seeds, balance use of fertilizers, judicious use of quality pesticides along

    with education to farmers & use of moderfarming techniques.

    It is estimated that India approximately loses 18% of the crop yield valued at Rs. 900 bn due to

    pest attack each year. The use of pesticides help to reduce the crop losses, provide economic

    benefits to farmers, reduce soil erosion & help in ensuring food safety and security for the nation.

    The Indian pesticide industry with 82000 MT of production for 2005-06 is ranked second in Asia

    (behind China) and twelfth globally. In value terms, the size of the Indian pesticide industry was

    estimated at Rs 68 bn for 2006, including exports of Rs. 28 bn.

    Globally, due to consolidation in the industry, the top 5 global MNCs control almost 60% of themarket. In India, the industry is very fragmented with about 30-40 large manufacturers and about

    400 formulators.

    Per hectare consumption of pesticide is low in India at 381 grams when compared to world

    average of 500 grams. Low consumption can be attributed to fragmented land holdings, low level

    of irrigation, dependence on monsoons, low awareness among farmers about the benefits of usage

    of pesticides, etc. India, being a tropical country, the consumption pattern is also more skewed

    towards insecticides which accounted for 67% of the total pesticide consumption in FY06.

    India due to its inherent strength of low cost manufacturing and qualified low cost manpower is a

    net exporter of pesticides to countries such as USA and some European & African countries.

    Exports formed 41% of total industry turnover in FY06 and have grown at a CAGR of 18% from00-01 to 05-06.

    Prior to 2005, i.e. in the process patent regime, Indian companies focused on applied research and

    concentrated on marketing generic and off-patent products. Due to this R&D expense by Indian

    companies was lower at approximately 1% of turnover. Global companies focused on high-end

    specialty products and dominated the market for patented new molecules. However, with onset of

    product patent regime in India since 2005, Indian companies will need to increase R&D expense

    to meet competition from MNCs. Alternatively Indian companies can be competitive in the areaof CRAMs.

    With the advent of the IPM technique, the use of biopesticides & GM seeds has increased.

    Globally, GM seeds are used mainly for commercial crops like cotton, maize, soyabean & canola.

    In India Bt cotton is widely used and the acreage stood at 3.80 mn ha (42% of total cotton area)

    for 2006. Use of GM seeds may diminish use of insecticides but use of herbicides may improve.

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    HISTORY OF INDUSTRY

    Since before 2500 BCE, humans have utilized pesticides to protect their crops. The first knownpesticide was elemental sulfurdusting used in Sumeria about 4,500 years ago. By the 15th

    century, toxic chemicals such as arsenic, mercury and lead were being applied to crops to kill

    pests. In the 17th century, nicotine sulfate was extracted from tobacco leaves for use as an

    insecticide. The 19th century saw the introduction of two more natural pesticides,pyrethrum

    which is derived from chrysanthemums, and rotenone which is derived from the roots of tropical

    vegetables.

    In 1939, Paul Mullerdiscovered that DDT was a very effective insecticide. It quickly became the

    most widely-used pesticide in the world.

    In the 1940s manufacturers began to produce large amounts of synthetic pesticides and their use

    became widespread. Some sources consider the 1940s and 1950s to have been the start of the

    "pesticide era." Pesticide use has increased 50-fold since 1950 and 2.3 million tonnes (2.5 million

    short tons) of industrial pesticides are now used each year. Seventy-five percent of all pesticides

    in the world are used in developed countries, but use in developing countries is increasing.

    In the 1960s, it was discovered that DDT was preventing many fish-eating birds fromreproducing, which was a serious threat tobiodiversity.Rachel Carson wrote the best-selling

    bookSilent Springaboutbiological magnification. The agricultural use of DDT is now banned

    under the Stockholm Convention on Persistent Organic Pollutants, but it is still used in some

    developing nations to prevent malaria and other tropical diseases by spraying on interior walls to

    kill or repel mosquitoes.

    http://en.wikipedia.org/wiki/Sulfurhttp://en.wikipedia.org/wiki/Arsenichttp://en.wikipedia.org/wiki/Mercury_(element)http://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Nicotinehttp://en.wikipedia.org/wiki/Sulfatehttp://en.wikipedia.org/wiki/Tobaccohttp://en.wikipedia.org/wiki/Pyrethrumhttp://en.wikipedia.org/wiki/Chrysanthemumhttp://en.wikipedia.org/wiki/Rotenonehttp://en.wikipedia.org/wiki/Vegetablehttp://en.wikipedia.org/wiki/Paul_Hermann_M%C3%BCllerhttp://en.wikipedia.org/wiki/DDThttp://en.wikipedia.org/wiki/Biodiversityhttp://en.wikipedia.org/wiki/Rachel_Carsonhttp://en.wikipedia.org/wiki/Silent_Springhttp://en.wikipedia.org/wiki/Biological_magnificationhttp://en.wikipedia.org/wiki/Stockholm_Conventionhttp://en.wikipedia.org/wiki/Malariahttp://en.wikipedia.org/wiki/Sulfurhttp://en.wikipedia.org/wiki/Arsenichttp://en.wikipedia.org/wiki/Mercury_(element)http://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Nicotinehttp://en.wikipedia.org/wiki/Sulfatehttp://en.wikipedia.org/wiki/Tobaccohttp://en.wikipedia.org/wiki/Pyrethrumhttp://en.wikipedia.org/wiki/Chrysanthemumhttp://en.wikipedia.org/wiki/Rotenonehttp://en.wikipedia.org/wiki/Vegetablehttp://en.wikipedia.org/wiki/Paul_Hermann_M%C3%BCllerhttp://en.wikipedia.org/wiki/DDThttp://en.wikipedia.org/wiki/Biodiversityhttp://en.wikipedia.org/wiki/Rachel_Carsonhttp://en.wikipedia.org/wiki/Silent_Springhttp://en.wikipedia.org/wiki/Biological_magnificationhttp://en.wikipedia.org/wiki/Stockholm_Conventionhttp://en.wikipedia.org/wiki/Malaria
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    NAME & ADDRESS OF THE ORGANISATION

    NAME:- VISHWAS BIO-GENETICS PVT. LTD.

    FACTORY ADDRESS:-

    VISHWAS BIO-GENETICS PVT. LTD,

    421-G.I.D.C. MANSA,

    DIS:- GANDHINAGAR-382845,

    GUJARAT, INDIA.

    PHONE:- (O) 91-2763-274838, (R) 91-2763-273538

    REGISTER OFFICE ADDRESS:-

    VISHWAS BIO-GENETICS PVT. LTD,

    PLOT NO:-E-2/2, GREEN CITY,

    OPP.RIDDHI MARUTI SERVICE STATION,

    SECTOR:-26,

    GANDHINAGAR-382026.

    E-MAIL:-

    [email protected]

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    BOARD OF DIRECTORS

    (1) DINESH BHAI B. CHAUDHRY

    (2) AMBABEN A. CHAUDHARY

    (3) RAMILABEN V. CHUDHARY

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    HISTORY OF VISHWAS BIO-GENETIC PVT.LTD.

    VISHWAS BIO-GENETICS PVT. LTD. Established on 1999 in mansa as a proprietor firm.

    Vishwas bio-genetics pvt. ltd. has two plant in mansa.

    The name of plant is:-

    (1) vishwas hybrid seeds co. ,

    (2) vinsent crop science chemicals ,

    vishwas hybrid seeds co. mainly produced hybrid seeds, & vinset crops science chemicals

    mainly produced pesticides products in their plants.

    At that time they mainly produced, the production of cirtify seeds like in cotton, caster and wheat

    etc. After some years they focused on devloped their plant capacity to produce more products and

    get more share in market.

    Then after in 2007, the vishwas hybride seeds company & vinsent crop science chemicals

    has been converted proprietor firm to pvt.ltd. Company and create new name vishwas bio-

    genetics pvt.ltd. Now they are produce the production of cirtify seeds like in cotton, caster and

    wheat and also hybrid cotton, hybrid caster, hybrid bajara, hybrid wheat & pesticide products.

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    PRODUCT PROFILE

    Hybrid wheat:-

    Hybrid cotton:-

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    Hybrid bajara:-

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    DISTRIBUTION CHANNEL

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    DISTRIBUTION CHANNEL

    Distribution - introduction

    Distribution (or "Place") is the fourth traditional element of the marketing mix. The other three

    are Product, Price and Promotion.

    The Nature of Distribution Channels

    Most businesses use third parties orintermediaries to bring their products to market. They try to

    forge a "distribution channel" which can be defined as

    "All the organizations through which a product must pass between its point of production and

    consumption"

    Why does a business give the job of selling its products to intermediaries? After all, using

    intermediaries means giving up some control over how products are sold and who they are sold

    to.

    The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They

    have the contacts, experience and scale of operation which means that greater sales can beachieved than if the producing business tried run a sales operation itself.

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    Functions of a Distribution Channel

    The main function of a distribution channel is to provide a link between production and

    consumption. Organizations that form any particular distribution channel perform many key

    functions:

    Information Gathering and distributing market research and intelligence - important

    for marketing planningPromotion Developing and spreading communications about offers

    Contact Finding and communicating with prospective buyers

    Matching Adjusting the offer to fit a buyer's needs, including grading, assembling

    and packaging

    Negotiation Reaching agreement on price and other terms of the offer

    Physical distribution Transporting and storing goods

    Financing Acquiring and using funds to cover the costs of the distribution channel

    Risk taking Assuming some commercial risks by operating the channel (e.g. holding

    stock)

    All of the above functions need to be undertaken in any market. The question is - who performs

    them and how many levels there need to be in the distribution channel in order to make it cost

    effective.

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    Numbers of Distribution Channel Levels

    Each layer of marketing intermediaries that performs some work in bringing the product to its

    final buyer is a "channel level". The figure below shows some examples of channel levels for

    consumer marketing channels:

    In the figure above, Channel 1 is called a "direct-marketing" channel, since it has no

    intermediary levels. In this case the manufacturer sells directly to customers. An example of a

    direct marketing channel would be a factory outlet store. Many holiday companies also market

    direct to consumers, bypassing a traditional retail intermediary - the travel agent.

    The remaining channels are "indirect-marketing channels".

    Channel 2 contains one intermediary. In consumer markets, this is typically a retailer. The

    consumer electrical goods market in the UK is typical of this arrangement whereby producers

    such as Sony, Panasonic, Canon etc. sell their goods directly to large retailers such as Comet,

    Dixons and Currys which then sell the goods to the final consumers.

    Channel 3 contains two intermediary levels - a wholesaler and a retailer. A wholesaler typically

    buys and stores large quantities of several producers goods and then breaks into the bulk

    deliveries to supply retailers with smaller quantities. For small retailers with limited order

    quantities, the use of wholesalers makes economic sense. This arrangement tends to work best

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    where the retail channel is fragmented - i.e. not dominated by a small number of large, powerful

    retailers who have an incentive to cut out the wholesaler. A good example of this channel

    arrangement in the UK is the distribution of drugs.

    RESEARCH

    METHODOLOGY

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    RESEARCH METHODOLOGY

    1. formulating the research problem

    - Unnoticed opportunities are used

    2. Research design

    - Descriptive research design

    3. Sources of data

    - Primary as well as secondary data

    4. Survey method

    - Personal and telephonic interview

    5. Sample design and sample size

    - Sample design - probability sample design and under probability sample designwe used

    - Random and area sampling

    - Sample size-sample size is 100

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    1.Formulating the research problem

    The first step in the research process is to formulating the research problem it is the most

    important stage in applied research, as poorly defined problem will not yield useful result. There

    are three types of problem;

    1. over difficulties

    2. Latent difficulties

    3. Unnoticed opportunities

    In this project the unnoticed opportunities problems are used. The problems like customer

    satisfaction is very important to know and if it is not checked in time, would some become

    evident.

    Units of analysis:-

    The individual or object whose characteristics are to be measured is called as unit of analysis in

    this research unit of analysis in this research unit of analysis are the buyer of products of

    vishwas bio-genetics pvt.ltd.

    Space boundries:-

    Space boundary means the area that we are using for the field survey. In this research the scope

    for the survey was Gandhinagar city.

    Characteristic of interest:-

    This aspect identifies the focus of the problem. In this project characteristic of the interest is toknow the customer satisfaction level of the buyer of the products of vishwas bio-genetics

    pvt.ltd.

    Environment condition:-

    This aspect indicates the uniqueness or generality of the problem. The company wants to know

    the customer satisfaction level of the buyer of the products of vishwas bio-genetics pvt.ltd. In it

    different factor like models, features, delivery, quality are taking in to consideration and it is

    research through questionnaire.

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    Hypothesis development:-

    A hypothesis is a proportion or assumption which the researcher wants to verify. While the

    formulation and testing of hypothesis are important in research but it is not necessary that every

    marketing research study have a hypothesis. So we have not taken hypothesis.

    2. Choice of research design

    A research design specifies the methods and procedure for conducting a particular study. There

    are three types of research design.

    1. Exploratory research design

    2. Descriptive research design

    3. Causal research design

    The exploratory research is one in which problem is to discover. But in project work no problem

    is discovered so that exploratory study is not used by me.

    A causal research is one in which cause and effect relationship is to be researched but in objective

    is not related with the cause and effect relationship thus also not used this research design.

    A descriptive study is under taken when the researcher wants to know the characteristics of

    certain group.

    In project, I used this research design for analyzing the group of buyer, how they purchase and

    their purchasing power. The cross sectional studies is used because to collect the more

    information from the respondent.

    3. Determining the source of data

    This step is related with the collection of data. There are two types of sources from which the data

    has to be received.

    1. Primary data

    2. Secondary data

    For this project I used primary data in terms of the questionnaire to collect the information from

    the distributers, dealers and customer. Secondary sources are also useful in this project in terms of

    the magazines and web sites.

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    4. Designing data collection form

    Once the decision of collecting the primary data is taken one has to decide about the mode of

    collection. There are two types of methods.

    A. Observational methods:-

    A. structured - unstructured observation

    B. disguised undisguised observation

    C. observation under laboratory setting natural setting

    D. direct indirect observation

    E. human mechanical observation

    B. survey method:-

    A. personal interview

    B. telephonic interview

    C. mail interview

    D. dairy interview

    I used survey method in terms of personal interview and telephonic interview.

    I used a structured questionnaire which is the format list of questions to get the information.

    Questionnaire is of two types:

    A. structured non disguised

    B. structured disguised

    A structured non disguised questionnaire has been used by me where the listing of the question

    is in a pre arranged order and where objective of the research known to the respondents.

    We used both the types of the questions i.e. open ended and close ended.

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    5.Determining the sample design and sample size

    Once the researcher has developed a research design including the questionnaire, he has to decide

    the information to be collected from the population. In this project I used sample survey. The

    sample size is of 100. There are two types of sample design:

    1. Non probability sample design:-

    A. Quota samplingB. Judgment sampling

    C. Convenience sampling

    2. Probability sample design:-

    A. Random samplingB. Systematic sampling

    C. Stratified random

    D. Cluster sampling

    E. Area sampling

    F. Multiple samplingG. Sequential sampling

    For the research, I have used the probability sample design Random sampling and Area

    sampling in which different areas of Gandhinagar and mansa city has been interviewed.

    6. Organizing and conducting the field survey

    It is the most important step in the research process. Having prepared the questionnaire and select

    the sample design, sample size now organizing and conducting the field survey is to be taken.

    Two important aspects are considered:

    1. Interviewing

    2. Supervision of the field work

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    In this project, interviewing has been done by me and I face difficult to some extent because of

    non availability and time limit contributed by respondents, otherwise with our tact, initiative and

    approached they were ready to give the response.

    7. Processing and analyzing the collected data:-

    After the field survey is over and filled up questionnaire has been received, the next step is to

    processing and analyzing the collected data. For that we have used the number of tables to bring

    out the main information in a meaningful manner. Some dummy tables and hand tabulation is

    also used for the proper analysis and interpretation of the data, which is shown under the cheaper

    finding and analysis of the research.

    8. Preparing the research report:-

    Lastly, after the tabulation, interpretation and analysis of the data, a proper report containing the

    finding of the research study and suggestion is prepared. As a research, a sufficient cares taken by

    me for the presentation of the report. Use of tables, charts and principles of writing the report are

    also considered. A written report is prepared including the logical format, which is prepared in

    the form of table of contents/index.

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    FINDINGS

    AND

    ANALYSIS

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    FINDINGS AND ANALYSIS

    It is very important chapter apart from the earlier chapter. Because in this chapter the researcher

    his findings to the relevant parties.

    Finding and analysis of each question is shown below:

    Q.1 Awareness of products

    Objective:-

    The main objective behind this question is measure the awareness of product into the market

    Answers Yes No Total

    Percentage 47 53 100

    Percentage

    YN

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    Interpretation:-

    From the above chart and table, it is clear that most of the awareness of product is 47 percent in

    the market.

    Suggestion:-

    Company should increase their awareness in the market to get more market share and get more

    benefits to take sell their products into the market, so company has to increase their marketing in

    the market.

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    Q.2 Medium of awareness:-

    Objective:-

    To know the medium through which the respondents came to know about the products of

    vishwas bio-genetics pvt. Ltd.

    Medium Friends Family Ads MagazineNewspaper Personal

    Percentage 41% 9% 16% 6% 9% 12%

    MEDIUM OF AWARN E

    0%

    5%10%15%

    20%25%

    30%

    35%40%

    45%

    Frien

    ds

    Family Ad

    s

    Maga

    zine

    News

    paper

    Perso

    nal

    Percent

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    Interpretation:-

    From the above table and chart, we can see that friends and ads are the most popular medium of

    awareness.

    Suggestion:-

    Reference selling is the best medium to know about the vishwas bio-genetics products. Positive

    word of mouth has created more awareness in respondents. The other medium i.e. ads and other

    promotional measures have not contributed much to the sell. Thus company has to more considerthe less promotional medium of awareness.

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    Q.3 Price of the vishwas bio-genetics products

    Objective:-

    The main objective behind this question is to know weather the customer are price sensitive or

    not.

    Price High Very high Fair Low

    Percentages 9% 6% 85% 0%

    Pecentag

    High

    Very h

    Fair

    Low

    Interpretation:-

    More than 50% of customer perceived the price at which products offer is fair.

    Suggestion:-

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    The price at which the vishwas bio-genetics products is selling, it is pursued as a reasonable price

    looking at the features provided by the company.

    Q.4 Problem in products of vishwas bio-genetics pvt.ltd

    Objective:-

    To know is there any problem in a product of vishwas bio-genetics pvt.ltd.

    Problem No Yes

    Percentage 72% 28%

    0%

    50%

    100%

    No Yes

    Problem of produ

    Percent

    Interpretation:-

    From the above table and chart, 28% of the customer believes that there is problem in products.

    Suggestion:-

    The company and dealer have tried to solve the customer problem as soon as possible and make

    them satisfied customer through their better service.

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    Q.5 Reason for choosing the products of vishwas bio-genetics pvt.ltd.

    Objective:-

    Reason Percentage

    Reputation of the company 27%

    Brand image of the company 37%

    Easy avaibility in market 21%

    Maintenance 15%

    Reputationcompany

    Brand imagthe compan

    Easy avaibilmarket

    Maintenanc

    Interpretation:-

    Most of the customers are purchasing the car because of brand image of the company, reputation

    and maintenance.

    Suggestion:-

    The company has good reputation and brand image in the market. Thus, company has to maintain

    image in the market.

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    Q.6. Overall pleasure

    Object:-

    The objective is to know what the customers feel when they use the product of vishwas bio-

    genetics pvt.ltd.

    Criteria Very good Good poor

    Percentage 31% 69% 0%

    Percentage

    31%

    69%

    0%

    Very good Good poor

    Interpretation:-

    Most of the customer is satisfies when they use the products of vishwas bio-genetics pvt.ltd.

    Suggestion:-

    Because of the great pleasure felts by the customer when they use the products, thus the company

    provides the great comfortableness to their customers.

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    Q.7 Intention to change vishwas bio-genetics product with other Brands

    Objective:-

    The aim is to explore that whether the users want to change the products with other products.

    Inention Yes No Can't say

    Percentage 20% 75% 5%

    Yes

    20%

    No

    75%

    Can't say

    5%

    YesNo

    Can't s

    Interpretation:-

    Most of the customers do not want to change their product only 20% customers want to change.

    Suggestion:-

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    As almost 1/4th customers want to change products of vishwas bio-genetics pvt.ltd. The company

    should make some critical amendments like further price revising,adding new features, easy

    maintenance etc.

    Q.8 Prefered brand other then vishwas bio-genetics pvt.ltd.

    BrandAnkur hybrid seedspvt.ltd. Avni seeds ltd Mahyco seeds ltd.

    Vikramseeds ltd.

    Vishwas bio-genetics pvt.ltd.

    Percentage 28% 14% 18% 19% 21%

    28%

    14%18%

    19%

    21%

    Ankur hybrid seeds pvt.ltd. Avni seeds ltd

    Mahyco seeds ltd. Vikram seeds ltd.

    Vishwas bio-genetics pvt.ltd.

    Interpretation:-

    Ankur hybrid seeds pvt.ltd. leads the market while vishwas bio-genetics pvt.ltd. Follows the

    ankur with 21% market share.

    Suggestion:-

    Vishwas bio-genetics pvt.ltd. Should go for a different and better strategies relating to production,

    marketing etc. to achieve.

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    Q.9 Prediction about the future of vishwas bio-genetics pvt.ltd.

    Objective:-

    The objective to know what the consumers think about the future of vishwas bio-genetics pvt.ltd.

    P e rc e n t

    2 5

    5 5

    1 64 %

    0 %

    1 0 %2 0 %

    3 0 %

    4 0 %5 0 %

    6 0 %

    V . g o o d G o o d A ve ra g e P o o r

    V . g

    G o o

    A ve rP o o

    Interpretation:-

    Most of the consumers think that vishwas bio-genetics pvt.ltd. Will achieve good result in future.

    Criteria V.good Good Average Poor

    Percentage 25% 55% 16% 4%

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    Q.10 Suggestion from customers

    After analyzing the findings and analysis of customer satisfaction level of products of vishwas

    bio-genetics pvt.ltd. I here by present few suggestions from our side and from the buyer of seeds& pesticide products, which are in our view, prove to be helpful to the company:

    1. The first and very important suggestion is that the dealer/company musthave to improve its service and features of products like more strong output

    from seeds & pesticide product

    2. The dealer has to give proper training to their executives/sales man staffshould be well trained.

    3. Friend reference is most contributed medium of awareness of the vishwas

    bio-genetics products, thus the dealer/company has to maintain/improve

    good relation with the customers for more selling of products.

    4. Dealer has to use the vishwas bio-genetics reputation/brand image as a

    promotional tool in market.

    5. Vishwas bio-genetics pvt.ltd. has to increase their marketing strategy to

    increase market share & awareness of their products into the market.

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    MODEL

    QUESTIONNAIRE

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    QUESTIONNAIRE

    Q.1Are you use any type of pesticide products or hybrid seeds in your farming activity?

    1) Yes 2) No

    Q.2 Are you heard the name of vishwas bio-genetics pvt.ltd?

    1) Yes 2) No

    Q.3 which of the following company is much popular in pesticide or hybrid seeds industry?

    1) Ankur hybrid seeds pvt.ltd.

    2) Avni seeds ltd.

    3) vishwas bio-genetics pvt.ltd.

    4) Mahyco seeds ltd.

    Q.4 How did you came to know about vishwas bio-genetics pvt.ltd.?

    1) Friends

    2) Family

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    3) Advertisement

    4) Magazine

    5) News paper

    6) Any other

    Q.5 which is the most viewable products of vishwas bio-genetics pvt.ltd in the market?

    1) Hybrid seeds 2) Pesticide products

    Q.6 The price level of products of vishwas bio-genetics pvt.ltd?

    1) Very good 2) Good 3) Average 4) Poor

    Q.7 Your opinions about the features of the products of vishwas bio-genetics pvt.ltd?

    1) Very good 2) Good 3) Average 4) Poor

    Q.8 Reason, why you select the product of vishwas bio-genetics pvt.ltd?

    1) Reputation of the company

    2) Brand image of the company

    3) Easy avaibility in market

    4) Maintenance

    5) Any other ____________

    Q.9 what about the overall products pleasure?

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    1) Very good 2) Good 3) Average 4) Poor

    Q.10 Do you want to change vishwas bio-genetics pvt.ltd. brands, if yes, then which companys

    brand you will prefer?

    1) Ankur hybrid seeds pvt.ltd.

    2) Avni seeds ltd.

    3) Mahyco seeds ltd.

    4) Vikram seeds ltd.

    Q.11 Can you tell about future of vishwas bio-genetics pvt.ltd?

    1) Very good 2) Good 3) Average 4) Poor

    Q.12 which are the features that considered by you at the time of buying of products of vishwas

    bio-genetics pvt.ltd.?

    1) Model

    2) Price

    3) Quality

    4) Quantity

    Q.13 From your point of views any problem in products of vishwas bio-genetics pvt.ltd.?

    1) Yes 2) No

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    If yes, what?

    _________________________________________________________________

    Q.14 Any suggestions?

    ________________________________________________________________________

    ______________________________________________________________________________

    __________________________________________________________________

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    CONCLUSION

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    CONCLUSION

    On the bases of the company visit to vishwas bio-genetics pvt.ltd. I can conclude that vishwas

    bio-genetics pvt.ltd. is trying to become the leader in few products in seeds & pesticide products.

    In the company, cordial relation exists between the workers-workers and workers-management.

    Managers have been adopting reactive strategy towards industrial relations.

    Thus through this company visit to such a wonderful developing industrial unit, I came to know

    about each and every minute process and sections and their working and which proved to be a

    added knowledge.

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    BIBILIOGRAPHY

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    BIBLIOGRAPHY

    Reference book:-

    Philip kotler marketting management

    Website:

    www.google.com

    www.wikipedia.com

    www.indianfoline.com

    http://www.google.com/http://www.wikipedia.com/http://www.indianfoline.com/http://www.google.com/http://www.wikipedia.com/http://www.indianfoline.com/