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Capabilities Presentation

Business Profile

Founded in 1980, we specialize exclusively in business-to-business marketing public relations

Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally.

Offices in New York, London, and Singapore

Industry specialization includes packaging, printing, converting, adhesives/nonwovens, chemicals, plastics, energy, pharmaceutical, medical device, software

Language capabilities include German, Italian, French, Spanish, Portuguese, Polish, Cantonese, Mandarin, Hindi, Punjabi, Gujrati, Marathi

Clients range from multi-billion dollar, global organizations to smaller, regionally-focused companies

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Client Experience

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ABI’s Methodology

1) Marketing Consultancy and Media Strategy

2) Content and Technology Development

3) Communication and Media Execution

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ABI’s Methodology

1) Marketing Consultancy and Media Strategy:

Identify and clearly articulate a company’s business value and differentiated positioning

Outline the media strategy based on the business goals of the organization

Develop creative concept outlining recommendations for articulating the positioning visually and through language

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ABI’s Methodology

2) Content and Technology development:

Develop key messages for all target audiences by “translating” technical details or into tangible business benefits

Develop credible content for all media outlets that resonates with key industry specifiers

Create the visual layer of communication – whether it’s corporate design, screen design, motion design or print design

Technical consultancy and development of all online components

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ABI’s Methodology

3) Communication and Media Execution:

Leverage key industry media in print and online to educate, build/strengthen/modify brand awareness and drive purchasing decisions

Build communication portals and profiles, such as websites, microsites, YouTube channels, LinkedIn Profiles

Enhance SEO and build a comprehensive Search Profile through placement of credible content

Drive traffic to websites, trade show booths, and events through search engine optimization and search profile enhancement

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Marketing Consultancy

• Corporate branding

• Product branding

• Brand architecture

• Naming and taglines

• Trade booth design

• Website development

• Marketing strategy

• Sales support

Content Development

• Positioning and Messaging

• Blog content

• Feature articles

• Testimonials/Case Histories

• Press releases

• Videos

• Brochure copy

• Presentations

• Podcast scripts

• Speeches

• Web copy

• Story boards and scripts

Communications

• Media relations

• Print media

• Online media

• Social media

• Trade Show support

• Speaking opportunities

• Executive interviews

• Media tours

• Round-up articles

• Press conferences

• Custom events

• Search Engine

Optimization

Our Unique Value

Global perspective

Culturally diverse team with varied professional backgrounds located in offices worldwide

Boutique Approach

Personal approach to client service, with appropriately staffed global resources

One-stop-shop

Brand positioning + marketing + technology

Technologically savvy

Ahead of the curve, providing our clients with the most effective communication vehicles available

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CLIENT CASE STUDIES

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Zip-Pak felt that they were missing an opportunity to grow business by focusing

their selling on purchasing agents and packaging engineers.

ABI recommended a comprehensive corporate branding program to help Zip

Pak reach brand owners and marketing managers. In this case, the brand

needed to be developed, so we started at the beginning:

Logo development

Positioning/Messaging

Style Guide

Product/Brand Architecture

Internal Communications

Publicity Campaign

Marketing Materials

Website

Trade Show Booth Consultation

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Solution

Step 1. Refresh corporate brand and establish guidelines for use of visual and language identity elements

Step 2. Clarify communication of technology portfolio

Step 3. Develop messaging platform and marketing materials

Step 4. Communication to target audiences

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STEP 1 - Establish Visual Identity

Process

1. Conduct strategic brand workshop with key decision makers

2. Audit all global marketing materials

3. Provide corporate brand equity analysis and recommendations

4. Redesign logo, if necessary, for consistent use globally

5. Develop global corporate style standards

6. Develop iconic image to visually represent Zip-Pak’s business

7. Develop new communications templates, printed and digital

8. Create new portfolio of imagery that conveys the benefits of Zip-Pak technology

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The new typography:

• Powerful, consistent weight of the lettering suggests strength, integrity, reliability.

• Angled/italic feature indicates forward movement, innovation.

The new icon:

• Subtle but significant revisions modernize the logo for a cleaner look

• The color line design® has been added to the logo.

Improved functionality:

• Designed to reproduce more easily for improved visibility on consumer packaging and small applications

Redesign logo for use globally

Iconic image to communicate

brand benefits

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Develop new communications templates, printed and digital

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Develop global corporate style standards

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Create new portfolio of imagery that reinforces key messages

STEP 2 - Clarify Technology Portfolio

Purpose

To facilitate more strategic marketing investments

Process

1. Conduct audit of all Zip-Pak products and brands

2. Individual technology brand equity analysis and recommendations

3. Brand Architecture Development

4. Development of Stage-Gate Process for branding of new technologies

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Brand Architecture Development

STEP 3 - Develop Messaging Platform and Marketing Materials

Process

1. Develop new positioning and messaging

2. Develop brand book as marketing collateral

3. Internal rollout program

4. External rollout program

1. Website

2. Trade show booth consultation

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New Messaging Platform to reach Brand and Marketing Managers

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Sales messaging document

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Brand Owners/Marketing Managers Converters Product/Package Development Managers

Zip-Pak

• Innovative and forward-thinking• Global capabilities• Zip-Pak’s logo on consumer packaging enhances brands

• Highly technical, experienced resealable packaging experts• Systems approach• Easy to work with -Global distribution -On-site technical support

• Systems approach• 20 years in consumer packaging -Experience putting zipper on any package format or product/application -Continually developing new technologies

Zipper Technology

Benefits to brand:• Builds brand preference• Enhances brand appeal• Helps to differentiate brand from the competition• Ability to reseal keeps brand packaging in front of consumer longer• Can be used as a tool for re-branding to energize a product line

Benefits to consumer:• Enhances consumer convenience -Easy to open and reseal -No need to transfer contents into another container to store unused portions• Preserves product freshness• Slider is easy to use for people of all ages• Tamper evident features provide package security

• Unique technologies for al types of applications -ZIP-PAK® Powder-Proof™ -ZIP-PAK® Retort™, etc.• Advanced zipper properties -Sealing -Barrier• Across-the-board film compatibility

• Unique technologies for all types of applications -ZIP-PAK® Powder-Proof™ -ZIP-PAK® Retort™, etc.• Can apply zipper on any package format• Makes a package more appealing, increases product sales

Benefits to consumer:• Enhances consumer convenience -Easy to open and reseal -No need to transfer contents into another container to store unused portions• Preserves product freshness• Slider is easy to use for people of all ages• Tamper evident features provide package security

Machinery

• Zipper applicators for any machine • Cost-effective transitions and set up processes • Technical skills to retrofit • High quality equipment • Can custom to meet local standards or unique machinery

• Full retrofit capabilities• OEM partners worldwide • Technical experts have experience with global leading OEMs and multiple packaging formats

Audience

Who is Zip-Pak?Zip-Pak helps consumer product companies build their brands with innovative resealable technology.

Topic

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Hartz® Refreshes Its Pet Food Brands and Grows Sales with Resealable Packaging

MasterPack Increases Cheese Packaging Sales by 30% With New Resealable Packaging Solution

Brand Brochure

Ten Ren Tea Company Strengthens Brand Awareness and Provides Added Value with Resealable Pouches

Global Testimonial Series supports consistent language identity

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Modular Trade Show Booth Design

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CASE STUDY:

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Develop new positioning and messaging – “Brand-Building Packaging”

Work with CEO on global internal communications program Develop new logo and corporate identity guidelines Create and execute thought-leadership initiative Support positioning with strategic testimonial program Design new global corporate website

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New Corporate Logo and Tagline

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Thought Leadership Initiative

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Testimonial Program

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Results

Stock price rose from nearly $1 per share to more than $24 per share

Sales rise by nearly 20%

Industry-wide recognition of Crown innovations

Tonality of coverage changed significantly

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For more information, please visit www.abipr.com or reach us directly:

New York: + 1 212-529-4500

London: + 44 207-014-3500

Singapore: + 65 6296-4384

info@abipr.com