Abc online marketing desk 072014
Click here to load reader
-
Upload
africa-business-communities -
Category
Marketing
-
view
632 -
download
0
description
Transcript of Abc online marketing desk 072014
![Page 1: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/1.jpg)
We know Africa. We Reach Africa.
![Page 2: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/2.jpg)
What can we do for you very well?
• Is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. In addition, we support doing business in Africa by events, custom media productions and market research.
• We are holding 25 of the 50 biggest LinkedIn groups focused on Africa, representing 25-30% of the total African LinkedIn population
• We have grown the Africa Business Panel www.africabusinesspanel.com to the largest online market research panel for B2B professionals, with almost 13.000 participants
• We have direct access to more than 7.000 African Journalists through our press list, www.africapresslist.com
• We have an office in Accra with people specialized in content curation and digital custom media
• More information can be found at: http://www.slideshare.net/Africa-Business-Communities/africa-business-communities-general-072014
AFRICA BUSINESS COMMUNITIES
![Page 3: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/3.jpg)
What can we do for you very well?
• Your B2B Online Marketing in Africa (if desired we can run B2C online
marketing campaigns as well)
• Communicate to African segmented reach
• Generate African online traffic to your landing pages
• Collect African market opinions
• Distribution to African media
In order to combine our reach with all the online channels available, we have
created the ABC Online Marketing Desk
AFRICA BUSINESS COMMUNITIES
![Page 4: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/4.jpg)
ONLINE MARKETING DESK
• Online Marketing Desk: To support you to realize your African online marketing objectives.
• Campaigns: Set up and manage professional online marketing campaigns.
• Approach: Maximize benefits from online marketing efforts in Africa.
• Consultancy: Provide expert consultancy with respect to online marketing.
• Covering all online media: From social media advertising to analytics and;
From search to display advertising.
• Transparency: Transparency in how we work and transparency of costs.
![Page 5: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/5.jpg)
TOOLS SOCIAL MEDIA
• 51,5M users
• 71% use Facebook daily
• 3rd Most used platform for B2B
• Most used platform for B2B
• Most revenue generated among all
platforms
• 2nd platform for boosting brand awareness
BRANDING
SALES
LEADS
TRAFFIC
AND MORE…
• Video is best performing content
• Video on landing pages increase
conversions by 86%
• 4th Most used platform for B2B
BRANDING
SALES
LEADS
TRAFFIC
BRANDING
SALES
LEADS
TRAFFIC
![Page 6: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/6.jpg)
TOOLS OTHER OPTIONS
Analytics
Search Engine Advertising (Including but not limited to Adwords and Bing)
Display Advertising (Bannering, Rich Media)
Mobile Advertising
Search Engine Optimisation
Retargeting
Press list with over 7.000 African journalists
![Page 7: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/7.jpg)
REALISATION MEDIA PLAN
• Based on written briefing by client
• Breakdown of media plan:
• Goal of campaign
• Target audience
• Client- / consumer journey
• Channel information
• Reach and estimated budget
• Proposal
• If necessary, a meeting can be set-up to discuss the media plan in more detail
![Page 8: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/8.jpg)
REALISATION OVERVIEW
Implement and monitor campaigns
Optimize and adjustcampaigns
Report results of campaigns
Discuss results with client. Client provides feedback.
• Online Marketing Desk manages its campaigns proactively:
![Page 9: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/9.jpg)
PROPOSAL INFORMATION
PROPOSAL guidelines
• Prices are in Euro (€)
• Invoicing and payment will be done in advance.
• Any stated rates in a plan do not include VAT.
• Excluding costs regarding the development of campaign material such as banners
and tools/software unless otherwise expressly stated in the proposal.
• Transparent pricing; media purchase price is invoice price. Included are the costs for
campaign setup, optimisation, reports, tool and service charge.
• Campaign management is based on a continuous feedbackloop. (KPI’s defined prior
to the start of campaign)
• Periodical evaluation in order to cooperate optimally with client.
![Page 10: Abc online marketing desk 072014](https://reader038.fdocuments.net/reader038/viewer/2022100500/554cf330b4c90513118b4e44/html5/thumbnails/10.jpg)
ONLINE MARKETING DESKCONTACT
• 0031-629-06 87 83
We know Africa. We Reach Africa.