Abare Stuart McCullough – CEO Australian Wool Innovation
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• Abare • Stuart McCullough – CEO Australian Wool Innovation 1
description
Abare Stuart McCullough – CEO Australian Wool Innovation. End of stockpile. End of RPS. Marketing. Marketing – Campaign for Wool. Slide from Richard and Belinda. Gold Woolmark. To be updated. No Finer Feeling. No Finer Feeling - Ambassador. No Finer Feeling - Ambassador. - PowerPoint PPT Presentation
Transcript of Abare Stuart McCullough – CEO Australian Wool Innovation
• Abare
• Stuart McCullough – CEO Australian Wool Innovation
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Marketing
Marketing – Campaign for Wool
GOLD WOOLMARK
Slide from Richard and Belinda
To be updated
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No Finer Feeling
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No Finer Feeling - Ambassador
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No Finer Feeling - Ambassador
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• AWI Investment To be updated
• Media Value
• Merchandising Value– Media ROI 1:12
• Impact /OTS
POSITIONING:
• TBC
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