STUDIOLINE PHOTOGRAPHY

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4 OUR BUSINESS – Modern, Flexible and Experienced

6 OUR PRINCIPLES – Boundless, Upmarket & Fair

8 OUR PRODUCT – Photo Shoots as an Experience

10 OUR PHOTO STUDIOS – One Style, One Look and Always a Personal Note

12 OUR MOBILE STUDIOS – On Tour with Glamour, Style and Amazing Photos

14 OUR CUSTOMERS – Modern, Open and Family-Oriented

16 OUR TEAM – Creative, Professional and Unique

18 OUR PARTNERS – Interesting and Diverse just like us

20 CONTACTS

“Trust and openness are a part of the STUDIOLINE PHOTOGRAPHY philosophy. It is our highest priority to honour the promises we make to our customers and employees. Due to our innovative business model and our position as pioneers within our industry and market, we don’t see the things we face as diffi cul-ties, just challenges. It is a motivation for us each and every day to keep improving. That is how we became the biggest and most successful photo studio brand in Germany, and how we will continue in the future.”

CARL PRIEN Founder and owner ofSTUDIOLINE PHOTOGRAPHY

CONTENT

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1910 1926 1950 1960 1977 1990 2003 2010 2013 today ...

A FAMILY BUSINESS WITH OVER 100 YEARS’ EXPERIENCE

Karl Prien laid the foundation for STUDIOLINE PHO-TOGRAPHY in 1910 in Kiel by creating the company Karl Prien, a combination of a chemist’s and special-ised photography shop. His son Hans Detlev Prien expanded the Prien business in the 1950s to create Photo Prien. As well as managing the family business, he also founded one of the fi rst photo colour labora-tories in Germany (Kiel Color) and the Fotofachschule Kiel, a photography school, now the Photo & Medien-forum, as well as the Business Academy in Kiel. Following his early death at age 57, his son Klaus-Peter Prien took over the business for the next 26 years. He expanded the business into a branch-based com-pany under the brand Photo Prien in both Hamburg and Schleswig-Holstein, separated the perfume busi-ness from the photo business and successfully sold the laboratory business, with input from his brother Christian Prien, to Fujifi lm.

NEW NAME, NEW FOCUS AND NEW TRENDS

Due to the process of digitalisation in the mid-90s, a speciality photo store business is no longer viable or contemporary. With the new brand STUDIOLINE PHOTOGRAPHY, Carl Prien, the fourth generation of the family, established a new focus for the company in 2003, as well as setting new trends in the photography industry:• No retail trade, pure service• Portrait photography with a combination of digital

and traditional photography• Photos printed to take home immediately, with a

transparent pricing structure• Modern studios exclusively used for photography

in the best locations• Mobile photo studios and event photography

Thanks to entrepreneurial spirit, brave decisions, investments and the willingness never to stand still, the company expanded quickly. In 2013, STUDIOLINE acquired its largest competitor on the market, Probild/Mein Fotostudio, which has nearly 30 photo studios.

THE NUMBER 1 IN GERMANY FOR PORTRAIT AND STUDIO PHOTOGRAPHY

• Market leader• 450 employees• 350 permanently employed photographers• 108 – apprentices (The largest provider of appren-

ticeships in the photography business in Germany)• 70 photo studios (3 fl agship studios) in 15 states• 14 teams with fully equipped, mobile photo studios• Professional cooperation partners for photo shoot

experiences and events• Over 500,000 customers a year in our retail photo

studios• Over 40,000 customers a year in event photography• A satisfaction rating of over 99.2%.

Founder Karl Prien Hans-Detlev Prien Klaus-Peter Prien Carl Prien

STUDIOLINE PHOTOGRAPHY – OUR BUSINESSMODERN, FLEXIBLE AND EXPERIENCED

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THE STUDIOLINE PRINCIPLE:

BOUNDLESS AND TOLERANT• Everyone is welcome with us: men, women,

children and families. People of any origin and any age. Our employees are just as diverse as our customers.

PHOTO SHOOTS AS AN EXPERIENCE• Photo shoots are fun and a genuine experience.

The shoot experience and the beautiful end product, the photo, combine to create a photo shoot event in typical STUDIOLINE PHOTOGRAPHY Style.

FREE DECISION MAKING WITHOUT OBLIGATION• Each and every customer decides after the

shoot whether they are happy with the result and whether they would like to purchase the photos. There is no obligation to purchase; our clients just need to invest 29 euros and 90 minutes of their time.

FAIR, TRANSPARENT AND QUICK• Customers can either purchase individual

photos and digital copies to take home straight away or good value photo packages with the full-resolution digital copies. The pricing structure is simple and openly communicated to our customers by way of examples.

EXPERTISE, SERVICE AND INNOVATION• Our photographers are educated and trained

to meet all challenges of the profession. They love and live photography as well as enjoy the contact with customers. We are always open to new experiences. As the market leader it is our aim to keep creating new products and to surprise our customers with innovative ideas, experiences and quality and to keep on top of the latest trends and developments in photography.

We take advantage of the strengths that the size and structure of our business has created and pass these strengths on to our customers in each and every branch. Our high quality standards not only apply to the end product – the photo, but also to the photo shoot experience itself. We aim to exceed the expectations of our customers with innovative and new ideas.

Our own quality assurance stamp promises quality checks in accord-ance with the STUDIOLINE PHOTOGRAPHY concept. This stands for surprising and upscale products in the typical STUDIOLINE PHOTOGRAPHY style, a fair and transparent business model and respectful and responsible engagement with our customers, employees and business partners.

STUDOLINE PHOTOGRAPHY – OUR PRINCIPLESBOUNDLESS, UPSCALE AND FAIR

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Everything starts with the wish to have a beautiful family picture, a beauty portrait or an erotic photo. And at the end of it all, you have a perfect picture that portrays the smiles and amazement on the faces of those photo-graphed, a moment in life that is forever captured. People are able to see themselves how they have never seen themselves before, or just how they have always seen themselves and would like to see themselves. It is all down to the individual wishes of the customer. But the path to the photo is the greatest part. It is a genuine experience, a break from everyday life!

At STUDIOLINE PHOTOGRAPHY, for around an hour or so, the customer is the absolute centre of attention. We want our customers to feel comfortable in our studios and particularly in front of the camera, to have

fun and to forget the world around them for just a little while. That is why the STUDIOLINE PHOTOGRAPHY photo shoot experience starts with a welcome drink in our cosy lounge area and make-up applied to suit the customer. The customer can determine the style of the photos according to his or her taste by choosing backgrounds and various accessories.The photographer and the customer turn into a perfect team during the shoot in order to achieve the perfect photo or a beautiful series of photos.

“I don’t have a photo for you today” – this sentence doesn’t exist at STUDIOLINE PHOTOGRAPHY. All our customers will receive at least one beautiful pic-ture to take home after their shoot, as this is included in the basic package. Employees from STUDIOLINE

PHOTOGRAPHY will support them with expertise and empathy to choose the most beautiful pictures, should they wish to purchase further photos. After all, most people will fi nd themselves spoilt for choice with so many gorgeous photos to choose from.

That is how STUDIOLINE PHOTOGRAPHY turns a photo shoot into an experience and captures moments for eternity.

STUDIOLINE PHOTOGRAPHY – OUR PRODUCTPHOTO SHOOTS AS AN EXPERIENCE

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STUDIOLINE PHOTOGRAPHY – OUR STUDIOS ONE STYLE, ONE LOOK AND ALWAYS A PERSONAL NOTE

At STUDIOLINE PHOTOGRAPHY our customers will receive what they expect, know and love in any of our studios all over Germany. In Hamburg, Berlin or Cologne, the same high quality in the usual STUDIOLINE PHOTOGRAPHY Style. That is the strength of our system. However, every single studio also has its own unique touch and character. Our employees contribute to that atmosphere with personality, creativity, fun, passion for photography and absolute commitment to the job in hand.

ALL OUR STUDIOS HAVE THE TYPICAL STUDIOLINE PHOTOGRAPHY STYLE & …

• Central locations in the best shopping centre sites• All meet the same modern high standards and

have a lounge-style character• Are light and airy and provide various wallpapers,

backgrounds and accessories• To ensure the privacy of our customers, all our

studios encompass a separate area for photo shoots that no-one can see into

• Are stocked with high quality make-up products by MAC

• Use the latest in digital photography and printing technology to enable our customers to take their pictures home immediately

• Offer passport picture service at any time without the need for an appointment

• Offer an online appointment service• Products available as part of a standardised

pricing structure• Staff trained to our high quality standards• Work according to the STUDIOLINE

PHOTOGRAPHY principle

STUDIOLINE PHOTOGRAPHY – OUR MOBILE STUDIOS ON TOUR WITH GLAMOUR, STYLE AND AMAZING PHOTOS

OUR MOBILE TEAMS ARE ABLE TO:

• Small and interesting events• Exciting big events• Cool locations• Themed shoots• Communicate professionally with business partners in any industry• Work with all kind of customers in an empathetic way• Create genuine experiences

In the mobile world of STUDIOLINE PHOTOGRAPHY things sparkle just that little bit more - especially on those occasions when we have a celebrity in front of our lens. Our mobile teams, staffed by permanent employees, don’t go on tour with just hand luggage, but work every day in fully functional studios equipped with modern and high-quality photography technology.

Our mobile studios are on location at amazing sites for our partners at over 400 events a year and photograph over 40,000 customers a year. STUDIOLINE PHOTOGRAPHY delivers the photo studio quality our customers are used to in a variety of new and unexpected circumstances - with experience, sophistication and an amazing end product: fi rst-rate pictures to take home immediately as a printed or digital copy.

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Over 500,000 customers pass through our retail branches for photo shoots and passport pictures, and we also cater for 40,000 customers in our event photo-graphy business – there is no doubt that STUDIOLINE PHOTOGRAPHY is the undisputed market leader for studio and portrait photography in Germany.

OUR CUSTOMERS ARE JUST LIKE US! THEY ARE:

• Predominantly young (between the ages of 25-45)• Predominantly female (80%)• Often family-oriented• Confi dent• Stylish• Of all nationalities• Passionate about photography• Open to new experiences• At home in the digital world

We love our customers and take them, as well as their wishes, very seriously. This is why our customers are satisfi ed customers: we have a satisfaction rating of over 99.2%. However, we take each and every com-plaint incredibly seriously and always aim to resolve issues to a customer’s satisfaction.

STUDIOLINE PHOTOGRAPHY – OUR CUSTOMERSMODERN, OPEN AND FAMILY-ORIENTED

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At STUDIOLINE PHOTOGRAPHY over 450 people nation wide practise their craft every single day with passion and in a professional and friendly atmosphere.

Thanks to workshops and seminars with external photo graphers and stylists our employees are always up to date on the latest trends, enthusiastically set new standards in portrait photography, create new looks and bring style and glamour into the life of our customers.

The STUDIOLINE teams make photo shoots to expe-rience with a great result.

STUDIOLINE PHOTOGRAPHY

• Employs young and ambitious people• Banks on team work• Encourages independent and creative working• Provides development and job advancement

opportunities• Creates an attractive working environment• Offers professional occupations• Has the latest in technological equipment• Guarantees a 90% apprentice retention rate• Provides job security and the ability to move

between branches all over Germany• Pays an above average salary for the industry• Has the biggest apprenticeship scheme in the

photography business in Germany

STUDIOLINE PHOTOGRAPHY – OUR TEAMCREATIVE, PROFESSIONAL AND UNIQUE

The Team is the Star

Lone wolves or solo star photographers do not exist at STUDIOLINE PHOTOGRAPHY: the

team is the star and together creates amazing photo shoot experiences for customers.

However, every photographer and apprentice is encouraged to let their individual strengths

shine in their everyday work. The studio management keeps their team together, motivates

it, provides new impetus and receives all the support they need from the central team.

Employees are the Heart and Soul

of our Business

“It is amazingly nice to see our employees

champion the business as well as the craft and

skill of photography on a daily basis and with

so much commitment and enthusiasm. Due to

our huge growth in the last couple of years the

number of people we employ has increased too

– and with that our responsibility with regards to

personnel. We continuously endeavour to include

our employees in the company’s processes, to

develop them individually and to provide the

highest standards in our apprenticeships and

further training. All of this because our employ-

ees are the heart and soul of our business.”

Workshops as a Source of Expertise and Inspiration

On the one hand, communication and cooperation between the studios ensure

that great ideas and creative beginnings can be quickly exchanged between

photographers. On the other hand, external photographers and experts share their

knowledge, tips and tricks all around photography in regular workshops to provide

new inspiration for everyday work.

Successfully trained!

Our apprentices are educated to the highest stand-

ards in our studios and are quickly encouraged to

work independently and showcase their creativity

and craft. Moreover, they are also trained regularly

by external photographers in workshops and

encouraged to explore the possibilities of photogra-

phy and look beyond just the company. Over 90%

of our apprentices stay with the company after

fi nishing their apprenticeships and take advantage

of our training and promotion opportunities.

Employees are the Heart and Soul

of our Business

“It is amazingly nice to see our employees

champion the business as well as the craft and

skill of photography on a daily basis and with

so much commitment and enthusiasm. Due to

our huge growth in the last couple of years the

number of people we employ has increased too

– and with that our responsibility with regards to

personnel. We continuously endeavour to include

our employees in the company’s processes, to

develop them individually and to provide the

highest standards in our apprenticeships and

further training. All of this because our employ-

ees are the heart and soul of our business.”ees are the heart and soul of our business.”

Janin Poppe and Timm Hormann - Managing Directors

Team Hamm

apprentice acquittal 2014

Photographers - Workshop 2014

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SOME OF OUR PREVIOUS COLLABORATIONS AND PARTNERS:

SPECIAL AND INDIVIDUAL PROJECTS• Douglas – exclusive national photo partner for

beauty shoots on location for over 10 years• Gala magazine - 20 years of Gala, event photo-

graphy at the exclusive birthday gala, voucher cooperation for subscribers, and presence of the brand in all of our studios nationwide

• Tchibo – discounted photo shoot packages the Tchibo themed world

• MAC- make-up partner in our studios• Arla – pack offers• Bahlsen – photo agency for families competition

CUSTOMER/ SUBSCRIPTION INCENTIVES(Events, vouchers and competition collaborations)• Peek & Cloppenburg• Pandora• Eltern• Parship• Essanelle• Vapiano

EMPLOYEE INCENTIVES(Discounts and vouchers)• Deutsche Bahn• Barmenia• Corporate Benefi ts • Signal Iduna

Partners should always meet at the same level and treat each other with respect. If this is the case they can achieve more together than they can on their own. This is also the philosophy of STUDIOLINE PHO-TOGRAPHY when considering collaborations with other strong brands.STUDIOLINE PHOTOGRAPHY likes to share its success with its partners in order to achieve even more together. A variety of interesting national collaborations is possible:

» Partner brands can be placed in our studios nation-wide in 70 attractive locations (mainly centres with high footfall) in various ways, thus generating new customers.

» Our fully functional mobile studios, which are equipped to the highest standards, are available for

use on our partners’ premises as well as for internal or external company events.

» Voucher arrangements with face value, subscrip-tion or individual vouchers are available in eight photo shoot categories.

» With our exclusively positively rated photo shoot experiences, almost every target audience can be reached.

» Competitions and vouchers are devised individually and are executed professionally online. STUDIOLINE PHOTOGRAPHY is always open to new things and is happy to be inspired by our partners. STUDIOLINE will always dare to tread on unchartered terrain and develops new ideas and experiences together with our partners.

STUDIOLINE PHOTOGRAPHY – OUR PARTNERSINTERESTING AND DIVERSE LIKE US

in Kooperation mit:

www.studioline.de

In Kooperation mit

www.studioline.de

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•Neu-Isenburg

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3Studioline Photography

Standorte pro Stadt4

SO EINFACH GEHT’S:1.

2.3.

Gutschein für ein Fotoshooting erwerben – gleich an der Kasse oder auf tchibo.de/fotoshooting.STUDIOLINE PHOTOGRAPHY Studio auswählen und einen Termin vereinbaren – online, telefonisch im Studio Ihrer Wahl oder direkt vor Ort.

Das Shooting genießen – und sich über fantastische Fotos freuen!

Genaue Angaben zu den STUDIOLINE PHOTOGRAPHY Standorten finden Sie unter www.tchibo.de/fotoshooting.

Das moderne Foto studio von heute und die Nummer 1 in Deutsch-land heißt: STUDIOLINE PHOTOGRAPHY. Hier kön-nen Sie in derzeit über 50 modernen Fotostu-dios in über 30 Städten

professionelle Pass- und Bewerbungsbilder anfertigen lassen und exklusive Fotoshootings erleben. Die hellen, aufgeräumten Studios in zentraler Lage bieten eine Vielzahl an Tapeten, Hintergründen und Accessoires sowie moderne digitale Foto- und Druckertechnik. Über 300 Mitar-beiter bringen täglich Lifestyle und Glamour in den Alltag ihrer Kunden. Bei STUDIOLINE PHOTOGRAPHY werden Foto shootings zum Erlebnis mit einem tollen Ergebnis.

Ihr Vertragspartner:

Noch Fragen? Wir sind gerne für Sie da:Info-Hotline: 0431/705 358 157Mo. – Fr. 9.00 – 17.00 UhrHinweis: Für Terminvereinbarungen wenden Sie sich bitte an Ihr STUDIOLINE PHOTOGRAPY Wunschstudio.

Service-E-Mail: tchibo@studioline.de

Eine Kooperation zwischen der Tchibo GmbH, Überseering 18, 22297 Hamburg mit der studioline Photostudios GmbH, Niederlassung Kiel, Maria-Merian-Straße 7, 24145 Kiel.

Das gibt es nur bei TchiboDas gibt es nur bei Tchibo

Ihr Vertragspartner:

www.tchibo.de

Nur 19,95 €statt 59,– €*

Gutschein einlösbar in über 50 STUDIOLINE PHOTOGRAPHY Studios

* Originalpreis bei der studioline Photostudios GmbH

PROFI-FOTOSHOOTINGINKLUSIVE MAKE-UP

WÄHLEN SIE IHR SHOOTING-THEMA: BEAUTY, FAMILY, 9MONTHS, FRIENDS, EROTIC ODER MEN

•Neu-Isenburg

Mönchengladbach•

Bad Oeynhausen Braunschweig

Flensburg

Köln

Düsseldorf

Erfurt

München

Stuttgart

Mainz

Wiesbaden

Saarbrücken

Hannover

Bremen

Potsdam

Magdeburg

Dresden

Berlin

Hamburg Schwerin

Kiel

•Kaiserslautern

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Wuppertal

Essen

Hamm

Hameln

Lüdenscheid

Wildau

Recklinghausen

Hagen

Kassel

Erlangen

Regensburg

Passau

Augsburg

Sindelfi ngen

KarlsruheLudwigsburg

Neunkirchen

Koblenz

Frankfurt a. M.

Nürnberg

Leipzig

DresdenDresdenDresden

Probild-Studio

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BremenBremenBremen3

Frankfurt a. M.

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KarlsruheLudwigsburg

Erlangen

Regensburg

PassauStuttgart

Sindelfi ngen

Neunkirchen

Lüdenscheid

WuppertalWuppertal

•Recklinghausen

HammRecklinghausenRecklinghausen

Bad Oeynhausen

Hagen

Nürnberg

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Leipzig

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HamburgHamburgHamburgHamburg

München3

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UNSERE STANDORTE

Wir wachsen stetig und sind mittlerweile vielleicht auch ganz in Ihrer Nähe. Alle Studios fi nden Sie unter www.studioline.de/studios.Stand: Mai 2015

Standorte pro Stadt4

STUDIOLINE PHOTOGRAPHYMaria-Merian-Straße 7, 24145 Kiel – GERMANY Telefon: +49 431 705 3580E-Mail: kontakt@studioline.de

www.studioline.de

CONTACTSCollaborations Nadja Soyer E-Mail: n.soyer@studioline.de

Tel.: +49 431 705 358 135

Company CommunicationAlexandra BauerE-Mail: a.bauer@studioline.de

Tel.: +49 431 705 358 154 Stand: 07-2015