In what way does your media product use, develop or challenge forms and conventions of real media products?

We have challenged R&B conventions such as the rich and famous life style many R&B videos have a number of different flashy items within there videos that show the rich and famous life style as we have not included such things in our video as you can see below .

Flashy expensive cars

Big houses

Small simple room

The use of public transport

Its clear to see that our music video does not include these props and extras our video is set in a very simple location its clear that our star does not have thousands of pound. I feel that many of these current R&B videos are just a way to show of what they got, just for every one to see .Each video tries to do this bigger and better and this convention is clear in many videos compared to just the few examples that I have show . I am glad that we have challenged this convention although it would be very hard to use considering we are A2 students I don’t know any one with a mansion that we could borrow ,but this setting shows a more simpler side to the video not all about the fast cars the money we have represented what our songs about this aloud the video to focus more on the song its self the love that is shown through the song more than the objective side. It allows us to focus more on the story of the two people than objects, I think in some ways its better to not use conventions of a music video because you lose what's going on in the video the story and the lyrics rather than the focus being on other things.

Laura mulvey and the male Gaze theory suggest the video suggest that videos are made buy men for their pleasure , looking at how men view women and to be seen as sexual objects they are for the males own pleasure with the provocative clothing they become the focus of the video. This theory can be applied to many R&B videos and is a typical convention many of the women seen in these videos are provocatively dressed acting in a provocative way dressed as you can see in the examples bellow.

As its clear to see we have also challenged this conventions within our video as we have not used any provocative images of our star she is in simple clothing, I feel that this would not be affective with our chosen song ,as it is a song about love and a troubled relationship , I feel that we would loss this if we where to have any provocative scenes in or music video as we our trying to tell the story of our artist and her relationship we could lose this as it becomes more focused on the images being seen , although we have not done this many R &B videos still have a very provocative side even when they are songs about love Even though we have not done this does not mean that our star is not the main focus the shot above shows the star Chloe standing in front of a white wall this allows her to stand out it is also a very close shot we feel the connection with her as she looks directly at the camera she is still the main attention she is what our eyes are drawn to ,but not because she is half naked this shows that you don’t have to show provocative clothing to get the attention of others but this is what many videos focus on these is it still about the music ?

A number of music videos not just ones of our genre apply two a number of Andrew Goodwin's theory 6 features of a music video, we have also applied to some of these conventions such as the relation to the lyrics and the text we are seeing on screen, this is shown twice within our video both the text on the phone and the text in the sky appear along side the lyrics that we can hear.

The star image is also seen in many videos and we have also used this with in ours we have a clear close up of the star this makes her the main attraction and a clear selling point for our album also it’s a form of communication they are telling us a story and we the audience are listening ,we engage become more interested in the story being told this helps the audience to believe and make it more realistic the authenticity of the story that is being told although the lip syncing needs to be correct as the audience need to believe this is real .

Voyeurism is also a part of Goodwin's theory and also a convention seen in many genres of music videos that we have also used in our video so we have formed to this convention this is where they are unaware that they are being filmed we can see this here in this clip as she gets ready to go out she makes no connection or eye contact with the camera its like she doesn’t even no that the camera is there this gives the audience the feeling of a normal person no longer performing for the cameras its more realistic for the story that is being told and a better understanding of the star them self.