1. A /B testingwithGoogle Optimizer Presented by Pete DuMelle PD Design, Inc Brought to you byFox Valley Computing Professionals HTTP://PDDESIGNINC.COM Fox ValleyComputing Professionals

2. Overview

What isA /B Testing

How to use Google Optomizer

3. A / B Testing 4. Google Optimizer

Free

Websitetesting and Optimization tool

Helps optimize site design and content

Helpsincrease revenue and ROI

5. How it works

Designtwo or threedifferent pages

Sign up for an google account

Add some Jave code to a few of the pages

Let googletrack and direct web traffic

You view the reports

6. How to set up

Design your two or three webpages

Go towww. google .com/websiteopti mizer

Login with google ID or make an new account

7. How to set up continue 8. How to set up continue 9. How to set up continue 10. How to set up continue 11. Reporting 12. Plug-Ins for CMS

Drupal

• http://drupal.org/project/google_website_optimizer

WordPress

• http://websiteoptimizer.contentrobot.com/

Joomla

• http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla

13. Take always

Google Optimizer

• Free

• Easy to setup

• Works with CMS

• Good way to test Designsand Content

• Works in combination of Google Analytics

14.

Pete DuMelle

PD Design Inc

847-768-8495

[email_address]

Presentation

http://www.pddesigninc.com/BusinessBuilding.shtml

Articles

http://ezinearticles.com/?expert=Peter_DuMelle

Thank You

Fox Valley Computing Professionals