A/B Testing FTW

Josh Pollock - JoshPress.net - IngotHQ.com

Hi, I'm Josh!

Why A/B Testing?

Money Is Nice

Business Planning Comes First

Why You Need To Test All The Things

Increasing your Conversions

Sell More

Grow Quicker

Validate Your Business Plan

Test Your Assumptions

It is simple

WHAT TO

TEST?

What To Test?

● What To Sell● How Much To Sell It For● Who To Sell It To● How To Describe It● What Colors To Use● How To Call User To Action● Where To Call Users To Action

WHERE TO

TEST?

Where To Do It

● On your website○ A/B Test Always

● Via social media○ Vary your sharing messages, track what works

● In advertizing○ Twitter, Google, Facebook etc, give you great analytics,

use them!

How?

DEMO TIME!

Questions?

Josh Pollock - JoshPress.net - @Josh412

Ingot - IngotHQ.com - @IngotHQ.com