Marketing in 2011 & Beyond

Traditional Marketing Options

• Cut Sheets

• Catalogs

• Post Cards

• Powerpoint Presentations

• Tradeshows

• Magazine Ads

New Uses for Traditional Marketing

• Cut Sheets & Catalogs– Share on websites in pdf format– Email in pdf format

• Postcards– Email in pdf format– Convert the content for email blasts

New Uses for Traditional Marketing

• Powerpoint Presentations– Upload to sites like www.slideshare.com for

easy sharing & downloading– Use in webinars– Include links to download presentations in

email blasts, newsletters & on social networking sites

New Uses for Traditional Marketing

• Trade Shows– Pre-show email blasts to announce booth

number– Post-show email blasts to offer specials or

other relevant information– Pre & Post show posts, photos & information

on social networking sites

New Uses for Traditional Marketing

• Magazine Ads– Place ads in electronic magazines– Run ads on trade magazine websites– Place ads in trade magazine newsletters– All of these options will drive traffic to our

website

New Marketing Options

• Email Blasts• Facebook®• Twitter®• YouTube®• LinkedIN®

• Blogging• Customer Surveys• Videos• Webinars & Webcasts• Podcasts

Making the Most of New Marketing

• Email Blasts– Easy & Cost Effective. – Send to a whole list or a targeted list like one state– Drives traffic to the website

• Facebook – Great place to post company info, new products and

industry news– Drives traffic to the website

• Twitter– Used with FB to drive traffic to the website

Making the Most of New Marketing

• YouTube– Great for product videos & demonstrations

• LinkedIN– Great place to look for contacts

• Blogging – Links would drive traffic to the website– Announce new products & industry news– Downside – very time consuming

Making the Most of New Marketing

• Customer Surveys – Cost effective way to test new ideas & marketing

campaigns and to find out what our customers think

• Videos – Great for the website traffic– Good way to have demos of how our products work

• Webinars & Webcasts – Good for conveying industry & product information

• Podcasts– A cost effective way to get educate customers

Making the Most of New Marketing

• All of these marketing options have one thing in common:

• They will drive traffic to our website• Relevant incoming links increase search engine

ranking– Search engine ranking equals more visitors – MORE VISITORS = MORE DOLLARS!

What Else Do These Marketing Options Have In Common?

YOU!• None of this can happen without YOU. • All successful marketing campaigns will require

input, direction and help from YOU.• The amount of work we put in will significantly

impact how successful we are. • Are YOU ready to be successful?