Abff movie awards case study
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Transcript of Abff movie awards case study
![Page 1: Abff movie awards case study](https://reader033.fdocuments.net/reader033/viewer/2022051818/549b4779b47959fc088b4722/html5/thumbnails/1.jpg)
#ABFF Movie AwardsCase Study
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Objective ● Drive traffic to abffmoviewards.com and
votes for first ever ABFF Movie Awards Award show (formorally ABFF Hollywood Awards) set for 2/28/2014
● Campaign began January 13, 2014
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Campaign Goals● Drive users to abffmovieawards.com to cast their vote
○ Goal: 100,000 votes ● Encourage nominee participation/engagement across
social media channels ● Increase fan growth on social channels ● Drive viewers to watch the online web show
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Campaign Tactics ● Use nominee’s star power to fuel voting and
drive traffic to website○ ABFF Branded nominee cards
● Leverage the movie award season to drive traffic to website and outreach for award show○ Oscar live-tweeting event
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Facebook Nominee Cards
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Targeted Nominee Outreach on Twitter
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Targeted Nominee Instagram Photos
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Meme Inspired Assets to drive user voting
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Media Outlets outreach for ABFF Movie Awards
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Celebrity Engagement for Award Show
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Celebrity and Media Followers
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Leverage Award Shows to promote Awards show
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● Live-Tweet during Oscars Red Carpet + Live Show telecast using #ABFFOscarParty
● Leveraged relevant hashtags○ #Oscars○ #ABFF
● Developed branded assets of #ABFF Movie Award nominees and other black film stars
Oscar Live-TweetResults: ● Over 280+ engagements on
Twitter (Retweets and Favorites) ● Over 930+ engagements on
Facebook (Likes, Comments, and Shares)
● Over 750+ engagements on Instagram (Likes and Comments)
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Oscar Live Tweet Assets
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Oscar Live Tweet Assets
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ABFF Movie Award Results ● Total of 213,000 Votes from 9 countries cast
for the #ABFF Movie Awards● Increased Fans across all social channels
○ Facebook Fan Page 24,052 -> 25,600○ Twitter Following 7,808 -> 8,466○ Instagram Following 918 -> 1,167