AB site Testing with Google Website Optimizer

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  • date post

    17-May-2015
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    Design

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how to use and setup Google Website Optimizer

Transcript of AB site Testing with Google Website Optimizer

  • 1. A /B testingwithGoogle Optimizer Presented by Pete DuMelle PD Design, Inc Brought to you byFox Valley Computing Professionals HTTP://PDDESIGNINC.COM Fox ValleyComputing Professionals

2. Overview

  • What isA /B Testing
  • How to use Google Optomizer

3. A / B Testing 4. Google Optimizer

  • Free
  • Websitetesting and Optimization tool
  • Helps optimize site design and content
  • Helpsincrease revenue and ROI

5. How it works

  • Designtwo or threedifferent pages
  • Sign up for an google account
  • Add some Jave code to a few of the pages
  • Let googletrack and direct web traffic
  • You view the reports

6. How to set up

  • Design your two or three webpages
  • Go towww. google .com/websiteopti mizer
  • Login with google ID or make an new account

7. How to set up continue 8. How to set up continue 9. How to set up continue 10. How to set up continue 11. Reporting 12. Plug-Ins for CMS

  • Drupal
    • http://drupal.org/project/google_website_optimizer
  • WordPress
    • http://websiteoptimizer.contentrobot.com/
  • Joomla
    • http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla

13. Take always

  • Google Optimizer
    • Free
    • Easy to setup
    • Works with CMS
    • Good way to test Designsand Content
    • Works in combination of Google Analytics

14.

  • Pete DuMelle
  • PD Design Inc
  • 847-768-8495
  • [email_address]
  • Presentation
  • http://www.pddesigninc.com/BusinessBuilding.shtml
  • Articles
  • http://ezinearticles.com/?expert=Peter_DuMelle
  • Thank You

Fox Valley Computing Professionals